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Spa Days for Two

Maybe

Returns run at only 0.4% of orders. But the top 5 brands take 100% of clicks, so Spa Days for Two is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£587K/yr215K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
58%top-5 click share · 3 brands · 4 sellers

Flapen Score

Spa Days for Two against its category

The dotted line is the Grocery average. Past it, Spa Days for Two is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spa Days for Two market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spa Days for Two 215K times last year and spent an estimated £587K. All 3 brands take every click. Demand peaks in Feb–Mar–May–Jun–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £587K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
4.3%
Market size, estimated
£587Ka year
Peak month
December8.3× the quietest month
Top search term
experience gifts for men21K searches a year

02 · Price

A sale here is worth £64.07.

Listings sell for £64.07 on average, from £22.23 to £167.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £64.07 that is £6K to £16K a year per listing.

Average price
£64.07inside the $15 to $100 sweet spot
Price range
£22.23–£167.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£6K–£16K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #790 within Hampers & Gourmet Gifts. It carries 208 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
73%
Out of stock, average day
5.1%
Average rank
#790in Hampers & Gourmet Gifts
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
208per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Spa Days for Two products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£59K£88K£117K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Buyagift45%
  • Red Letter Days43%
  • Activity Superstore12%

Demand

Spa Days for Two search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, May, Jun, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Spa Days for Two search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • experience gifts for men21K/yr
  • experience gifts for women18K/yr
  • red letter days18K/yr
  • experience days11K/yr
  • spa day gifts for women11K/yr
  • buy a gift experience13K/yr
  • red letter days gift voucher for 214K/yr
  • buyagift9K/yr
  • buy a gift9K/yr
  • virgin experience days9K/yr

Reviews and returns

What reviews say buyers love and hate about Spa Days for Two

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.16

not worth the money

Received a £10 money off voucher after a confusing process which is totally a rip off

Waste of money

Quality-Overall17%−0.06

Rubbish

Gifting Purpose17%+1.37

Poor Christmas gift

Functionality-Overall17%−0.11

Red letter gift. The code isnt working

Love

Value For Money35%−0.16

Good value

good value for money

Value for money

Gifting Purpose27%+1.37

Gift

Perfect gift

Probably a decent gift idea

Fun/Entertainment Experience7%+0.88

Enjoyed it

Design-Overall7%+0.88

Attractive looking parcel

Flexibility7%+0.88

The recipient was absolutely happy with the flexibility

Return

0.4% Return rate 0% Fixable by listing

Gifting Purpose75%██▁▁█▁

Poor Christmas gift

Ease Of Use25%▁▁█▁▁▁

FAQ

Common Spa Days for Two questions

Answered from the same tracked data.