Splash Toilet Cleaner
FailPrices span $2.31–$15.03, mostly outside the sweet spot, so Splash Toilet Cleaner is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £133K/yr196K searches / yr
- 90-day growth
- -32.2%search demand this quarter
- Competition
- 83%top-5 click share · 8 brands · 54 sellers
Flapen Score
Splash Toilet Cleaner against its category
The dotted line is the Grocery average. Past it, Splash Toilet Cleaner is stronger. Inside it, weaker.
Market
The Splash Toilet Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Splash Toilet Cleaner 196K times last year and spent an estimated £133K. The top 5 brands take 88% of clicks. Demand peaks in Mar–Apr. Flapen scores it 42 out of 100, a Fail.
01 · Demand
8.9% of searches ended in a purchase last week.
Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.
- Searches, last 12 months
- 196K
- Growth, 90 days vs prior 90
- -32.2%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £133Ka year
- Peak month
- March2.5× the quietest month
- Top search term
- touch free fizzy foam toilet cleaner61K searches a year
02 · Price
A sale here is worth £7.60.
Listings sell for £7.60 on average, from £2.31 to £15.03. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £7.60 that is £8K to £10K a year per listing.
- Average price
- £7.60under the $15 to $100 sweet spot
- Price range
- £2.31–£15.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #133 within Household Cleaners. It carries 2,038 reviews at 3.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 70%
- Out of stock, average day
- 2.8%
- Average rank
- #133in Household Cleaners
- Average rating
- 3.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,038per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Splash Toilet Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Pink Stuff Miracle Power Foaming Toilet Cleaner - Deep Cleaning Self Activating Pink Foam For Tough Stains Odor Limescale Removal And More - 3 Treatments
- Price
- £3.99
- Rating
- 4.0/5
- Reviews
- 1,165
- Age
- 3y ago
Dr. Beckmann Power-Foaming Toilet Cleaner | For Deep Fresh Cleaning | Activated Carbon | Lemon Fersh | Remove Dirt and Bad Odour | 3 x 100gm Sachets
- Price
- £2.31
- Rating
- 4.2/5
- Reviews
- 16,378
- Age
- 6y ago
Coopers of Stortford - Foam n Fizz Toilet Cleaner Powder - Powerful Foaming Action - Limescale Remover - Stain & Odour Eliminator - Long Lasting 1kg Tub - No Scrubbing Needed
- Price
- £15.03
- Rating
- 3.4/5
- Reviews
- 56
- Age
- 12mo ago
DRAXUS Touch Free Toilet Foam Cleaner (1 kg) I Powerful Limescale Remover Against Dirt and Bad Odour
- Price
- £14.93
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 7mo ago
Juegot Toilet Bowl Cleaners Efficient and Easy-to-Use Toilet Cleaner Foam Powder for a Sparkling Clean Toilet 1PCS-250ml
- Price
- £10.61
- Rating
- 4.2/5
- Reviews
- 1,085
- Age
- 2y ago
Trending
90-day click momentumDRAXUS Touch Free Toilet Foam Cleaner (1 kg) I Powerful Limescale Remover Against Dirt and Bad Odour
- Price
- £14.93
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 7mo ago
Fizzy Foam Toilet Cleaner Toilet Cleaning Foaming Powder Heavy Duty Toilet Bowl Cleaner & Limescale Remover Toilet Stain Remover Touch Free Toilet Limescale Remover Heavy Duty 100g
- Price
- £6.74
- Rating
- 1.5/5
- Reviews
- 48
- Age
- 6mo ago
The Pink Stuff The Miracle Toilet Cleaner 750ml x 2
- Price
- £6.08
- Rating
- 4.3/5
- Reviews
- 672
- Age
- 5y ago
