spray oil
Skip itPrices mostly outside the sweet spot ($1.23–$12.52) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Review moat
Great346.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 94K searches
Avg price
Bad£5.05avg listing price — sweet spot $15–$100
Price range
Bad£1.23–£12.52cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, spray oil is a £62K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
spray oil market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £63K–£76K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.3%
- Avg brand age
- 52 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
106
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
12%
- Fry Light40%
- Frylight18%
- Morrisons9%
- the groovy food company9%
- Napolina8%
- Omega Pressery4%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -9.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top spray oil search terms
- spray oil31K/yr
- fry light19K/yr
- cooking spray13K/yr
- fry light spray oil9K/yr
- frylight5K/yr
- spray oil for cooking6K/yr
- spray cooking oil4K/yr
- frylight cooking spray4K/yr
- air fryer spray3K/yr
Top spray oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frylight Extra Virgin Olive Oil Cooking Spray 190ml
Fry Light£2.034.4★542 rev
2 x Frylight Mixed 1 x Extra Virgin Olive Oil & 1 x Sunflower Oil Cooking Spray 190 ml x 2 (Pack of 2)
Fry Light£7.264.5★593 rev
Frylight Sunflower Oil Spray 190 ml (Pack of 1)
Frylight£2.024.5★735 rev
Napolina Extra Virgin Olive Oil Spray 200 ml (Pack of 1)
Napolina£3.664.4★550 rev
Morrisons Olive Oil Cooking Spray 190ml
Morrisons£1.554.5★405 rev
Newest
by launch date
Morrisons 1 Cal Sunflower Spray Oil 190ml
Morrisons£1.340 rev
Omega Pressery Light Avocado Oil Cooking Spray - 150 ml | Neutral Flavour | High Smoke Point 270C | 100% Pure Natural Cooking Oil | Ideal for Frying Roasting Baking & Air Frying at High Heat
Omega Pressery£7.0452 rev
Air Fryer Spray Oil from The Makers of Frylight 200ml
Air Fryer£2.852 rev
Olive Oil Cooking Spray Bundle with Frylight Extra Virgin Olive Oil 190ml 2 Pack + Brightdale Kitchen Booklet
Brightdale£9.9713 rev
Vilgain Avocado Oil Spray (200 ml) Pure 100% Natural Avocado Oil Without Additives Heat-Resistant Cooking Spray For Frying & Baking Economical Edible Oil Spray For The Healthy Fitness Kitchen
Vilgain£5.73458 rev
Trending
90-day click momentumMorrisons 1 Cal Sunflower Spray Oil 190ml
Morrisons£1.340.0★
Omega Pressery Light Avocado Oil Cooking Spray - 150 ml | Neutral Flavour | High Smoke Point 270C | 100% Pure Natural Cooking Oil | Ideal for Frying Roasting Baking & Air Frying at High Heat
Omega Pressery£7.045.0★
Air Fryer Spray Oil from The Makers of Frylight 200ml
Air Fryer£2.855.0★
Organic Extra Virgin Olive Oil Emulsion Cooking Spray
the groovy food company£2.384.1★
Bertolli Olive Oil Spray 200ml
Bertolli£5.404.7★
What buyers say about spray oil
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant quality”
“Good spray”
“Ease of use”
“Amazing value”
“works as advertised”
“Great Dispenser”
“Great for cleaning”
“No spills”
“Effective”
“Excellent product removes grease with ease highly recommended 5*”
What buyers complain about
“Spray doesn't work”
“Leaks all over”
“Stopped working after a few uses”
“Waste of money”
“Cheap quality”
“Not very effective”
“not all of built up grease on my airfryer”
“Pretty much doesn't do what it says on the tin”
“it can be messy”
“Much smaller than expected”
Top return reasons
Common questions
- Is spray oil profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the spray oil niche?
- 13 brands and 106 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in spray oil?
- Top complaints mined from reviews: Spray/Flow, Leak-Proof, Durability. The return rate is 0.1%.
- When does demand for spray oil peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the spray oil niche?
- Listings span £1.23–£12.52; the average listing price is £5.05 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.