Is sparkling wine profitable to sell on Amazon United Kingdom?

The niche generates £200K/yr across 10 tracked products. 90-day search growth is +9.2%. Flapen's verdict: Skip it (42/100).

How competitive is the sparkling wine niche?

9 brands and 25 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in sparkling wine?

Top complaints mined from reviews: Functionality-Overall, Ease Of Use. The return rate is 0.4%.

When does demand for sparkling wine peak?

Demand peaks in Nov–Dec; the busiest month runs 11.0× the quietest.

What does it cost to enter the sparkling wine niche?

Listings span £2.78–£10.85; the average listing price is £6.44 (sweet spot $15–$100). The average incumbent carries 369 reviews — the moat a new listing must climb.

sparkling wine

Skip it

Prices mostly outside the sweet spot ($2.78–$10.85) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Review moat

Great369

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£200K

£200K/yr · 293K searches

Growth

Okay+9.2%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.44

avg listing price — sweet spot $15–$100

Competition

Bad86%

top-5 click share — a locked-up shelf

Price range

Bad£2.78–£10.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, sparkling wine is a £200K/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

sparkling wine market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: £193K–£258K; units × avg price
Conversion rate: 10.6%
Avg BSR: #45
Page quality: 0%
Prime: 100%
Sponsored: 30%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Archers39%
MARTINI31%
Lambrini8%
Chandon7%
Marchesini4%
THREE ARCHERS4%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 11.0×

Open Trend

Top sparkling wine search terms

peach schnapps42K/yr +48.3%6.5% conv.
asti47K/yr -5.6%8.5% conv.
lambrini20K/yr +10.4%6.7% conv.
archers peach schnapps19K/yr +37.5%11.1% conv.
archers17K/yr +33.4%10.1% conv.
bucks fizz41K/yr -11.5%1.3% conv.
asti martini27K/yr -33.5%9.7% conv.
asti spumante22K/yr +3.6%5.8% conv.
martini asti18K/yr -13.9%10.1% conv.
chandon garden spritz5K/yr +153.6%9.0% conv.

All search terms

Top sparkling wine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Archers Peach Schnapps 70cl

Archers£8.804.8★897 rev

MARTINI Asti Sparkling Wine 7.5% ABV 75cl / 750ml Medium-Sweet Italian Wine

MARTINI£5.494.8★1,703 rev

Chandon Garden Spritz Argentinian Sparkling Wine Infused with Orange Bottle Add Ice for the Perfect Spritz 75cl

Chandon£10.854.6★386 rev

Lambrini Original Lightly Sparkling Perry 125cl

Lambrini£4.374.5★124 rev

Marchesini Asti Docg 75cl

Marchesini£5.374.5★19 rev

Newest

by launch date

Marchesini Asti Docg 75cl

Marchesini£5.3719 rev

2y ago

THREE ARCHERS Archery Armguard (M)

THREE ARCHERS£8.779 rev

3y ago

Chandon Garden Spritz Argentinian Sparkling Wine Infused with Orange Bottle Add Ice for the Perfect Spritz 75cl

Chandon£10.85386 rev

4y ago

Morrisons Bucks Fizz

Morrisons£2.8779 rev

4y ago

Lambrini Original Lightly Sparkling Perry 125cl

Lambrini£4.37124 rev

5y ago

What buyers say about sparkling wine

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall44%

“Nice archers tastes nice”

Alcohol Flavor25%

“Alcohol”

Flavor10%

“Great flavour, can't recommend enough”

Advertised Vs Actual Product8%

“Exactly as I Would Expect”

Quality-Overall8%

“Great product”

Value For Money2%

“great value for money”

Color2%

“Colour is very clear”

What buyers complain about

Functionality-Overall50%

“Cork won't budge”

Ease Of Use50%

“Bottle is hard to open the whole thing just keep twisting round”

Top return reasons

Grip33%

Strength33%

Stretchability/Expandability/Elasticity33%

Common questions

Is sparkling wine profitable to sell on Amazon United Kingdom?: The niche generates £200K/yr across 10 tracked products. 90-day search growth is +9.2%. Flapen's verdict: Skip it (42/100).
How competitive is the sparkling wine niche?: 9 brands and 25 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in sparkling wine?: Top complaints mined from reviews: Functionality-Overall, Ease Of Use. The return rate is 0.4%.
When does demand for sparkling wine peak?: Demand peaks in Nov–Dec; the busiest month runs 11.0× the quietest.
What does it cost to enter the sparkling wine niche?: Listings span £2.78–£10.85; the average listing price is £6.44 (sweet spot $15–$100). The average incumbent carries 369 reviews — the moat a new listing must climb.