Spirit
brand-locked demand (top 5 brands take 100% of clicks) — Spirit doesn't clear our bar today.
Flapen Score
Is Spirit profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Spirit is a £240K/yr Amazon United Kingdom market (265K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Spirit: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.5% over the last 90 days and 5.9% of searches end in a purchase.
£240K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 8 products
Top Spirit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 70cl Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails
- Price
- £11.85
- Rating
- 4.8/5
- Reviews
- 5,942
- Age
- 15y ago
Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 1l Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails
- Price
- £18.07
- Rating
- 4.8/5
- Reviews
- 2,084
- Age
- 9y ago
Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 50cl Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails
- Price
- £8.61
- Rating
- 4.7/5
- Reviews
- 235
- Age
- 10y ago
Fireball - Cinnamon Miniatures 10 x 5cl - Whisky Liqueur 5cl x 10 33% ABV
- Price
- £19.06
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Diabolo Whisky Liqueur Spiced Whisky & Hot Cinnamon Flavours Cocktail Ingredient for Shots & Spicy Old Fashioned 22% Alcohol Drink Artisan Liquor Blended Whiskey taste for Home Bar 70cl
- Price
- £10.01
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 1y ago
Trending
90-day click momentumFireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV 70cl Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails
- Price
- £11.85
- Rating
- 4.8/5
- Reviews
- 5,942
- Age
- 15y ago
Fireball - Cinnamon Miniatures 10 x 5cl - Whisky Liqueur 5cl x 10 33% ABV
- Price
- £19.06
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV Mini Whisky 5clx10 Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails
- Price
- £14.61
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 8y ago
Diabolo Whisky Liqueur Spiced Whisky & Hot Cinnamon Flavours Cocktail Ingredient for Shots & Spicy Old Fashioned 22% Alcohol Drink Artisan Liquor Blended Whiskey taste for Home Bar 70cl
- Price
- £10.01
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 1y ago
Fireball Cinnamon Whisky Liqueur | Party Bucket | 20 x 5cl Shots | Just Add Ice
- Price
- £34.22
- Rating
- 4.8/5
- Reviews
- 220
- Age
- 6y ago
Newest
by launch dateDiabolo Whisky Liqueur Spiced Whisky & Hot Cinnamon Flavours Cocktail Ingredient for Shots & Spicy Old Fashioned 22% Alcohol Drink Artisan Liquor Blended Whiskey taste for Home Bar 70cl
- Price
- £10.01
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 1y ago
Fireball - Cinnamon Miniatures 10 x 5cl - Whisky Liqueur 5cl x 10 33% ABV
- Price
- £19.06
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Fireball Whisky Gift Pack Contains 2 x 50ml Bottles of Cinnamon Whisky 33% ABV and Two Red Dragon Shot Glasses Limited Edition for Birthday Gifts Christmas Gifts Stocking Fillers By Blue Tree Gifts
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 2y ago
Fireball Cinnamon Whisky Liqueur | Party Bucket | 20 x 5cl Shots | Just Add Ice
- Price
- £34.22
- Rating
- 4.8/5
- Reviews
- 220
- Age
- 6y ago
Fireball Cinnamon Whisky Liqueur Canadian Whisky With Real Cinnamon 33% ABV Mini Whisky 5clx10 Americas #1 Shot Brand Best Served Cold Spicy Flavour Ideal for Shots Mixed Drinks and Cocktails
- Price
- £14.61
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
44
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- FIREBALL61%
- Fireball26%
- Scotch Whisky5%
- Diabolo5%
- Blue Tree3%
- Open — no brand owns it (0%)
Spirit demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Top Spirit search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fireball cinnamon whisky74K/yr
- fireball73K/yr
- spirit83K/yr
- fire ball9K/yr
- fireball shots6K/yr
- fireball whiskey11K/yr
- spirt4K/yr
- fireball gift set6K/yr
What reviews say buyers love and hate about Spirit
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“good value”
“Alcohol”
“Hot and spicy yummy”
“Present”
“Good Quality”
What buyers complain about
83% of reviews“Value for money qaulity taste wasn't pleasant 😕 I gave full bottle away to a neighbour were i live was very ungrateful tho”
“However, received a bottle this evening from Amazon, its defected”
“I know some people are dubious about buying alcohol from Amazon”
Common Spirit questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
