sponge cake
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($1.23–$5.99) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Review moat
Great393.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£203K£203K/yr · 466K searches
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Avg price
Bad£2.40avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.23–£5.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sponge cake is a £203K/yr Amazon United Kingdom market (466K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sponge cake market data
- Units sold / yr
- 80K–100K
- avg 1,250–1,500/product
- Revenue / yr
- £192K–£240K
- units × avg price
- Conversion rate
- 18.1%
- Avg BSR
- #131
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 2%
- Out of stock
- 1.6%
- Avg brand age
- 56 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
6 falling
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
33%
Top 20: 82%
Open market
0%
- Morrisons79%
- Bonne Maman15%
- GreHom4%
- Warburtons1%
- McVitie's1%
- Cadbury1%
Demand
Weekly Amazon search volume, last 24 weeks — -0.7% search growth over the last 90 days.Top sponge cake search terms
- fresh cream cakes101K/yr
- cream cake84K/yr
- bonne maman91K/yr
- cream cakes51K/yr
- sponge cake32K/yr
- victoria sponge cake23K/yr
- madeleine15K/yr
- fresh cakes12K/yr
- madeleines8K/yr
- victoria sponge8K/yr
Top sponge cake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Cake Shop Fresh Cream Iced Fingers 2 Pack
Morrisons£2.034.4★372 rev
Morrisons Cake Shop Fresh Cream Sponge
Morrisons£3.404.4★290 rev
Morrisons Cake Shop Fresh Cream Apple Turnovers 2 Pack
Morrisons£2.004.3★359 rev
Morrisons Choux Buns 2 Pack Cream Pastries
Morrisons£1.874.4★417 rev
Morrisons Jam & Cream Doughnut 2 Pack Sweet Treat
Morrisons£1.824.5★880 rev
Newest
by launch date
Morrisons Cake Shop Belgian Bun with Jam & Cream
Morrisons£1.6419 rev
Morrisons Cake Shop Strawberry Trifle
Morrisons£2.4526 rev
Morrisons Cake Shop Filled Croissant with Jam & Cream
Morrisons£2.147 rev
Morrisons Cake Shop Fresh Cream Apple Turnovers 2 Pack
Morrisons£2.00359 rev
Morrisons Cake Shop Fresh Cream Meringues 2 Pack
Morrisons£2.3297 rev
Trending
90-day click momentumMorrisons Cake Shop Belgian Bun with Jam & Cream
Morrisons£1.644.2★
Morrisons Cake Shop Filled Croissant with Jam & Cream
Morrisons£2.144.6★
Morrisons Cake Shop Strawberry Trifle
Morrisons£2.454.4★
Morrisons Cake Shop Fresh Cream Lemon Muffins 2 Pack
Morrisons£2.674.3★
Morrisons Choux Buns 2 Pack Cream Pastries
Morrisons£1.874.4★
What buyers say about sponge cake
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious as always”
“Lovely chocolatey cake”
“Brilliant for keeping fresh”
“well worth the money”
“Excellent quality”
“Great flavour”
“Love it 🍉 Awesome taste and sweetness”
“super crisp pastry with fab jammy vibe”
“Best cakes, so soft and moist”
“They are so creamy”
What buyers complain about
“Bit dry”
“Large”
“No real taste to it”
“and very crumbly not that tasty either”
“these tartlets are too sweet in a sickly way”
“both arrived squashed”
“expensive”
“Disappointing quality control”
“More like chunks of brownie bites”
“bjt so squashed it had burst the wrapping”
Common questions
- Is sponge cake profitable to sell on Amazon United Kingdom?
- The niche generates £203K/yr across 41 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the sponge cake niche?
- 6 brands and 50 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sponge cake?
- Top complaints mined from reviews: Moist/Dry, Size-Overall, Taste-Overall. The return rate is 0.0%.
- What does it cost to enter the sponge cake niche?
- Listings span £1.23–£5.99; the average listing price is £2.40 (sweet spot $15–$100). The average incumbent carries 393 reviews — the moat a new listing must climb.