sour sweets
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Review moat
Good743.65avg incumbent reviews — the moat a new listing must climb
Market size
Good£535K£535K/yr · 946K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Price range
Bad£0.76–£18.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£4.29avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sour sweets is a £535K/yr Amazon United Kingdom market (946K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sour sweets market data
- Units sold / yr
- 125K–150K
- avg 2,000–2,500/product
- Revenue / yr
- £536K–£644K
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 22%
- Out of stock
- 8.5%
- Avg brand age
- 51 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
107
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
38%
Top 20: 83%
Open market
10%
- Skittles59%
- Sour Patch Kids15%
- Brain Blasterz7%
- MyCandyShop4%
- Sour Patch3%
- iBrandz2%
- Open — no brand owns it (9 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 2.6×
Top sour sweets search terms
- sour sweets308K/yr
- skittles239K/yr
- sour patch kids153K/yr
- skittles sweets49K/yr
- sour candy37K/yr
- sour40K/yr
- sour patch25K/yr
- super sour sweets22K/yr
- sour skittles15K/yr
- sweets sour13K/yr
Top sour sweets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skittles Fruit Sweets Pouch 1 Count 136g
Skittles£0.844.6★415 rev
Skittles Crazy Sours Sweets Pouch 136g
Skittles£0.784.7★837 rev
Skittles Sweets Bulk Bag 1kg | Chewy Fruit Flavoured Vegan Candy | Ideal for Sharing Movie Nights & Party Bags | Family Size Pack
Skittles£5.694.8★3,804 rev
Skittles Giants Fruit Flavoured 132g Sweets Bag | 3x Bigger Vegan Sweets & Candy | Chewy Sharing Snacks for Movie Night On-The-Go Snacks Treats and Sharing Bag
Skittles£0.764.6★9,809 rev
Skittles Vegan Chewy Sweets Tropical Fruit Flavoured Pouch Bag 136g
Skittles£0.834.6★430 rev
Newest
by launch date
Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g
Rowntree's£0.9233 rev
Sour Patch Kids Blue Raspberry Soft Chewy Sour Sweet Candies 130 g
Sour Patch Kids£1.22142 rev
Super Sour Sweet Gift Box Hamper American Candy. Extreme Sour selection
iBrandz£6.5484 rev
Skittles Citrus | Citrus-Flavoured Vegan Sweets | Five Zingy Flavours | For Parties & Movie Nights | 136g Pouch
Skittles£0.9265 rev
Barnetts - Mega Sour Candy Raspberry 104g - Trendy Sweet Bags - Traditionally Handmade Sweets - Sour Coating Lasts 20 Seconds - Candies for Party Bag Gift Hamper or Hamper Box
Barnetts£5.55868 rev
Trending
90-day click momentumRowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g
Rowntree's£0.924.5★
MyCandyShop Stupidly Sour Sweets 250g - Raspberry - Worlds Sourest Sweets -Intense Coating British Made Boiled Sour Candy- Great For Extreme Challenges
MyCandyShop£6.924.0★
HARIBO Rainbow Strips Sour and Fruity Gummy Sweets 130g Share Size
HARIBO£1.154.6★
Skittles Citrus | Citrus-Flavoured Vegan Sweets | Five Zingy Flavours | For Parties & Movie Nights | 136g Pouch
Skittles£0.924.6★
Skittles Fruit Sweets Pouch 1 Count 136g
Skittles£0.844.6★
What buyers say about sour sweets
What buyers praise and complain about, mined from review topics.What buyers love
“great fruity taste”
“There is a really nice variety of sweets in this mix”
“Excellent value”
“Great sour”
“Range of flavours was good”
“Good value and quality arrived quickly”
“Good size”
“The product matched the description”
“Great present”
“chewy”
What buyers complain about
“Only for hardcore sour fans”
“theyre hard sweets”
“Awful taste”
“The bag is quite small”
“Way over priced for what you get”
“not as good as the peach ones”
“a little chewy”
“FALSE ADVERTISING”
“Was quite disappointed with the flavour”
“Stale sweets”
Common questions
- Is sour sweets profitable to sell on Amazon United Kingdom?
- The niche generates £535K/yr across 37 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (56/100).
- How competitive is the sour sweets niche?
- 15 brands and 107 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in sour sweets?
- Top complaints mined from reviews: Sour, Sweetness, Taste-Overall. The return rate is 0.0%.
- When does demand for sour sweets peak?
- Demand peaks in Jun–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the sour sweets niche?
- Listings span £0.76–£18.88; the average listing price is £4.29 (sweet spot $15–$100). The average incumbent carries 744 reviews — the moat a new listing must climb.