Is spaghetti profitable to sell on Amazon United Kingdom?

The niche generates £107K/yr across 15 tracked products. 90-day search growth is -15.9%. Flapen's verdict: Skip it (38/100).

How competitive is the spaghetti niche?

8 brands and 40 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in spaghetti?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

When does demand for spaghetti peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the spaghetti niche?

Listings span £0.44–£2.54; the average listing price is £1.18 (sweet spot $15–$100). The average incumbent carries 801 reviews — the moat a new listing must climb.

spaghetti

Skip it

Prices mostly outside the sweet spot ($0.44–$2.54) — this niche doesn't clear our bar today.

Conversion

Incredible32.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good800.67

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£107K

£107K/yr · 279K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-15.9%

90-day search growth — must beat 0% to launch

Avg price

Bad£1.18

avg listing price — sweet spot $15–$100

Price range

Bad£0.44–£2.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, spaghetti is a £107K/yr Amazon United Kingdom market (279K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

spaghetti market data

Units sold / yr: 100K–125K; avg 8,000–10,000/product
Revenue / yr: £118K–£148K; units × avg price
Conversion rate: 32.5%
Avg BSR: #72
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Morrisons41%
by Amazon21%
Napolina14%
Barilla12%
Rummo4%
De Cecco3%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top spaghetti search terms

spaghetti258K/yr -15.8%26.8% conv.
spagetti10K/yr -23.5%20.4% conv.
spaghetti pasta7K/yr -8.5%18.3% conv.
pasta spaghetti4K/yr -18.1%22.1% conv.

All search terms

Top spaghetti products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Morrisons Spaghetti 500g (Pack of 1)

Morrisons£0.784.6★2,870 rev

by Amazon Spaghetti 500g

by Amazon£0.764.6★1,553 rev

Napolina Spaghetti 500 g (Pack of 1)

Napolina£1.184.7★795 rev

Barilla Spaghetti 500g

Barilla£1.284.6★333 rev

Morrisons Linguine 500g

Morrisons£0.774.6★1,439 rev

Newest

by launch date

by Amazon Spaghetti 1kg

by Amazon£1.33342 rev

1y ago

Barilla Spaghetti Pasta 500g Italian Spaghetti Made with Durum Wheat Semolina Non-GMO Kosher Certified Ideal for Bolognese Carbonara & Classic Sauces 1 Pack

Barilla£1.00175 rev

1y ago

by Amazon Spaghetti 500g

by Amazon£0.761,553 rev

2y ago

Ragu 750g Spaghetti

RAGÚ£1.2364 rev

3y ago

Napolina Spaghetti 500 g (Pack of 1)

Napolina£1.18795 rev

5y ago

What buyers say about spaghetti

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money31%

“affordable price”

Taste-Overall27%

“Good taste”

Quality-Overall23%

“You can tell straight away its a bit higher quality than the usual cheap packs”

Cooking Instructions4%

“It doesn't take long to cook”

Texture/Consistency-Overall3%

“Nice texture”

Flavor2%

“Versatile tasty snack, and family favourite”

Ease Of Chewing/Swallowing1%

“has more chew”

Ingredients-Overall1%

“Has substance and does not go mushy like some other brands”

Instructions/User Manual/Troubleshooting1%

“Pleased as followed instructions”

Ease Of Use1%

“which makes it easier to get right every time”

What buyers complain about

Taste-Overall17%

“taste bland”

Flavor14%

“Won't have the flavour/texture of the superior spaghettis available”

Value For Money12%

“Outrageously more expensive than in Europe”

Thickness10%

“.they are now much thinner”

Cutting/Trimming7%

“Why short cut”

Quality-Overall6%

“Not good quality”

Cooking Instructions4%

“It takes ages to cook”

Texture/Consistency-Overall4%

“Cheap spaghetti poor texture”

Common questions

Is spaghetti profitable to sell on Amazon United Kingdom?: The niche generates £107K/yr across 15 tracked products. 90-day search growth is -15.9%. Flapen's verdict: Skip it (38/100).
How competitive is the spaghetti niche?: 8 brands and 40 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in spaghetti?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
When does demand for spaghetti peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the spaghetti niche?: Listings span £0.44–£2.54; the average listing price is £1.18 (sweet spot $15–$100). The average incumbent carries 801 reviews — the moat a new listing must climb.