Spaghetti
FailPrices span $0.44–$2.54, mostly outside the sweet spot, so Spaghetti is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £107K/yr279K searches / yr
- 90-day growth
- -15.9%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 40 sellers
Flapen Score
Spaghetti against its category
The dotted line is the Grocery average. Past it, Spaghetti is stronger. Inside it, weaker.
Market
The Spaghetti market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spaghetti 279K times last year and spent an estimated £107K. The top 5 brands take 92% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
32.5% of searches ended in a purchase last week.
Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 32.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.
- Searches, last 12 months
- 279K
- Growth, 90 days vs prior 90
- -15.9%
- Conversion, latest week
- 32.5%
- Market size, estimated
- £107Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- spaghetti258K searches a year
02 · Price
A sale here is worth £1.18.
Listings sell for £1.18 on average, from £0.44 to £2.54. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £1.18 that is £9K to £12K a year per listing.
- Average price
- £1.18under the $15 to $100 sweet spot
- Price range
- £0.44–£2.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Rice, Pasta & Pulses. It carries 801 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #72in Rice, Pasta & Pulses
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 801per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Spaghetti products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Spaghetti 500g (Pack of 1)
- Price
- £0.78
- Rating
- 4.6/5
- Reviews
- 2,870
- Age
- 9y ago

by Amazon Spaghetti 500g
- Price
- £0.76
- Rating
- 4.6/5
- Reviews
- 1,553
- Age
- 2y ago

Napolina Spaghetti 500 g (Pack of 1)
- Price
- £1.18
- Rating
- 4.7/5
- Reviews
- 795
- Age
- 5y ago

Barilla Spaghetti 500g
- Price
- £1.28
- Rating
- 4.6/5
- Reviews
- 333
- Age
- 10y ago

Morrisons Linguine 500g
- Price
- £0.77
- Rating
- 4.6/5
- Reviews
- 1,439
- Age
- 8y ago
Trending
90-day click momentum
Barilla Linguine Authentic Italian Pasta Made with Durum Wheat Classic Long Shape Pasta - For Linguine Recipes - Single Pack of 1 x 500g
- Price
- £1.03
- Rating
- 4.7/5
- Reviews
- 316
- Age
- 11y ago

Barilla Spaghetti 500g
- Price
- £1.28
- Rating
- 4.6/5
- Reviews
- 333
- Age
- 10y ago

Barilla Spaghetti Pasta 500g
- Price
- £1.20
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 13y ago

Rummo Lenta Lavorazione Spaghetti Pasta No.3 - Time-Honoured Italian Pasta Crafted with Unrivaled Traditional Methods 500 g (Pack of 1)
- Price
- £1.62
- Rating
- 4.8/5
- Reviews
- 991
- Age
- 12y ago

by Amazon Spaghetti 500g
- Price
- £0.76
- Rating
- 4.6/5
- Reviews
- 1,553
- Age
- 2y ago
Newest
by launch date
by Amazon Spaghetti 1kg
- Price
- £1.33
- Rating
- 4.8/5
- Reviews
- 342
- Age
- 1y ago

Barilla Spaghetti Pasta 500g Italian Spaghetti Made with Durum Wheat Semolina Non-GMO Kosher Certified Ideal for Bolognese Carbonara & Classic Sauces 1 Pack
- Price
- £1.00
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 1y ago

by Amazon Spaghetti 500g
- Price
- £0.76
- Rating
- 4.6/5
- Reviews
- 1,553
- Age
- 2y ago

Ragu 750g Spaghetti
- Price
- £1.23
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 3y ago

Napolina Spaghetti 500 g (Pack of 1)
- Price
- £1.18
- Rating
- 4.7/5
- Reviews
- 795
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
40
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
5%
- Morrisons41%
- by Amazon21%
- Napolina14%
- Barilla12%
- Rummo4%
- De Cecco3%
- Open — no brand owns it (2 brands, 5%)
Demand
Spaghetti search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Spaghetti search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spaghetti258K/yr
- spagetti10K/yr
- spaghetti pasta7K/yr
- pasta spaghetti4K/yr
Reviews and returns
What reviews say buyers love and hate about Spaghetti
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
taste bland
tastes bland
Tasteless
Won't have the flavour/texture of the superior spaghettis available
Ok. Was ok wasn't the best flavour
not as tasty as some of the more authentic options
Outrageously more expensive than in Europe
this is hardly more expensive than most supermarket own brands
the expensive Spaghetti
.they are now much thinner
They are much thinner than regular spaghetti
Good quality spaghetti just a little thinner than the type we normally buy
Why short cut
Love
affordable price
Good Value
Excellent value
Good taste
It tastes delicious as a result
Excellent tasty pasta
You can tell straight away its a bit higher quality than the usual cheap packs
Quality pasta
Good quality
It doesn't take long to cook
easy cook
Cooking is straightforward and consistent
Nice texture
Nice pasta good texture cooks well
springy texture
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spaghetti questions
Answered from the same tracked data.









