How competitive is the South African Wine niche on Amazon United Kingdom?

10 brands and 17 sellers compete in South African Wine on Amazon United Kingdom. The top 5 South African Wine products take 59% of clicks and its top 5 brands hold 81% of demand.

What does it cost to enter the South African Wine niche?

South African Wine sells for £26.77 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.34–£136.04. The average incumbent carries 105 reviews — the moat a new listing must climb.

South African Wine

soft demand (-22.4% this quarter) — South African Wine doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is South African Wine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, South African Wine is a £60K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 47/100.

South African Wine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.4% over the last 90 days and 4.2% of searches end in a purchase.

£60K

revenue / yr

Units sold / yr5K

Search volume / yr-22.4%53K

Conversion rate4.2%

Avg price£26.77

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers10 · 17

Top-5 product click share59%

Open market19%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Top South African Wine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Secret Bottle Shop | The Chocolate Block 75cl In Branded Gift Bag | Red Wine Gift

Price: £29.00
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

Boekenhoutskloof Chocolate Block Wine 75 cl

Price: £17.12
Rating: 4.6/5
Reviews: 413
Age: 14y ago

The Chocolate Block Red Wine Gift Boxed 75cl | Wine Gifts for Him Her Birthdays Christmas Corporate Mothers Day Fathers Day

Price: £33.28
Rating: 4.8/5
Reviews: 4
Age: 1y ago

Boekenhoutsk The Chocolate Block Red Wine 75cl

Price: £18.55
Rating: 4.3/5
Reviews: 13
Age: 7y ago

The Chocolate Block Red Wine Duo Gift Boxed 2x75cl | Wine Gifts for Him Her Birthdays Christmas Corporate Mothers Day Fathers Day

Price: £53.96
Rating: 4.7/5
Reviews: 3
Age: 1y ago

Newest

by launch date

Secret Bottle Shop | The Chocolate Block 75cl In Branded Gift Bag | Red Wine Gift

Price: £29.00
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

The Chocolate Block Red Wine & Bottle Stopper 75cl | Wine Gifts for Him Her Birthdays Christmas Corporate Mothers Day Fathers Day

Price: £29.11
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Personalised Engraved The Chocolate Block Red Wine Gift 75cl Customised Engraved Red Wine Bottle Wine Gifts For Him For Her Premium Alcohol Gift Ideas

Price: £29.12
Rating: 5.0/5
Reviews: 1
Age: 1y ago

The Chocolate Block Red Wine Duo Gift Boxed 2x75cl | Wine Gifts for Him Her Birthdays Christmas Corporate Mothers Day Fathers Day

Price: £53.96
Rating: 4.7/5
Reviews: 3
Age: 1y ago

The Chocolate Block Red Wine Gift Boxed 75cl | Wine Gifts for Him Her Birthdays Christmas Corporate Mothers Day Fathers Day

Price: £33.28
Rating: 4.8/5
Reviews: 4
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

14%

Secret Bottle Shop47%
Boekenhoutskloof15%
by Amazon9%
Boekenhoutsk6%
Anthonij Rupert5%
Nederburg5%
Open — no brand owns it (4 brands, 14%)

South African Wine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR4.2%Products22Brands10Top 5 Brands81%OOS Rate0.0%Rating4.5★Reviews105Avg BSR#320

Top South African Wine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chocolate block red wine7K/yr -4.7%4.7% conv.
south african wine11K/yr -5.2%1.7% conv.
south african red wine6K/yr -5.8%2.7% conv.
chocolate block8K/yr -31.5%1.3% conv.
chocolate block wine15K/yr -51.2%3.9% conv.
the chocolate block red wine4K/yr -42.1%4.9% conv.
chocolate box wine3K/yr -24.6%4.8% conv.

What reviews say buyers love and hate about South African Wine

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Value For Money25%

“Great value for money”

Quality-Overall20%

“good quality product”

Taste-Overall14%

“Great taste”

Advertised Vs Actual Product13%

“Exactly as described”

Alcohol Flavor9%

“Ive enjoyed this wine”

What buyers complain about

86% of reviews

Value For Money50%

“Very expensive”

Taste-Overall21%

“it doesnt taste same as either of us remembered”

Size-Overall14%

“Small bottle f wine”

Common South African Wine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores South African Wine 47/100 on Amazon United Kingdom — Skip it. The niche generates £60K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -22.4% over the last 90 days.

South African Wine buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.