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sour patch kids watermelon

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 20Conversion 84Competition 25Returns 100Price range 15Avg price 17Brand share 3Review moat 92Quality gap 25

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great162.39

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay£120K

£120K/yr · 207K searches

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.29

avg listing price — sweet spot $15–$100

Price range

Bad£1.07–£17.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, sour patch kids watermelon is a £120K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

sour patch kids watermelon market data

Units sold / yr
25K–30K
avg 1,500–2,000/product
Revenue / yr
£157K–£189K
units × avg price
Conversion rate
9.2%
Avg BSR
#114
Page quality
0%
Prime
83%
Sponsored
33%
Out of stock
2.1%
Avg brand age
41 months
Avg seller age
177 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

72

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Sour Patch Kids75%
  • Sour Patch14%
  • Intergalactic Sweets4%
  • Picaboxx3%
  • Burmont's Speciality Gifts3%
  • hometrixx1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Top sour patch kids watermelon search terms

  • sour patch kids153K/yr
  • sour patch25K/yr
  • sour patch kids blue raspberry11K/yr
  • sour patch sweets6K/yr
  • blue sour patch kids8K/yr
  • blue raspberry sour patch kids5K/yr
All search terms

Top sour patch kids watermelon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£12K20%£24K30%£36K40%£48K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about sour patch kids watermelon

What buyers praise and complain about, mined from review topics.

What buyers love

Sour30%

“Great sour patch”

Taste-Overall23%

“Perfect treat”

Sweetness13%

“chewy sweets”

Value For Money13%

“Worth your money”

Advertised Vs Actual Product6%

“As described”

Size-Overall5%

“Good sized pack”

Gifting Purpose4%

“Good present”

Quality-Overall1%

“great quality”

Flavor1%

“The best flavour”

What buyers complain about

Sweetness31%

“we all know sugar is 100% bad for us”

Quality-Overall15%

“not as good as the peach ones”

Value For Money10%

“on the expensive side”

Ease Of Chewing/Swallowing8%

“Quite chewy these ones”

Stale/Rotten/Spoiled8%

“Stale sweets”

Hard Feel4%

“Hard not fresh”

Durability4%

“they did not last long”

Sour4%

“They are sour, chewy, and cola taste too”

Moist/Dry4%

“Awful tated odd seemed damp horrible wouldn't by again”

Size-Overall2%

“The bag is quite small”

Common questions

Is sour patch kids watermelon profitable to sell on Amazon United Kingdom?
The niche generates £120K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (38/100).
How competitive is the sour patch kids watermelon niche?
6 brands and 72 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in sour patch kids watermelon?
Top complaints mined from reviews: Sweetness, Quality-Overall, Value For Money. The return rate is 0.1%.
When does demand for sour patch kids watermelon peak?
Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the sour patch kids watermelon niche?
Listings span £1.07–£17.43; the average listing price is £6.29 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.