Spread
FailThe top 5 products take 100% of clicks, so Spread is a Fail.
- Flapen Score
- 31 / 100Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 4631
- Market size
- £57K/yr136K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 37 sellers
Flapen Score
Spread against its category
The dotted line is the Grocery average. Past it, Spread is stronger. Inside it, weaker.
Market
The Spread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spread 136K times last year and spent an estimated £57K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
17.7% of searches ended in a purchase last week.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 17.7%
- Market size, estimated
- £57Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- spread64K searches a year
02 · Price
A sale here is worth £2.38.
Listings sell for £2.38 on average, from £1.36 to £3.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At £2.38 that is £7K to £10K a year per listing.
- Average price
- £2.38under the $15 to $100 sweet spot
- Price range
- £1.36–£3.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Fresh & Chilled. It carries 1,232 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #61in Fresh & Chilled
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,232per listing
- Listings tracked
- 5
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Spread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Clover Spread 1 kg
- Price
- £3.76
- Rating
- 4.7/5
- Reviews
- 1,130
- Age
- 16y ago

Clover Spread 500 g
- Price
- £2.68
- Rating
- 4.6/5
- Reviews
- 1,942
- Age
- 19y ago

Clover Light Spread 500 g
- Price
- £2.63
- Rating
- 4.6/5
- Reviews
- 865
- Age
- 17y ago

Morrisons Pefectly Buttery 500g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago

Utterly Butterly Spread 500
- Price
- £1.45
- Rating
- 4.5/5
- Reviews
- 2,148
- Age
- 8y ago
Trending
90-day click momentum
Morrisons Pefectly Buttery 500g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago

Clover Spread 1 kg
- Price
- £3.76
- Rating
- 4.7/5
- Reviews
- 1,130
- Age
- 16y ago

Clover Light Spread 500 g
- Price
- £2.63
- Rating
- 4.6/5
- Reviews
- 865
- Age
- 17y ago

Utterly Butterly Spread 500
- Price
- £1.45
- Rating
- 4.5/5
- Reviews
- 2,148
- Age
- 8y ago

Clover Spread 500 g
- Price
- £2.68
- Rating
- 4.6/5
- Reviews
- 1,942
- Age
- 19y ago
Newest
by launch date
Morrisons Pefectly Buttery 500g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago

Utterly Butterly Spread 500
- Price
- £1.45
- Rating
- 4.5/5
- Reviews
- 2,148
- Age
- 8y ago

Clover Spread 1 kg
- Price
- £3.76
- Rating
- 4.7/5
- Reviews
- 1,130
- Age
- 16y ago

Clover Light Spread 500 g
- Price
- £2.63
- Rating
- 4.6/5
- Reviews
- 865
- Age
- 17y ago

Clover Spread 500 g
- Price
- £2.68
- Rating
- 4.6/5
- Reviews
- 1,942
- Age
- 19y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Clover93%
- Morrisons5%
- Utterly Butterly2%
Demand
Spread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Spread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spread64K/yr
- clover51K/yr
- clover butter9K/yr
- spreads9K/yr
- clover spread3K/yr
Reviews and returns
What reviews say buyers love and hate about Spread
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Watery
Hardly any taste
Hardly any taste
Love
Good butter delicious
delicious spread was so nice
Lovely taste
Good value for money
Good deal
Great price
Good for baking
Great alternative to butter
its really worth the money last a lot longer
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spread questions
Answered from the same tracked data.









