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Spread

Fail

The top 5 products take 100% of clicks, so Spread is a Fail.

Flapen Score
31
31 / 100
Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 46
Market size
£57K/yr136K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 37 sellers

Flapen Score

Spread against its category

The dotted line is the Grocery average. Past it, Spread is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spread 136K times last year and spent an estimated £57K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 17.7% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
17.7%
Market size, estimated
£57Ka year
Peak month
February1.5× the quietest month
Top search term
spread64K searches a year

02 · Price

A sale here is worth £2.38.

Listings sell for £2.38 on average, from £1.36 to £3.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At £2.38 that is £7K to £10K a year per listing.

Average price
£2.38under the $15 to $100 sweet spot
Price range
£1.36–£3.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Fresh & Chilled. It carries 1,232 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#61in Fresh & Chilled
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,232per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

37

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Clover93%
  • Morrisons5%
  • Utterly Butterly2%

Demand

Spread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Spread search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • spread64K/yr
  • clover51K/yr
  • clover butter9K/yr
  • spreads9K/yr
  • clover spread3K/yr

Reviews and returns

What reviews say buyers love and hate about Spread

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Poor quality”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Spread questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data