Skip to content

Sponge Cake

Maybe

An estimated 0.0% of orders come back. But prices span $1.23–$5.99, mostly outside the sweet spot, so Sponge Cake is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£203K/yr466K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
33%top-5 click share · 6 brands · 50 sellers

Flapen Score

Sponge Cake against its category

The dotted line is the Grocery average. Past it, Sponge Cake is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sponge Cake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sponge Cake 466K times last year and spent an estimated £203K. The top 5 brands take 100% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 18.1% of those searches ended in a purchase.

Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.

Searches, last 12 months
466K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
18.1%
Market size, estimated
£203Ka year
Top search term
fresh cream cakes101K searches a year

02 · Price

A sale here is worth £2.40.

Listings sell for £2.40 on average, from £1.23 to £5.99. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £2.40 that is £3K to £4K a year per listing.

Average price
£2.40under the $15 to $100 sweet spot
Price range
£1.23–£5.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

2% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #131 within Bakery. It carries 393 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
2%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#131in Bakery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
393per listing
Listings tracked
41

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Sponge Cake products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£6K£12K£18K£24K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

50

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

33%

Top 20: 82%

Open market

0%

  • Morrisons79%
  • Bonne Maman15%
  • GreHom4%
  • Warburtons1%
  • McVitie's1%
  • Cadbury1%

Demand

Sponge Cake search demand

Weekly searches over the year. Pick a range.

10K6KSpike '26Feb '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Sponge Cake search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fresh cream cakes101K/yr
  • cream cake84K/yr
  • bonne maman91K/yr
  • cream cakes51K/yr
  • sponge cake32K/yr
  • victoria sponge cake23K/yr
  • madeleine15K/yr
  • fresh cakes12K/yr
  • madeleines8K/yr
  • victoria sponge8K/yr

Reviews and returns

What reviews say buyers love and hate about Sponge Cake

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Moist/Dry”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bit dry”
A buyer, on “Moist/Dry”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sponge Cake questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data