Spread
a concentrated shelf (top 5 take 100% of clicks) — Spread doesn't clear our bar today.
Flapen Score
Is Spread profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Spread is a £57K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Spread: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.9% over the last 90 days and 17.7% of searches end in a purchase.
£57K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 5 products
Top Spread products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Clover Spread 1 kg
- Price
- £3.76
- Rating
- 4.7/5
- Reviews
- 1,130
- Age
- 16y ago
Clover Spread 500 g
- Price
- £2.68
- Rating
- 4.6/5
- Reviews
- 1,942
- Age
- 19y ago
Clover Light Spread 500 g
- Price
- £2.63
- Rating
- 4.6/5
- Reviews
- 865
- Age
- 17y ago
Morrisons Pefectly Buttery 500g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago
Utterly Butterly Spread 500
- Price
- £1.45
- Rating
- 4.5/5
- Reviews
- 2,148
- Age
- 8y ago
Trending
90-day click momentumMorrisons Pefectly Buttery 500g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago
Clover Spread 1 kg
- Price
- £3.76
- Rating
- 4.7/5
- Reviews
- 1,130
- Age
- 16y ago
Clover Light Spread 500 g
- Price
- £2.63
- Rating
- 4.6/5
- Reviews
- 865
- Age
- 17y ago
Utterly Butterly Spread 500
- Price
- £1.45
- Rating
- 4.5/5
- Reviews
- 2,148
- Age
- 8y ago
Clover Spread 500 g
- Price
- £2.68
- Rating
- 4.6/5
- Reviews
- 1,942
- Age
- 19y ago
Newest
by launch dateMorrisons Pefectly Buttery 500g
- Price
- £1.36
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 10mo ago
Utterly Butterly Spread 500
- Price
- £1.45
- Rating
- 4.5/5
- Reviews
- 2,148
- Age
- 8y ago
Clover Spread 1 kg
- Price
- £3.76
- Rating
- 4.7/5
- Reviews
- 1,130
- Age
- 16y ago
Clover Light Spread 500 g
- Price
- £2.63
- Rating
- 4.6/5
- Reviews
- 865
- Age
- 17y ago
Clover Spread 500 g
- Price
- £2.68
- Rating
- 4.6/5
- Reviews
- 1,942
- Age
- 19y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Clover93%
- Morrisons5%
- Utterly Butterly2%
Spread demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Spread search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- spread64K/yr
- clover51K/yr
- clover butter9K/yr
- spreads9K/yr
- clover spread3K/yr
What reviews say buyers love and hate about Spread
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Good butter delicious”
“Good value for money”
“Good for baking”
“Great alternative to butter”
“its really worth the money last a lot longer”
What buyers complain about
100% of reviews“Poor quality”
“Watery”
“Hardly any taste”
“Hardly any taste”
Common Spread questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
