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Spirit

Fail

The top 5 brands take 100% of clicks, so Spirit is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£240K/yr265K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
90%top-5 click share · 5 brands · 44 sellers

Flapen Score

Spirit against its category

The dotted line is the Grocery average. Past it, Spirit is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spirit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spirit 265K times last year and spent an estimated £240K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £240K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
5.9%
Market size, estimated
£240Ka year
Peak month
December3.9× the quietest month
Top search term
fireball cinnamon whisky74K searches a year

02 · Price

A sale here is worth £15.42.

Listings sell for £15.42 on average, from £6.92 to £34.22. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £15.42 that is £31K to £39K a year per listing.

Average price
£15.42inside the $15 to $100 sweet spot
Price range
£6.92–£34.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£31K–£39K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #315 within Beer, Wine & Spirits. It carries 1,088 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#315in Beer, Wine & Spirits
Average rating
4.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,088per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Spirit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.

£0£36K£72K£108K£144K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

44

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

90%

Top 20: 100%

Open market

0%

  • FIREBALL61%
  • Fireball26%
  • Scotch Whisky5%
  • Diabolo5%
  • Blue Tree3%
  • Open — no brand owns it (0%)

Demand

Spirit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Spirit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fireball cinnamon whisky74K/yr
  • fireball73K/yr
  • spirit83K/yr
  • fire ball9K/yr
  • fireball shots6K/yr
  • fireball whiskey11K/yr
  • spirt4K/yr
  • fireball gift set6K/yr

Reviews and returns

What reviews say buyers love and hate about Spirit

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Value For Money”
50%of negative reviews mention “Taste-Overall”
0.5%of orders come back
“Value for money qaulity taste wasn't pleasant 😕 I gave full bottle away to a neighbour were i live was very ungrateful tho”
A buyer, on “Taste-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Spirit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data