Coopers of Stortford - Foam n Fizz Toilet Cleaner Powder - Powerful Foaming Action - Limescale Remover - Stain & Odour Eliminator - Long Lasting 1kg Tub - No Scrubbing Needed
- Price
- £15.03
- Rating
- 3.4/5
- Reviews
- 56
- Age
- 12mo ago
The Pink Stuff Miracle Power Foaming Toilet Cleaner - Deep Cleaning Self Activating Pink Foam For Tough Stains Odor Limescale Removal And More - 3 Treatments
- Price
- £3.99
- Rating
- 4.0/5
- Reviews
- 1,165
- Age
- 3y ago
Newest
by launch dateFizzy Foam Toilet Cleaner Toilet Cleaning Foaming Powder Heavy Duty Toilet Bowl Cleaner & Limescale Remover Toilet Stain Remover Touch Free Toilet Limescale Remover Heavy Duty 100g
- Price
- £6.74
- Rating
- 1.5/5
- Reviews
- 48
- Age
- 6mo ago
DRAXUS Touch Free Toilet Foam Cleaner (1 kg) I Powerful Limescale Remover Against Dirt and Bad Odour
- Price
- £14.93
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 7mo ago
Coopers of Stortford - Foam n Fizz Toilet Cleaner Powder - Powerful Foaming Action - Limescale Remover - Stain & Odour Eliminator - Long Lasting 1kg Tub - No Scrubbing Needed
- Price
- £15.03
- Rating
- 3.4/5
- Reviews
- 56
- Age
- 12mo ago
Fizzclean Toilet Cleaner Fizz Clean Toilet Cleaning Foam Touch Free Fizzy Foam Toilets Cleaner Toilet Limescale Remover To/ilet Cleaner Tablets Toil/et Bowl Cleaner To/ilet Descaler Heavy Duty 100g
- Price
- £6.55
- Rating
- 2.1/5
- Reviews
- 104
- Age
- 1y ago
Dr. Beckmann Power-Foaming Toilet Cleaner | Violet Blossom | For a deep fresh clean | 3 x 100g
- Price
- £3.02
- Rating
- 4.1/5
- Reviews
- 463
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
54
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
7%
- THE PINK STUFF47%
- Dr. Beckmann16%
- Coopers of Stortford10%
- DRAXUS10%
- Juegot6%
- QinZiEn5%
- Open — no brand owns it (2 brands, 7%)
Demand
Splash Toilet Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 2.5×
Search terms
Top Splash Toilet Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- touch free fizzy foam toilet cleaner61K/yr
- fizzy foam toilet cleaner31K/yr
- pink stuff toilet cleaner21K/yr
- fizzy foam13K/yr
- touch free fizzy foam23K/yr
- the pink stuff toilet cleaner9K/yr
- bowl bright toilet cleaner8K/yr
- pink toilet cleaner5K/yr
- pink stuff toilet foam5K/yr
- pink stuff foaming toilet cleaner3K/yr
Reviews and returns
What reviews say buyers love and hate about Splash Toilet Cleaner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not worth it
Too expensive
Expensive and ineffective
NO CLEAN
does not clean
Not enough foam to clean thoroughly
Did not work
Does not work as expected
Not effective
Rubbish product
Not as good as it says
Absolutely Rubbish
Does not do as described
does not do what it says
Completely misleading advert
Love
Great cleaning product
Really effective toilet cleaner
Cleans nicely
Excellent Procuct
so no complaints there
Excellent product
Lovely smell
A lovely fresh smell too
Leaves a nice refreshing odour after use
As advertised
it honestly worked much better than expected
Exactly as described
Value for money
Good value
Worth it
Return
0.1% Return rate 33% Fixable by listing
Did not work
Does not work as expected
Not effective
Small tub
Very small container
Item was very tiny
Does not do as described
does not do what it says
Completely misleading advert
NO CLEAN
does not clean
Not enough foam to clean thoroughly
The instructions were basic
No instructions
having followed the directions to the letter this didnt happen
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Splash Toilet Cleaner questions
Answered from the same tracked data.