Soup Mix
FailThe top 5 brands take 98% of clicks, so Soup Mix is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £85K/yr119K searches / yr
- 90-day growth
- -29.0%search demand this quarter
- Competition
- 42%top-5 click share · 7 brands · 102 sellers
Flapen Score
Soup Mix against its category
The dotted line is the Grocery average. Past it, Soup Mix is stronger. Inside it, weaker.
Market
The Soup Mix market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Soup Mix 119K times last year and spent an estimated £85K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -29.0%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £85Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- knorr soup61K searches a year
02 · Price
A sale here is worth £13.15.
Listings sell for £13.15 on average, from £1.11 to £28.21. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.15 that is £3K to £7K a year per listing.
- Average price
- £13.15under the $15 to $100 sweet spot
- Price range
- £1.11–£28.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #43 within Instant Meals & Sides. It carries 570 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 91%
- Out of stock, average day
- 2.8%
- Average rank
- #43in Instant Meals & Sides
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 570per listing
- Listings tracked
- 33
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Soup Mix products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Knorr Florida Spring Vegetable Dry Packet Soup no artificial colours or preservatives soup mix suitable for vegans and vegetarians 48 g (Packaging may vary)
- Price
- £1.11
- Rating
- 4.6/5
- Reviews
- 475
- Age
- 10y ago

Knorr Classic Cream Of Vegetable Soup Mix 25 Portions (Makes 4.25 Litres) 19739301
- Price
- £8.89
- Rating
- 4.6/5
- Reviews
- 1,889
- Age
- 11y ago

Knorr Super Chicken Noodle Soup Mix packet soup free from artificial colours and preservatives quick and easy 12x 51 g (48 servings)
- Price
- £9.29
- Rating
- 4.5/5
- Reviews
- 2,130
- Age
- 10y ago

Knorr Classic Cream Of Chicken Soup 25 Portions (Makes 4.25 Litres) 39737801
- Price
- £10.13
- Rating
- 4.5/5
- Reviews
- 1,973
- Age
- 12y ago

Knorr Thick Vegetable Dry Soup 9 x 75 g
- Price
- £10.47
- Rating
- 4.7/5
- Reviews
- 209
- Age
- 8y ago
Trending
90-day click momentum
Freja Best of Instant Bone Broth | Beef & Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free | 4 Boxes (4 x 15g Sachets per Box)
- Price
- £21.38
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 1y ago

Baxters Favourites Chicken Broth Soup 400 g (Pack of 6)
- Price
- £8.27
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 2y ago

Baxters Chef Selections Soups Beef Consommé with Cask Aged Sherry 400 g (Pack of 6)
- Price
- £17.22
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 3y ago

Freja Gourmet Vegan Broth | Plant Based Premium Vegetable Broth | Clear Liquid Bouillon not from Vegetable Stock Cubes Powder or Concentrate | Low Calorie | Yeast Dairy & Gluten Free | 3 x 500ml
- Price
- £19.57
- Rating
- 4.0/5
- Reviews
- 124
- Age
- 5y ago

Spanish Chicken Broth | Low Carb & Gluten Free| Clear Liquid Broth not Chicken Stock Cubes Powder or Concentrate Gallina Blanca Casero de Pollo| 3x 1L
- Price
- £18.30
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 2y ago
Newest
by launch date
Freja Best of Instant Bone Broth | Beef & Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free | 4 Boxes (4 x 15g Sachets per Box)
- Price
- £21.38
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 1y ago

Knorr Minestrone Packet Soup Mix 78g Pack of 3 Irish Recipe
- Price
- £10.12
- Rating
- 3.7/5
- Reviews
- 39
- Age
- 1y ago

Freja Instant Chicken Bone Broth | Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 4 boxes (4 x 15g Sachets Per Box)
- Price
- £21.05
- Rating
- 4.2/5
- Reviews
- 350
- Age
- 1y ago

Soul Kitchen Instant Soup Variety Pack Premium Vegan Gluten-Free Cup Soup Low-Calorie Healthy Lunch Real Vegetables No MSG Quick Office Work Snack Three Flavours 12x25g Bundle
- Price
- £19.99
- Rating
- 4.1/5
- Reviews
- 152
- Age
- 2y ago

Spanish Chicken Broth | Low Carb & Gluten Free| Clear Liquid Broth not Chicken Stock Cubes Powder or Concentrate Gallina Blanca Casero de Pollo| 3x 1L
- Price
- £18.30
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
102
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
42%
Top 20: 87%
Open market
1%
- Knorr80%
- Freja10%
- Baxters4%
- Iberica Food2%
- Batchelors1%
- Soul Kitchen1%
- Open — no brand owns it (1 brand, 1%)
Demand
Soup Mix search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Soup Mix search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- knorr soup61K/yr
- clear soups for colonoscopy12K/yr
- soup powders6K/yr
- clear soup7K/yr
- soup powder6K/yr
- knorr packet soup5K/yr
- maggi soup4K/yr
- clear broth3K/yr
- consomme clear soup3K/yr
- knorr soup packets5K/yr
Reviews and returns
What reviews say buyers love and hate about Soup Mix
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not much taste
Really peculiar taste
Tastes foul
expensive
A little expensive
Expensive
Poor tomato flavour
Very weak flavour, wouldn't
Flavour isnt good as expected
main thing its very salty
very salty
will need more salt
rarer than a watery cup-a-soup
In fact, it is watery and tasteless
Too much water
Love
Great tasty soup
Very nice soup
Amazing taste
Overall a good texture and mushroom flavour
Great depth of flavour
Great flavour
Excellent price
Great value
Great value
Good quality soup
Excellent product
Great quality
Easy to use
Easy to mix
So easy to make
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soup Mix questions
Answered from the same tracked data.









