How competitive is the Soy Sauce niche on Amazon United Kingdom?

7 brands and 88 sellers compete in Soy Sauce on Amazon United Kingdom. The top 5 Soy Sauce products take 55% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Soy Sauce?

Soy Sauce buyers on Amazon United Kingdom complain most about Salt Content, Value For Money, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Soy Sauce niche?

Soy Sauce sells for £3.99 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.69–£9.82. The average incumbent carries 1,203 reviews — the moat a new listing must climb.

Soy Sauce

prices mostly outside the sweet spot ($0.69–$9.82) — Soy Sauce doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Soy Sauce profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Soy Sauce is a £387K/yr Amazon United Kingdom market (464K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 46/100.

Soy Sauce: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.8% over the last 90 days and 20.9% of searches end in a purchase.

£387K

revenue / yr

Units sold / yr100K

Search volume / yr-13.8%464K

Conversion rate20.9%

Avg price£3.99

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers7 · 88

Top-5 product click share55%

Open market7%

Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Top Soy Sauce products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kikkoman Soy Sauce 1 Litre Naturally Brewed

Price: £5.77
Rating: 4.8/5
Reviews: 4,045
Age: 15y ago

Morrisons Light Soy Sauce 150ml

Price: £1.00
Rating: 4.6/5
Reviews: 708
Age: 5y ago

Morrisons Dark Soy Sauce 150Ml 150 ml

Price: £1.00
Rating: 4.6/5
Reviews: 765
Age: 5y ago

Lee Kum Kee Premium Soy Sauce Bundle (Light and Dark) - Pack of 2

Price: £6.95
Rating: 4.7/5
Reviews: 191
Age: 3y ago

Lee Kum Kee Premium Light Soy Sauce 150ml

Price: £1.31
Rating: 4.7/5
Reviews: 447
Age: 9y ago

Newest

by launch date

Lee Kum Kee Japanese Style Premium Soy Sauce 1L | Naturally Brewed Vegan-Friendly & No Added MSG Smooth Umami-Rich Flavor for Everyday Cooking | Halal Ingredients

Price: £5.72
Rating: 4.6/5
Reviews: 327
Age: 2y ago

by Amazon Soy Sauce Dark 150ml Asian-Style Vegan

Price: £0.69
Rating: 4.6/5
Reviews: 644
Age: 2y ago

by Amazon Soy Sauce Light 150ml

Price: £0.72
Rating: 4.6/5
Reviews: 625
Age: 2y ago

Lee Kum Kee Premium Soy Sauce Bundle (Light and Dark) - Pack of 2

Price: £6.95
Rating: 4.7/5
Reviews: 191
Age: 3y ago

Lee Kum Kee Premium Light Soy Sauce 500mL x1 & Dark Soy Sauce 500mL x1 [2 Bottles Bundle] by WaNaHong

Price: £7.61
Rating: 4.7/5
Reviews: 146
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

Kikkoman44%
Lee Kum Kee18%
Morrisons16%
by Amazon9%
World Food Shop6%
Amoy5%
Open — no brand owns it (1 brand, 2%)

Soy Sauce demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume464KCVR20.9%Products19Brands7Top 5 Brands93%OOS Rate0.0%Rating4.6★Reviews1,203Avg BSR#89

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Soy Sauce search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

soy sauce289K/yr -15.1%19.9% conv.
kikkoman soy sauce39K/yr -1.5%14.4% conv.
light soy sauce36K/yr -22.0%16.4% conv.
soya sauce32K/yr -5.8%17.5% conv.
soy19K/yr -14.9%8.2% conv.
kikkoman17K/yr +5.9%5.5% conv.
soy sauce kikkoman12K/yr -5.7%16.3% conv.
soy sauce light6K/yr -8.9%12.5% conv.
light soy2K/yr -1.8%25.2% conv.
kikkoman soy sauce 1l6K/yr -65.8%23.2% conv.

What reviews say buyers love and hate about Soy Sauce

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Value For Money24%

“Cost effective”

Taste-Overall22%

“with an intense taste that makes it feel like a good quality option”

Quality-Overall18%

“the quality has been consistent”

Spiciness7%

“Very good sauce”

Flavor7%

“so this adds more flavouring”

What buyers complain about

71% of reviews

Salt Content23%

“It is quite salty I think”

Value For Money12%

“Was of money”

Flavor9%

“lacks flavour”

Taste-Overall7%

“Bland and tasteless”

Advertised Vs Actual Product6%

“unlike Amazons false advertising”

Common Soy Sauce questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Soy Sauce 46/100 on Amazon United Kingdom — Skip it. The niche generates £387K/yr across 19 tracked products. Search demand moved -13.8% over the last 90 days.