Spicy Crisps
FailThe top 5 brands take 96% of clicks, so Spicy Crisps is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £56K/yr127K searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 51%top-5 click share · 9 brands · 60 sellers
Flapen Score
Spicy Crisps against its category
The dotted line is the Grocery average. Past it, Spicy Crisps is stronger. Inside it, weaker.
Market
The Spicy Crisps market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spicy Crisps 127K times last year and spent an estimated £56K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £56Ka year
- Peak month
- October4.2× the quietest month
- Top search term
- spicy crisps28K searches a year
02 · Price
A sale here is worth £5.24.
Listings sell for £5.24 on average, from £1.04 to £19.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.24 that is £1K to £3K a year per listing.
- Average price
- £5.24under the $15 to $100 sweet spot
- Price range
- £1.04–£19.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
28% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #157 within Snack Foods. It carries 461 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 97%
- Out of stock, average day
- 6.9%
- Average rank
- #157in Snack Foods
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 461per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Spicy Crisps products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Walkers Wotsits Crunchy Sweet & Spicy Sharing Snacks Crisps 140g
- Price
- £1.53
- Rating
- 4.5/5
- Reviews
- 502
- Age
- 4y ago

Walkers Wotsits Crunchy Really Cheesy Snacks Crisps 140g
- Price
- £16.55
- Rating
- 4.5/5
- Reviews
- 181
- Age
- 4y ago

Wotsits Crunchy Cheese 140g
- Price
- £1.94
- Rating
- 4.6/5
- Reviews
- 351
- Age
- 4y ago

Walkers Max Strong Hot Chicken Wings Sharing Crisps 140g
- Price
- £1.39
- Rating
- 4.5/5
- Reviews
- 201
- Age
- 3y ago

Doritos Extra Flamin Hot Sharing Bag Crisps 163g
- Price
- £1.91
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 2y ago
Trending
90-day click momentum
Walkers Max Sizzling Flame Grilled Steak Sharing Crisps 140g
- Price
- £1.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Walkers Max Punchy Paprika Multipack Crisps 6x27g
- Price
- £2.31
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago

Walkers Max Punchy Paprika Sharing Crisps 140g
- Price
- £1.86
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 5mo ago

Doritos Flamin Hot Nacho Tortilla Chips 3.25 OZ (92g) - Export (Pack of 4)
- Price
- £11.43
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 4mo ago

Doritos Flamin Hot Nacho Cheese Tortilla Chips - 3.125 oz 88.5 g Pack of 1
- Price
- £5.65
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 2y ago
Newest
by launch date
Doritos Flamin Hot Nacho Tortilla Chips 3.25 OZ (92g) - Export (Pack of 4)
- Price
- £11.43
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 4mo ago

Walkers Max Punchy Paprika Multipack Crisps 6x27g
- Price
- £2.31
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago

Walkers Max Punchy Paprika Sharing Crisps 140g
- Price
- £1.86
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 5mo ago

Walkers Max Sizzling Flame Grilled Steak Sharing Crisps 140g
- Price
- £1.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Pringles Hot Blazin Fried Chicken Flavour 160g
- Price
- £1.56
- Rating
- 4.0/5
- Reviews
- 219
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
60
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
3%
- Walkers66%
- Doritos18%
- Pringles7%
- Walkers Max2%
- Cheetos2%
- Sensations1%
- Open — no brand owns it (3 brands, 3%)
Demand
Spicy Crisps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.2×
Search terms
Top Spicy Crisps search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spicy crisps28K/yr
- wotsits crunchy25K/yr
- walkers max23K/yr
- max crisps11K/yr
- doritos flamin hot7K/yr
- flamin hot8K/yr
- hot crisps6K/yr
- walkers max crisps5K/yr
- crunchy wotsits5K/yr
- flamin hot doritos5K/yr
Reviews and returns
What reviews say buyers love and hate about Spicy Crisps
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a little artificial tasting when it comes to the chicken
Not enough kick in the flavor
No flavour
Didnt find it even remotely spicey - its a lot less spicy than the hot cheese type
with no spicy flavour
Not my thing and not spicy
broke and tasteless
Tasted a different twang
Taste wasn't great either
Cheap
a bit pricey
Waste of money
Cheap
Pringles cheap
I don't think it as good quality
Love
Great tasting snack
Great taste
Delicious as usual
Tasty crisps
The crisps are delicious
I love the crunch
full of flavor
Paprika is great flavour
The flavour is consistent throughout
Good value for money
Good price
Great deal
Nice and spicy
A nicely spicy treat
I really love hot spicy things
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spicy Crisps questions
Answered from the same tracked data.









