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Sore Throat Lollipops for Kids

Fail

Demand is soft, at -52.2% this quarter, so Sore Throat Lollipops for Kids is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£41K/yr38K searches / yr
90-day growth
-52.2%search demand this quarter
Competition
92%top-5 click share · 4 brands · 19 sellers

Flapen Score

Sore Throat Lollipops for Kids against its category

The dotted line is the Grocery average. Past it, Sore Throat Lollipops for Kids is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sore Throat Lollipops for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sore Throat Lollipops for Kids 38K times last year and spent an estimated £41K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-52.2%
Conversion, latest week
7.2%
Market size, estimated
£41Ka year
Top search term
tonstix8K searches a year

02 · Price

A sale here is worth £14.72.

Listings sell for £14.72 on average, from £5.23 to £37.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £14.72 that is £4K to £7K a year per listing.

Average price
£14.72under the $15 to $100 sweet spot
Price range
£5.23–£37.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #60 within Jams, Honey & Spreads. It carries 755 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#60in Jams, Honey & Spreads
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
755per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Sore Throat Lollipops for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Tonstix79%
  • COMVITA11%
  • SuperfoodUK7%
  • DC24 DAILY CARE4%

Demand

Sore Throat Lollipops for Kids search demand

Weekly searches over the year. Pick a range.

1K600Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Sore Throat Lollipops for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tonstix8K/yr
  • comvita manuka honey6K/yr
  • sore throat lollipops for kids7K/yr
  • tonstix pops4K/yr
  • comvita10K/yr
  • cough sweets for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Sore Throat Lollipops for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%−0.24

They really didn't like the taste

Tastes like a car tire

Strange taste

Value For Money22%+0.39

Quite expensive for how many you get

Expensive for what they are

the price needs work

Quality-Overall6%+0.23

Bad quality

Indigestion6%−0.10

My little one got diarrhea

Artificial Sweeteners6%−0.09

The most disgusting sugar free candy Ive ever had the misfortune of trying

Love

Taste-Overall25%−0.24

The taste is honey with a slightly herbal vibe. not overly sweet or artificial

No complaints of taste either which was a concern from reading other reviews on here

Taste Amazing

Flavor17%+1.75

They are perfect the flavors are delicious

Soft jelly, nice flavour, work well for my 6 year old

And four tasty flavours

Quality-Overall14%+0.23

I can understand the good reviews

Good quality

Amazing product

Sweetness12%+0.44

They taste fine and are sugar free

Sugar Free Sweets,

Delicious sugar free lollipops

Cough Relief7%+0.55

it seems to soothe her throat as she coughs less after eating it

Great lollies for kids sore throat

Very soothing for small children's sore throats

Return

0.2% Return rate 0% Fixable by listing

Adhesion/Stickiness25%▁▁▁▁▁█
Functionality-Overall20%▁▁▁█▁▁

Dont work

Flavor10%▁█▁▁▁▁

Not nice flavour

almost no fruit flavor

Flavorless

Value For Money10%▁▁▁▁█▁

Quite expensive for how many you get

Expensive for what they are

the price needs work

Comfort-Overall10%█▁▁▁▁▁

FAQ

Common Sore Throat Lollipops for Kids questions

Answered from the same tracked data.