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Spring Roll Wrappers

Fail

Demand is soft, at -51.2% this quarter, so Spring Roll Wrappers is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£52K/yr264K searches / yr
90-day growth
-51.2%search demand this quarter
Competition
61%top-5 click share · 6 brands · 23 sellers

Flapen Score

Spring Roll Wrappers against its category

The dotted line is the Grocery average. Past it, Spring Roll Wrappers is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spring Roll Wrappers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spring Roll Wrappers 264K times last year and spent an estimated £52K. The top 5 brands take 99% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -51.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-51.2%
Conversion, latest week
2.6%
Market size, estimated
£52Ka year
Top search term
dumpling wrappers68K searches a year

02 · Price

A sale here is worth £7.61.

Listings sell for £7.61 on average, from £1.91 to £13.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £7.61 that is £4K to £6K a year per listing.

Average price
£7.61under the $15 to $100 sweet spot
Price range
£1.91–£13.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #48 within Bakery. It carries 324 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
29%
Out of stock, average day
9.3%
Average rank
#48in Bakery
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
324per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Spring Roll Wrappers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

23

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Generic64%
  • Blue Dragon22%
  • CHIQUO5%
  • WaNaHong4%
  • Bamboo Tree3%
  • Pick N Save1%

Demand

Spring Roll Wrappers search demand

Weekly searches over the year. Pick a range.

6K4KPrime Day '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Spring Roll Wrappers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dumpling wrappers68K/yr
  • wonton wrappers53K/yr
  • spring roll wrappers41K/yr
  • gyoza wrappers25K/yr
  • wonton wrappers uk18K/yr
  • spring roll pastry sheets19K/yr
  • gluten free dumpling wrappers6K/yr
  • dumpling pastry5K/yr
  • wonton5K/yr
  • spring roll pastry5K/yr

Reviews and returns

What reviews say buyers love and hate about Spring Roll Wrappers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Storage Temperature20%−0.29

Yes they say they can't be frozen

Didn't realise they had already been frozen so had to use within 3 days

This product has been frozen

Nutritional Content7%−0.09

Im gluten intolorent

NOT GLUTEN FREE

Not gluten free

Ease Of Use7%+0.93

A bit fiddly to start with

can be tricky to use at first

Very difficult to peel sheets off

Thickness7%−0.05

They're quite thick

thought it was thin pastry

they are on the thinner side

Texture/Consistency-Overall7%−0.05

Not fan of texture

a little rubbery if just eating once wrapped though

Didn't like the texture of these :

Love

Quality-Overall19%+0.30

Excellent quality

They're well made

This rice paper is of decent quality

Ease Of Use15%+0.93

Easy to use

easy to roll

Easy to work with

Value For Money12%+0.66

Well worth the price

Good value for money

Good value

Taste-Overall12%+0.49

Great taste easy to use

Taste great

They have a neutral taste

Size-Overall9%+1.04

good size

Good-sized pack

The sheets are a good size

Return

0.1% Return rate 20% Fixable by listing

Strength40%▁▁▁█▁▅
Quality-Overall40%▁█▁▁▁▅

Cheap price and quality

Poor quality brokensheets

Size-Overall20%▁▁█▁▁▁

FAQ

Common Spring Roll Wrappers questions

Answered from the same tracked data.