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Spicy Crisps

Fail

The top 5 brands take 96% of clicks, so Spicy Crisps is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£56K/yr127K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
51%top-5 click share · 9 brands · 60 sellers

Flapen Score

Spicy Crisps against its category

The dotted line is the Grocery average. Past it, Spicy Crisps is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spicy Crisps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spicy Crisps 127K times last year and spent an estimated £56K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
8.5%
Market size, estimated
£56Ka year
Peak month
October4.2× the quietest month
Top search term
spicy crisps28K searches a year

02 · Price

A sale here is worth £5.24.

Listings sell for £5.24 on average, from £1.04 to £19.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.24 that is £1K to £3K a year per listing.

Average price
£5.24under the $15 to $100 sweet spot
Price range
£1.04–£19.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #157 within Snack Foods. It carries 461 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
97%
Out of stock, average day
6.9%
Average rank
#157in Snack Foods
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
461per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Spicy Crisps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

60

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

3%

  • Walkers66%
  • Doritos18%
  • Pringles7%
  • Walkers Max2%
  • Cheetos2%
  • Sensations1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Spicy Crisps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.2×

Search terms

Top Spicy Crisps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spicy crisps28K/yr
  • wotsits crunchy25K/yr
  • walkers max23K/yr
  • max crisps11K/yr
  • doritos flamin hot7K/yr
  • flamin hot8K/yr
  • hot crisps6K/yr
  • walkers max crisps5K/yr
  • crunchy wotsits5K/yr
  • flamin hot doritos5K/yr

Reviews and returns

What reviews say buyers love and hate about Spicy Crisps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor20%−0.12

a little artificial tasting when it comes to the chicken

Not enough kick in the flavor

No flavour

Spiciness14%−0.02

Didnt find it even remotely spicey - its a lot less spicy than the hot cheese type

with no spicy flavour

Not my thing and not spicy

Taste-Overall8%+2.44

broke and tasteless

Tasted a different twang

Taste wasn't great either

Value For Money8%+0.39

Cheap

a bit pricey

Waste of money

Quality-Overall7%−0.02

Cheap

Pringles cheap

I don't think it as good quality

Love

Taste-Overall36%+2.44

Great tasting snack

Great taste

Delicious as usual

Crispiness18%+1.18

Tasty crisps

The crisps are delicious

I love the crunch

Flavor15%−0.12

full of flavor

Paprika is great flavour

The flavour is consistent throughout

Value For Money10%+0.39

Good value for money

Good price

Great deal

Spiciness8%−0.02

Nice and spicy

A nicely spicy treat

I really love hot spicy things

FAQ

Common Spicy Crisps questions

Answered from the same tracked data.