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Spread

Fail

The top 5 products take 100% of clicks, so Spread is a Fail.

Flapen Score
31
31 / 100
Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 46
Market size
£57K/yr136K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 37 sellers

Flapen Score

Spread against its category

The dotted line is the Grocery average. Past it, Spread is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spread 136K times last year and spent an estimated £57K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

17.7% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
17.7%
Market size, estimated
£57Ka year
Peak month
February1.5× the quietest month
Top search term
spread64K searches a year

02 · Price

A sale here is worth £2.38.

Listings sell for £2.38 on average, from £1.36 to £3.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At £2.38 that is £7K to £10K a year per listing.

Average price
£2.38under the $15 to $100 sweet spot
Price range
£1.36–£3.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Fresh & Chilled. It carries 1,232 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#61in Fresh & Chilled
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,232per listing
Listings tracked
5

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Clover93%
  • Morrisons5%
  • Utterly Butterly2%

Demand

Spread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Spread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spread64K/yr
  • clover51K/yr
  • clover butter9K/yr
  • spreads9K/yr
  • clover spread3K/yr

Reviews and returns

What reviews say buyers love and hate about Spread

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.03

Poor quality

Dilute/Watery25%−0.05

Watery

Flavor25%−0.05

Hardly any taste

Taste-Overall25%+3.09

Hardly any taste

Love

Taste-Overall46%+3.09

Good butter delicious

delicious spread was so nice

Lovely taste

Value For Money21%+0.85

Good value for money

Good deal

Great price

Baking7%−0.08

Good for baking

Vegan/Organic7%+0.49

Great alternative to butter

Durability4%+0.23

its really worth the money last a lot longer

FAQ

Common Spread questions

Answered from the same tracked data.