Skip to content

Sour Patch Kids Watermelon

Fail

The top 5 brands take 99% of clicks, so Sour Patch Kids Watermelon is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£120K/yr207K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
70%top-5 click share · 6 brands · 72 sellers

Flapen Score

Sour Patch Kids Watermelon against its category

The dotted line is the Grocery average. Past it, Sour Patch Kids Watermelon is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sour Patch Kids Watermelon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sour Patch Kids Watermelon 207K times last year and spent an estimated £120K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
9.2%
Market size, estimated
£120Ka year
Peak month
December2.7× the quietest month
Top search term
sour patch kids153K searches a year

02 · Price

A sale here is worth £6.29.

Listings sell for £6.29 on average, from £1.07 to £17.43. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £6.29 that is £9K to £13K a year per listing.

Average price
£6.29under the $15 to $100 sweet spot
Price range
£1.07–£17.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #114 within Confectionery. It carries 162 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
83%
Out of stock, average day
2.1%
Average rank
#114in Confectionery
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
162per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sour Patch Kids Watermelon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

6 rising

Sellers

72

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Sour Patch Kids75%
  • Sour Patch14%
  • Intergalactic Sweets4%
  • Picaboxx3%
  • Burmont's Speciality Gifts3%
  • hometrixx1%

Demand

Sour Patch Kids Watermelon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Sour Patch Kids Watermelon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sour patch kids153K/yr
  • sour patch25K/yr
  • sour patch kids blue raspberry11K/yr
  • sour patch sweets6K/yr
  • blue sour patch kids8K/yr
  • blue raspberry sour patch kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Sour Patch Kids Watermelon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness31%

we all know sugar is 100% bad for us

Sweets good me tho- I ate them all in a week I feel disgusting

Quality-Overall15%−0.05

not as good as the peach ones

Not good quality

Horrible

Value For Money10%−0.06

on the expensive side

Way over priced for what you get

Ease Of Chewing/Swallowing8%−0.07

Quite chewy these ones

Stale/Rotten/Spoiled8%−0.07

Stale sweets

The sweets were stale

Love

Sour30%+2.36

Great sour patch

Love the sour taste

Nice and sour

Taste-Overall23%+1.51

Perfect treat

Yummy also great for adults

Absolutely delicious

Sweetness13%

chewy sweets

A Christmas gift for a sweet tooth

Soo nice and sweet

Value For Money13%−0.06

Worth your money

Good value for money

reasonably priced

Advertised Vs Actual Product6%+0.40

As described

As expected

Exactly as expected

FAQ

Common Sour Patch Kids Watermelon questions

Answered from the same tracked data.