How competitive is the Sourdough Bread niche on Amazon United Kingdom?

9 brands and 23 sellers compete in Sourdough Bread on Amazon United Kingdom. The top 5 Sourdough Bread products take 48% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Sourdough Bread?

Sourdough Bread buyers on Amazon United Kingdom complain most about Value For Money, Sour, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sourdough Bread niche?

Sourdough Bread sells for £2.47 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.68–£4.85. The average incumbent carries 157 reviews — the moat a new listing must climb.

Sourdough Bread

Sourdough Bread shows low returns (0.0%), but prices mostly outside the sweet spot ($1.68–$4.85) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Sourdough Bread profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sourdough Bread is a £424K/yr Amazon United Kingdom market (895K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Sourdough Bread: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.2% over the last 90 days and 19.2% of searches end in a purchase.

£424K

revenue / yr

Units sold / yr200K

Search volume / yr-11.2%895K

Conversion rate19.2%

Avg price£2.47

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 23

Top-5 product click share48%

Open market10%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Top Sourdough Bread products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jasons Sourdough The Great White Straight Up Sourdough 450g

Price: £2.18
Rating: 4.5/5
Reviews: 802
Age: 4y ago

Jasons Grains And Seeds Ciabattin Sourdough 580g

Price: £2.20
Rating: 4.5/5
Reviews: 378
Age: 3y ago

Jasons XL White Ciabattin Sourdough 900g

Price: £3.33
Rating: 4.4/5
Reviews: 32
Age: 8mo ago

Jasons White Ciabattin Sourdough 580g

Price: £2.25
Rating: 4.5/5
Reviews: 309
Age: 3y ago

Jasons Sourdough Wholemeal Ciabattin 580g

Price: £2.27
Rating: 4.4/5
Reviews: 95
Age: 1y ago

Newest

by launch date

Morrisons The Best White Sourdough 400g

Price: £2.11
Rating: 4.2/5
Reviews: 3
Age: 4mo ago

Morrisons The Best Seeded Sourdough 400g

Price: £2.12
Rating: 4.0/5
Reviews: 5
Age: 4mo ago

Jasons XL White Ciabattin Sourdough 900g

Price: £3.33
Rating: 4.4/5
Reviews: 32
Age: 8mo ago

Jasons XL Grains And Seeds Ciabattin Sourdough 900g

Price: £3.40
Rating: 4.5/5
Reviews: 17
Age: 8mo ago

Jasons Sourdough Superb Sprouted Grains 450g

Price: £2.20
Rating: 4.9/5
Reviews: 15
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

Jason's51%
Hovis12%
Morrisons12%
Jason's Sourdough11%
Jason's Everyday4%
Bertinet Bakery3%
Open — no brand owns it (3 brands, 7%)

Sourdough Bread demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume895KCVR19.2%Products27Brands9Top 5 Brands90%OOS Rate0.8%Rating4.4★Reviews157Avg BSR#18

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Sourdough Bread search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sourdough bread361K/yr -3.6%23.3% conv.
jason203K/yr -15.0%0.7% conv.
sourdough180K/yr -21.9%12.1% conv.
jasons sourdough bread62K/yr -9.8%26.4% conv.
jasons28K/yr -5.1%31.0% conv.
sour dough18K/yr -15.6%11.5% conv.
organic bread9K/yr -15.4%2.3% conv.
sour dough bread7K/yr -18.4%12.9% conv.
jasons sourdough11K/yr -10.1%20.4% conv.
bread sourdough8K/yr -4.8%17.1% conv.

What reviews say buyers love and hate about Sourdough Bread

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Baking22%

“Great sourdough bread”

Taste-Overall19%

“Theses are really tasty”

Sour16%

“This is the nicest sourdough I have tasted”

Quality-Overall9%

“Great quality rolls”

Flavor5%

“Love this toasted - great flavour”

What buyers complain about

75% of reviews

Value For Money13%

“albeit a bit expensive”

Sour12%

“Didnt like this sourdough bread”

Taste-Overall11%

“Had a very odd taste”

Hard Feel9%

“hard as concrete”

Moist/Dry9%

“quite dry”

Common Sourdough Bread questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sourdough Bread 54/100 on Amazon United Kingdom — Worth a look. The niche generates £424K/yr across 27 tracked products. 5 of 9 products launched in the last 360 days are still selling. Search demand moved -11.2% over the last 90 days.