Soy Sauce
FailPrices span $0.69–$9.82, mostly outside the sweet spot, so Soy Sauce is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £387K/yr464K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 55%top-5 click share · 7 brands · 88 sellers
Flapen Score
Soy Sauce against its category
The dotted line is the Grocery average. Past it, Soy Sauce is stronger. Inside it, weaker.
Market
The Soy Sauce market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Soy Sauce 464K times last year and spent an estimated £387K. The top 5 brands take 93% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 20.9% of those searches ended in a purchase.
Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £387K a year.
- Searches, last 12 months
- 464K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 20.9%
- Market size, estimated
- £387Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- soy sauce289K searches a year
02 · Price
A sale here is worth £3.99.
Listings sell for £3.99 on average, from £0.69 to £9.82. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £3.99 that is £16K to £20K a year per listing.
- Average price
- £3.99under the $15 to $100 sweet spot
- Price range
- £0.69–£9.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £16K–£20K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Condiments & Sauces. It carries 1,203 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #89in Condiments & Sauces
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,203per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Soy Sauce products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kikkoman Soy Sauce 1 Litre Naturally Brewed
- Price
- £5.77
- Rating
- 4.8/5
- Reviews
- 4,045
- Age
- 15y ago

Morrisons Light Soy Sauce 150ml
- Price
- £1.00
- Rating
- 4.6/5
- Reviews
- 708
- Age
- 5y ago

Morrisons Dark Soy Sauce 150Ml 150 ml
- Price
- £1.00
- Rating
- 4.6/5
- Reviews
- 765
- Age
- 5y ago

Lee Kum Kee Premium Soy Sauce Bundle (Light and Dark) - Pack of 2
- Price
- £6.95
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 3y ago

Lee Kum Kee Premium Light Soy Sauce 150ml
- Price
- £1.31
- Rating
- 4.7/5
- Reviews
- 447
- Age
- 9y ago
Trending
estimated 90-day click momentum
Amoy Light Soy Sauce 150ml
- Price
- £1.52
- Rating
- 4.5/5
- Reviews
- 467
- Age
- 10y ago

Amoy Dark Soy Sauce 150ml
- Price
- £1.71
- Rating
- 4.6/5
- Reviews
- 351
- Age
- 10y ago

Kikkoman Dark Soy Sauce 1.9L - Bulk Catering Size Cooking Seasoning
- Price
- £9.82
- Rating
- 4.6/5
- Reviews
- 4,305
- Age
- 15y ago

Lee Kum Kee Premium Light Soy Sauce 500ml
- Price
- £2.16
- Rating
- 4.5/5
- Reviews
- 1,027
- Age
- 12y ago

Kikkoman Naturally Brewed Soy Sauce 150ml
- Price
- £2.70
- Rating
- 4.7/5
- Reviews
- 616
- Age
- 10y ago
Newest
by launch date
Lee Kum Kee Japanese Style Premium Soy Sauce 1L | Naturally Brewed Vegan-Friendly & No Added MSG Smooth Umami-Rich Flavor for Everyday Cooking | Halal Ingredients
- Price
- £5.72
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 2y ago

by Amazon Soy Sauce Dark 150ml Asian-Style Vegan
- Price
- £0.69
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 2y ago

by Amazon Soy Sauce Light 150ml
- Price
- £0.72
- Rating
- 4.6/5
- Reviews
- 625
- Age
- 2y ago

Lee Kum Kee Premium Soy Sauce Bundle (Light and Dark) - Pack of 2
- Price
- £6.95
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 3y ago
![Lee Kum Kee Premium Light Soy Sauce 500mL x1 & Dark Soy Sauce 500mL x1 [2 Bottles Bundle] by WaNaHong](https://m.media-amazon.com/images/I/41gOvoHcECL.jpg)
Lee Kum Kee Premium Light Soy Sauce 500mL x1 & Dark Soy Sauce 500mL x1 [2 Bottles Bundle] by WaNaHong
- Price
- £7.61
- Rating
- 4.7/5
- Reviews
- 146
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
88
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 100%
Open market
2%
- Kikkoman44%
- Lee Kum Kee18%
- Morrisons16%
- by Amazon9%
- World Food Shop6%
- Amoy5%
- Open — no brand owns it (1 brand, 2%)
Demand
Soy Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Soy Sauce search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soy sauce289K/yr
- kikkoman soy sauce39K/yr
- light soy sauce36K/yr
- soya sauce32K/yr
- soy19K/yr
- kikkoman17K/yr
- soy sauce kikkoman12K/yr
- soy sauce light6K/yr
- light soy2K/yr
- kikkoman soy sauce 1l6K/yr
Reviews and returns
What reviews say buyers love and hate about Soy Sauce
We read the reviews and the return reasons for every product selling here.
“It is quite salty I think”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soy Sauce questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









