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Spirit of Salts

Fail

The top 5 brands take 100% of clicks, so Spirit of Salts is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£105K/yr62K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
83%top-5 click share · 5 brands · 54 sellers

Flapen Score

Spirit of Salts against its category

The dotted line is the Grocery average. Past it, Spirit of Salts is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spirit of Salts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spirit of Salts 62K times last year and spent an estimated £105K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
13.4%
Market size, estimated
£105Ka year
Peak month
August1.5× the quietest month
Top search term
spirit of salts31K searches a year

02 · Price

A sale here is worth £12.51.

Listings sell for £12.51 on average, from £6.79 to £29.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £12.51 that is £6K to £9K a year per listing.

Average price
£12.51under the $15 to $100 sweet spot
Price range
£6.79–£29.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #197 within Household Cleaners. It carries 601 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
11%
Out of stock, average day
4.6%
Average rank
#197in Household Cleaners
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
601per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Spirit of Salts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£16K£31K£47K£63K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • DTD QUALITY MATTERS79%
  • Generic9%
  • AXpower Inspirational Technology Empowering People7%
  • Clover Chemicals3%
  • Kilrock3%

Demand

Spirit of Salts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Spirit of Salts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spirit of salts31K/yr
  • spirits of salts13K/yr
  • spirit of salts toilet cleaner9K/yr
  • spirits of salt4K/yr
  • spirit of salt3K/yr
  • max strength spirits of salt4K/yr

Reviews and returns

What reviews say buyers love and hate about Spirit of Salts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof16%

as per the other reviews the item arrived leaking

Beware when unpacking could leak

Item leaked slightly in bag

Dilute/Watery10%−0.15

diluting the products

heavily diluted

The Opposite of Powerful This product has been diluted so much that it does nothing

Functionality-Overall10%−0.15

Didn't work

Its done absolutely nothing

Doesnt work

Advertised Vs Actual Product9%−0.06

It doesn't do the job it advertises

It is totally wrong to sell this product under the same name as it is not the same product

Not as detailed in listing

Strength8%−0.06

This is not powerful as the product claims

Too strong Acid Product

Very weak

Love

Ease Of Cleaning21%+1.59

Good cleaner

Cleans really well

Toilet Cleaner does an excellent job

Quality-Overall19%+1.16

This stuff is as good as the reviews indicate

Excellent product

Great item

Value For Money14%+0.48

Good value

Worth the price

Amazing product, good value for money

Efficiency13%+0.83

Its very effective

Works Perfectly

Works better than expected

Advertised Vs Actual Product10%−0.06

Works better than expected

works exactly as expected

Works like a dream

Return

0.0% Return rate 4% Fixable by listing

Leak-Proof53%▄▆▅▃▄█

as per the other reviews the item arrived leaking

Beware when unpacking could leak

Item leaked slightly in bag

Functionality-Overall9%█▅▇▁▁▁

Didn't work

Its done absolutely nothing

Doesnt work

Strength8%▁█▁▇▄▁

This is not powerful as the product claims

Too strong Acid Product

Very weak

Dilute/Watery6%▅▁▁▆█▃

diluting the products

heavily diluted

The Opposite of Powerful This product has been diluted so much that it does nothing

Quality-Overall5%█▁▁▃▁▁

FAQ

Common Spirit of Salts questions

Answered from the same tracked data.