Soup
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -41.3% this quarter, so Soup is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £706K/yr1.4M searches / yr
- 90-day growth
- -41.3%search demand this quarter
- Competition
- 39%top-5 click share · 11 brands · 66 sellers
Flapen Score
Soup against its category
The dotted line is the Grocery average. Past it, Soup is stronger. Inside it, weaker.
Market
The Soup market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Soup 1.4M times last year and spent an estimated £706K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 16.5% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £706K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -41.3%
- Conversion, latest week
- 16.5%
- Market size, estimated
- £706Ka year
- Peak month
- January2.9× the quietest month
- Top search term
- soup796K searches a year
02 · Price
A sale here is worth £3.00.
Listings sell for £3.00 on average, from £0.74 to £20.82. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 4,000 to 5,000 of them. At £3.00 that is £12K to £15K a year per listing.
- Average price
- £3.00under the $15 to $100 sweet spot
- Price range
- £0.74–£20.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Tinned & Jarred Food. It carries 671 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Tinned & Jarred Food
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 671per listing
- Listings tracked
- 48
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Soup products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Heinz Cream of Tomato Soup 6x400g
- Price
- £4.70
- Rating
- 4.7/5
- Reviews
- 5,911
- Age
- 10y ago

Heinz Cream of Chicken Tinned Soup 4 x 400g
- Price
- £3.47
- Rating
- 4.6/5
- Reviews
- 2,752
- Age
- 13y ago

Morrisons Cream of Tomato Soup 400g
- Price
- £0.74
- Rating
- 4.4/5
- Reviews
- 1,470
- Age
- 6y ago

Heinz Vegetable Soup 4x400g
- Price
- £3.55
- Rating
- 4.7/5
- Reviews
- 1,212
- Age
- 12y ago

Tomato Soup 4pk 400gm
- Price
- £2.96
- Rating
- 4.6/5
- Reviews
- 1,519
- Age
- 10y ago
Trending
estimated 90-day click momentum
Morrisons Chicken Noodle Soup 400g
- Price
- £0.79
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 8mo ago

Baxters Super Good Pea Broccoli and Basil Pesto Soup 400 g (Pack of 1)
- Price
- £1.64
- Rating
- 4.4/5
- Reviews
- 162
- Age
- 7y ago

Morrisons Chunky Beef and Vegetable Soup 400g
- Price
- £1.25
- Rating
- 4.4/5
- Reviews
- 266
- Age
- 10y ago

Crosse and Blackwell Winter Vegetable Soup 400 g (Pack of 6)
- Price
- £6.67
- Rating
- 4.5/5
- Reviews
- 351
- Age
- 7y ago

Morrisons Cream of Chicken Soup 400g
- Price
- £0.75
- Rating
- 4.4/5
- Reviews
- 1,356
- Age
- 10y ago
Newest
by launch date
Morrisons Chicken Noodle Soup 400g
- Price
- £0.79
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 8mo ago

Morrisons The Best Roast Chicken & Vegetable Soup 600g
- Price
- £3.09
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 10mo ago

Re:Nourish +Recover Classic Roast Chicken High Protein Soup 500g
- Price
- £2.64
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 1y ago

Morrisons Carrot & Coriander Soup 600g
- Price
- £1.78
- Rating
- 4.5/5
- Reviews
- 175
- Age
- 2y ago

Morrisons Chicken & Sweetcorn Soup 600g
- Price
- £1.79
- Rating
- 4.2/5
- Reviews
- 134
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
11 falling
Sellers
66
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 74%
Open market
6%
- HEINZ53%
- Morrisons32%
- Baxters3%
- M MID-TIER2%
- Yeo Valley2%
- RE:NOURISH2%
- Open — no brand owns it (5 brands, 6%)
Demand
Soup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.9×
Search terms
Top Soup search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soup796K/yr
- tomato soup111K/yr
- chicken soup84K/yr
- heinz soup93K/yr
- soups49K/yr
- tinned soup52K/yr
- fresh soup57K/yr
- vegetable soup30K/yr
- heinz tomato soup34K/yr
- tinned soups stews & chillies26K/yr
Reviews and returns
What reviews say buyers love and hate about Soup
We read the reviews and the return reasons for every product selling here.
“Taste is not good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soup questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









