Sourdough Starter Kit
MaybeReturns run at only 0.8% of orders. But demand is soft, at -43.5% this quarter, so Sourdough Starter Kit is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,976 Grocery niches · +16 vs the category median of 4662
- Market size
- £630K/yr741K searches / yr
- 90-day growth
- -43.5%search demand this quarter
- Competition
- 41%top-5 click share · 39 brands · 70 sellers
Flapen Score
Sourdough Starter Kit against its category
The dotted line is the Grocery average. Past it, Sourdough Starter Kit is stronger. Inside it, weaker.
Market
The Sourdough Starter Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sourdough Starter Kit 741K times last year and spent an estimated £630K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 741K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £630K a year.
- Searches, last 12 months
- 741K
- Growth, 90 days vs prior 90
- -43.5%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £630Ka year
- Peak month
- January4.2× the quietest month
- Top search term
- sourdough starter kit340K searches a year
02 · Price
A sale here is worth £17.75.
Listings sell for £17.75 on average, from £6.13 to £37.33. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £17.75 that is £9K to £13K a year per listing.
- Average price
- £17.75inside the $15 to $100 sweet spot
- Price range
- £6.13–£37.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £9K–£13K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #1,240 within Baking Supplies. It carries 273 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 10.1%
- Average rank
- #1,240in Baking Supplies
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 273per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 5 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Sourdough Starter Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
All-in-One Mirafolk Sourdough Starter Kit Bread Making Kit with 10in Oval Proofing Basket Cloth Liner Jar Dough Whisk and Scraper Bread Making Tools Baking Accessories for Kitchen
- Price
- £30.64
- Rating
- 4.7/5
- Reviews
- 111
- Age
- 11mo ago
ASOBEAGE Sourdough Starter Kit 11-Pcs Bread Making Set with Bread Knife 9 Banneton Basket with Liner Glass Starter Jar Dough Whisk & Scrapers for Beginner Bakers
- Price
- £15.02
- Rating
- 4.4/5
- Reviews
- 172
- Age
- 8mo ago
Jeensley Boxed Sourdough Starter Kit with Apron Round Bread Proofing Basket Banneton with Liner and Bread Making Tools Handmade from Quality Natural Indonesian Rattan Bread Baking Accessories
- Price
- £17.34
- Rating
- 4.6/5
- Reviews
- 974
- Age
- 2y ago
Jeensley Banneton Oval Proofing Basket Set with 2026 Leaflet Liner and Sourdough Starter Jar Bread Making Tools Bread Making Supplies
- Price
- £16.85
- Rating
- 4.6/5
- Reviews
- 974
- Age
- 1y ago
21PCS Bread Proofing Basket Starter Kit 10 Inch Round & 12 Inch Oval Cotton Rope Banneton Bread Proving Basket with Sourdough Starter Jar Kit Liners & Covers Making Tools for Artisan Bread Baking
- Price
- £19.70
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 11mo ago
Trending
90-day click momentumASOBEAGE Sourdough Starter Kit 11-Pcs Bread Making Set with Bread Knife 9 Banneton Basket with Liner Glass Starter Jar Dough Whisk & Scrapers for Beginner Bakers
- Price
- £15.02
- Rating
- 4.4/5
- Reviews
- 172
- Age
- 8mo ago
Sourdough Starter Kit 30-PieceRound & Oval Silicone Proofing Baskets with Linen Liners Starter Jar with Temperature Strip 7-Day Guide Danish Whisk & Bread LameComplete Home Baking Set for Beginners
- Price
- £21.19
- Rating
- 4.4/5
- Reviews
- 242
- Age
- 7mo ago
Sourdough Starter Fast start Live Culture 46-Year Heritage Yeast -Shelf Stabilized Fail-Proof Instant Activation & No-Mess San Francisco Sourdough Starter Beginner Friendly
- Price
- £10.02
- Rating
- 4.1/5
- Reviews
- 177
- Age
- 5mo ago
Sourdough Starter Set- Complete Sour Dough Starter Kit With Jar 9 Inch Round & 10 Inch Oval Sourdough Proving Baske 18 PCS Bread Making Accessories Baking Gifts for Professionals and Home Bakers (A)
- Price
- £23.32
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 8mo ago
21 PCS Bread Making Accessories 9Inch Round And 10Inch Oval Bread Proofing Basket Sourdough Starter Kit sourdough Basket Dough Whisk Dough Scraper Oil Brush
- Price
- £20.13
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 7mo ago
Newest
by launch dateSourdough Starter Fast start Live Culture 46-Year Heritage Yeast -Shelf Stabilized Fail-Proof Instant Activation & No-Mess San Francisco Sourdough Starter Beginner Friendly
- Price
- £10.02
- Rating
- 4.1/5
- Reviews
- 177
- Age
- 5mo ago
Sourdough Starter Kit with 24oz Glass Jar 28Pcs Complete Bread Making Set Silicone Banneton Bread Proofing Basket Set Sour Dough Starter Kits Bread Proofing Kit Scraper Sourdough Tools
- Price
- £18.79
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago
Sourdough Starter Kit 30-PieceRound & Oval Silicone Proofing Baskets with Linen Liners Starter Jar with Temperature Strip 7-Day Guide Danish Whisk & Bread LameComplete Home Baking Set for Beginners
- Price
- £21.19
- Rating
- 4.4/5
- Reviews
- 242
- Age
- 7mo ago
21 PCS Bread Making Accessories 9Inch Round And 10Inch Oval Bread Proofing Basket Sourdough Starter Kit sourdough Basket Dough Whisk Dough Scraper Oil Brush
- Price
- £20.13
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 7mo ago
ASOBEAGE Sourdough Starter Kit 11-Pcs Bread Making Set with Bread Knife 9 Banneton Basket with Liner Glass Starter Jar Dough Whisk & Scrapers for Beginner Bakers
- Price
- £15.02
- Rating
- 4.4/5
- Reviews
- 172
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
39 rising
Sellers
70
Top-5 brand share
49%
Top 20: 82%
Top-5 click share
41%
Top 20: 77%
Open market
46%
- MiraFolk13%
- ASOBEAGE12%
- Jeensley12%
- KinConnyen7%
- MQFORU6%
- CSYY5%
Demand
Sourdough Starter Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Sourdough Starter Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sourdough starter kit340K/yr
- sourdough starter jar91K/yr
- sourdough kit60K/yr
- bread making accessories50K/yr
- bread making37K/yr
- sourdough jar27K/yr
- sour dough starter kits26K/yr
- bread making kit32K/yr
- bread making tools12K/yr
- sour dough starter jar9K/yr
Reviews and returns
What reviews say buyers love and hate about Sourdough Starter Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really poor quality
Looks a cheap quality
this makes me question the quality of this glass
Instructions inadequate
No recipe or instructions
No instructions
The flour duster has started to rust
Metal lid gone rusty after 12 months
rusted
Does not work
it didn't quite work out as planned
Sourdough starter didn't work. It didn't work.
Its a bit too loose
Beaker is too small
too small
Love
Good quality kit
Really good quality tools
Amazing quality
Great value
Good value
Excellent value
Easy to use
easy to clean
Easy to care for
Theyre also good to help me clean the worktop of flour
Easy to clean
keeping worktops clean
easy to understand instructions
The instructions were clear
Followed instructions
Return
0.8% Return rate 44% Fixable by listing
Its a bit too loose
Beaker is too small
too small
Really poor quality
Looks a cheap quality
this makes me question the quality of this glass
The flour duster has started to rust
Metal lid gone rusty after 12 months
rusted
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sourdough Starter Kit questions
Answered from the same tracked data.