How competitive is the Soup niche on Amazon United Kingdom?

11 brands and 66 sellers compete in Soup on Amazon United Kingdom. The top 5 Soup products take 39% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Soup?

Soup buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Soup niche?

Soup sells for £3.00 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.74–£20.82. The average incumbent carries 671 reviews — the moat a new listing must climb.

Soup

Soup shows low returns (0.0%), but soft demand (-41.3% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Soup profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Soup is a £706K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Worth a look — 54/100.

Soup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -41.3% over the last 90 days and 16.5% of searches end in a purchase.

£706K

revenue / yr

Units sold / yr400K

Search volume / yr-41.3%1.4M

Conversion rate16.5%

Avg price£3.00

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers11 · 66

Top-5 product click share39%

Open market8%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 48 products

Top Soup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Heinz Cream of Tomato Soup 6x400g

Price: £4.70
Rating: 4.7/5
Reviews: 5,911
Age: 10y ago

Heinz Cream of Chicken Tinned Soup 4 x 400g

Price: £3.47
Rating: 4.6/5
Reviews: 2,752
Age: 13y ago

Morrisons Cream of Tomato Soup 400g

Price: £0.74
Rating: 4.4/5
Reviews: 1,470
Age: 6y ago

Heinz Vegetable Soup 4x400g

Price: £3.55
Rating: 4.7/5
Reviews: 1,212
Age: 12y ago

Tomato Soup 4pk 400gm

Price: £2.96
Rating: 4.6/5
Reviews: 1,519
Age: 10y ago

Newest

by launch date

Morrisons Chicken Noodle Soup 400g

Price: £0.79
Rating: 4.3/5
Reviews: 70
Age: 8mo ago

Morrisons The Best Roast Chicken & Vegetable Soup 600g

Price: £3.09
Rating: 4.2/5
Reviews: 56
Age: 10mo ago

Re:Nourish +Recover Classic Roast Chicken High Protein Soup 500g

Price: £2.64
Rating: 4.3/5
Reviews: 30
Age: 1y ago

Morrisons Carrot & Coriander Soup 600g

Price: £1.78
Rating: 4.5/5
Reviews: 175
Age: 2y ago

Morrisons Chicken & Sweetcorn Soup 600g

Price: £1.79
Rating: 4.2/5
Reviews: 134
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

39%

Top 20: 74%

Open market

HEINZ53%
Morrisons32%
Baxters3%
M MID-TIER2%
Yeo Valley2%
RE:NOURISH2%
Open — no brand owns it (5 brands, 6%)

Soup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR16.5%Products48Brands11Top 5 Brands92%OOS Rate0.0%Rating4.5★Reviews671Avg BSR#16

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.9×

Top Soup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

soup796K/yr -42.0%9.5% conv.
tomato soup111K/yr -42.6%20.5% conv.
chicken soup84K/yr -35.2%13.8% conv.
heinz soup93K/yr -52.6%11.8% conv.
soups49K/yr -35.5%7.8% conv.
tinned soup52K/yr -36.9%7.8% conv.
fresh soup57K/yr -50.3%3.6% conv.
vegetable soup30K/yr -26.2%7.3% conv.
heinz tomato soup34K/yr -53.3%19.1% conv.
tinned soups stews & chillies26K/yr -37.3%1.4% conv.

What reviews say buyers love and hate about Soup

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Taste-Overall34%

“A tasty snack”

Value For Money27%

“Great deal”

Flavor8%

“Well flavoured with nice bits of chicken”

Quality-Overall7%

“Great shelf life good quality”

Cooking Instructions2%

“OK for cooking”

What buyers complain about

68% of reviews

Taste-Overall18%

“Taste is not good”

Flavor9%

“Disappointed,all soups have strong curry flavour”

Value For Money9%

“A little expensive”

Thickness6%

“not as thick as heinz”

Powdered/Crumbled5%

“Soup like slop”

Common Soup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Soup 54/100 on Amazon United Kingdom — Worth a look. The niche generates £706K/yr across 48 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved -41.3% over the last 90 days.