sponge
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.55–$11.40) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Market size
Great£1.3M£1.3M/yr · 1.9M searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,170.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Avg price
Bad£4.17avg listing price — sweet spot $15–$100
Price range
Bad£0.55–£11.40cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sponge is a £1.3M/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sponge market data
- Units sold / yr
- 300K–400K
- avg 12,500–15,000/product
- Revenue / yr
- £1.3M–£1.7M
- units × avg price
- Conversion rate
- 17.1%
- Avg BSR
- #1,167
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
56
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
20%
- Spontex37%
- Proff13%
- Scrub Daddy10%
- ABENA9%
- Morrisons6%
- Sakura4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top sponge search terms
- sponge380K/yr
- sponges255K/yr
- sponges washing up208K/yr
- washing up sponge151K/yr
- scourers124K/yr
- cleaning sponges85K/yr
- spontex72K/yr
- kitchen sponge81K/yr
- washing up sponges63K/yr
- kitchen sponges49K/yr
Top sponge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spontex Washups General Purpose Sponge Scourers | 6.8 x 4 x 8.6cm | Pack of 4
Spontex£0.874.7★3,067 rev
HomeSmith Handgrip Sponge Scourer High Density Foam Yellow Standard Pack of 10
Proff£3.414.6★1,196 rev
Scrub Daddy Sponge Daddy Dual Sided Sponge Scrubber Dish Sponges for Washing up Non Scratch Scourers for Cleaning Dishes Bathroom Scrubbing Tool Assorted Kitchen Sponges Multipack
Scrub Daddy£3.434.7★8,706 rev
ABENA Multicoloured Sponges Kitchen Cleaning Sponge Scouring Pads Pot Scrubber One Size Pack of 10
ABENA£1.774.4★972 rev
Spontex 4 Washups Non Scratch Sponge Scourers
Spontex£0.844.7★2,295 rev
Newest
by launch dateABENA Multicoloured Sponges Kitchen Cleaning Sponge Scouring Pads Pot Scrubber One Size Pack of 10
ABENA£1.77972 rev
SOL 12pk Stainless Steel Metal Scourer - Heavy-Duty Stainless Steel Scrubber Pads For Cleaning - Metal Scourers - 12pk x 6cm
SOL£4.78421 rev
Zale Yardley Sponges Scrubbing Pad 5pk Non-Scratch Stainless Steel Scouring Pad Washing Up Scourer - Easy Grip Cleaning for Pots and Pans (Grey)
Zale Yardley£4.92532 rev
8 Pack Eco Sponge Washing up Compostable Kitchen Dish Sponge Biodegradable Washing Up Scrubber Sponges for Dishes with Heavy Duty Scouring Pad
Yolaist£6.711,521 rev
SOL 10pk Finger Grip Scourers Heavy Duty Kitchen Sponges Washing Up Scourer Non-Scratch Design Ergonomic Grip for Comfortable Cleaning Perfect for Pots Pans Dishes and Household Surfaces
SOL£5.62285 rev
Trending
90-day click momentum
Sakura Jumbo Sponge
Sakura£1.204.5★
Scrub Daddy Sponge Daddy Dual Sided Sponge Scrubber Dish Sponges for Washing up Non Scratch Scourers for Cleaning Dishes Bathroom Scrubbing Tool Assorted Kitchen Sponges Multipack
Scrub Daddy£3.434.7★
SOL 12pk Stainless Steel Metal Scourer - Heavy-Duty Stainless Steel Scrubber Pads For Cleaning - Metal Scourers - 12pk x 6cm
SOL£4.784.3★
MR.SIGA Heavy Duty Cellulose Scrub Sponge Dual-Sided Dishwashing Sponge for Kitchen 12 Pack
MR.SIGA£8.684.3★
Spontex The Essentials Washing Up Sponge Scourers | Hard Wearing & Versatile | 6 x 20 Pack (120 Total)
Spontex£11.404.7★
What buyers say about sponge
What buyers praise and complain about, mined from review topics.What buyers love
“Good Value”
“Excellent quality sponges”
“Great cleaning”
“As advertised”
“Durable Sponges That Last Well”
“they fit well to my hands”
“Great and environmentally friendly”
“Easy to use”
“A good washing up sponge”
“Non scratch”
What buyers complain about
“Rubbish quality”
“Falls apart after a few uses”
“Wrong sizing on product”
“Too expensive on this site”
“cleaning performance make them disappointing overall”
“Too thin”
“I would rather have a biodegradable product than use plastic which is unnecessary”
“Plastic crap”
“Product not as described”
“fall apart after one wash”
Top return reasons
Common questions
- Is sponge profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 18 tracked products. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the sponge niche?
- 13 brands and 56 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in sponge?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.1%.
- When does demand for sponge peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the sponge niche?
- Listings span £0.55–£11.40; the average listing price is £4.17 (sweet spot $15–$100). The average incumbent carries 5,171 reviews — the moat a new listing must climb.