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Soup Mix

Fail

The top 5 brands take 98% of clicks, so Soup Mix is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£85K/yr119K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
42%top-5 click share · 7 brands · 102 sellers

Flapen Score

Soup Mix against its category

The dotted line is the Grocery average. Past it, Soup Mix is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soup Mix market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soup Mix 119K times last year and spent an estimated £85K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
5.4%
Market size, estimated
£85Ka year
Peak month
November2.4× the quietest month
Top search term
knorr soup61K searches a year

02 · Price

A sale here is worth £13.15.

Listings sell for £13.15 on average, from £1.11 to £28.21. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.15 that is £3K to £7K a year per listing.

Average price
£13.15under the $15 to $100 sweet spot
Price range
£1.11–£28.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #43 within Instant Meals & Sides. It carries 570 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
2.8%
Average rank
#43in Instant Meals & Sides
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
570per listing
Listings tracked
33

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Soup Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

102

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

1%

  • Knorr80%
  • Freja10%
  • Baxters4%
  • Iberica Food2%
  • Batchelors1%
  • Soul Kitchen1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Soup Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Soup Mix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knorr soup61K/yr
  • clear soups for colonoscopy12K/yr
  • soup powders6K/yr
  • clear soup7K/yr
  • soup powder6K/yr
  • knorr packet soup5K/yr
  • maggi soup4K/yr
  • clear broth3K/yr
  • consomme clear soup3K/yr
  • knorr soup packets5K/yr

Reviews and returns

What reviews say buyers love and hate about Soup Mix

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall27%+0.45

Not much taste

Really peculiar taste

Tastes foul

Value For Money15%−0.04

expensive

A little expensive

Expensive

Flavor7%+0.38

Poor tomato flavour

Very weak flavour, wouldn't

Flavour isnt good as expected

Salt Content4%−0.07

main thing its very salty

very salty

will need more salt

Dilute/Watery3%−0.07

rarer than a watery cup-a-soup

In fact, it is watery and tasteless

Too much water

Love

Taste-Overall44%+0.45

Great tasty soup

Very nice soup

Amazing taste

Flavor12%+0.38

Overall a good texture and mushroom flavour

Great depth of flavour

Great flavour

Value For Money6%−0.04

Excellent price

Great value

Great value

Quality-Overall6%+0.96

Good quality soup

Excellent product

Great quality

Ease Of Use4%+0.47

Easy to use

Easy to mix

So easy to make

FAQ

Common Soup Mix questions

Answered from the same tracked data.