How competitive is the Sour Patch Kids Watermelon niche on Amazon United Kingdom?

6 brands and 72 sellers compete in Sour Patch Kids Watermelon on Amazon United Kingdom. The top 5 Sour Patch Kids Watermelon products take 70% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Sour Patch Kids Watermelon?

Sour Patch Kids Watermelon buyers on Amazon United Kingdom complain most about Sweetness, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Sour Patch Kids Watermelon niche?

Sour Patch Kids Watermelon sells for £6.29 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.07–£17.43. The average incumbent carries 162 reviews — the moat a new listing must climb.

Sour Patch Kids Watermelon

brand-locked demand (top 5 brands take 99% of clicks) — Sour Patch Kids Watermelon doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Sour Patch Kids Watermelon profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sour Patch Kids Watermelon is a £120K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Sour Patch Kids Watermelon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.5% over the last 90 days and 9.2% of searches end in a purchase.

£120K

revenue / yr

Units sold / yr30K

Search volume / yr-10.5%207K

Conversion rate9.2%

Avg price£6.29

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 72

Top-5 product click share70%

Open market1%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Top Sour Patch Kids Watermelon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sour Patch Kids Original Soft & Chewy Sour Then Sweet Candies 130 g Bag (Pack of 1)

Price: £1.14
Rating: 4.6/5
Reviews: 246
Age: 3y ago

Sour Patch Kids Cola Flavour Tangy Cola Sour Then Sweet Candies 130 g (Pack of 1)

Price: £1.07
Rating: 4.5/5
Reviews: 248
Age: 3y ago

Sour Patch Kids Watermelon Fruity & Tangy Watermelon Flavoured Sour Sweets 130 g (Pack of 1)

Price: £1.16
Rating: 4.7/5
Reviews: 195
Age: 3y ago

Sour Patch Kids Assortment Soft & Chewy Sour Then Sweet Candies 350 g

Price: £2.94
Rating: 4.7/5
Reviews: 148
Age: 4y ago

Sour Patch Kids Blue Raspberry Soft Chewy Sour Sweet Candies 130 g

Price: £1.22
Rating: 4.7/5
Reviews: 142
Age: 1y ago

Newest

by launch date

Sour Patch Kids Blue Raspberry Chewy Sour Then Sweet Candies 120 g

Price: £1.26
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Sour Patch Kids Blue Raspberry Soft & Chewy Sweets 105 g (1-Pack)

Price: £1.68
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Sour Patch Kids Original Soft & Chewy Candies 120 g (1-Pack)

Price: £1.34
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

hometrixx 6 Pairs Kids Boys Soft Socks Funny Cartoon Bear Yellow Brown Breathable Cotton Crew Sock aged for 2-5T

Price: £14.99
Rating: 5.0/5
Reviews: 1
Age: 10mo ago

Sour Patch Kids Original Soft Chewy Sour Sweet Candies 275 g (1-Pack)

Price: £2.58
Rating: 5.0/5
Reviews: 9
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Sour Patch Kids75%
Sour Patch14%
Intergalactic Sweets4%
Picaboxx3%
Burmont's Speciality Gifts3%
hometrixx1%

Sour Patch Kids Watermelon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume207KCVR9.2%Products18Brands6Top 5 Brands99%OOS Rate2.1%Rating4.6★Reviews162Avg BSR#114

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Top Sour Patch Kids Watermelon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sour patch kids153K/yr -10.4%9.0% conv.
sour patch25K/yr -17.4%9.6% conv.
sour patch kids blue raspberry11K/yr +7.5%1.7% conv.
sour patch sweets6K/yr +8.0%13.1% conv.
blue sour patch kids8K/yr -22.0%2.7% conv.
blue raspberry sour patch kids5K/yr -15.2%1.9% conv.

What reviews say buyers love and hate about Sour Patch Kids Watermelon

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Sour30%

“Great sour patch”

Taste-Overall23%

“Perfect treat”

Sweetness13%

“chewy sweets”

Value For Money13%

“Worth your money”

Advertised Vs Actual Product6%

“As described”

What buyers complain about

88% of reviews

Sweetness31%

“we all know sugar is 100% bad for us”

Quality-Overall15%

“not as good as the peach ones”

Value For Money10%

“on the expensive side”

Ease Of Chewing/Swallowing8%

“Quite chewy these ones”

Stale/Rotten/Spoiled8%

“Stale sweets”

Common Sour Patch Kids Watermelon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sour Patch Kids Watermelon 38/100 on Amazon United Kingdom — Skip it. The niche generates £120K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -10.5% over the last 90 days.