Sponge
Sponge shows low returns (0.1%), but prices mostly outside the sweet spot ($0.55–$11.40) keeps it on the watch list.
Flapen Score
Is Sponge profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sponge is a £1.3M/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 51/100.
Sponge: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -6.6% over the last 90 days and 17.1% of searches end in a purchase.
£1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 18 products
Top Sponge products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Spontex Washups General Purpose Sponge Scourers | 6.8 x 4 x 8.6cm | Pack of 4
- Price
- £0.87
- Rating
- 4.7/5
- Reviews
- 3,067
- Age
- 10y ago
HomeSmith Handgrip Sponge Scourer High Density Foam Yellow Standard Pack of 10
- Price
- £3.41
- Rating
- 4.6/5
- Reviews
- 1,196
- Age
- 4y ago
Scrub Daddy Sponge Daddy Dual Sided Sponge Scrubber Dish Sponges for Washing up Non Scratch Scourers for Cleaning Dishes Bathroom Scrubbing Tool Assorted Kitchen Sponges Multipack
- Price
- £3.43
- Rating
- 4.7/5
- Reviews
- 8,706
- Age
- 13y ago
ABENA Multicoloured Sponges Kitchen Cleaning Sponge Scouring Pads Pot Scrubber One Size Pack of 10
- Price
- £1.77
- Rating
- 4.4/5
- Reviews
- 972
- Age
- 1y ago
Spontex 4 Washups Non Scratch Sponge Scourers
- Price
- £0.84
- Rating
- 4.7/5
- Reviews
- 2,295
- Age
- 10y ago
Trending
90-day click momentum
Sakura Jumbo Sponge
- Price
- £1.20
- Rating
- 4.5/5
- Reviews
- 2,043
- Age
- 11y ago
Scrub Daddy Sponge Daddy Dual Sided Sponge Scrubber Dish Sponges for Washing up Non Scratch Scourers for Cleaning Dishes Bathroom Scrubbing Tool Assorted Kitchen Sponges Multipack
- Price
- £3.43
- Rating
- 4.7/5
- Reviews
- 8,706
- Age
- 13y ago
SOL 12pk Stainless Steel Metal Scourer - Heavy-Duty Stainless Steel Scrubber Pads For Cleaning - Metal Scourers - 12pk x 6cm
- Price
- £4.78
- Rating
- 4.3/5
- Reviews
- 421
- Age
- 2y ago
MR.SIGA Heavy Duty Cellulose Scrub Sponge Dual-Sided Dishwashing Sponge for Kitchen 12 Pack
- Price
- £8.68
- Rating
- 4.3/5
- Reviews
- 21,102
- Age
- 6y ago
Spontex The Essentials Washing Up Sponge Scourers | Hard Wearing & Versatile | 6 x 20 Pack (120 Total)
- Price
- £11.40
- Rating
- 4.7/5
- Reviews
- 1,089
- Age
- 10y ago
Newest
by launch dateABENA Multicoloured Sponges Kitchen Cleaning Sponge Scouring Pads Pot Scrubber One Size Pack of 10
- Price
- £1.77
- Rating
- 4.4/5
- Reviews
- 972
- Age
- 1y ago
SOL 12pk Stainless Steel Metal Scourer - Heavy-Duty Stainless Steel Scrubber Pads For Cleaning - Metal Scourers - 12pk x 6cm
- Price
- £4.78
- Rating
- 4.3/5
- Reviews
- 421
- Age
- 2y ago
Zale Yardley Sponges Scrubbing Pad 5pk Non-Scratch Stainless Steel Scouring Pad Washing Up Scourer - Easy Grip Cleaning for Pots and Pans (Grey)
- Price
- £4.92
- Rating
- 4.4/5
- Reviews
- 532
- Age
- 3y ago
8 Pack Eco Sponge Washing up Compostable Kitchen Dish Sponge Biodegradable Washing Up Scrubber Sponges for Dishes with Heavy Duty Scouring Pad
- Price
- £6.71
- Rating
- 4.4/5
- Reviews
- 1,521
- Age
- 3y ago
SOL 10pk Finger Grip Scourers Heavy Duty Kitchen Sponges Washing Up Scourer Non-Scratch Design Ergonomic Grip for Comfortable Cleaning Perfect for Pots Pans Dishes and Household Surfaces
- Price
- £5.62
- Rating
- 4.3/5
- Reviews
- 285
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
56
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
20%
- Spontex37%
- Proff13%
- Scrub Daddy10%
- ABENA9%
- Morrisons6%
- Sakura4%
Sponge demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Sponge search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sponge380K/yr
- sponges255K/yr
- sponges washing up208K/yr
- washing up sponge151K/yr
- scourers124K/yr
- cleaning sponges85K/yr
- spontex72K/yr
- kitchen sponge81K/yr
- washing up sponges63K/yr
- kitchen sponges49K/yr
What reviews say buyers love and hate about Sponge
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good Value”
“Excellent quality sponges”
“Great cleaning”
“As advertised”
“Durable Sponges That Last Well”
What buyers complain about
79% of reviews“Rubbish quality”
“Falls apart after a few uses”
“Wrong sizing on product”
“Too expensive on this site”
“cleaning performance make them disappointing overall”
Sponge return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sponge questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
