Is spirit profitable to sell on Amazon United Kingdom?

The niche generates £240K/yr across 8 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Skip it (40/100).

How competitive is the spirit niche?

5 brands and 44 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in spirit?

Top complaints mined from reviews: Taste-Overall, Contamination, Alcohol Content. The return rate is 0.5%.

When does demand for spirit peak?

Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the spirit niche?

Listings span £6.92–£34.22; the average listing price is £15.42 (sweet spot $15–$100). The average incumbent carries 1,088 reviews — the moat a new listing must climb.

spirit

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great£15.42

avg listing price — sweet spot $15–$100

Price range

Good£6.92–£34.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,087.75

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£240K

£240K/yr · 265K searches

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, spirit is a £240K/yr Amazon United Kingdom market (265K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

spirit market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: £308K–£386K; units × avg price
Conversion rate: 5.9%
Avg BSR: #315
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

FIREBALL61%
Fireball26%
Scotch Whisky5%
Diabolo5%
Blue Tree3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -3.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top spirit search terms

fireball cinnamon whisky74K/yr -0.2%9.8% conv.
fireball73K/yr +4.3%7.1% conv.
spirit83K/yr -12.2%0.0% conv.
fire ball9K/yr +4.5%3.8% conv.
fireball shots6K/yr +59.1%2.5% conv.
fireball whiskey11K/yr -50.9%8.8% conv.
spirt4K/yr -7.9%0.0% conv.
fireball gift set6K/yr -0.8%2.2% conv.

All search terms

Top spirit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 70cl Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails

FIREBALL£11.854.8★5,942 rev

Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 1l Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails

Fireball£18.074.8★2,084 rev

Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 50cl Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails

Fireball£8.614.7★235 rev

Fireball - Cinnamon Miniatures 10 x 5cl - Whisky Liqueur 5cl x 10 33% ABV

Scotch Whisky£19.065.0★1 rev

Diabolo Whisky Liqueur Spiced Whisky & Hot Cinnamon Flavours Cocktail Ingredient for Shots & Spicy Old Fashioned 22% Alcohol Drink Artisan Liquor Blended Whiskey taste for Home Bar 70cl

Diabolo£10.014.7★55 rev

Newest

by launch date

Diabolo Whisky Liqueur Spiced Whisky & Hot Cinnamon Flavours Cocktail Ingredient for Shots & Spicy Old Fashioned 22% Alcohol Drink Artisan Liquor Blended Whiskey taste for Home Bar 70cl

Diabolo£10.0155 rev

1y ago

Fireball - Cinnamon Miniatures 10 x 5cl - Whisky Liqueur 5cl x 10 33% ABV

Scotch Whisky£19.061 rev

2y ago

Fireball Whisky Gift Pack Contains 2 x 50ml Bottles of Cinnamon Whisky 33% ABV and Two Red Dragon Shot Glasses Limited Edition for Birthday Gifts Christmas Gifts Stocking Fillers By Blue Tree Gifts

Blue Tree£6.9262 rev

2y ago

Fireball Cinnamon Whisky Liqueur | Party Bucket | 20 x 5cl Shots | Just Add Ice

FIREBALL£34.22220 rev

6y ago

Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV Mini Whisky 5clx10 Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails

Fireball£14.61103 rev

8y ago

What buyers say about spirit

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money30%

“good value”

Alcohol Flavor22%

“Alcohol”

Taste-Overall13%

“Hot and spicy yummy”

Gifting Purpose10%

“Present”

Quality-Overall8%

“Good Quality”

Smell4%

“Must be good stuff as they called me to say thanks and I could smell their breath down the phone, WOW”

Sweetness4%

“Perfect reminds me off the fire ball sweets”

Flavor4%

“very strong cinnamon flavour”

Locally Manufactured2%

“Cinnamon, alcohol and UK produced, win win win”

Advertised Vs Actual Product2%

“Exactly as described”

What buyers complain about

Taste-Overall50%

“Value for money qaulity taste wasn't pleasant 😕 I gave full bottle away to a neighbour were i live was very ungrateful tho”

Contamination17%

“However, received a bottle this evening from Amazon, its defected”

Alcohol Content17%

“I know some people are dubious about buying alcohol from Amazon”

Common questions

Is spirit profitable to sell on Amazon United Kingdom?: The niche generates £240K/yr across 8 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Skip it (40/100).
How competitive is the spirit niche?: 5 brands and 44 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in spirit?: Top complaints mined from reviews: Taste-Overall, Contamination, Alcohol Content. The return rate is 0.5%.
When does demand for spirit peak?: Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the spirit niche?: Listings span £6.92–£34.22; the average listing price is £15.42 (sweet spot $15–$100). The average incumbent carries 1,088 reviews — the moat a new listing must climb.