How competitive is the Spray Oil niche on Amazon United Kingdom?

13 brands and 106 sellers compete in Spray Oil on Amazon United Kingdom. The top 5 Spray Oil products take 63% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Spray Oil?

Spray Oil buyers on Amazon United Kingdom complain most about Spray/Flow, Leak-Proof, Durability, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Spray Oil niche?

Spray Oil sells for £5.05 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.23–£12.52. The average incumbent carries 346 reviews — the moat a new listing must climb.

Spray Oil

prices mostly outside the sweet spot ($1.23–$12.52) — Spray Oil doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Spray Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spray Oil is a £62K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 42/100.

Spray Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.0% over the last 90 days and 13.1% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr15K

Search volume / yr-9.0%94K

Conversion rate13.1%

Avg price£5.05

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers13 · 106

Top-5 product click share63%

Open market16%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Spray Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Frylight Extra Virgin Olive Oil Cooking Spray 190ml

Price: £2.03
Rating: 4.4/5
Reviews: 542
Age: 12y ago

2 x Frylight Mixed 1 x Extra Virgin Olive Oil & 1 x Sunflower Oil Cooking Spray 190 ml x 2 (Pack of 2)

Price: £7.26
Rating: 4.5/5
Reviews: 593
Age: 6y ago

Frylight Sunflower Oil Spray 190 ml (Pack of 1)

Price: £2.02
Rating: 4.5/5
Reviews: 735
Age: 10y ago

Napolina Extra Virgin Olive Oil Spray 200 ml (Pack of 1)

Price: £3.66
Rating: 4.4/5
Reviews: 550
Age: 7y ago

Morrisons Olive Oil Cooking Spray 190ml

Price: £1.55
Rating: 4.5/5
Reviews: 405
Age: 8y ago

Newest

by launch date

Morrisons 1 Cal Sunflower Spray Oil 190ml

Price: £1.34
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Omega Pressery Light Avocado Oil Cooking Spray - 150 ml | Neutral Flavour | High Smoke Point 270C | 100% Pure Natural Cooking Oil | Ideal for Frying Roasting Baking & Air Frying at High Heat

Price: £7.04
Rating: 5.0/5
Reviews: 52
Age: 1y ago

Air Fryer Spray Oil from The Makers of Frylight 200ml

Price: £2.85
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Olive Oil Cooking Spray Bundle with Frylight Extra Virgin Olive Oil 190ml 2 Pack + Brightdale Kitchen Booklet

Price: £9.97
Rating: 4.6/5
Reviews: 13
Age: 1y ago

Vilgain Avocado Oil Spray (200 ml) Pure 100% Natural Avocado Oil Without Additives Heat-Resistant Cooking Spray For Frying & Baking Economical Edible Oil Spray For The Healthy Fitness Kitchen

Price: £5.73
Rating: 4.7/5
Reviews: 458
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

106

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

12%

Fry Light40%
Frylight18%
Morrisons9%
the groovy food company9%
Napolina8%
Omega Pressery4%
Open — no brand owns it (7 brands, 12%)

Spray Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume94KCVR13.1%Products18Brands13Top 5 Brands84%OOS Rate0.3%Rating4.5★Reviews346Avg BSR#86

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Spray Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

spray oil31K/yr -11.9%11.3% conv.
fry light19K/yr +1.3%17.7% conv.
cooking spray13K/yr -15.4%8.2% conv.
fry light spray oil9K/yr -18.8%10.7% conv.
frylight5K/yr +14.2%10.2% conv.
spray oil for cooking6K/yr +6.1%8.9% conv.
spray cooking oil4K/yr -9.7%9.2% conv.
frylight cooking spray4K/yr -29.5%5.5% conv.
air fryer spray3K/yr -23.4%8.4% conv.

What reviews say buyers love and hate about Spray Oil

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Quality-Overall20%

“Brilliant quality”

Spray/Flow19%

“Good spray”

Ease Of Use12%

“Ease of use”

Value For Money8%

“Amazing value”

Advertised Vs Actual Product7%

“works as advertised”

What buyers complain about

70% of reviews

Spray/Flow18%

“Spray doesn't work”

Leak-Proof10%

“Leaks all over”

Durability9%

“Stopped working after a few uses”

Value For Money7%

“Waste of money”

Quality-Overall7%

“Cheap quality”

Spray Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Spray/Flow

36%

2Leak-Proof

17%

3Size-Overall

4Defective Material/Parts

5Functionality-Overall

Common Spray Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spray Oil 42/100 on Amazon United Kingdom — Skip it. The niche generates £62K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -9.0% over the last 90 days.