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Spaghetti Bolognese

Fail

Prices span $0.35–$11.24, mostly outside the sweet spot, so Spaghetti Bolognese is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£42K/yr89K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
57%top-5 click share · 8 brands · 52 sellers

Flapen Score

Spaghetti Bolognese against its category

The dotted line is the Grocery average. Past it, Spaghetti Bolognese is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spaghetti Bolognese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spaghetti Bolognese 89K times last year and spent an estimated £42K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

19.0% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
19.0%
Market size, estimated
£42Ka year
Peak month
November1.6× the quietest month
Top search term
spaghetti bolognese65K searches a year

02 · Price

A sale here is worth £2.48.

Listings sell for £2.48 on average, from £0.35 to £11.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £2.48 that is £2K to £2K a year per listing.

Average price
£2.48under the $15 to $100 sweet spot
Price range
£0.35–£11.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£2K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

4% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Condiments & Sauces. It carries 471 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
4%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#78in Condiments & Sauces
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
471per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Spaghetti Bolognese products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

52

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

3%

  • Morrisons55%
  • Dolmio14%
  • Colman's10%
  • HEINZ8%
  • Schwartz6%
  • Filippo Berio3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Spaghetti Bolognese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Spaghetti Bolognese

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall27%−0.07

Bland

Tastes horrible

Don't taste nice

Quality-Overall15%−0.10

Expected better from Heinz

Ok...could easily be improved

Not Really Good enough do Not Buy

Value For Money8%+1.44

the expensive Spaghetti

usually they do an offer it is a bit pricey on its own

Ingredients-Overall8%−0.10

Is this similar to the current practice of cutting down on any expensive ingredients like meat

Texture/Consistency-Overall8%−0.11

Grisly mince

Love

Taste-Overall33%−0.07

Decent taste

Delicious and very filling

These are delicious

Value For Money18%+1.44

also very reasonable priced

Decent value

Good price

Flavor10%+0.89

Lovely flavour

Excellent sauce

Tasty

Ease Of Use8%+0.90

Easy and quick

Then made a quick and easy lasagne

so easy to use

Cooking Instructions7%+0.40

A simple, tasty meal cooked in a few minutes in the microwave

In the glove box we kept a can and bottle opener, including the soft drink opener, knives, forks and spoons, in the glove box so quick meals were fast from a general store

looking for a quick meal

FAQ

Common Spaghetti Bolognese questions

Answered from the same tracked data.