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Sourz

Fail

The top 5 brands take 100% of clicks, so Sourz is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£99K/yr185K searches / yr
90-day growth
+14.1%search demand this quarter
Competition
79%top-5 click share · 3 brands · 46 sellers

Flapen Score

Sourz against its category

The dotted line is the Grocery average. Past it, Sourz is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sourz market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sourz 185K times last year and spent an estimated £99K. All 3 brands take every click. Demand peaks in Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
+14.1%
Conversion, latest week
6.7%
Market size, estimated
£99Ka year
Peak month
December3.2× the quietest month
Top search term
sourz74K searches a year

02 · Price

A sale here is worth £8.03.

Listings sell for £8.03 on average, from £7.13 to £8.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £8.03 that is £10K to £12K a year per listing.

Average price
£8.03under the $15 to $100 sweet spot
Price range
£7.13–£8.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #127 within Beer, Wine & Spirits. It carries 220 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#127in Beer, Wine & Spirits
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
220per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Sourz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£39K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Sourz73%
  • Cactus Jack's25%
  • CORKY'S2%
  • Open — no brand owns it (0%)

Demand

Sourz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Sourz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sourz74K/yr
  • cactus jack12K/yr
  • sours16K/yr
  • cactus jacks alcohol16K/yr
  • apple sourz13K/yr
  • cherry sourz11K/yr
  • sourz alcohol drink16K/yr
  • cactus jacks7K/yr
  • apple sours alcohol5K/yr
  • blue sourz3K/yr

Reviews and returns

What reviews say buyers love and hate about Sourz

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall29%−0.10

Tastes awful

taste is different

Yuk horrible aftertaste

Sour14%−0.02

sourz

No longer sweet kola cubes new formula bitter sour cola

Its sour, raspberry and alcoholic

Flavor7%+1.30

The flavor is a violent

Sweetness7%−0.02

sugary sprint into poor life choices

Unfortunately, that proved to be too sweet. some shrubs are fermented, others are syrup based so that wasn't a very big surprise

Leak-Proof7%

Was nearly empty leaking

Love

Alcohol Flavor23%+1.91

alcoholic

Great drink

Good party drink

Taste-Overall20%−0.10

Great fun and tastes just like cola

This isvery nice taste just like kola

Very tasty

Sour13%−0.02

Sourz taste

Love this Sourz flavour

Honestly the best Sourz

Flavor13%+1.30

Nice flavour

Best Flavour out of all Sourz

for her birthday bought the raspberry flavour - she tells me that it is the best one EVER

Value For Money10%+0.95

Price was good

When it's on offer it's great value

Good value for money

FAQ

Common Sourz questions

Answered from the same tracked data.