Spray Starch
MaybeReturns run at only 0.1% of orders. But prices span $2.32–$15.36, mostly outside the sweet spot, so Spray Starch is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £383K/yr292K searches / yr
- 90-day growth
- +28.8%search demand this quarter
- Competition
- 83%top-5 click share · 7 brands · 89 sellers
Flapen Score
Spray Starch against its category
The dotted line is the Grocery average. Past it, Spray Starch is stronger. Inside it, weaker.
Market
The Spray Starch market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spray Starch 292K times last year and spent an estimated £383K. The top 5 brands take 96% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
17.0% of searches ended in a purchase last week.
Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved +28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £383K a year.
- Searches, last 12 months
- 292K
- Growth, 90 days vs prior 90
- +28.8%
- Conversion, latest week
- 17.0%
- Market size, estimated
- £383Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- spray starch for ironing clothes51K searches a year
02 · Price
A sale here is worth £7.70.
Listings sell for £7.70 on average, from £2.32 to £15.36. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £7.70 that is £31K to £39K a year per listing.
- Average price
- £7.70under the $15 to $100 sweet spot
- Price range
- £2.32–£15.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £31K–£39K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #175 within Laundry. It carries 766 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #175in Laundry
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 766per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Spray Starch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dr. Beckmann Starch & Easy Iron Spray | For a smooth & crisp finish on clothes | 500ml
- Price
- £2.68
- Rating
- 4.4/5
- Reviews
- 2,851
- Age
- 11y ago

Stergene Easy IRON & STARCH SPRAY | Wrinkle Release Ironing Solution for Shirts Denim & Linen | Silicone Formula for Easy Iron Glide | Crisp Finish & Fabric Care | 300ml
- Price
- £2.32
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 2y ago

Dylon 2-in-1 Starch Spray with Easy Iron Ironing Aid That Restores Look of Fabric and Helps Remove Creases - 300 ml (Pack of 6)
- Price
- £15.36
- Rating
- 4.7/5
- Reviews
- 1,486
- Age
- 6y ago

3 X 330ml Spray Starch and Easy Iron Smoother Smarter Ironing
- Price
- £6.29
- Rating
- 4.5/5
- Reviews
- 730
- Age
- 9y ago

Dylon Spray Starch with Easy Iron 2 in 1 (pack of 4 x300ml)
- Price
- £11.47
- Rating
- 4.6/5
- Reviews
- 219
- Age
- 9y ago
Trending
90-day click momentum
Lenor Crease Releaser Spring Awakening Fabric Spray - 500ml
- Price
- £2.45
- Rating
- 4.5/5
- Reviews
- 1,446
- Age
- 5y ago
![Stergene Easy IRON & STARCH SPRAY | Wrinkle Release Ironing Solution for Shirts Denim & Linen | Silicone Formula for Easy Iron Glide | Crisp Finish & Fabric Care | 300ml [Pack of 6]](https://m.media-amazon.com/images/I/41sf5UJHcaL.jpg)
Stergene Easy IRON & STARCH SPRAY | Wrinkle Release Ironing Solution for Shirts Denim & Linen | Silicone Formula for Easy Iron Glide | Crisp Finish & Fabric Care | 300ml [Pack of 6]
- Price
- £9.82
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 2y ago

Stergene Easy IRON & STARCH SPRAY | Wrinkle Release Ironing Solution for Shirts Denim & Linen | Silicone Formula for Easy Iron Glide | Crisp Finish & Fabric Care | 300ml
- Price
- £2.32
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 2y ago

DR BECKMANN - SPRAY STARCH EASY IRON TRIGGER CO:DE - PACK OF 4
- Price
- £11.39
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 5y ago

DR BECKMANN - SPRAY STARCH EASY IRON TRIGGER CO:DE - PACK OF 2
- Price
- £6.89
- Rating
- 4.3/5
- Reviews
- 998
- Age
- 7y ago
Newest
by launch date
Fabric Stiffener fabric stiffener Spray Spray Starch for fabrics Lace Knitwear Cotton Wool Denim Silk Linen Transparent stiffeners 250ml
- Price
- £10.47
- Rating
- 3.7/5
- Reviews
- 30
- Age
- 1y ago

Stergene Easy IRON & STARCH SPRAY | Wrinkle Release Ironing Solution for Shirts Denim & Linen | Silicone Formula for Easy Iron Glide | Crisp Finish & Fabric Care | 300ml
- Price
- £2.32
- Rating
- 4.3/5
- Reviews
- 134
- Age
- 2y ago
![Stergene Easy IRON & STARCH SPRAY | Wrinkle Release Ironing Solution for Shirts Denim & Linen | Silicone Formula for Easy Iron Glide | Crisp Finish & Fabric Care | 300ml [Pack of 6]](https://m.media-amazon.com/images/I/41sf5UJHcaL.jpg)
Stergene Easy IRON & STARCH SPRAY | Wrinkle Release Ironing Solution for Shirts Denim & Linen | Silicone Formula for Easy Iron Glide | Crisp Finish & Fabric Care | 300ml [Pack of 6]
- Price
- £9.82
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 2y ago

Lenor Crease Releaser Spring Awakening Fabric Spray - 500ml
- Price
- £2.45
- Rating
- 4.5/5
- Reviews
- 1,446
- Age
- 5y ago

DR BECKMANN - SPRAY STARCH EASY IRON TRIGGER CO:DE - PACK OF 4
- Price
- £11.39
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
89
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
2%
- Dr. Beckmann42%
- Stergene25%
- Dylon19%
- EETU8%
- Lenor2%
- WEILAOK2%
- Open — no brand owns it (1 brand, 2%)
Demand
Spray Starch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Spray Starch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spray starch for ironing clothes51K/yr
- spray starch48K/yr
- starch spray for ironing50K/yr
- starch spray24K/yr
- starch21K/yr
- ironing spray16K/yr
- starch spray for stiffening fabric14K/yr
- spray starch for ironing12K/yr
- easy iron spray8K/yr
- laundry starch8K/yr
Reviews and returns
What reviews say buyers love and hate about Spray Starch
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
did not give me the results I wanted
Doesnt work, made no difference at all
Wasnt very effective at all sadly
this doesn't smell fresh like I expected
the smell is very overpowering in a bad way
it almost smells like a men's aftershave
you have to wipe them off
which i have to keep wiping off
it did get some creases out
Does not de-crease at all
It didn't remove the creases entirely
not quite as good as I expected
Terrible product
Love
great stuff makes ironing a treat i couldnt find this elsewhere where i live cheaper
Excellent product
Good quality
Nice clean smell
Love the smell
Great fragrance
Luckily not expensive
Good for the price
Good value for money
Easy to use
Very handy item works well
Easy to work with
Does exactly what it says
will do the job
As described
Return
0.1% Return rate 2% Fixable by listing
Leaking
did not give me the results I wanted
Doesnt work, made no difference at all
Wasnt very effective at all sadly
this doesn't smell fresh like I expected
the smell is very overpowering in a bad way
it almost smells like a men's aftershave
not quite as good as I expected
Terrible product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spray Starch questions
Answered from the same tracked data.









