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Spam

Fail

The top 5 brands take 100% of clicks, so Spam is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£152K/yr155K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
67%top-5 click share · 4 brands · 69 sellers

Flapen Score

Spam against its category

The dotted line is the Grocery average. Past it, Spam is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spam 155K times last year and spent an estimated £152K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
9.6%
Market size, estimated
£152Ka year
Peak month
April1.7× the quietest month
Top search term
spam110K searches a year

02 · Price

A sale here is worth £10.15.

Listings sell for £10.15 on average, from £1.24 to £44.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £10.15 that is £10K to £13K a year per listing.

Average price
£10.15under the $15 to $100 sweet spot
Price range
£1.24–£44.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Tinned & Jarred Food. It carries 532 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#36in Tinned & Jarred Food
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
532per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Spam products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£46K£61K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 flat

Sellers

69

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

0%

  • SPAM81%
  • Morrisons14%
  • Spam3%
  • PRODINE2%
  • Open — no brand owns it (0%)

Demand

Spam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Spam search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • spam110K/yr
  • luncheon meat21K/yr
  • spam luncheon meat11K/yr
  • pork luncheon meat4K/yr
  • spam tinned meat10K/yr

Reviews and returns

What reviews say buyers love and hate about Spam

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Cheese to spam ratio is very disappointing”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Spam questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data