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Spices

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -12.4% this quarter, so Spices is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£462K/yr1.1M searches / yr
90-day growth
-12.4%search demand this quarter
Competition
31%top-5 click share · 23 brands · 149 sellers

Flapen Score

Spices against its category

The dotted line is the Grocery average. Past it, Spices is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spices market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spices 1.1M times last year and spent an estimated £462K. The top 5 brands take 68% of clicks. Demand peaks in Jan. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £462K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
5.9%
Market size, estimated
£462Ka year
Peak month
January1.5× the quietest month
Top search term
spices239K searches a year

02 · Price

A sale here is worth £7.24.

Listings sell for £7.24 on average, from £0.96 to £30.47. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £7.24 that is £4K to £5K a year per listing.

Average price
£7.24under the $15 to $100 sweet spot
Price range
£0.96–£30.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #226 within Herbs, Spices & Seasonings. It carries 2,196 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
98%
Out of stock, average day
3.4%
Average rank
#226in Herbs, Spices & Seasonings
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,196per listing
Listings tracked
60

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Spices products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£14K£28K£42K£55K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

149

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

31%

Top 20: 60%

Open market

29%

  • Schwartz36%
  • Tilz13%
  • Morrisons9%
  • BAYTRADE5%
  • Badia4%
  • Old Bay4%

Demand

Spices search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Spices search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spices239K/yr
  • seasoning237K/yr
  • schwartz88K/yr
  • spices for cooking81K/yr
  • herbs and spices71K/yr
  • spice53K/yr
  • herbs spices & seasonings50K/yr
  • schwartz seasoning47K/yr
  • seasonings28K/yr
  • seasoning set28K/yr

Reviews and returns

What reviews say buyers love and hate about Spices

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content18%−0.17

Not for chcicken way way to much salt in it

VERY salty

Way too salty

Flavor9%+0.25

flavour lacks real character

Flavours are quite weak

Very flavorless, possibly stale

Size-Overall8%

Very small jars

Bigger than I expected

Small bottles

Taste-Overall8%+0.88

Bad taste

Chemical taste

slightly rough in taste

Spiciness4%+1.34

Really spiced up bland pizzas etc

Spicy

otherwise it will be rather hot

Love

Taste-Overall17%+0.88

Absolutely delicious

Very good seasoning great taste

Great for a gift and tastes fab

Quality-Overall14%+0.87

High quality, arrived on time

Excellent product

Big pack of quality item

Value For Money14%+0.26

Fantastic price

Excellent value

good value

Flavor13%+0.25

Really enhances the flavour of food

Great flavouring for food

Great flavour

Spiciness11%+1.34

Perfect amount of spice and flavor

Nice and spicy

Brilliant spice

Return

0.0% Return rate 64% Fixable by listing

Size-Overall56%▅▂▆█▄▇

Very small jars

Bigger than I expected

Small bottles

Defective Material/Parts9%▃█▂▁▂▁
Leak-Proof8%█▁▅▁▄▁
Quality-Overall5%▁▁▄█▇▁
Wood Quality3%█▁▄▁▁▁

FAQ

Common Spices questions

Answered from the same tracked data.