soup mix
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good569.79avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.15avg listing price — sweet spot $15–$100
Price range
Okay£1.11–£28.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£85K£85K/yr · 119K searches
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, soup mix is a £85K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
soup mix market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £132K–£164K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 82%
- Out of stock
- 2.8%
- Avg brand age
- 60 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
102
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
42%
Top 20: 87%
Open market
1%
- Knorr80%
- Freja10%
- Baxters4%
- Iberica Food2%
- Batchelors1%
- Soul Kitchen1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.4×
Top soup mix search terms
- knorr soup61K/yr
- clear soups for colonoscopy12K/yr
- soup powders6K/yr
- clear soup7K/yr
- soup powder6K/yr
- knorr packet soup5K/yr
- maggi soup4K/yr
- clear broth3K/yr
- consomme clear soup3K/yr
- knorr soup packets5K/yr
Top soup mix products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Knorr Florida Spring Vegetable Dry Packet Soup no artificial colours or preservatives soup mix suitable for vegans and vegetarians 48 g (Packaging may vary)
Knorr£1.114.6★475 rev
Knorr Classic Cream Of Vegetable Soup Mix 25 Portions (Makes 4.25 Litres) 19739301
Knorr£8.894.6★1,889 rev
Knorr Super Chicken Noodle Soup Mix packet soup free from artificial colours and preservatives quick and easy 12x 51 g (48 servings)
Knorr£9.294.5★2,130 rev
Knorr Classic Cream Of Chicken Soup 25 Portions (Makes 4.25 Litres) 39737801
Knorr£10.134.5★1,973 rev
Knorr Thick Vegetable Dry Soup 9 x 75 g
Knorr£10.474.7★209 rev
Newest
by launch date
Freja Best of Instant Bone Broth | Beef & Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free | 4 Boxes (4 x 15g Sachets per Box)
Freja£21.38340 rev
Knorr Minestrone Packet Soup Mix 78g Pack of 3 Irish Recipe
Knorr£10.1239 rev
Freja Instant Chicken Bone Broth | Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 4 boxes (4 x 15g Sachets Per Box)
Freja£21.05350 rev
Soul Kitchen Instant Soup Variety Pack Premium Vegan Gluten-Free Cup Soup Low-Calorie Healthy Lunch Real Vegetables No MSG Quick Office Work Snack Three Flavours 12x25g Bundle
Soul Kitchen£19.99152 rev
Spanish Chicken Broth | Low Carb & Gluten Free| Clear Liquid Broth not Chicken Stock Cubes Powder or Concentrate Gallina Blanca Casero de Pollo| 3x 1L
Iberica Food£18.3025 rev
Trending
90-day click momentumFreja Best of Instant Bone Broth | Beef & Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free | 4 Boxes (4 x 15g Sachets per Box)
Freja£21.384.4★
Baxters Favourites Chicken Broth Soup 400 g (Pack of 6)
Baxters£8.274.2★
Baxters Chef Selections Soups Beef Consommé with Cask Aged Sherry 400 g (Pack of 6)
Baxters£17.224.2★
Freja Gourmet Vegan Broth | Plant Based Premium Vegetable Broth | Clear Liquid Bouillon not from Vegetable Stock Cubes Powder or Concentrate | Low Calorie | Yeast Dairy & Gluten Free | 3 x 500ml
Freja£19.574.0★
Spanish Chicken Broth | Low Carb & Gluten Free| Clear Liquid Broth not Chicken Stock Cubes Powder or Concentrate Gallina Blanca Casero de Pollo| 3x 1L
Iberica Food£18.304.7★
What buyers say about soup mix
What buyers praise and complain about, mined from review topics.What buyers love
“Great tasty soup”
“Overall a good texture and mushroom flavour”
“Excellent price”
“Good quality soup”
“Easy to use”
“Love adding to recipes or drinking solo”
“Perfect for those of us that are Gluten Free”
“Just what I wanted”
“the ingredients are clean”
“A useful ul stand by for a warming snack”
What buyers complain about
“Not much taste”
“expensive”
“Poor tomato flavour”
“main thing its very salty”
“rarer than a watery cup-a-soup”
“they turn out thick”
“Too Spicy”
“But on actual packets no gluten free symbol says may contain gluten”
“The lid takes a bit of getting used too”
“Not as good as Heinz”
Common questions
- Is soup mix profitable to sell on Amazon United Kingdom?
- The niche generates £85K/yr across 33 tracked products. 90-day search growth is -29.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the soup mix niche?
- 7 brands and 102 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in soup mix?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for soup mix peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the soup mix niche?
- Listings span £1.11–£28.21; the average listing price is £13.15 (sweet spot $15–$100). The average incumbent carries 570 reviews — the moat a new listing must climb.