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Sour Sweets

Maybe

Returns run at only 0.0% of orders. But products sell for $4.29 on average, outside the sweet spot, so Sour Sweets is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£535K/yr946K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
38%top-5 click share · 15 brands · 107 sellers

Flapen Score

Sour Sweets against its category

The dotted line is the Grocery average. Past it, Sour Sweets is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sour Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sour Sweets 946K times last year and spent an estimated £535K. The top 5 brands take 88% of clicks. Demand peaks in Jun–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 946K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £535K a year.

Searches, last 12 months
946K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
13.2%
Market size, estimated
£535Ka year
Peak month
December2.6× the quietest month
Top search term
sour sweets308K searches a year

02 · Price

A sale here is worth £4.29.

Listings sell for £4.29 on average, from £0.76 to £18.88. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £4.29 that is £9K to £11K a year per listing.

Average price
£4.29under the $15 to $100 sweet spot
Price range
£0.76–£18.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
2,000–2,500
Revenue per listing a year
£9K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #34 within Confectionery. It carries 744 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
95%
Out of stock, average day
8.5%
Average rank
#34in Confectionery
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
744per listing
Listings tracked
37

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Sour Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£21K£43K£64K£86K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

107

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

38%

Top 20: 83%

Open market

10%

  • Skittles59%
  • Sour Patch Kids15%
  • Brain Blasterz7%
  • MyCandyShop4%
  • Sour Patch3%
  • iBrandz2%
  • Open — no brand owns it (9 brands, 10%)

Demand

Sour Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Sour Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sour sweets308K/yr
  • skittles239K/yr
  • sour patch kids153K/yr
  • skittles sweets49K/yr
  • sour candy37K/yr
  • sour40K/yr
  • sour patch25K/yr
  • super sour sweets22K/yr
  • sour skittles15K/yr
  • sweets sour13K/yr

Reviews and returns

What reviews say buyers love and hate about Sour Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sour25%−0.09

Only for hardcore sour fans

Very sour

A sour coating that is gone after 10 seconds

Sweetness9%+0.23

theyre hard sweets

we all know sugar is 100% bad for us

Too sweet and sickly

Taste-Overall8%+1.67

Awful taste

Taste like soap

these taste of soap

Size-Overall8%

The bag is quite small

Bigger

Very small

Value For Money5%+0.91

Way over priced for what you get

on the expensive side

Waste of money

Love

Taste-Overall24%+1.67

great fruity taste

Absolutely delicious

Perfect treat

Sweetness16%+0.23

There is a really nice variety of sweets in this mix

great sweet treat

Great fruity sweets

Value For Money15%+0.91

Excellent value

value for money

Great deal

Sour13%−0.09

Great sour

Love the sour taste

There's a nice sour kick to these sweets

Flavor7%+0.93

Range of flavours was good

The flavours are very strong

Great tasting flavours

FAQ

Common Sour Sweets questions

Answered from the same tracked data.