Splash Toilet Cleaner

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months

196K

Growth, 90 days vs prior 90

-32.2%

Conversion, latest week

8.9%

Market size, estimated

£133Ka year

Peak month

March2.5× the quietest month

Top search term

touch free fizzy foam toilet cleaner61K searches a year

Listings sell for £7.60 on average, from £2.31 to £15.03. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £7.60 that is £8K to £10K a year per listing.

Average price

£7.60under the $15 to $100 sweet spot

Price range

£2.31–£15.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

1,000–1,250

Revenue per listing a year

£8K–£10K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #133 within Household Cleaners. It carries 2,038 reviews at 3.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

70%

Out of stock, average day

2.8%

Average rank

#133in Household Cleaners

Average rating

3.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,038per listing

Listings tracked

10

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

23 months