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Spaghetti

Fail

Prices span $0.44–$2.54, mostly outside the sweet spot, so Spaghetti is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£107K/yr279K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
73%top-5 click share · 8 brands · 40 sellers

Flapen Score

Spaghetti against its category

The dotted line is the Grocery average. Past it, Spaghetti is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spaghetti market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spaghetti 279K times last year and spent an estimated £107K. The top 5 brands take 92% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 32.5% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 32.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
32.5%
Market size, estimated
£107Ka year
Peak month
September1.4× the quietest month
Top search term
spaghetti258K searches a year

02 · Price

A sale here is worth £1.18.

Listings sell for £1.18 on average, from £0.44 to £2.54. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £1.18 that is £9K to £12K a year per listing.

Average price
£1.18under the $15 to $100 sweet spot
Price range
£0.44–£2.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
£9K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Rice, Pasta & Pulses. It carries 801 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#72in Rice, Pasta & Pulses
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
801per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Spaghetti products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

40

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

5%

  • Morrisons41%
  • by Amazon21%
  • Napolina14%
  • Barilla12%
  • Rummo4%
  • De Cecco3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Spaghetti search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Spaghetti search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • spaghetti258K/yr
  • spagetti10K/yr
  • spaghetti pasta7K/yr
  • pasta spaghetti4K/yr

Reviews and returns

What reviews say buyers love and hate about Spaghetti

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Value For Money”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“taste bland”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Spaghetti questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data