Spirit
FailThe top 5 brands take 100% of clicks, so Spirit is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £240K/yr265K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 44 sellers
Flapen Score
Spirit against its category
The dotted line is the Grocery average. Past it, Spirit is stronger. Inside it, weaker.
Market
The Spirit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spirit 265K times last year and spent an estimated £240K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £240K a year.
- Searches, last 12 months
- 265K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £240Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- fireball cinnamon whisky74K searches a year
02 · Price
A sale here is worth £15.42.
Listings sell for £15.42 on average, from £6.92 to £34.22. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £15.42 that is £31K to £39K a year per listing.
- Average price
- £15.42inside the $15 to $100 sweet spot
- Price range
- £6.92–£34.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £31K–£39K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #315 within Beer, Wine & Spirits. It carries 1,088 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #315in Beer, Wine & Spirits
- Average rating
- 4.75 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,088per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Spirit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 70cl Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails
- Price
- £11.85
- Rating
- 4.8/5
- Reviews
- 5,942
- Age
- 15y ago

Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 1l Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails
- Price
- £18.07
- Rating
- 4.8/5
- Reviews
- 2,084
- Age
- 9y ago

Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 50cl Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails
- Price
- £8.61
- Rating
- 4.7/5
- Reviews
- 235
- Age
- 10y ago

Fireball - Cinnamon Miniatures 10 x 5cl - Whisky Liqueur 5cl x 10 33% ABV
- Price
- £19.06
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Diabolo Whisky Liqueur Spiced Whisky & Hot Cinnamon Flavours Cocktail Ingredient for Shots & Spicy Old Fashioned 22% Alcohol Drink Artisan Liquor Blended Whiskey taste for Home Bar 70cl
- Price
- £10.01
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 1y ago
Trending
90-day click momentum
Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 70cl Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails
- Price
- £11.85
- Rating
- 4.8/5
- Reviews
- 5,942
- Age
- 15y ago

Fireball - Cinnamon Miniatures 10 x 5cl - Whisky Liqueur 5cl x 10 33% ABV
- Price
- £19.06
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV Mini Whisky 5clx10 Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails
- Price
- £14.61
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 8y ago

Diabolo Whisky Liqueur Spiced Whisky & Hot Cinnamon Flavours Cocktail Ingredient for Shots & Spicy Old Fashioned 22% Alcohol Drink Artisan Liquor Blended Whiskey taste for Home Bar 70cl
- Price
- £10.01
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 1y ago

Fireball Cinnamon Whisky Liqueur | Party Bucket | 20 x 5cl Shots | Just Add Ice
- Price
- £34.22
- Rating
- 4.8/5
- Reviews
- 220
- Age
- 6y ago
Newest
by launch date
Diabolo Whisky Liqueur Spiced Whisky & Hot Cinnamon Flavours Cocktail Ingredient for Shots & Spicy Old Fashioned 22% Alcohol Drink Artisan Liquor Blended Whiskey taste for Home Bar 70cl
- Price
- £10.01
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 1y ago

Fireball - Cinnamon Miniatures 10 x 5cl - Whisky Liqueur 5cl x 10 33% ABV
- Price
- £19.06
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Fireball Whisky Gift Pack Contains 2 x 50ml Bottles of Cinnamon Whisky 33% ABV and Two Red Dragon Shot Glasses Limited Edition for Birthday Gifts Christmas Gifts Stocking Fillers By Blue Tree Gifts
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 2y ago

Fireball Cinnamon Whisky Liqueur | Party Bucket | 20 x 5cl Shots | Just Add Ice
- Price
- £34.22
- Rating
- 4.8/5
- Reviews
- 220
- Age
- 6y ago

Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV Mini Whisky 5clx10 Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails
- Price
- £14.61
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
44
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- FIREBALL61%
- Fireball26%
- Scotch Whisky5%
- Diabolo5%
- Blue Tree3%
- Open — no brand owns it (0%)
Demand
Spirit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Spirit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fireball cinnamon whisky74K/yr
- fireball73K/yr
- spirit83K/yr
- fire ball9K/yr
- fireball shots6K/yr
- fireball whiskey11K/yr
- spirt4K/yr
- fireball gift set6K/yr
Reviews and returns
What reviews say buyers love and hate about Spirit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Value for money qaulity taste wasn't pleasant 😕 I gave full bottle away to a neighbour were i live was very ungrateful tho
tastes watered down
However, received a bottle this evening from Amazon, its defected
Defected Fireball Cinnamon Whisky
I know some people are dubious about buying alcohol from Amazon
Love
good value
Great offer / discounted price
Great price
Alcohol
A very good drink to have at a party's and good value
Fabulous drink
Hot and spicy yummy
Tasty
Love the taste
Present
Great present
Was a gift great price
Good Quality
Great quality and value for your money
Excellent item
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spirit questions
Answered from the same tracked data.









