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Spray Oil

Fail

Prices span $1.23–$12.52, mostly outside the sweet spot, so Spray Oil is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£62K/yr94K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
63%top-5 click share · 13 brands · 106 sellers

Flapen Score

Spray Oil against its category

The dotted line is the Grocery average. Past it, Spray Oil is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spray Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spray Oil 94K times last year and spent an estimated £62K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
13.1%
Market size, estimated
£62Ka year
Peak month
January1.6× the quietest month
Top search term
spray oil31K searches a year

02 · Price

A sale here is worth £5.05.

Listings sell for £5.05 on average, from £1.23 to £12.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.05 that is £3K to £4K a year per listing.

Average price
£5.05under the $15 to $100 sweet spot
Price range
£1.23–£12.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #86 within Oils, Vinegars & Salad Dressings. It carries 346 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#86in Oils, Vinegars & Salad Dressings
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
346per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Spray Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

106

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

12%

  • Fry Light40%
  • Frylight18%
  • Morrisons9%
  • the groovy food company9%
  • Napolina8%
  • Omega Pressery4%
  • Open — no brand owns it (7 brands, 12%)

Demand

Spray Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Spray Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spray oil31K/yr
  • fry light19K/yr
  • cooking spray13K/yr
  • fry light spray oil9K/yr
  • frylight5K/yr
  • spray oil for cooking6K/yr
  • spray cooking oil4K/yr
  • frylight cooking spray4K/yr
  • air fryer spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Spray Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spray/Flow18%−0.07

Spray doesn't work

Spray function did not work

Does not spray

Leak-Proof10%

Leaks all over

Leaks oil

Leaking

Durability9%−0.09

Stopped working after a few uses

Broke on the very first use

BUT on the VERY FIRST use, it broke

Value For Money7%+0.16

Waste of money

Its expensive

Pricey

Quality-Overall7%+1.10

Cheap quality

quality control seems to vary quite a bit

Low quality

Love

Quality-Overall20%+1.10

Brilliant quality

Nice quality bottle

Really good quality piece of kit

Spray/Flow19%−0.07

Good spray

Easy to spray

Spray works really well

Ease Of Use12%+1.45

Ease of use

easy to pour

easy to handle

Value For Money8%+0.16

Amazing value

Good price

Worth it

Advertised Vs Actual Product7%+0.17

works as advertised

As described

Exactly what I wanted

Return

0.1% Return rate 11% Fixable by listing

Spray/Flow36%▅▅▇█▆▆

Spray doesn't work

Spray function did not work

Does not spray

Leak-Proof17%▆▅▄▅█▄

Leaks all over

Leaks oil

Leaking

Size-Overall8%▅█▆▄▃▅

Much smaller than expected

Tiny jet of oil

a bit small

Defective Material/Parts7%▅█▃▄█▆
Functionality-Overall7%▄▆█▇▆▅

Not very effective

Did not work

Not as effective as I thought it would be

FAQ

Common Spray Oil questions

Answered from the same tracked data.