Spam
FailThe top 5 brands take 100% of clicks, so Spam is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £152K/yr155K searches / yr
- 90-day growth
- -15.9%search demand this quarter
- Competition
- 67%top-5 click share · 4 brands · 69 sellers
Flapen Score
Spam against its category
The dotted line is the Grocery average. Past it, Spam is stronger. Inside it, weaker.
Market
The Spam market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spam 155K times last year and spent an estimated £152K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
9.6% of searches ended in a purchase last week.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- -15.9%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £152Ka year
- Peak month
- April1.7× the quietest month
- Top search term
- spam110K searches a year
02 · Price
A sale here is worth £10.15.
Listings sell for £10.15 on average, from £1.24 to £44.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £10.15 that is £10K to £13K a year per listing.
- Average price
- £10.15under the $15 to $100 sweet spot
- Price range
- £1.24–£44.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Tinned & Jarred Food. It carries 532 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 73%
- Out of stock, average day
- 0.0%
- Average rank
- #36in Tinned & Jarred Food
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 532per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Spam products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Spam Chopped Pork and Ham 340g
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 2,078
- Age
- 14y ago

Spam Chopped Pork and Ham 200 g
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 2,078
- Age
- 14y ago

Spam Chopped Pork & Ham 6 x 340g
- Price
- £19.46
- Rating
- 4.6/5
- Reviews
- 2,078
- Age
- 15y ago

Morrisons Pork Luncheon Meat 300g
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 385
- Age
- 12y ago

Spam Chopped Pork & Ham (Splitable) 2x200g
- Price
- £4.02
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 3y ago
Trending
90-day click momentum
SPAM Chopped Pork and Ham Canned Meat Min 90% Meat Gluten Free 340g Pack of 6
- Price
- £19.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morrisons Savers Luncheon Meat 250g
- Price
- £1.24
- Rating
- 3.6/5
- Reviews
- 23
- Age
- 8mo ago

SPAM 340 G
- Price
- £5.79
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 15y ago

Spam Chopped Pork and Ham 200 g
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 2,078
- Age
- 14y ago

Spam Cheesy Fritters 250g (Frozen)
- Price
- £2.03
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 3y ago
Newest
by launch date
SPAM Chopped Pork and Ham Canned Meat Min 90% Meat Gluten Free 340g Pack of 6
- Price
- £19.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Morrisons Savers Luncheon Meat 250g
- Price
- £1.24
- Rating
- 3.6/5
- Reviews
- 23
- Age
- 8mo ago

Spam Chopped Pork & Ham contains (12 cans) 6 x 2x200g (6 Pack Bundle) -Hormel Spam - Delicious and Versatile
- Price
- £44.12
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 2y ago

Spam Chopped Pork and Ham 1.81kg
- Price
- £19.86
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 3y ago

Spam Cheesy Fritters 250g (Frozen)
- Price
- £2.03
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- SPAM81%
- Morrisons14%
- Spam3%
- PRODINE2%
- Open — no brand owns it (0%)
Demand
Spam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Spam search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spam110K/yr
- luncheon meat21K/yr
- spam luncheon meat11K/yr
- pork luncheon meat4K/yr
- spam tinned meat10K/yr
Reviews and returns
What reviews say buyers love and hate about Spam
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheese to spam ratio is very disappointing
Didn't taste of spam/cooked meat
No taste
Not worth it
is now expensive
Small expensive
Full of fatty bits
Loads of fatty bits
thought these were too sickly
The smell when fried made me retch
Love
Very tasty
Taste good with pickles
A great treat once in a while
I find this value for money
Good value
Roughly 2 servings per can so its definitely worth the price
As described, delicious
Exactly as stated
Easy emergency meals
Handy for sarnies
Very tasty
The flavor is still classic Spam—savory
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spam questions
Answered from the same tracked data.









