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Spring Roll Pastry Sheets

Fail

The top 5 brands take 100% of clicks, so Spring Roll Pastry Sheets is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£204K/yr351K searches / yr
90-day growth
+33.1%search demand this quarter
Competition
90%top-5 click share · 5 brands · 22 sellers

Flapen Score

Spring Roll Pastry Sheets against its category

The dotted line is the Grocery average. Past it, Spring Roll Pastry Sheets is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spring Roll Pastry Sheets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spring Roll Pastry Sheets 351K times last year and spent an estimated £204K. All 5 brands take every click. Demand peaks in Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £204K a year.

Searches, last 12 months
351K
Growth, 90 days vs prior 90
+33.1%
Conversion, latest week
12.2%
Market size, estimated
£204Ka year
Peak month
June1.7× the quietest month
Top search term
rice paper199K searches a year

02 · Price

A sale here is worth £4.78.

Listings sell for £4.78 on average, from £1.91 to £9.03. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £4.78 that is £14K to £19K a year per listing.

Average price
£4.78under the $15 to $100 sweet spot
Price range
£1.91–£9.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£14K–£19K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Cooking Ingredients. It carries 871 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#11in Cooking Ingredients
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
871per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Spring Roll Pastry Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£20K£41K£61K£82K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Bamboo Tree32%
  • WaNaHong27%
  • CHIQUO22%
  • Blue Dragon14%
  • Puregro5%

Demand

Spring Roll Pastry Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Search terms

Top Spring Roll Pastry Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rice paper199K/yr
  • rice paper sheets84K/yr
  • rice paper sheets for spring rolls26K/yr
  • rice paper wrappers16K/yr
  • vietnamese rice paper wraps5K/yr
  • rice sheets5K/yr
  • rice paper wraps3K/yr
  • rice wraps3K/yr
  • rice paper rolls3K/yr
  • vietnamese rice paper4K/yr

Reviews and returns

What reviews say buyers love and hate about Spring Roll Pastry Sheets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Nutritional Content10%−0.18

Im gluten intolorent

NOT GLUTEN FREE

Not gluten free

Ease Of Use8%+1.09

A bit fiddly to start with

They are quite fiddly to use

can be tricky to use at first

Thickness7%−0.07

They're quite thick

thought it was thin pastry

they are on the thinner side

Moist/Dry7%−0.06

dry out fast

I found it difficult getting the wetness just right

I did not like these at all they went soggy after the recommended time in hot water threw them in the bin

Texture/Consistency-Overall5%−0.05

Not fan of texture

a little rubbery if just eating once wrapped though

Didn't like the texture of these :

Love

Quality-Overall17%−0.06

Good quality

They're well made

This rice paper is of decent quality

Ease Of Use15%+1.09

Easy to Use

easy to roll

Easy to work with

Value For Money13%+0.44

Good price point

Good value for money

Good value

Taste-Overall12%+1.03

Great taste easy to use

Taste great

They have a neutral taste

Size-Overall10%+0.96

good size

Good-sized pack

The sheets are a good size

FAQ

Common Spring Roll Pastry Sheets questions

Answered from the same tracked data.