Sour Cream
FailPrices span $0.69–$2.73, mostly outside the sweet spot, so Sour Cream is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £50K/yr108K searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 36 sellers
Flapen Score
Sour Cream against its category
The dotted line is the Grocery average. Past it, Sour Cream is stronger. Inside it, weaker.
Market
The Sour Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sour Cream 108K times last year and spent an estimated £50K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Mar. Flapen scores it 39 out of 100, a Fail.
01 · Demand
26.6% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 26.6%
- Market size, estimated
- £50Ka year
- Peak month
- February2.9× the quietest month
- Top search term
- guacamole65K searches a year
02 · Price
A sale here is worth £1.72.
Listings sell for £1.72 on average, from £0.69 to £2.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £1.72 that is £3K to £3K a year per listing.
- Average price
- £1.72under the $15 to $100 sweet spot
- Price range
- £0.69–£2.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £3K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #7 within Condiments & Sauces. It carries 465 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #7in Condiments & Sauces
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 465per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Sour Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Guacamole 150g
- Price
- £1.18
- Rating
- 4.2/5
- Reviews
- 477
- Age
- 6y ago

Morrisons Soured Cream & Chive Dip 170g
- Price
- £1.50
- Rating
- 4.7/5
- Reviews
- 65
- Age
- 1y ago

Holy Moly Guacamole 3 x 57g
- Price
- £2.59
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago

Holy Moly Smashed Avocado 150g
- Price
- £2.18
- Rating
- 4.3/5
- Reviews
- 251
- Age
- 3y ago

Booths Premium Sour Cream and Chive Dip 200g
- Price
- £1.44
- Rating
- 4.5/5
- Reviews
- 388
- Age
- 9y ago
Trending
90-day click momentum
Holy Moly Guacamole Chip & Dip 76g
- Price
- £1.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Co-op Mexican Menu Guacamole 280g
- Price
- £1.72
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 5y ago

Booths Premium Sour Cream and Chive Dip 200g
- Price
- £1.44
- Rating
- 4.5/5
- Reviews
- 388
- Age
- 9y ago

Morrisons Mexican Jalapeno Houmous
- Price
- £1.41
- Rating
- 4.4/5
- Reviews
- 388
- Age
- 10y ago

Old El Paso Mexican Squeezy Chunky Guacamole 240g
- Price
- £1.92
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 10y ago
Newest
by launch date
Holy Moly Guacamole Chip & Dip 76g
- Price
- £1.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Morrisons Sour Cream & Chive Dip 280g
- Price
- £1.47
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago

Holy Moly Smashed Avocado 3 x 57g
- Price
- £2.73
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 10mo ago

Holy Moly Guacamole 3 x 57g
- Price
- £2.59
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago

Morrisons Onion Garlic & Herb Dip 170g
- Price
- £1.47
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
36
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
3%
- Holy Moly28%
- Morrisons27%
- by Amazon24%
- Booths9%
- Old El Paso5%
- Doritos3%
- Open — no brand owns it (2 brands, 3%)
Demand
Sour Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.9×
Search terms
Top Sour Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- guacamole65K/yr
- sour cream and chive dip20K/yr
- guacamole dip8K/yr
- sour cream and chive5K/yr
- sour cream dip4K/yr
- holy moly3K/yr
- smashed avocado4K/yr
Reviews and returns
What reviews say buyers love and hate about Sour Cream
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Strange-tasting Avocado
A little hit on after taste
Tasteless
Far too Expensive really Not really Worth Buying
way too expensive
for the price is not worth it
It ended up spoiling in the fridge
Was under ripe
Often anemic-looking and so pale they are basically yellow, pretty small and seldom actually ripe
Hard
hard
It was so hard
Terrible quality
Very bad quality
Fab product
Love
Really nice tasting dip also used it on new potatoes, really tasty
Very tasty dip
Very tasty
Excellent product
Good quality
Very close to the market leader in taste and quality
good size
Ideal size, perfect for a meal for one
Handy size fridge pots
They are slightly cheaper compare to nearby grocery stores, however, it doesnt affect freshness, quality and taste
fresh
The avocados were fresh
Value for money
Perfect for the value paid
Worth the money
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sour Cream questions
Answered from the same tracked data.









