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Sport Water

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $27K a year here, so Sport Water is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£27K/yr41K searches / yr
90-day growth
+56.9%search demand this quarter
Competition
36%top-5 click share · 26 brands · 106 sellers

Flapen Score

Sport Water against its category

The dotted line is the Grocery average. Past it, Sport Water is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sport Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sport Water 41K times last year and spent an estimated £27K. The top 5 brands take 48% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +56.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+56.9%
Conversion, latest week
7.2%
Market size, estimated
£27Ka year
Top search term
water sports cap11K searches a year

02 · Price

A sale here is worth £9.15.

Listings sell for £9.15 on average, from £1.25 to £24.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.15 that is £915 to £2K a year per listing.

Average price
£9.15under the $15 to $100 sweet spot
Price range
£1.25–£24.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£915–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #555 within Water. It carries 1,668 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
89%
Out of stock, average day
8.1%
Average rank
#555in Water
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,668per listing
Listings tracked
46

04 · Newcomers

Amazon counts 2 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Sport Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£807£2K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

106

Top-5 brand share

48%

Top 20: 96%

Top-5 click share

36%

Top 20: 78%

Open market

46%

  • Radnor Hills13%
  • Aqua Carpatica12%
  • Highlander8%
  • Amazon Essentials8%
  • Highland Spring7%
  • TOP-EX7%

Search terms

Top Sport Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water sports cap11K/yr
  • sports cap water9K/yr
  • water 750ml6K/yr
  • sport water7K/yr
  • bottled water sports cap5K/yr
  • 750ml water4K/yr

Reviews and returns

What reviews say buyers love and hate about Sport Water

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%

Bad taste

Strange taste

Funny taste

Value For Money12%+2.21

Too expensive

more expensive

overpriced

Strength9%−0.09

Flimsy at best

bottles are very thin and flimsy

Flimsy

Dilute/Watery7%−0.03

It is water not sonthingelse

It is wet

Its water tastes like water

Quality-Overall6%−0.05

Very poor quality bottles

Quality not the best

the quality of bottle is not great

Love

Value For Money30%+2.21

Excellent value

Best deal

Excellent value

Taste-Overall17%

Excellent taste

It has such a clean taste

AMAZING NATURAL TASTE

Quality-Overall11%−0.05

Excellent product

the bottles are good quality

Reasonable product

Size-Overall6%+0.42

Adjustable fit

Perfect bottle size

Fits well

Ease Of Use3%+0.15

easy to carry

Easy usage

Very handy

Return

0.1% Return rate 84% Fixable by listing

Size-Overall73%██▇▇▇▇

The men's version is a little big bigger

Too small

Way too tight

Color6%▁▁█▄▅▄
Material Quality3%▁█▁▂▂▁
Durability3%▁▁▁█▁▆
Shape/Style3%▁▁█▄▁▄

FAQ

Common Sport Water questions

Answered from the same tracked data.