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Spices

Spices shows low returns (0.0%), but soft demand (-12.4% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 58Growth 19Conversion 66Competition 84Returns 100Price range 52Avg price 20Brand share 62Review moat 43Quality gap 24
This niche Category average

Is Spices profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spices is a £462K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.

Spices: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.4% over the last 90 days and 5.9% of searches end in a purchase.

£462K

revenue / yr

Units sold / yr60K
Search volume / yr-12.4%1.1M
Conversion rate5.9%
Avg price£7.24

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers23 · 149
Top-5 product click share31%
Open market32%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 60 products

Sponsored placement40%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews2,196

Top Spices products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

£0£14K£28K£42K£55K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

149

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

31%

Top 20: 60%

Open market

29%

  • Schwartz36%
  • Tilz13%
  • Morrisons9%
  • BAYTRADE5%
  • Badia4%
  • Old Bay4%

Spices demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR5.9%Products60Brands23Top 5 Brands68%OOS Rate3.4%Rating4.6★Reviews2,196Avg BSR#226
25K15KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Top Spices search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spices239K/yr
  • seasoning237K/yr
  • schwartz88K/yr
  • spices for cooking81K/yr
  • herbs and spices71K/yr
  • spice53K/yr
  • herbs spices & seasonings50K/yr
  • schwartz seasoning47K/yr
  • seasonings28K/yr
  • seasoning set28K/yr

What reviews say buyers love and hate about Spices

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Taste-Overall17%

Absolutely delicious

Quality-Overall14%

High quality, arrived on time

Value For Money14%

Fantastic price

Flavor13%

Really enhances the flavour of food

Spiciness11%

Perfect amount of spice and flavor

What buyers complain about

61% of reviews
Salt Content18%

Not for chcicken way way to much salt in it

Flavor9%

flavour lacks real character

Size-Overall8%

Very small jars

Taste-Overall8%

Bad taste

Spiciness4%

Really spiced up bland pizzas etc

Spices return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
56%
2Defective Material/Parts
9%
3Leak-Proof
8%
4Quality-Overall
5%
5Wood Quality
3%

Common Spices questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spices 55/100 on Amazon United Kingdom — Worth a look. The niche generates £462K/yr across 60 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -12.4% over the last 90 days.
Search demand for Spices on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.5× the quietest.