Soup Mix
brand-locked demand (top 5 brands take 98% of clicks) — Soup Mix doesn't clear our bar today.
Flapen Score
Is Soup Mix profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Soup Mix is a £85K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Soup Mix: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -29.0% over the last 90 days and 5.4% of searches end in a purchase.
£85K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 33 products
Top Soup Mix products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Knorr Florida Spring Vegetable Dry Packet Soup no artificial colours or preservatives soup mix suitable for vegans and vegetarians 48 g (Packaging may vary)
- Price
- £1.11
- Rating
- 4.6/5
- Reviews
- 475
- Age
- 10y ago
Knorr Classic Cream Of Vegetable Soup Mix 25 Portions (Makes 4.25 Litres) 19739301
- Price
- £8.89
- Rating
- 4.6/5
- Reviews
- 1,889
- Age
- 11y ago
Knorr Super Chicken Noodle Soup Mix packet soup free from artificial colours and preservatives quick and easy 12x 51 g (48 servings)
- Price
- £9.29
- Rating
- 4.5/5
- Reviews
- 2,130
- Age
- 10y ago
Knorr Classic Cream Of Chicken Soup 25 Portions (Makes 4.25 Litres) 39737801
- Price
- £10.13
- Rating
- 4.5/5
- Reviews
- 1,973
- Age
- 12y ago
Knorr Thick Vegetable Dry Soup 9 x 75 g
- Price
- £10.47
- Rating
- 4.7/5
- Reviews
- 209
- Age
- 8y ago
Trending
90-day click momentum
Freja Best of Instant Bone Broth | Beef & Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free | 4 Boxes (4 x 15g Sachets per Box)
- Price
- £21.38
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 1y ago
Baxters Favourites Chicken Broth Soup 400 g (Pack of 6)
- Price
- £8.27
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 2y ago
Baxters Chef Selections Soups Beef Consommé with Cask Aged Sherry 400 g (Pack of 6)
- Price
- £17.22
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 3y ago
Freja Gourmet Vegan Broth | Plant Based Premium Vegetable Broth | Clear Liquid Bouillon not from Vegetable Stock Cubes Powder or Concentrate | Low Calorie | Yeast Dairy & Gluten Free | 3 x 500ml
- Price
- £19.57
- Rating
- 4.0/5
- Reviews
- 124
- Age
- 5y ago
Spanish Chicken Broth | Low Carb & Gluten Free| Clear Liquid Broth not Chicken Stock Cubes Powder or Concentrate Gallina Blanca Casero de Pollo| 3x 1L
- Price
- £18.30
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 2y ago
Newest
by launch dateFreja Best of Instant Bone Broth | Beef & Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free | 4 Boxes (4 x 15g Sachets per Box)
- Price
- £21.38
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 1y ago
Knorr Minestrone Packet Soup Mix 78g Pack of 3 Irish Recipe
- Price
- £10.12
- Rating
- 3.7/5
- Reviews
- 39
- Age
- 1y ago
Freja Instant Chicken Bone Broth | Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 4 boxes (4 x 15g Sachets Per Box)
- Price
- £21.05
- Rating
- 4.2/5
- Reviews
- 350
- Age
- 1y ago
Soul Kitchen Instant Soup Variety Pack Premium Vegan Gluten-Free Cup Soup Low-Calorie Healthy Lunch Real Vegetables No MSG Quick Office Work Snack Three Flavours 12x25g Bundle
- Price
- £19.99
- Rating
- 4.1/5
- Reviews
- 152
- Age
- 2y ago
Spanish Chicken Broth | Low Carb & Gluten Free| Clear Liquid Broth not Chicken Stock Cubes Powder or Concentrate Gallina Blanca Casero de Pollo| 3x 1L
- Price
- £18.30
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
102
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
42%
Top 20: 87%
Open market
1%
- Knorr80%
- Freja10%
- Baxters4%
- Iberica Food2%
- Batchelors1%
- Soul Kitchen1%
- Open — no brand owns it (1 brand, 1%)
Soup Mix demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 2.4×
Top Soup Mix search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- knorr soup61K/yr
- clear soups for colonoscopy12K/yr
- soup powders6K/yr
- clear soup7K/yr
- soup powder6K/yr
- knorr packet soup5K/yr
- maggi soup4K/yr
- clear broth3K/yr
- consomme clear soup3K/yr
- knorr soup packets5K/yr
What reviews say buyers love and hate about Soup Mix
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Great tasty soup”
“Overall a good texture and mushroom flavour”
“Excellent price”
“Good quality soup”
“Easy to use”
What buyers complain about
68% of reviews“Not much taste”
“expensive”
“Poor tomato flavour”
“main thing its very salty”
“rarer than a watery cup-a-soup”
Common Soup Mix questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
