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Sour Sweets Gift Box

Fail

Shoppers spend only $26K a year here, so Sour Sweets Gift Box is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£26K/yr33K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
74%top-5 click share · 11 brands · 12 sellers

Flapen Score

Sour Sweets Gift Box against its category

The dotted line is the Grocery average. Past it, Sour Sweets Gift Box is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sour Sweets Gift Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sour Sweets Gift Box 33K times last year and spent an estimated £26K. The top 5 brands take 85% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
7.3%
Market size, estimated
£26Ka year
Top search term
sour sweets gift box29K searches a year

02 · Price

A sale here is worth £10.74.

Listings sell for £10.74 on average, from £6.34 to £17.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.74 that is £1K to £3K a year per listing.

Average price
£10.74under the $15 to $100 sweet spot
Price range
£6.34–£17.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #190 within Chocolate Candy. It carries 584 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
92%
Out of stock, average day
23.1%
Average rank
#190in Chocolate Candy
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
584per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Sour Sweets Gift Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

12

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

12%

  • Brain Blasterz38%
  • iBrandz28%
  • Treasure Island Sweets7%
  • Heavenly Sweets6%
  • Dolci Di Lechlade5%
  • Generic4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Sour Sweets Gift Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26JanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Sour Sweets Gift Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%−0.12

Not worth the money

Poor value

Not worth the cost

Sour11%+0.93

Omg its sour

A few of them are a little on the sour side

quite alot of sugary sour sweets in the assortment

Sweetness11%+0.59

Not very nice sweets

Very strange texture of sweets

The sweets all tasted the same

Size-Overall11%−0.14

This was a much smaller box than I expected for the price

Very small

Tiny box

Quality-Overall7%−0.04

Not the best

Low quality

just overall not good

Love

Sweetness25%+0.59

Amazing Sweets

Great selection of sweets

Sweet treat

Gifting Purpose20%+1.63

A unique gift

Birthday present

Great present

Value For Money11%−0.12

Good value

well worth the money

Excellent value

Taste-Overall9%+0.92

Nice variety and interesting snacks

Good taste

Wonderful, the box is full of delicious stuff

Sour8%+0.93

Fabulous sour

Good variety of sour sweets my son was very happy with this

There is a good variety of sour

FAQ

Common Sour Sweets Gift Box questions

Answered from the same tracked data.