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Sparkling Wine

Fail

Prices span $2.78–$10.85, mostly outside the sweet spot, so Sparkling Wine is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£200K/yr293K searches / yr
90-day growth
+9.2%search demand this quarter
Competition
86%top-5 click share · 9 brands · 25 sellers

Flapen Score

Sparkling Wine against its category

The dotted line is the Grocery average. Past it, Sparkling Wine is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sparkling Wine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sparkling Wine 293K times last year and spent an estimated £200K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.

Searches, last 12 months
293K
Growth, 90 days vs prior 90
+9.2%
Conversion, latest week
10.6%
Market size, estimated
£200Ka year
Peak month
December11.0× the quietest month
Top search term
peach schnapps42K searches a year

02 · Price

A sale here is worth £6.44.

Listings sell for £6.44 on average, from £2.78 to £10.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £6.44 that is £19K to £26K a year per listing.

Average price
£6.44under the $15 to $100 sweet spot
Price range
£2.78–£10.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£19K–£26K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Beer, Wine & Spirits. It carries 369 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Beer, Wine & Spirits
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
369per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Sparkling Wine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£20K£40K£60K£80K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

25

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

8%

  • Archers39%
  • MARTINI31%
  • Lambrini8%
  • Chandon7%
  • Marchesini4%
  • THREE ARCHERS4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Sparkling Wine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.0×

Search terms

Top Sparkling Wine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peach schnapps42K/yr
  • asti47K/yr
  • lambrini20K/yr
  • archers peach schnapps19K/yr
  • archers17K/yr
  • bucks fizz41K/yr
  • asti martini27K/yr
  • asti spumante22K/yr
  • martini asti18K/yr
  • chandon garden spritz5K/yr

Reviews and returns

What reviews say buyers love and hate about Sparkling Wine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall50%−0.10

Cork won't budge

Ease Of Use50%−0.10

Bottle is hard to open the whole thing just keep twisting round

Love

Taste-Overall44%+2.53

Nice archers tastes nice

Great tasting peach schnapps

Taste is amazing

Alcohol Flavor25%+1.15

Alcohol

Top notch schnapps, great for cocktails, excellent value, delighted with purchase

Lovely summer drink with lemonade chilled scrumptious

Flavor10%+0.41

Great flavour, can't recommend enough

Great tasting peach schnapps

Very nice tasting peach schnapps

Advertised Vs Actual Product8%+0.32

Exactly as I Would Expect

Quality-Overall8%+0.32

Great product

Return

0.4% Return rate 0% Fixable by listing

Grip33%▁▁▁▁█▁
Strength33%▁▁▁▁█▁
Stretchability/Expandability/Elasticity33%▁▁▁▁█▁

FAQ

Common Sparkling Wine questions

Answered from the same tracked data.