Skip to content

Spam

Fail

The top 5 brands take 100% of clicks, so Spam is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£152K/yr155K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
67%top-5 click share · 4 brands · 69 sellers

Flapen Score

Spam against its category

The dotted line is the Grocery average. Past it, Spam is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spam 155K times last year and spent an estimated £152K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
9.6%
Market size, estimated
£152Ka year
Peak month
April1.7× the quietest month
Top search term
spam110K searches a year

02 · Price

A sale here is worth £10.15.

Listings sell for £10.15 on average, from £1.24 to £44.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £10.15 that is £10K to £13K a year per listing.

Average price
£10.15under the $15 to $100 sweet spot
Price range
£1.24–£44.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Tinned & Jarred Food. It carries 532 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#36in Tinned & Jarred Food
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
532per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Spam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£46K£61K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 flat

Sellers

69

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • SPAM81%
  • Morrisons14%
  • Spam3%
  • PRODINE2%
  • Open — no brand owns it (0%)

Demand

Spam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Spam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spam110K/yr
  • luncheon meat21K/yr
  • spam luncheon meat11K/yr
  • pork luncheon meat4K/yr
  • spam tinned meat10K/yr

Reviews and returns

What reviews say buyers love and hate about Spam

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%−0.03

Cheese to spam ratio is very disappointing

Didn't taste of spam/cooked meat

No taste

Value For Money10%+1.91

Not worth it

is now expensive

Small expensive

Oily/Greasy7%−0.07

Full of fatty bits

Loads of fatty bits

Side Effects7%−0.07

thought these were too sickly

Smell7%−0.07

The smell when fried made me retch

Love

Taste-Overall41%−0.03

Very tasty

Taste good with pickles

A great treat once in a while

Value For Money18%+1.91

I find this value for money

Good value

Roughly 2 servings per can so its definitely worth the price

Advertised Vs Actual Product7%+0.99

As described, delicious

Exactly as stated

Ease Of Use7%−0.01

Easy emergency meals

Handy for sarnies

Flavor4%+0.31

Very tasty

The flavor is still classic Spam—savory

FAQ

Common Spam questions

Answered from the same tracked data.