Spam
FailThe top 5 brands take 100% of clicks, so Spam is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £152K/yr155K searches / yr
- 90-day growth
- -15.9%search demand this quarter
- Competition
- 67%top-5 click share · 4 brands · 69 sellers
Flapen Score
Spam against its category
The dotted line is the Grocery average. Past it, Spam is stronger. Inside it, weaker.
Market
The Spam market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spam 155K times last year and spent an estimated £152K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- -15.9%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £152Ka year
- Peak month
- April1.7× the quietest month
- Top search term
- spam110K searches a year
02 · Price
A sale here is worth £10.15.
Listings sell for £10.15 on average, from £1.24 to £44.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £10.15 that is £10K to £13K a year per listing.
- Average price
- £10.15under the $15 to $100 sweet spot
- Price range
- £1.24–£44.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Tinned & Jarred Food. It carries 532 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 73%
- Out of stock, average day
- 0.0%
- Average rank
- #36in Tinned & Jarred Food
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 532per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Spam products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Spam Chopped Pork and Ham 340g
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 2,078
- Age
- 14y ago

Spam Chopped Pork and Ham 200 g
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 2,078
- Age
- 14y ago

Spam Chopped Pork & Ham 6 x 340g
- Price
- £19.46
- Rating
- 4.6/5
- Reviews
- 2,078
- Age
- 15y ago

Morrisons Pork Luncheon Meat 300g
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 385
- Age
- 12y ago

Spam Chopped Pork & Ham (Splitable) 2x200g
- Price
- £4.02
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 3y ago
Trending
estimated 90-day click momentum
SPAM Chopped Pork and Ham Canned Meat Min 90% Meat Gluten Free 340g Pack of 6
- Price
- £19.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morrisons Savers Luncheon Meat 250g
- Price
- £1.24
- Rating
- 3.6/5
- Reviews
- 23
- Age
- 8mo ago

SPAM 340 G
- Price
- £5.79
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 15y ago

Spam Chopped Pork and Ham 200 g
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 2,078
- Age
- 14y ago

Spam Cheesy Fritters 250g (Frozen)
- Price
- £2.03
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 3y ago
Newest
by launch date
SPAM Chopped Pork and Ham Canned Meat Min 90% Meat Gluten Free 340g Pack of 6
- Price
- £19.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morrisons Savers Luncheon Meat 250g
- Price
- £1.24
- Rating
- 3.6/5
- Reviews
- 23
- Age
- 8mo ago

Spam Chopped Pork & Ham contains (12 cans) 6 x 2x200g (6 Pack Bundle) -Hormel Spam - Delicious and Versatile
- Price
- £44.12
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 2y ago

Spam Chopped Pork and Ham 1.81kg
- Price
- £19.86
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 3y ago

Spam Cheesy Fritters 250g (Frozen)
- Price
- £2.03
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
69
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- SPAM81%
- Morrisons14%
- Spam3%
- PRODINE2%
- Open — no brand owns it (0%)
Demand
Spam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Spam search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- spam110K/yr
- luncheon meat21K/yr
- spam luncheon meat11K/yr
- pork luncheon meat4K/yr
- spam tinned meat10K/yr
Reviews and returns
What reviews say buyers love and hate about Spam
We read the reviews and the return reasons for every product selling here.
“Cheese to spam ratio is very disappointing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spam questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









