spread
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,231.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Market size
Bad£57K£57K/yr · 136K searches
Avg price
Bad£2.38avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.36–£3.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, spread is a £57K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
spread market data
- Units sold / yr
- 20K–25K
- avg 3,000–4,000/product
- Revenue / yr
- £48K–£60K
- units × avg price
- Conversion rate
- 17.7%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Clover93%
- Morrisons5%
- Utterly Butterly2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top spread search terms
- spread64K/yr
- clover51K/yr
- clover butter9K/yr
- spreads9K/yr
- clover spread3K/yr
Top spread products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateWhat buyers say about spread
What buyers praise and complain about, mined from review topics.What buyers love
“Good butter delicious”
“Good value for money”
“Good for baking”
“Great alternative to butter”
“its really worth the money last a lot longer”
“Good quality”
“Just like other brands of butter great price and very spreadable”
“Tasty and also soft to use so its wonderful”
“Great for adding to mashed pots makes more tastey”
What buyers complain about
“Poor quality”
“Watery”
“Hardly any taste”
“Hardly any taste”
Common questions
- Is spread profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (31/100).
- How competitive is the spread niche?
- 3 brands and 37 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in spread?
- Top complaints mined from reviews: Quality-Overall, Dilute/Watery, Flavor. The return rate is 0.0%.
- When does demand for spread peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the spread niche?
- Listings span £1.36–£3.76; the average listing price is £2.38 (sweet spot $15–$100). The average incumbent carries 1,232 reviews — the moat a new listing must climb.