Sourdough Starter
FailDemand is soft, at -29.5% this quarter, so Sourdough Starter is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £90K/yr139K searches / yr
- 90-day growth
- -29.5%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 8 sellers
Flapen Score
Sourdough Starter against its category
The dotted line is the Grocery average. Past it, Sourdough Starter is stronger. Inside it, weaker.
Market
The Sourdough Starter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sourdough Starter 139K times last year and spent an estimated £90K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
6.1% of searches ended in a purchase last week.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- -29.5%
- Conversion, latest week
- 6.1%
- Market size, estimated
- £90Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- sourdough starter123K searches a year
02 · Price
A sale here is worth £10.53.
Listings sell for £10.53 on average, from £5.17 to £30.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.53 that is £3K to £5K a year per listing.
- Average price
- £10.53under the $15 to $100 sweet spot
- Price range
- £5.17–£30.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #859 within Baking Supplies. It carries 440 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 69%
- Out of stock, average day
- 8.7%
- Average rank
- #859in Baking Supplies
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 440per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Sourdough Starter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sourdough Starter Fast start Live Culture 46-Year Heritage Yeast -Shelf Stabilized Fail-Proof Instant Activation & No-Mess San Francisco Sourdough Starter Beginner Friendly
- Price
- £10.02
- Rating
- 4.1/5
- Reviews
- 177
- Age
- 5mo ago

Certified Organic Live (NOT POWDER) Sourdough Starter Very Old and Mature - 46 year old Lake District Starter Bread Starter - 70g for all types of flour with printed instruction by Kombuchaorganic
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 2,234
- Age
- 8y ago

Organic White Sourdough Starter Live Culture for Artisan Bread Baking Mild & Creamy Flavour Easy to Use Reusable & Long-Lasting
- Price
- £9.99
- Rating
- 3.9/5
- Reviews
- 33
- Age
- 1y ago

Freshly Fermented British White Sourdough Starter | Live Active Fresh Culture Certified Organic UKAS Lab Tested | Made in UK | Ready to Bake Starter for Classic White Loaves | 150g Pouch
- Price
- £12.60
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 2y ago

Dehydrated Sourdough Starter San Francisco Sourdough Culture for Artisan Bread 2 Hour Activation Easy Kit for Beginners 15 g Dried Sourdough Starter Packet
- Price
- £10.02
- Rating
- 4.1/5
- Reviews
- 592
- Age
- 11mo ago
Trending
90-day click momentum
Sourdough Starter Fast start Live Culture 46-Year Heritage Yeast -Shelf Stabilized Fail-Proof Instant Activation & No-Mess San Francisco Sourdough Starter Beginner Friendly
- Price
- £10.02
- Rating
- 4.1/5
- Reviews
- 177
- Age
- 5mo ago

Phoenix Fungi Freeze-Dried Wholemeal Sourdough Starter Live Culture for Bread Baking Robust & Malty Flavour Easy to Activate Long Shelf Life & Reusable
- Price
- £8.20
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 1y ago

Breadtopia Sourdough Starter 12 Grams
- Price
- £7.09
- Rating
- 4.4/5
- Reviews
- 1,816
- Age
- 10y ago

Freshly Fermented Organic & Vegan Certified Freeze Dried Sourdough Culture Rye
- Price
- £5.17
- Rating
- 3.6/5
- Reviews
- 71
- Age
- 6y ago

All-in-One Mirafolk Sourdough Starter Kit Bread Making Kit with 10in Oval Proofing Basket Cloth Liner Jar Dough Whisk and Scraper Bread Making Tools Baking Accessories for Kitchen
- Price
- £30.64
- Rating
- 4.7/5
- Reviews
- 111
- Age
- 11mo ago
Newest
by launch date
Sourdough Starter Fast start Live Culture 46-Year Heritage Yeast -Shelf Stabilized Fail-Proof Instant Activation & No-Mess San Francisco Sourdough Starter Beginner Friendly
- Price
- £10.02
- Rating
- 4.1/5
- Reviews
- 177
- Age
- 5mo ago

Dehydrated Sourdough Starter San Francisco Sourdough Culture for Artisan Bread 2 Hour Activation Easy Kit for Beginners 15 g Dried Sourdough Starter Packet
- Price
- £10.02
- Rating
- 4.1/5
- Reviews
- 592
- Age
- 11mo ago

All-in-One Mirafolk Sourdough Starter Kit Bread Making Kit with 10in Oval Proofing Basket Cloth Liner Jar Dough Whisk and Scraper Bread Making Tools Baking Accessories for Kitchen
- Price
- £30.64
- Rating
- 4.7/5
- Reviews
- 111
- Age
- 11mo ago

Dough Dough at Home: All-In-One Sourdough & Kefir Starter culture Dual Life 24-Hour Rapid Fermentation Makes Bread & Probiotic Milk All-Natural Active Live Cultures
- Price
- £9.57
- Rating
- 4.1/5
- Reviews
- 177
- Age
- 1y ago

Organic White Sourdough Starter Live Culture for Artisan Bread Baking Mild & Creamy Flavour Easy to Use Reusable & Long-Lasting
- Price
- £9.99
- Rating
- 3.9/5
- Reviews
- 33
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
8
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
5%
- Dough Dough at home46%
- Kombuchaorganic26%
- Phoenix Fungi9%
- Good Gut Tribe8%
- Freshly Fermented3%
- Mad Millie3%
- Open — no brand owns it (2 brands, 5%)
Demand
Sourdough Starter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Sourdough Starter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sourdough starter123K/yr
- sour dough starter7K/yr
- sourdough starter culture6K/yr
- active sourdough starter3K/yr
Reviews and returns
What reviews say buyers love and hate about Sourdough Starter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't work for me
sometimes just doesnt work well
Sourdough starter didn't work. It didn't work.
Instructions incompatible website vs packet
I was initially concerned that there were no instructions
Instructions inadequate
the result wasnt the nicely risen sourdough loaf I was hoping for
My old sourdough died so got this
Not quite that punched in the face San Francisco sour
it turned out fine...but not very happy about how this listing misled me.
a misleading picture here
Also, it is totally different from the image shown here so I think it is misrepresented and misleading
It's a total beast
Really poor quality
Love
Easy to use
Quick to get going
Easy to care for
instructions were clear
Followed instructions
easy to understand instructions
have produced some excellent sourdough loaves
The flavour was mild rather than strongly sour
tastes delicious - we did sour dough
This product was perfect for my baking needs
Highly recommended for home bakers
Great for new baker
Really good quality tools
Great Product, Great Company
Excellent product
Return
0.1% Return rate 27% Fixable by listing
so may not be enough for larger batches
The plastic bag of starter powder looks quite small
It's a total beast
Really poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sourdough Starter questions
Answered from the same tracked data.









