Sponge Cake
MaybeReturns run at only 0.0% of orders. But prices span $1.23–$5.99, mostly outside the sweet spot, so Sponge Cake is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £203K/yr466K searches / yr
- 90-day growth
- -0.7%search demand this quarter
- Competition
- 33%top-5 click share · 6 brands · 50 sellers
Flapen Score
Sponge Cake against its category
The dotted line is the Grocery average. Past it, Sponge Cake is stronger. Inside it, weaker.
Market
The Sponge Cake market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sponge Cake 466K times last year and spent an estimated £203K. The top 5 brands take 100% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
18.1% of searches ended in a purchase last week.
Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.
- Searches, last 12 months
- 466K
- Growth, 90 days vs prior 90
- -0.7%
- Conversion, latest week
- 18.1%
- Market size, estimated
- £203Ka year
- Top search term
- fresh cream cakes101K searches a year
02 · Price
A sale here is worth £2.40.
Listings sell for £2.40 on average, from £1.23 to £5.99. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £2.40 that is £3K to £4K a year per listing.
- Average price
- £2.40under the $15 to $100 sweet spot
- Price range
- £1.23–£5.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
2% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #131 within Bakery. It carries 393 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 2%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #131in Bakery
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 393per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Sponge Cake products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Cake Shop Fresh Cream Iced Fingers 2 Pack
- Price
- £2.03
- Rating
- 4.4/5
- Reviews
- 372
- Age
- 2y ago

Morrisons Cake Shop Fresh Cream Sponge
- Price
- £3.40
- Rating
- 4.4/5
- Reviews
- 290
- Age
- 9y ago

Morrisons Cake Shop Fresh Cream Apple Turnovers 2 Pack
- Price
- £2.00
- Rating
- 4.3/5
- Reviews
- 359
- Age
- 1y ago

Morrisons Choux Buns 2 Pack Cream Pastries
- Price
- £1.87
- Rating
- 4.4/5
- Reviews
- 417
- Age
- 3y ago

Morrisons Jam & Cream Doughnut 2 Pack Sweet Treat
- Price
- £1.82
- Rating
- 4.5/5
- Reviews
- 880
- Age
- 3y ago
Trending
90-day click momentum
Morrisons Cake Shop Belgian Bun with Jam & Cream
- Price
- £1.64
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 10mo ago

Morrisons Cake Shop Filled Croissant with Jam & Cream
- Price
- £2.14
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 10mo ago

Morrisons Cake Shop Strawberry Trifle
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago

Morrisons Cake Shop Fresh Cream Lemon Muffins 2 Pack
- Price
- £2.67
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 2y ago

Morrisons Choux Buns 2 Pack Cream Pastries
- Price
- £1.87
- Rating
- 4.4/5
- Reviews
- 417
- Age
- 3y ago
Newest
by launch date
Morrisons Cake Shop Belgian Bun with Jam & Cream
- Price
- £1.64
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 10mo ago

Morrisons Cake Shop Strawberry Trifle
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago

Morrisons Cake Shop Filled Croissant with Jam & Cream
- Price
- £2.14
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 10mo ago

Morrisons Cake Shop Fresh Cream Apple Turnovers 2 Pack
- Price
- £2.00
- Rating
- 4.3/5
- Reviews
- 359
- Age
- 1y ago

Morrisons Cake Shop Fresh Cream Meringues 2 Pack
- Price
- £2.32
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
6 falling
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
33%
Top 20: 82%
Open market
0%
- Morrisons79%
- Bonne Maman15%
- GreHom4%
- Warburtons1%
- McVitie's1%
- Cadbury1%
Demand
Sponge Cake search demand
Weekly searches over the year. Pick a range.
Search terms
Top Sponge Cake search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fresh cream cakes101K/yr
- cream cake84K/yr
- bonne maman91K/yr
- cream cakes51K/yr
- sponge cake32K/yr
- victoria sponge cake23K/yr
- madeleine15K/yr
- fresh cakes12K/yr
- madeleines8K/yr
- victoria sponge8K/yr
Reviews and returns
What reviews say buyers love and hate about Sponge Cake
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit dry
soggy too
Very dry
Large
So small
tiny cake
No real taste to it
Bad tasting
also quite tasteless
and very crumbly not that tasty either
Getting squashed
Items were squashed so badly only 1cm thick in places
these tartlets are too sweet in a sickly way
Too sweet
sauce is horrible its tangy not sweet
Love
Delicious as always
Absolutely delicious
Perfect treat
Lovely chocolatey cake
Lovely cakes
and the very best on its own a yummy slice of cake
Brilliant for keeping fresh
Excellent nice and fresh
Sealed and kept fresh in bright and vibrant packaging, this product will keep in ambient condition for much duration
well worth the money
Excellent value
Good price
Excellent quality
Great product
quality and value come as standard with this well known and trusted brand, can be frozen
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sponge Cake questions
Answered from the same tracked data.









