Spam
brand-locked demand (top 5 brands take 100% of clicks) — Spam doesn't clear our bar today.
Flapen Score
Is Spam profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Spam is a £152K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Spam: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.9% over the last 90 days and 9.6% of searches end in a purchase.
£152K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 15 products
Top Spam products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Spam Chopped Pork and Ham 340g
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 2,078
- Age
- 14y ago
Spam Chopped Pork and Ham 200 g
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 2,078
- Age
- 14y ago
Spam Chopped Pork & Ham 6 x 340g
- Price
- £19.46
- Rating
- 4.6/5
- Reviews
- 2,078
- Age
- 15y ago
Morrisons Pork Luncheon Meat 300g
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 385
- Age
- 12y ago
Spam Chopped Pork & Ham (Splitable) 2x200g
- Price
- £4.02
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 3y ago
Trending
90-day click momentum
SPAM Chopped Pork and Ham Canned Meat Min 90% Meat Gluten Free 340g Pack of 6
- Price
- £19.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Morrisons Savers Luncheon Meat 250g
- Price
- £1.24
- Rating
- 3.6/5
- Reviews
- 23
- Age
- 8mo ago
SPAM 340 G
- Price
- £5.79
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 15y ago
Spam Chopped Pork and Ham 200 g
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 2,078
- Age
- 14y ago
Spam Cheesy Fritters 250g (Frozen)
- Price
- £2.03
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 3y ago
Newest
by launch dateSPAM Chopped Pork and Ham Canned Meat Min 90% Meat Gluten Free 340g Pack of 6
- Price
- £19.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Morrisons Savers Luncheon Meat 250g
- Price
- £1.24
- Rating
- 3.6/5
- Reviews
- 23
- Age
- 8mo ago
Spam Chopped Pork & Ham contains (12 cans) 6 x 2x200g (6 Pack Bundle) -Hormel Spam - Delicious and Versatile
- Price
- £44.12
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 2y ago
Spam Chopped Pork and Ham 1.81kg
- Price
- £19.86
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 3y ago
Spam Cheesy Fritters 250g (Frozen)
- Price
- £2.03
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 flat
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- SPAM81%
- Morrisons14%
- Spam3%
- PRODINE2%
- Open — no brand owns it (0%)
Spam demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Spam search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- spam110K/yr
- luncheon meat21K/yr
- spam luncheon meat11K/yr
- pork luncheon meat4K/yr
- spam tinned meat10K/yr
What reviews say buyers love and hate about Spam
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Very tasty”
“I find this value for money”
“As described, delicious”
“Easy emergency meals”
“Very tasty”
What buyers complain about
81% of reviews“Cheese to spam ratio is very disappointing”
“Not worth it”
“Full of fatty bits”
“thought these were too sickly”
“The smell when fried made me retch”
Common Spam questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
