sport water
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Growth
Good+56.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,667.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.25–£24.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.15avg listing price — sweet spot $15–$100
Market size
Bad£27K£27K/yr · 41K searches
According to Flapen's Amazon United Kingdom niche tracking, sport water is a £27K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sport water market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £46K–£55K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #555
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 72%
- Out of stock
- 8.1%
- Avg brand age
- 59 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
106
Top-5 brand share
48%
Top 20: 96%
Top-5 click share
36%
Top 20: 78%
Open market
46%
- Radnor Hills13%
- Aqua Carpatica12%
- Highlander8%
- Amazon Essentials8%
- Highland Spring7%
- TOP-EX7%
Top sport water search terms
- water sports cap11K/yr
- sports cap water9K/yr
- water 750ml6K/yr
- sport water7K/yr
- bottled water sports cap5K/yr
- 750ml water4K/yr
Top sport water products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Radnor Hills Mineral Water Still Sports Cap Bottle 24x500ml
Radnor Hills£10.084.4★257 rev
Highland Spring Still Water Sports Cap 20 x 750ml
Highlander£15.174.6★190 rev
Elm Spring Mineral Water Still Unflavored PET 24x330ml Sports Cap
Elm Spring£5.774.5★318 rev
AQUA Carpatica Sports Cap 750ml x 6 - Pure Natural Still Mineral Water for Active Hydration Virtually Nitrate-Free Low Sodium Naturally Alkaline Enhanced Natural Electrolytes for Peak Performance
Aqua Carpatica£4.734.7★989 rev
Nestle Pure Life Still Spring Water Sports Cap 10 x 330ml
Nestlé£2.684.6★93 rev
Newest
by launch date
Amazon Essentials Mens Adjustable Sports Baseball Cap Navy One Size
Amazon Essentials£9.1393 rev
Amazon Essentials Mens Adjustable Sports Baseball Cap Grey One Size
Amazon Essentials£9.7193 rev
Amazon Essentials Mens Adjustable Sports Baseball Cap White One Size
Amazon Essentials£8.2493 rev
Nestle Pure Life Still Spring Water Sports Cap 10 x 330ml
Nestlé£2.6893 rev
Yorkshire Vale Still Spring Water with Sportscap 6 x 750ml
Yorkshire Vale£1.8059 rev
Trending
90-day click momentumAmazon Essentials Mens Adjustable Sports Baseball Cap Grey One Size
Amazon Essentials£9.714.3★
TOP-EX XL/XXL Unisex Waterproof Baseball Cap for Running Golf - Sun Rain All Weather Protection UV Reflective Breathable Outdoor Hat Grey
TOP-EX£16.704.3★
ZONE3 Mens and Womens Silicone Swim Cap - 48g (Black) For Open Water and Pool Swimming
ZONE3£5.024.3★
Amazon Essentials Mens Adjustable Sports Baseball Cap White One Size
Amazon Essentials£8.244.3★
Amazon Essentials Mens Adjustable Sports Baseball Cap Navy One Size
Amazon Essentials£9.134.3★
What buyers say about sport water
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Excellent taste”
“Excellent product”
“Adjustable fit”
“easy to carry”
“Just what I ordered”
“Very refreshing”
“don't leak”
“this colour is also flattering”
“doesnt leave your mouth dry”
What buyers complain about
“Bad taste”
“Too expensive”
“Flimsy at best”
“It is water not sonthingelse”
“Very poor quality bottles”
“Picture is misleading”
“Very salty water doesn't taste good”
“The men's version is a little big bigger”
“Slightly thicker bottles”
“very difficult to get the lid off”
Top return reasons
Common questions
- Is sport water profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 46 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +56.9%. Flapen's verdict: Worth a look (60/100).
- How competitive is the sport water niche?
- 26 brands and 106 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in sport water?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Strength. The return rate is 0.1%.
- What does it cost to enter the sport water niche?
- Listings span £1.25–£24.23; the average listing price is £9.15 (sweet spot $15–$100). The average incumbent carries 1,668 reviews — the moat a new listing must climb.