sour cream
Skip itPrices mostly outside the sweet spot ($0.69–$2.73) — this niche doesn't clear our bar today.
Conversion
Incredible26.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great465.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£50K£50K/yr · 108K searches
Avg price
Bad£1.72avg listing price — sweet spot $15–$100
Price range
Bad£0.69–£2.73cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sour cream is a £50K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sour cream market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £52K–£69K
- units × avg price
- Conversion rate
- 26.6%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 3.9%
- Avg brand age
- 70 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
36
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
3%
- Holy Moly28%
- Morrisons27%
- by Amazon24%
- Booths9%
- Old El Paso5%
- Doritos3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.9×
Top sour cream search terms
- guacamole65K/yr
- sour cream and chive dip20K/yr
- guacamole dip8K/yr
- sour cream and chive5K/yr
- sour cream dip4K/yr
- holy moly3K/yr
- smashed avocado4K/yr
Top sour cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Holy Moly Guacamole Chip & Dip 76g
Holy Moly£1.971 rev
Morrisons Sour Cream & Chive Dip 280g
Morrisons£1.476 rev
Holy Moly Smashed Avocado 3 x 57g
Holy Moly£2.7321 rev
Holy Moly Guacamole 3 x 57g
Holy Moly£2.5934 rev
Morrisons Onion Garlic & Herb Dip 170g
Morrisons£1.47152 rev
Trending
90-day click momentumHoly Moly Guacamole Chip & Dip 76g
Holy Moly£1.975.0★
Co-op Mexican Menu Guacamole 280g
CO OP£1.724.7★
Booths Premium Sour Cream and Chive Dip 200g
Booths£1.444.5★
Morrisons Mexican Jalapeno Houmous
Morrisons£1.414.4★
Old El Paso Mexican Squeezy Chunky Guacamole 240g
Old El Paso£1.924.2★
What buyers say about sour cream
What buyers praise and complain about, mined from review topics.What buyers love
“Really nice tasting dip also used it on new potatoes, really tasty”
“Excellent product”
“good size”
“They are slightly cheaper compare to nearby grocery stores, however, it doesnt affect freshness, quality and taste”
“Value for money”
“Amazing falvours and best tasting sour cream on the market”
“Nice taste,nice consistency”
“Grest soft and exible avocados”
“Convenient”
“Very creamy and delicious garlic dip”
What buyers complain about
“Strange-tasting Avocado”
“Far too Expensive really Not really Worth Buying”
“It ended up spoiling in the fridge”
“Hard”
“Terrible quality”
“lately it tastes sour and weird”
“Too much garlic”
“overpriced, diluted/liquidy, Smash your own avo's if you can”
“Often anemic-looking and so pale they are basically yellow, pretty small and seldom actually ripe”
“I couldn't eat it”
Common questions
- Is sour cream profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the sour cream niche?
- 8 brands and 36 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in sour cream?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Stale/Rotten/Spoiled. The return rate is 0.0%.
- When does demand for sour cream peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.9× the quietest.
- What does it cost to enter the sour cream niche?
- Listings span £0.69–£2.73; the average listing price is £1.72 (sweet spot $15–$100). The average incumbent carries 465 reviews — the moat a new listing must climb.