spices
Worth a lookShows low returns (0.0%), but soft demand (-12.4% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good£462K£462K/yr · 1.1M searches
Price range
Good£0.96–£30.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,196.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.24avg listing price — sweet spot $15–$100
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, spices is a £462K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
spices market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- £362K–£434K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #226
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 40%
- Out of stock
- 3.4%
- Avg brand age
- 55 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
149
Top-5 brand share
68%
Top 20: 98%
Top-5 click share
31%
Top 20: 60%
Open market
29%
- Schwartz36%
- Tilz13%
- Morrisons9%
- BAYTRADE5%
- Badia4%
- Old Bay4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top spices search terms
- spices239K/yr
- seasoning237K/yr
- schwartz88K/yr
- spices for cooking81K/yr
- herbs and spices71K/yr
- spice53K/yr
- herbs spices & seasonings50K/yr
- schwartz seasoning47K/yr
- seasonings28K/yr
- seasoning set28K/yr
Top spices products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwartz Rotating Spice Rack Space Saving Includes 16 Herbs and Spices Jars for your Favourite Dishes 373 G 18cm (W) x 26cm (H) Engraved Schwartz Logo on Handle 1 Spice rack
Schwartz£30.474.6★2,245 rev
Spices Gift Set -24 Gourmet Spices For Cooking Grilling Rubs Herbs & Seasonings All Purpose Seasoning Cooking For Men Women Birthday Housewarming Gifts
Tilz£23.224.7★606 rev
24x Rubs Spices for Cooking | BBQ Gifts for Men | Herbs Spices & Seasonings| Christmas Gifts for Men | Cooking Gifts for Men Women Presents| Spice Gift Set | Chef Gifts | House Warming Gifts New Home
BAYTRADE£23.114.5★121 rev
Spices Gift Set - 12 Spice Set Cooking Gifts For Men Women Herbs And Spices For cooking |BBQ Rub Chicken Steak Seasoning |Housewarming Xmas Food Gifts Foodie Birthday Christmas Presents
Tilz£15.854.7★142 rev
Schwartz Blackened Cajun Seasoning 550g
Schwartz£6.804.8★1,745 rev
Newest
by launch date
Topline Wooden Spice Rack with Spices Included Glass Jars & Salt and Pepper Grinders Wooden Countertop Spice Storage Organizer Set for Kitchen Counter Cabinet Pantry or Cooking Prep Area
Topline£21.5698 rev
Spices Gift Set - 12 Spice Set Cooking Gifts For Men Women Herbs And Spices For cooking |BBQ Rub Chicken Steak Seasoning |Housewarming Xmas Food Gifts Foodie Birthday Christmas Presents
Tilz£15.85142 rev
Schwartz Air Fryer Charred Turkish BBQ Seasoning Drum 115g
Schwartz£2.2515 rev
24x Rubs Spices for Cooking | BBQ Gifts for Men | Herbs Spices & Seasonings| Christmas Gifts for Men | Cooking Gifts for Men Women Presents| Spice Gift Set | Chef Gifts | House Warming Gifts New Home
BAYTRADE£23.11121 rev
Spices Gift Set -24 Gourmet Spices For Cooking Grilling Rubs Herbs & Seasonings All Purpose Seasoning Cooking For Men Women Birthday Housewarming Gifts
Tilz£23.22606 rev
Trending
90-day click momentumSchwartz Rotating Spice Rack Space Saving Includes 16 Herbs and Spices Jars for your Favourite Dishes 373 G 18cm (W) x 26cm (H) Engraved Schwartz Logo on Handle 1 Spice rack
Schwartz£30.474.6★
Morrisons Cajun Seasoning 48 g
Morrisons£1.184.6★
Morrisons BBQ Seasoning 48 g
Morrisons£1.204.6★
Knorr Aromat All Purpose Savoury Seasoning 90g
Knorr£1.764.7★
24x Rubs Spices for Cooking | BBQ Gifts for Men | Herbs Spices & Seasonings| Christmas Gifts for Men | Cooking Gifts for Men Women Presents| Spice Gift Set | Chef Gifts | House Warming Gifts New Home
BAYTRADE£23.114.5★
What buyers say about spices
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“High quality, arrived on time”
“Fantastic price”
“Really enhances the flavour of food”
“Perfect amount of spice and flavor”
“Good gift”
“Easy to use except it does not sting your eyes l would recommend this when cooking”
“As advertised”
“Good size”
“When I first opened the pack, the aroma was strong and fresh, which is always a good sign”
What buyers complain about
“Not for chcicken way way to much salt in it”
“flavour lacks real character”
“Very small jars”
“Bad taste”
“Really spiced up bland pizzas etc”
“a little expensive”
“Thats all you can smell and taste and its disgusting”
“The grind is medium-fine”
“are tricky to remove”
“i cant cook”
Top return reasons
Common questions
- Is spices profitable to sell on Amazon United Kingdom?
- The niche generates £462K/yr across 60 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the spices niche?
- 23 brands and 149 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in spices?
- Top complaints mined from reviews: Salt Content, Flavor, Size-Overall. The return rate is 0.0%.
- When does demand for spices peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the spices niche?
- Listings span £0.96–£30.47; the average listing price is £7.24 (sweet spot $15–$100). The average incumbent carries 2,196 reviews — the moat a new listing must climb.