How competitive is the Sponge Cake niche on Amazon United Kingdom?

6 brands and 50 sellers compete in Sponge Cake on Amazon United Kingdom. The top 5 Sponge Cake products take 33% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Sponge Cake niche?

Sponge Cake sells for £2.40 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.23–£5.99. The average incumbent carries 393 reviews — the moat a new listing must climb.

Sponge Cake

Sponge Cake shows low returns (0.0%), but prices mostly outside the sweet spot ($1.23–$5.99) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Sponge Cake profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sponge Cake is a £203K/yr Amazon United Kingdom market (466K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Sponge Cake: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.7% over the last 90 days and 18.1% of searches end in a purchase.

£203K

revenue / yr

Units sold / yr100K

Search volume / yr-0.7%466K

Conversion rate18.1%

Avg price£2.40

Who owns the niche?

The top 5 brands hold 100% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 50

Top-5 product click share33%

Open market1%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 41 products

Top Sponge Cake products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Cake Shop Fresh Cream Iced Fingers 2 Pack

Price: £2.03
Rating: 4.4/5
Reviews: 372
Age: 2y ago

Morrisons Cake Shop Fresh Cream Sponge

Price: £3.40
Rating: 4.4/5
Reviews: 290
Age: 9y ago

Morrisons Cake Shop Fresh Cream Apple Turnovers 2 Pack

Price: £2.00
Rating: 4.3/5
Reviews: 359
Age: 1y ago

Morrisons Choux Buns 2 Pack Cream Pastries

Price: £1.87
Rating: 4.4/5
Reviews: 417
Age: 3y ago

Morrisons Jam & Cream Doughnut 2 Pack Sweet Treat

Price: £1.82
Rating: 4.5/5
Reviews: 880
Age: 3y ago

Newest

by launch date

Morrisons Cake Shop Belgian Bun with Jam & Cream

Price: £1.64
Rating: 4.2/5
Reviews: 19
Age: 10mo ago

Morrisons Cake Shop Strawberry Trifle

Price: £2.45
Rating: 4.4/5
Reviews: 26
Age: 10mo ago

Morrisons Cake Shop Filled Croissant with Jam & Cream

Price: £2.14
Rating: 4.6/5
Reviews: 7
Age: 10mo ago

Morrisons Cake Shop Fresh Cream Apple Turnovers 2 Pack

Price: £2.00
Rating: 4.3/5
Reviews: 359
Age: 1y ago

Morrisons Cake Shop Fresh Cream Meringues 2 Pack

Price: £2.32
Rating: 4.4/5
Reviews: 97
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

33%

Top 20: 82%

Open market

Morrisons79%
Bonne Maman15%
GreHom4%
Warburtons1%
McVitie's1%
Cadbury1%

Sponge Cake demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume466KCVR18.1%Products41Brands6Top 5 Brands100%OOS Rate1.6%Rating4.4★Reviews393Avg BSR#131

Top Sponge Cake search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fresh cream cakes101K/yr +19.7%16.2% conv.
cream cake84K/yr +40.9%18.2% conv.
bonne maman91K/yr -12.2%6.5% conv.
cream cakes51K/yr -37.5%16.7% conv.
sponge cake32K/yr -13.4%2.1% conv.
victoria sponge cake23K/yr -8.0%6.6% conv.
madeleine15K/yr -6.8%10.5% conv.
fresh cakes12K/yr -13.5%8.1% conv.
madeleines8K/yr +38.1%6.1% conv.
victoria sponge8K/yr +4.5%2.5% conv.

What reviews say buyers love and hate about Sponge Cake

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall31%

“Delicious as always”

Baking22%

“Lovely chocolatey cake”

Freshness9%

“Brilliant for keeping fresh”

Value For Money7%

“well worth the money”

Quality-Overall7%

“Excellent quality”

What buyers complain about

66% of reviews

Moist/Dry13%

“Bit dry”

Size-Overall13%

“Large”

Taste-Overall13%

“No real taste to it”

Powdered/Crumbled6%

“and very crumbly not that tasty either”

Sweetness6%

“these tartlets are too sweet in a sickly way”

Common Sponge Cake questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sponge Cake 51/100 on Amazon United Kingdom — Worth a look. The niche generates £203K/yr across 41 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -0.7% over the last 90 days.

Sponge Cake buyers on Amazon United Kingdom complain most about Moist/Dry, Size-Overall, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.