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Spearmint Chews

Fail

Shoppers spend only $49K a year here, so Spearmint Chews is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£49K/yr67K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
69%top-5 click share · 11 brands · 15 sellers

Flapen Score

Spearmint Chews against its category

The dotted line is the Grocery average. Past it, Spearmint Chews is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spearmint Chews market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spearmint Chews 67K times last year and spent an estimated £49K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
8.8%
Market size, estimated
£49Ka year
Peak month
November2.2× the quietest month
Top search term
spearmint chews49K searches a year

02 · Price

A sale here is worth £8.37.

Listings sell for £8.37 on average, from £5.49 to £16.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.37 that is £2K to £4K a year per listing.

Average price
£8.37under the $15 to $100 sweet spot
Price range
£5.49–£16.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #31 within Confectionery. It carries 122 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
86%
Out of stock, average day
2.0%
Average rank
#31in Confectionery
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
122per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Spearmint Chews products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Top-5 brand share

79%

Top 20: 98%

Top-5 click share

69%

Top 20: 100%

Open market

17%

  • Berrymans53%
  • Roch Sweets9%
  • Krazy Kandi7%
  • GARDEN GLAZE5%
  • Sweets and Candy www.sweetsandcandy.co.uk5%
  • Bentley & Ackerman4%
  • Open — no brand owns it (5 brands, 17%)

Demand

Spearmint Chews search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Spearmint Chews search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spearmint chews49K/yr
  • spearmint sweets8K/yr
  • chewy mints6K/yr
  • mint chews4K/yr

Reviews and returns

What reviews say buyers love and hate about Spearmint Chews

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel11%−0.22

Hard

hard like a toffee

feel semi hard to the touch

Ease Of Chewing/Swallowing9%+0.41

hard to chew

Not chewy

These are not chewy at all

Taste-Overall7%+1.98

No taste, made with eggs

No spearmint taste - original best before date inked out

NOT MUCH SPEARMINT TASTE

Flavor6%

Spearmint is generally a strong mint, but these had hardly any of it - so bland, so forgettable

Chewy, flavour very mild

I found that the spearmint flavour was quite subtle

Chunk/Clump/Collection4%

Chunky Spearmint Chews

These Somwell Spearmint Chews are chunky

Love

Sweetness24%+2.16

Great tasting sweet

Memorable sweets

sweet heaven

Taste-Overall23%+1.98

the mints themselves taste quite nice

Great taste

Lovely mints

Ease Of Chewing/Swallowing13%+0.41

The Best Chews

Very chewy

Tasty chews

Value For Money9%−0.08

Good value

Good value for money

excellent value for money

Flavor9%

It has a nice, strong flavour

Great flavour

Good mint flavour

FAQ

Common Spearmint Chews questions

Answered from the same tracked data.