Sponge

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-6.6%

Conversion, latest week

17.1%

Market size, estimated

£1.3Ma year

Peak month

January1.2× the quietest month

Top search term

sponge380K searches a year

Listings sell for £4.17 on average, from £0.55 to £11.40. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At £4.17 that is £52K to £63K a year per listing.

Average price

£4.17under the $15 to $100 sweet spot

Price range

£0.55–£11.40

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

12,500–15,000

Revenue per listing a year

£52K–£63K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,167 within Cleaning Tools. It carries 5,171 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#1,167in Cleaning Tools

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,171per listing

Listings tracked

18

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months