How competitive is the Sour Sweets niche on Amazon United Kingdom?

15 brands and 107 sellers compete in Sour Sweets on Amazon United Kingdom. The top 5 Sour Sweets products take 38% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Sour Sweets?

Sour Sweets buyers on Amazon United Kingdom complain most about Sour, Sweetness, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sour Sweets niche?

Sour Sweets sells for £4.29 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.76–£18.88. The average incumbent carries 744 reviews — the moat a new listing must climb.

Sour Sweets

Sour Sweets shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Sour Sweets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sour Sweets is a £535K/yr Amazon United Kingdom market (946K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 56/100.

Sour Sweets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.4% over the last 90 days and 13.2% of searches end in a purchase.

£535K

revenue / yr

Units sold / yr150K

Search volume / yr-3.4%946K

Conversion rate13.2%

Avg price£4.29

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers15 · 107

Top-5 product click share38%

Open market12%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 37 products

Top Sour Sweets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Skittles Fruit Sweets Pouch 1 Count 136g

Price: £0.84
Rating: 4.6/5
Reviews: 415
Age: 3y ago

Skittles Crazy Sours Sweets Pouch 136g

Price: £0.78
Rating: 4.7/5
Reviews: 837
Age: 13y ago

Skittles Sweets Bulk Bag 1kg | Chewy Fruit Flavoured Vegan Candy | Ideal for Sharing Movie Nights & Party Bags | Family Size Pack

Price: £5.69
Rating: 4.8/5
Reviews: 3,804
Age: 5y ago

Skittles Giants Fruit Flavoured 132g Sweets Bag | 3x Bigger Vegan Sweets & Candy | Chewy Sharing Snacks for Movie Night On-The-Go Snacks Treats and Sharing Bag

Price: £0.76
Rating: 4.6/5
Reviews: 9,809
Age: 6y ago

Skittles Vegan Chewy Sweets Tropical Fruit Flavoured Pouch Bag 136g

Price: £0.83
Rating: 4.6/5
Reviews: 430
Age: 3y ago

Newest

by launch date

Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g

Price: £0.92
Rating: 4.5/5
Reviews: 33
Age: 7mo ago

Sour Patch Kids Blue Raspberry Soft Chewy Sour Sweet Candies 130 g

Price: £1.22
Rating: 4.7/5
Reviews: 142
Age: 1y ago

Super Sour Sweet Gift Box Hamper American Candy. Extreme Sour selection

Price: £6.54
Rating: 4.2/5
Reviews: 84
Age: 1y ago

Skittles Citrus | Citrus-Flavoured Vegan Sweets | Five Zingy Flavours | For Parties & Movie Nights | 136g Pouch

Price: £0.92
Rating: 4.6/5
Reviews: 65
Age: 1y ago

Barnetts - Mega Sour Candy Raspberry 104g - Trendy Sweet Bags - Traditionally Handmade Sweets - Sour Coating Lasts 20 Seconds - Candies for Party Bag Gift Hamper or Hamper Box

Price: £5.55
Rating: 4.2/5
Reviews: 868
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

107

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

38%

Top 20: 83%

Open market

10%

Skittles59%
Sour Patch Kids15%
Brain Blasterz7%
MyCandyShop4%
Sour Patch3%
iBrandz2%
Open — no brand owns it (9 brands, 10%)

Sour Sweets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume946KCVR13.2%Products37Brands15Top 5 Brands88%OOS Rate8.5%Rating4.5★Reviews744Avg BSR#34

Peak months: Jun, Dec · busiest ÷ quietest = 2.6×

Top Sour Sweets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sour sweets308K/yr -8.2%5.0% conv.
skittles239K/yr +8.8%21.5% conv.
sour patch kids153K/yr -10.4%8.1% conv.
skittles sweets49K/yr +8.3%19.1% conv.
sour candy37K/yr -1.6%1.7% conv.
sour40K/yr -14.5%2.1% conv.
sour patch25K/yr -17.4%9.1% conv.
super sour sweets22K/yr -5.0%3.5% conv.
sour skittles15K/yr -10.1%11.8% conv.
sweets sour13K/yr -5.0%6.0% conv.

What reviews say buyers love and hate about Sour Sweets

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Taste-Overall24%

“great fruity taste”

Sweetness16%

“There is a really nice variety of sweets in this mix”

Value For Money15%

“Excellent value”

Sour13%

“Great sour”

Flavor7%

“Range of flavours was good”

What buyers complain about

68% of reviews

Sour25%

“Only for hardcore sour fans”

Sweetness9%

“theyre hard sweets”

Taste-Overall8%

“Awful taste”

Size-Overall8%

“The bag is quite small”

Value For Money5%

“Way over priced for what you get”

Common Sour Sweets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sour Sweets 56/100 on Amazon United Kingdom — Worth a look. The niche generates £535K/yr across 37 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -3.4% over the last 90 days.