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Sour Cream

Fail

Prices span $0.69–$2.73, mostly outside the sweet spot, so Sour Cream is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£50K/yr108K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
72%top-5 click share · 8 brands · 36 sellers

Flapen Score

Sour Cream against its category

The dotted line is the Grocery average. Past it, Sour Cream is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sour Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sour Cream 108K times last year and spent an estimated £50K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Mar. Flapen scores it 39 out of 100, a Fail.

01 · Demand

26.6% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
26.6%
Market size, estimated
£50Ka year
Peak month
February2.9× the quietest month
Top search term
guacamole65K searches a year

02 · Price

A sale here is worth £1.72.

Listings sell for £1.72 on average, from £0.69 to £2.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £1.72 that is £3K to £3K a year per listing.

Average price
£1.72under the $15 to $100 sweet spot
Price range
£0.69–£2.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£3K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #7 within Condiments & Sauces. It carries 465 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#7in Condiments & Sauces
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
465per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

36

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Holy Moly28%
  • Morrisons27%
  • by Amazon24%
  • Booths9%
  • Old El Paso5%
  • Doritos3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Sour Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.9×

Search terms

Top Sour Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guacamole65K/yr
  • sour cream and chive dip20K/yr
  • guacamole dip8K/yr
  • sour cream and chive5K/yr
  • sour cream dip4K/yr
  • holy moly3K/yr
  • smashed avocado4K/yr

Reviews and returns

What reviews say buyers love and hate about Sour Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+2.27

Strange-tasting Avocado

A little hit on after taste

Tasteless

Value For Money11%−0.09

Far too Expensive really Not really Worth Buying

way too expensive

for the price is not worth it

Stale/Rotten/Spoiled10%−0.08

It ended up spoiling in the fridge

Was under ripe

Often anemic-looking and so pale they are basically yellow, pretty small and seldom actually ripe

Hard Feel10%−0.08

Hard

hard

It was so hard

Quality-Overall8%+0.63

Terrible quality

Very bad quality

Fab product

Love

Taste-Overall35%+2.27

Really nice tasting dip also used it on new potatoes, really tasty

Very tasty dip

Very tasty

Quality-Overall14%+0.63

Excellent product

Good quality

Very close to the market leader in taste and quality

Size-Overall9%+0.59

good size

Ideal size, perfect for a meal for one

Handy size fridge pots

Freshness9%+0.68

They are slightly cheaper compare to nearby grocery stores, however, it doesnt affect freshness, quality and taste

fresh

The avocados were fresh

Value For Money8%−0.09

Value for money

Perfect for the value paid

Worth the money

FAQ

Common Sour Cream questions

Answered from the same tracked data.