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Sour Cream

Fail

Prices span $0.69–$2.73, mostly outside the sweet spot, so Sour Cream is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£50K/yr108K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
72%top-5 click share · 8 brands · 36 sellers

Flapen Score

Sour Cream against its category

The dotted line is the Grocery average. Past it, Sour Cream is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sour Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sour Cream 108K times last year and spent an estimated £50K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Mar. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 26.6% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 26.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
26.6%
Market size, estimated
£50Ka year
Peak month
February2.9× the quietest month
Top search term
guacamole65K searches a year

02 · Price

A sale here is worth £1.72.

Listings sell for £1.72 on average, from £0.69 to £2.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £1.72 that is £3K to £3K a year per listing.

Average price
£1.72under the $15 to $100 sweet spot
Price range
£0.69–£2.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£3K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #7 within Condiments & Sauces. It carries 465 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#7in Condiments & Sauces
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
465per listing
Listings tracked
19

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Products

Top Sour Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

36

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

3%

  • Holy Moly28%
  • Morrisons27%
  • by Amazon24%
  • Booths9%
  • Old El Paso5%
  • Doritos3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Sour Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.9×

Search terms

Top Sour Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • guacamole65K/yr
  • sour cream and chive dip20K/yr
  • guacamole dip8K/yr
  • sour cream and chive5K/yr
  • sour cream dip4K/yr
  • holy moly3K/yr
  • smashed avocado4K/yr

Reviews and returns

What reviews say buyers love and hate about Sour Cream

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Strange-tasting Avocado”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sour Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data