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Soup Freezer Containers

Fail

Demand is soft, at -62.4% this quarter, so Soup Freezer Containers is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£64K/yr100K searches / yr
90-day growth
-62.4%search demand this quarter
Competition
45%top-5 click share · 31 brands · 77 sellers

Flapen Score

Soup Freezer Containers against its category

The dotted line is the Grocery average. Past it, Soup Freezer Containers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soup Freezer Containers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soup Freezer Containers 100K times last year and spent an estimated £64K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -62.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-62.4%
Conversion, latest week
5.9%
Market size, estimated
£64Ka year
Peak month
January6.2× the quietest month
Top search term
soup freezer containers44K searches a year

02 · Price

A sale here is worth £10.85.

Listings sell for £10.85 on average, from £4.43 to £16.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.85 that is £1K to £3K a year per listing.

Average price
£10.85under the $15 to $100 sweet spot
Price range
£4.43–£16.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #312 within Papers, Wraps & Bags. It carries 386 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#312in Papers, Wraps & Bags
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
386per listing
Listings tracked
44

04 · Newcomers

Amazon counts 2 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
2Amazon's first-year sales bar
Average brand age
22 months

Products

Top Soup Freezer Containers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

77

Top-5 brand share

49%

Top 20: 93%

Top-5 click share

45%

Top 20: 80%

Open market

46%

  • Zuvo11%
  • ZMCVOE10%
  • Kanzith10%
  • Homagical9%
  • Checkmart9%
  • NEWKOBAG6%

Demand

Soup Freezer Containers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 6.2×

Search terms

Top Soup Freezer Containers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soup freezer containers44K/yr
  • soup storage containers15K/yr
  • soup containers for freezing17K/yr
  • soup storage7K/yr
  • freezer soup containers6K/yr
  • soup storage containers for freezer7K/yr
  • freezable soup containers4K/yr

Reviews and returns

What reviews say buyers love and hate about Soup Freezer Containers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof7%

some have leaked in bags

They leak

Leaked

Quality-Overall7%+0.82

the quality has substantially decreased

the plastic clearly isnt good quality

Returned due to flimsy quality

Strength7%−0.05

Just a bit flimsy

Material is very flimsy

Very fragile

Size-Overall7%−0.04

a little small

Not fit for purpose

Theyre also slightly on the larger side

Ease Of Use5%+0.84

Not easy to open either

Very hard to close and open

and be really hard to remove

Love

Quality-Overall20%+0.82

Decent quality

offer solid quality for the price

Excellent quality containers

Ease Of Use12%+0.84

Ease of use

Makes life easier

easy to fill

Size-Overall10%−0.04

Good size molds

Fit perfectly

A really good size for one good portion

Strength8%−0.05

And bags are sturdy

Strong and durable

These containers are impressively sturdy

Storage Capacity8%+1.53

Great space saving storage

Great storage

I absolutely love this style of storage

Return

0.8% Return rate 79% Fixable by listing

Size-Overall69%▇███▆█

a little small

Not fit for purpose

Theyre also slightly on the larger side

Quality-Overall5%█▃▂▄▅▅

the quality has substantially decreased

the plastic clearly isnt good quality

Returned due to flimsy quality

Advertised Vs Actual Product4%▁▄▂█▁▂
Material Quality3%▆▃▂▅█▄

Cheap plastic

Material is very flimsy

Plastic pot

Strength3%▆▁▅▁▃█

Just a bit flimsy

Material is very flimsy

Very fragile

FAQ

Common Soup Freezer Containers questions

Answered from the same tracked data.