Sponge Mop
MaybeReturns run at only 0.6% of orders. But demand is soft, at -15.3% this quarter, so Sponge Mop is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £113K/yr180K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 49%top-5 click share · 25 brands · 65 sellers
Flapen Score
Sponge Mop against its category
The dotted line is the Grocery average. Past it, Sponge Mop is stronger. Inside it, weaker.
Market
The Sponge Mop market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sponge Mop 180K times last year and spent an estimated £113K. The top 5 brands take 58% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 180K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £113Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- sponge mop64K searches a year
02 · Price
A sale here is worth £11.53.
Listings sell for £11.53 on average, from £6.43 to £23.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.53 that is £1K to £3K a year per listing.
- Average price
- £11.53under the $15 to $100 sweet spot
- Price range
- £6.43–£23.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #61 within Cleaning Tools. It carries 848 reviews at 3.88 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 63%
- Out of stock, average day
- 10.5%
- Average rank
- #61in Cleaning Tools
- Average rating
- 3.88 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 848per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Sponge Mop products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Addis Superdry Sponge Floor Mop | Self-Wringing Mop with 2 Refills
- Price
- £15.67
- Rating
- 4.2/5
- Reviews
- 436
- Age
- 3y ago

HOMESHOPA Self Wringing Squeezy Sponge Mop Flat Floor Mop with Long Handle Super Absorbent Lightweight & Non-Abrasive for Easy Hard Floor Cleaning
- Price
- £6.58
- Rating
- 3.4/5
- Reviews
- 98
- Age
- 1y ago

MASTERTOP Easy Floor Cleaner with Self-Squeeze Wringing Hands-Free Extended Highly-Absorbent PVA Sponge Mop for Laminate Tile Hardwood Floor - Send 3pcs Sponge Mop Heads
- Price
- £14.26
- Rating
- 3.5/5
- Reviews
- 550
- Age
- 3y ago

Self-Wringing Sponge Mop with Long Handle | Flat Floor Mop for Tile Hardwood Laminate Cleaning | Absorbent Sponge Cleaning Mop for Kitchen Bathroom Home Use | Lightweight Floor Cleaning Mop
- Price
- £8.36
- Rating
- 3.0/5
- Reviews
- 26
- Age
- 5mo ago

Professional PVA Sponge Mop with Self-Wringing Head with Telescopic Pole/ Extendable Handle Blue and Grey
- Price
- £8.68
- Rating
- 3.4/5
- Reviews
- 63
- Age
- 11mo ago
Trending
90-day click momentum
Sponge Mop with Self-Wringing Handle | High Absorbency Cleaning Mop | Quick Dry Floor Mop for Kitchen Bathroom Home | Squeeze Mop for Tile Marble Hardwood Multi-Surface Use
- Price
- £8.92
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 2mo ago

Self-Wringing Sponge Mop with Long Handle | Flat Floor Mop for Tile Hardwood Laminate Cleaning | Absorbent Sponge Cleaning Mop for Kitchen Bathroom Home Use | Lightweight Floor Cleaning Mop
- Price
- £8.36
- Rating
- 3.0/5
- Reviews
- 26
- Age
- 5mo ago

Sponge Mop for Cleaning Floors Self-Wringing Squeeze Easy Floor Cleaner PVA Sponge Tile Laminate Hardwood for Home Kitchen Bathroom Restaurant Cafe
- Price
- £11.45
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 3y ago

Mitclear Floor Squeegee with Long Handle(50IN) Foam Squeegee Mop for Wet Room Squidgy Shower Cleaner Scraper Extendable Squeegees Broom Floors Sweeper Water Wiper for Bathroom Kitchen Pet Hair
- Price
- £7.53
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 1mo ago

JVL Sponge Floor Mop with Absorbent Head Grey Squeeze Mop
- Price
- £8.87
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 4mo ago
Newest
by launch date
Mitclear Floor Squeegee with Long Handle(50IN) Foam Squeegee Mop for Wet Room Squidgy Shower Cleaner Scraper Extendable Squeegees Broom Floors Sweeper Water Wiper for Bathroom Kitchen Pet Hair
- Price
- £7.53
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 1mo ago

Sponge Mop with Self-Wringing Handle | High Absorbency Cleaning Mop | Quick Dry Floor Mop for Kitchen Bathroom Home | Squeeze Mop for Tile Marble Hardwood Multi-Surface Use
- Price
- £8.92
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 2mo ago

JVL Sponge Floor Mop with Absorbent Head Grey Squeeze Mop
- Price
- £8.87
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 4mo ago

JVL Sponge Floor Mop with Absorbent Head Green Squeeze Mop
- Price
- £9.39
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 4mo ago

Minky Reflex Mop with 2 Refills Super Absorbent Sponge Powerful Wringing
- Price
- £14.07
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
65
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
49%
Top 20: 87%
Open market
38%
- Addis17%
- homeshopa.com14%
- MASTERTOP12%
- Divan Beds Deals10%
- Easy Shopping5%
- Masthome4%
Demand
Sponge Mop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Sponge Mop search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sponge mop64K/yr
- squeegee mop35K/yr
- self wringing mop17K/yr
- squeeze mop19K/yr
- sponge mops for floor cleaning14K/yr
- squeezy mop13K/yr
- squeegee mop for floors7K/yr
- self wringing mop for cleaning floors3K/yr
- mop sponge5K/yr
- squidgy mop3K/yr
Reviews and returns
What reviews say buyers love and hate about Sponge Mop
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Piece of garbage
Absolute piece of garbage
Poor quality
Broke quickly
broke after few uses
Not Durable
Not sturdy
Not very robust
Not very robust
Not easy to use
Difficult to squeeze
Not user friendly
A little bit large
It's quite small
Short pole
Love
Excellent value
Good value for money
Good Value
have been using it for few months quality is good
Excellent Product
Very good quality for the sale price
Easy to wash
Cleans well
cleans great
Ease of use
Very handy
Easy to use and store
As advertisec
As described
Just what I wanted
Return
0.6% Return rate 16% Fixable by listing
A little bit large
It's quite small
Short pole
Piece of garbage
Absolute piece of garbage
Poor quality
Broke quickly
broke after few uses
Not Durable
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sponge Mop questions
Answered from the same tracked data.









