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Spirit of Salts

Fail

The top 5 brands take 100% of clicks, so Spirit of Salts is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£105K/yr62K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
83%top-5 click share · 5 brands · 54 sellers

Flapen Score

Spirit of Salts against its category

The dotted line is the Grocery average. Past it, Spirit of Salts is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spirit of Salts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spirit of Salts 62K times last year and spent an estimated £105K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
13.4%
Market size, estimated
£105Ka year
Peak month
August1.5× the quietest month
Top search term
spirit of salts31K searches a year

02 · Price

A sale here is worth £12.51.

Listings sell for £12.51 on average, from £6.79 to £29.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £12.51 that is £6K to £9K a year per listing.

Average price
£12.51under the $15 to $100 sweet spot
Price range
£6.79–£29.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #197 within Household Cleaners. It carries 601 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
11%
Out of stock, average day
4.6%
Average rank
#197in Household Cleaners
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
601per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Spirit of Salts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£16K£31K£47K£63K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

54

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

0%

  • DTD QUALITY MATTERS79%
  • Generic9%
  • AXpower Inspirational Technology Empowering People7%
  • Clover Chemicals3%
  • Kilrock3%

Demand

Spirit of Salts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Spirit of Salts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • spirit of salts31K/yr
  • spirits of salts13K/yr
  • spirit of salts toilet cleaner9K/yr
  • spirits of salt4K/yr
  • spirit of salt3K/yr
  • max strength spirits of salt4K/yr

Reviews and returns

What reviews say buyers love and hate about Spirit of Salts

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Cleaning”
16%of negative reviews mention “Leak-Proof”
<0.1%of orders come back, a rate Amazon rounds to zero
“as per the other reviews the item arrived leaking”
A buyer, on “Leak-Proof”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spirit of Salts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data