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Spray and Leave

Fail

Demand is soft, at -65.1% this quarter, so Spray and Leave is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£169K/yr110K searches / yr
90-day growth
-65.1%search demand this quarter
Competition
66%top-5 click share · 8 brands · 93 sellers

Flapen Score

Spray and Leave against its category

The dotted line is the Grocery average. Past it, Spray and Leave is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spray and Leave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spray and Leave 110K times last year and spent an estimated £169K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr. Flapen scores it 46 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -65.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-65.1%
Conversion, latest week
9.3%
Market size, estimated
£169Ka year
Peak month
March12.0× the quietest month
Top search term
spray and leave52K searches a year

02 · Price

A sale here is worth £16.50.

Listings sell for £16.50 on average, from £7.86 to £33.15. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £16.50 that is £4K to £8K a year per listing.

Average price
£16.50inside the $15 to $100 sweet spot
Price range
£7.86–£33.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #58 within Household Cleaners. It carries 6,384 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
37%
Out of stock, average day
3.3%
Average rank
#58in Household Cleaners
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,384per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Spray and Leave products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

93

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

3%

  • Spear & Jackson67%
  • Spear and Jackson11%
  • One Chem10%
  • Wet & Forget4%
  • Coopers of Stortford2%
  • Jarder2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Spray and Leave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 12.0×

Search terms

Top Spray and Leave search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spray and leave52K/yr
  • spear and jackson spray and leave27K/yr
  • spray and leave spear and jackson19K/yr
  • patio cleaner spray6K/yr
  • spray and leave algae remover6K/yr

Reviews and returns

What reviews say buyers love and hate about Spray and Leave

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spray/Flow24%−0.18

Poor spray very intermittent

Spray didn't work

Does not spray at all

Functionality-Overall17%−0.19

Not effective

Completely non effective

Did not work

Value For Money8%+0.46

Just wish it was a bit cheaper

Saw cheaper ones

a pity it's so expensive

Quality-Overall7%+1.18

Poor quality

Terrible quality control

Cheap rubbish

Durability5%−0.04

Broke almost immediately

Failed after 2 uses

Stopped working after 4 uses within a month

Love

Quality-Overall21%+1.18

Excellent Product

Good size reasonable quality

Good solid build quality

Advertised Vs Actual Product13%+1.10

Works as advertised

As Described

Does what it says

Value For Money13%+0.46

Excellent value

Good value for money

Good Value

Ease Of Use11%+0.79

easy to handle

Easy to use

easy to apply

Ease Of Cleaning10%+0.66

Really Cleans

Great for cleaning my car

Good cleaner

Return

0.2% Return rate 11% Fixable by listing

Spray/Flow19%▅▇▆▆██

Poor spray very intermittent

Spray didn't work

Does not spray at all

Functionality-Overall14%▆▅█▇▆▆

Not effective

Completely non effective

Did not work

Defective Material/Parts11%▆▇▆█▇█
Pressure10%█▂▃▅▅▄

It has poor pressure

Losing pressure

couldnt hold the pressure

Leak-Proof10%██▆▄▄▃

leaked after a few months

Leaks

is constantly leaking

FAQ

Common Spray and Leave questions

Answered from the same tracked data.