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Spray Starch

Maybe

Returns run at only 0.1% of orders. But prices span $2.32–$15.36, mostly outside the sweet spot, so Spray Starch is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£383K/yr292K searches / yr
90-day growth
+28.8%search demand this quarter
Competition
83%top-5 click share · 7 brands · 89 sellers

Flapen Score

Spray Starch against its category

The dotted line is the Grocery average. Past it, Spray Starch is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spray Starch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spray Starch 292K times last year and spent an estimated £383K. The top 5 brands take 96% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

17.0% of searches ended in a purchase last week.

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved +28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £383K a year.

Searches, last 12 months
292K
Growth, 90 days vs prior 90
+28.8%
Conversion, latest week
17.0%
Market size, estimated
£383Ka year
Peak month
September1.7× the quietest month
Top search term
spray starch for ironing clothes51K searches a year

02 · Price

A sale here is worth £7.70.

Listings sell for £7.70 on average, from £2.32 to £15.36. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £7.70 that is £31K to £39K a year per listing.

Average price
£7.70under the $15 to $100 sweet spot
Price range
£2.32–£15.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£31K–£39K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #175 within Laundry. It carries 766 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#175in Laundry
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
766per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Spray Starch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£38K£77K£115K£153K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

89

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

2%

  • Dr. Beckmann42%
  • Stergene25%
  • Dylon19%
  • EETU8%
  • Lenor2%
  • WEILAOK2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Spray Starch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Spray Starch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spray starch for ironing clothes51K/yr
  • spray starch48K/yr
  • starch spray for ironing50K/yr
  • starch spray24K/yr
  • starch21K/yr
  • ironing spray16K/yr
  • starch spray for stiffening fabric14K/yr
  • spray starch for ironing12K/yr
  • easy iron spray8K/yr
  • laundry starch8K/yr

Reviews and returns

What reviews say buyers love and hate about Spray Starch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.16

did not give me the results I wanted

Doesnt work, made no difference at all

Wasnt very effective at all sadly

Smell11%

this doesn't smell fresh like I expected

the smell is very overpowering in a bad way

it almost smells like a men's aftershave

Ease Of Cleaning9%−0.02

you have to wipe them off

which i have to keep wiping off

Wrinkles6%−0.04

it did get some creases out

Does not de-crease at all

It didn't remove the creases entirely

Quality-Overall6%+1.32

not quite as good as I expected

Terrible product

Love

Quality-Overall17%+1.32

great stuff makes ironing a treat i couldnt find this elsewhere where i live cheaper

Excellent product

Good quality

Smell17%

Nice clean smell

Love the smell

Great fragrance

Value For Money15%−0.02

Luckily not expensive

Good for the price

Good value for money

Ease Of Use14%−0.03

Easy to use

Very handy item works well

Easy to work with

Advertised Vs Actual Product10%+1.15

Does exactly what it says

will do the job

As described

Return

0.1% Return rate 2% Fixable by listing

Leak-Proof52%▁▆▇█▅▄

Leaking

Functionality-Overall13%▁█▂▁▄▄

did not give me the results I wanted

Doesnt work, made no difference at all

Wasnt very effective at all sadly

Smell5%▁▁▁▁▇█

this doesn't smell fresh like I expected

the smell is very overpowering in a bad way

it almost smells like a men's aftershave

Quality-Overall4%▁▁█▁▁▁

not quite as good as I expected

Terrible product

Compatibility-Overall4%█▁▁▁▁▁

FAQ

Common Spray Starch questions

Answered from the same tracked data.