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Soy Sauce

Fail

Prices span $0.69–$9.82, mostly outside the sweet spot, so Soy Sauce is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£387K/yr464K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
55%top-5 click share · 7 brands · 88 sellers

Flapen Score

Soy Sauce against its category

The dotted line is the Grocery average. Past it, Soy Sauce is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soy Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soy Sauce 464K times last year and spent an estimated £387K. The top 5 brands take 93% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

20.9% of searches ended in a purchase last week.

Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £387K a year.

Searches, last 12 months
464K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
20.9%
Market size, estimated
£387Ka year
Peak month
January1.4× the quietest month
Top search term
soy sauce289K searches a year

02 · Price

A sale here is worth £3.99.

Listings sell for £3.99 on average, from £0.69 to £9.82. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £3.99 that is £16K to £20K a year per listing.

Average price
£3.99under the $15 to $100 sweet spot
Price range
£0.69–£9.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£16K–£20K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Condiments & Sauces. It carries 1,203 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#89in Condiments & Sauces
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,203per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Soy Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£39K£77K£116K£155K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

88

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

2%

  • Kikkoman44%
  • Lee Kum Kee18%
  • Morrisons16%
  • by Amazon9%
  • World Food Shop6%
  • Amoy5%
  • Open — no brand owns it (1 brand, 2%)

Demand

Soy Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Soy Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soy sauce289K/yr
  • kikkoman soy sauce39K/yr
  • light soy sauce36K/yr
  • soya sauce32K/yr
  • soy19K/yr
  • kikkoman17K/yr
  • soy sauce kikkoman12K/yr
  • soy sauce light6K/yr
  • light soy2K/yr
  • kikkoman soy sauce 1l6K/yr

Reviews and returns

What reviews say buyers love and hate about Soy Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content23%−0.10

It is quite salty I think

Too salty for me

Too salty

Value For Money12%−0.02

Was of money

Wast of money

Pricing robbery

Flavor9%+0.29

lacks flavour

Slim bottle wont last long it not very big nice sauce tho

Good price for a soy sauce, however, it could be a bit stronger on the flavour

Taste-Overall7%+2.06

Bland and tasteless

this really doesnt taste of much at all

it just makes everything taste like a salt-lick

Advertised Vs Actual Product6%−0.01

unlike Amazons false advertising

Incorrect description

Love

Value For Money24%−0.02

Cost effective

Good value for money

Reasonably priced

Taste-Overall22%+2.06

with an intense taste that makes it feel like a good quality option

Great taste

I like your sauce

Quality-Overall18%+1.02

the quality has been consistent

Excellent product

The quality of the kimono is superb

Spiciness7%+0.34

Very good sauce

Best soya sauce in my opinion

Best soy sauce you can get

Flavor7%+0.29

so this adds more flavouring

this sauce goes really well with it

The flavour is good

FAQ

Common Soy Sauce questions

Answered from the same tracked data.