south african wine
Skip itSoft demand (-22.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great104.77avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£26.77avg listing price — sweet spot $15–$100
Price range
Good£5.34–£136.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Bad£60K£60K/yr · 53K searches
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, south african wine is a £60K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
south african wine market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- £107K–£134K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #320
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 23%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
17
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
14%
- Secret Bottle Shop47%
- Boekenhoutskloof15%
- by Amazon9%
- Boekenhoutsk6%
- Anthonij Rupert5%
- Nederburg5%
- Open — no brand owns it (4 brands, 14%)
Demand
Weekly Amazon search volume, last 44 weeks — -22.4% search growth over the last 90 days.Top south african wine search terms
- chocolate block red wine7K/yr
- south african wine11K/yr
- south african red wine6K/yr
- chocolate block8K/yr
- chocolate block wine15K/yr
- the chocolate block red wine4K/yr
- chocolate box wine3K/yr
Top south african wine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Secret Bottle Shop | The Chocolate Block 75cl In Branded Gift Bag | Red Wine Gift
Secret Bottle Shop£29.005.0★1 rev
Boekenhoutskloof Chocolate Block Wine 75 cl
Boekenhoutskloof£17.124.6★413 rev
The Chocolate Block Red Wine Gift Boxed 75cl | Wine Gifts for Him Her Birthdays Christmas Corporate Mothers Day Fathers Day
Secret Bottle Shop£33.284.8★4 rev
Boekenhoutsk The Chocolate Block Red Wine 75cl
Boekenhoutsk£18.554.3★13 rev
The Chocolate Block Red Wine Duo Gift Boxed 2x75cl | Wine Gifts for Him Her Birthdays Christmas Corporate Mothers Day Fathers Day
Secret Bottle Shop£53.964.7★3 rev
Newest
by launch dateSecret Bottle Shop | The Chocolate Block 75cl In Branded Gift Bag | Red Wine Gift
Secret Bottle Shop£29.001 rev
The Chocolate Block Red Wine & Bottle Stopper 75cl | Wine Gifts for Him Her Birthdays Christmas Corporate Mothers Day Fathers Day
Secret Bottle Shop£29.110 rev
Personalised Engraved The Chocolate Block Red Wine Gift 75cl Customised Engraved Red Wine Bottle Wine Gifts For Him For Her Premium Alcohol Gift Ideas
Secret Bottle Shop£29.121 rev
The Chocolate Block Red Wine Duo Gift Boxed 2x75cl | Wine Gifts for Him Her Birthdays Christmas Corporate Mothers Day Fathers Day
Secret Bottle Shop£53.963 rev
The Chocolate Block Red Wine Gift Boxed 75cl | Wine Gifts for Him Her Birthdays Christmas Corporate Mothers Day Fathers Day
Secret Bottle Shop£33.284 rev
Trending
90-day click momentumBoekenhoutsk The Chocolate Block Red Wine 75cl
Boekenhoutsk£18.554.3★
Secret Bottle Shop | The Chocolate Block 75cl In Branded Gift Bag | Red Wine Gift
Secret Bottle Shop£29.005.0★
by Amazon South African Sauvignon Blanc White Wine 75cl
by Amazon£5.694.3★
Rupert Protea Rosé A. Wyne South Africa - 75cl
Anthonij Rupert£12.725.0★
The Chocolate Block Red Wine & Bottle Stopper 75cl | Wine Gifts for Him Her Birthdays Christmas Corporate Mothers Day Fathers Day
Secret Bottle Shop£29.110.0★
What buyers say about south african wine
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for money”
“good quality product”
“Great taste”
“Exactly as described”
“Ive enjoyed this wine”
“Otherwise a great gift”
“Better tasting than many Pinot Noir”
“making it very easy to enjoy”
“easy-drinking white that delivers exactly what you want from the varietal”
“remains light and refreshing”
What buyers complain about
“Very expensive”
“it doesnt taste same as either of us remembered”
“Small bottle f wine”
Common questions
- Is south african wine profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the south african wine niche?
- 10 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in south african wine?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.4%.
- What does it cost to enter the south african wine niche?
- Listings span £5.34–£136.04; the average listing price is £26.77 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.