Sourdough Bread
MaybeReturns run at only 0.0% of orders. But prices span $1.68–$4.85, mostly outside the sweet spot, so Sourdough Bread is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £424K/yr895K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 48%top-5 click share · 9 brands · 23 sellers
Flapen Score
Sourdough Bread against its category
The dotted line is the Grocery average. Past it, Sourdough Bread is stronger. Inside it, weaker.
Market
The Sourdough Bread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sourdough Bread 895K times last year and spent an estimated £424K. The top 5 brands take 90% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
19.2% of searches ended in a purchase last week.
Shoppers searched for this 895K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £424K a year.
- Searches, last 12 months
- 895K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 19.2%
- Market size, estimated
- £424Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- sourdough bread361K searches a year
02 · Price
A sale here is worth £2.47.
Listings sell for £2.47 on average, from £1.68 to £4.85. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £2.47 that is £12K to £15K a year per listing.
- Average price
- £2.47under the $15 to $100 sweet spot
- Price range
- £1.68–£4.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #18 within Bakery. It carries 157 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #18in Bakery
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 157per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 5 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Sourdough Bread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jasons Sourdough The Great White Straight Up Sourdough 450g
- Price
- £2.18
- Rating
- 4.5/5
- Reviews
- 802
- Age
- 4y ago

Jasons Grains And Seeds Ciabattin Sourdough 580g
- Price
- £2.20
- Rating
- 4.5/5
- Reviews
- 378
- Age
- 3y ago

Jasons XL White Ciabattin Sourdough 900g
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 8mo ago

Jasons White Ciabattin Sourdough 580g
- Price
- £2.25
- Rating
- 4.5/5
- Reviews
- 309
- Age
- 3y ago

Jasons Sourdough Wholemeal Ciabattin 580g
- Price
- £2.27
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 1y ago
Trending
90-day click momentum
Morrisons The Best White Sourdough 400g
- Price
- £2.11
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4mo ago

Morrisons The Best Seeded Sourdough 400g
- Price
- £2.12
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 4mo ago

Jasons Sourdough Straight Up Majestic Malted 450g
- Price
- £2.23
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 4y ago

Jasons XL White Ciabattin Sourdough 900g
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 8mo ago

Jasons Sourdough Superb Sprouted Grains 450g
- Price
- £2.20
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 8mo ago
Newest
by launch date
Morrisons The Best White Sourdough 400g
- Price
- £2.11
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4mo ago

Morrisons The Best Seeded Sourdough 400g
- Price
- £2.12
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 4mo ago

Jasons XL White Ciabattin Sourdough 900g
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 8mo ago

Jasons XL Grains And Seeds Ciabattin Sourdough 900g
- Price
- £3.40
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 8mo ago

Jasons Sourdough Superb Sprouted Grains 450g
- Price
- £2.20
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
23
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
48%
Top 20: 93%
Open market
7%
- Jason's51%
- Hovis12%
- Morrisons12%
- Jason's Sourdough11%
- Jason's Everyday4%
- Bertinet Bakery3%
- Open — no brand owns it (3 brands, 7%)
Demand
Sourdough Bread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Sourdough Bread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sourdough bread361K/yr
- jason203K/yr
- sourdough180K/yr
- jasons sourdough bread62K/yr
- jasons28K/yr
- sour dough18K/yr
- organic bread9K/yr
- sour dough bread7K/yr
- jasons sourdough11K/yr
- bread sourdough8K/yr
Reviews and returns
What reviews say buyers love and hate about Sourdough Bread
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
albeit a bit expensive
But too expensive to buy regularily
Costly
Didnt like this sourdough bread
This is probably the most revolting sourdough bread I have ever tasted, the bread itself is dense, heavy, & completely tasteless, definitely NOT how sourdough bread should be
Sour
Had a very odd taste
Awful taste
Dry and tasteless
hard as concrete
Too hard
For the price not to happy the bread feels hard
quite dry
Dry and tasteless
Always short-dated, rather tough and dry
Love
Great sourdough bread
Enjoyable bread
We lovel Jason muffins and bread
Theses are really tasty
Much more satisfying taste
Good taste
This is the nicest sourdough I have tasted
Great sourdough bread
real SF sourdough is much sourer
Great quality rolls
The product was good quality
Great product
Love this toasted - great flavour
Nice and soft, great flavour
flavourful packed with seeds and perfect toast
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sourdough Bread questions
Answered from the same tracked data.









