Soy Sauce
FailPrices span $0.69–$9.82, mostly outside the sweet spot, so Soy Sauce is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £387K/yr464K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 55%top-5 click share · 7 brands · 88 sellers
Flapen Score
Soy Sauce against its category
The dotted line is the Grocery average. Past it, Soy Sauce is stronger. Inside it, weaker.
Market
The Soy Sauce market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Soy Sauce 464K times last year and spent an estimated £387K. The top 5 brands take 93% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
20.9% of searches ended in a purchase last week.
Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £387K a year.
- Searches, last 12 months
- 464K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 20.9%
- Market size, estimated
- £387Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- soy sauce289K searches a year
02 · Price
A sale here is worth £3.99.
Listings sell for £3.99 on average, from £0.69 to £9.82. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £3.99 that is £16K to £20K a year per listing.
- Average price
- £3.99under the $15 to $100 sweet spot
- Price range
- £0.69–£9.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £16K–£20K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Condiments & Sauces. It carries 1,203 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #89in Condiments & Sauces
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,203per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Soy Sauce products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kikkoman Soy Sauce 1 Litre Naturally Brewed
- Price
- £5.77
- Rating
- 4.8/5
- Reviews
- 4,045
- Age
- 15y ago

Morrisons Light Soy Sauce 150ml
- Price
- £1.00
- Rating
- 4.6/5
- Reviews
- 708
- Age
- 5y ago

Morrisons Dark Soy Sauce 150Ml 150 ml
- Price
- £1.00
- Rating
- 4.6/5
- Reviews
- 765
- Age
- 5y ago

Lee Kum Kee Premium Soy Sauce Bundle (Light and Dark) - Pack of 2
- Price
- £6.95
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 3y ago

Lee Kum Kee Premium Light Soy Sauce 150ml
- Price
- £1.31
- Rating
- 4.7/5
- Reviews
- 447
- Age
- 9y ago
Trending
90-day click momentum
Amoy Light Soy Sauce 150ml
- Price
- £1.52
- Rating
- 4.5/5
- Reviews
- 467
- Age
- 10y ago

Amoy Dark Soy Sauce 150ml
- Price
- £1.71
- Rating
- 4.6/5
- Reviews
- 351
- Age
- 10y ago

Kikkoman Dark Soy Sauce 1.9L - Bulk Catering Size Cooking Seasoning
- Price
- £9.82
- Rating
- 4.6/5
- Reviews
- 4,305
- Age
- 15y ago

Lee Kum Kee Premium Light Soy Sauce 500ml
- Price
- £2.16
- Rating
- 4.5/5
- Reviews
- 1,027
- Age
- 12y ago

Kikkoman Naturally Brewed Soy Sauce 150ml
- Price
- £2.70
- Rating
- 4.7/5
- Reviews
- 616
- Age
- 10y ago
Newest
by launch date
Lee Kum Kee Japanese Style Premium Soy Sauce 1L | Naturally Brewed Vegan-Friendly & No Added MSG Smooth Umami-Rich Flavor for Everyday Cooking | Halal Ingredients
- Price
- £5.72
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 2y ago

by Amazon Soy Sauce Dark 150ml Asian-Style Vegan
- Price
- £0.69
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 2y ago

by Amazon Soy Sauce Light 150ml
- Price
- £0.72
- Rating
- 4.6/5
- Reviews
- 625
- Age
- 2y ago

Lee Kum Kee Premium Soy Sauce Bundle (Light and Dark) - Pack of 2
- Price
- £6.95
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 3y ago
![Lee Kum Kee Premium Light Soy Sauce 500mL x1 & Dark Soy Sauce 500mL x1 [2 Bottles Bundle] by WaNaHong](https://m.media-amazon.com/images/I/41gOvoHcECL.jpg)
Lee Kum Kee Premium Light Soy Sauce 500mL x1 & Dark Soy Sauce 500mL x1 [2 Bottles Bundle] by WaNaHong
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 146
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
88
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
2%
- Kikkoman44%
- Lee Kum Kee18%
- Morrisons16%
- by Amazon9%
- World Food Shop6%
- Amoy5%
- Open — no brand owns it (1 brand, 2%)
Demand
Soy Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Soy Sauce search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soy sauce289K/yr
- kikkoman soy sauce39K/yr
- light soy sauce36K/yr
- soya sauce32K/yr
- soy19K/yr
- kikkoman17K/yr
- soy sauce kikkoman12K/yr
- soy sauce light6K/yr
- light soy2K/yr
- kikkoman soy sauce 1l6K/yr
Reviews and returns
What reviews say buyers love and hate about Soy Sauce
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is quite salty I think
Too salty for me
Too salty
Was of money
Wast of money
Pricing robbery
lacks flavour
Slim bottle wont last long it not very big nice sauce tho
Good price for a soy sauce, however, it could be a bit stronger on the flavour
Bland and tasteless
this really doesnt taste of much at all
it just makes everything taste like a salt-lick
unlike Amazons false advertising
Incorrect description
Love
Cost effective
Good value for money
Reasonably priced
with an intense taste that makes it feel like a good quality option
Great taste
I like your sauce
the quality has been consistent
Excellent product
The quality of the kimono is superb
Very good sauce
Best soya sauce in my opinion
Best soy sauce you can get
so this adds more flavouring
this sauce goes really well with it
The flavour is good
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soy Sauce questions
Answered from the same tracked data.









