spam
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Review moat
Good531.67avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.24–£44.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.15avg listing price — sweet spot $15–$100
Market size
Okay£152K£152K/yr · 155K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, spam is a £152K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
spam market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £152K–£203K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 13%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- SPAM81%
- Morrisons14%
- Spam3%
- PRODINE2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 51 weeks — -15.9% search growth over the last 90 days.Top spam search terms
- spam110K/yr
- luncheon meat21K/yr
- spam luncheon meat11K/yr
- pork luncheon meat4K/yr
- spam tinned meat10K/yr
Top spam products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
SPAM Chopped Pork and Ham Canned Meat Min 90% Meat Gluten Free 340g Pack of 6
PRODINE£19.670 rev
Morrisons Savers Luncheon Meat 250g
Morrisons£1.2423 rev
Spam Chopped Pork & Ham contains (12 cans) 6 x 2x200g (6 Pack Bundle) -Hormel Spam - Delicious and Versatile
SPAM£44.1228 rev
Spam Chopped Pork and Ham 1.81kg
SPAM£19.8647 rev
Spam Cheesy Fritters 250g (Frozen)
Spam£2.0336 rev
Trending
90-day click momentum
What buyers say about spam
What buyers praise and complain about, mined from review topics.What buyers love
“Very tasty”
“I find this value for money”
“As described, delicious”
“Easy emergency meals”
“Very tasty”
“Easy to cook”
“His children radiate good health”
“Also spam fritters are delicious if you can be bothered making a batter for them”
“the ice in two bags was really good too keep the food cold 100/C”
“just as good quality”
What buyers complain about
“Cheese to spam ratio is very disappointing”
“Not worth it”
“Full of fatty bits”
“thought these were too sickly”
“The smell when fried made me retch”
“Half of my spam was a horrible grey colour”
“a bit too thick for my liking”
“The only thing my family don't understand is: why it is called a "Spam"?”
“salty”
“these are tiny”
Common questions
- Is spam profitable to sell on Amazon United Kingdom?
- The niche generates £152K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the spam niche?
- 4 brands and 69 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in spam?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Oily/Greasy. The return rate is 0.0%.
- What does it cost to enter the spam niche?
- Listings span £1.24–£44.12; the average listing price is £10.15 (sweet spot $15–$100). The average incumbent carries 532 reviews — the moat a new listing must climb.