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Sold By Amazon Only Products

Fail

The top 5 brands take 99% of clicks, so Sold By Amazon Only Products is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£190K/yr158K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
66%top-5 click share · 6 brands · 134 sellers

Flapen Score

Sold By Amazon Only Products against its category

The dotted line is the Grocery average. Past it, Sold By Amazon Only Products is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sold By Amazon Only Products market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sold By Amazon Only Products 158K times last year and spent an estimated £190K. The top 5 brands take 99% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
9.0%
Market size, estimated
£190Ka year
Peak month
October1.3× the quietest month
Top search term
persil bio89K searches a year

02 · Price

A sale here is worth £13.39.

Listings sell for £13.39 on average, from £4.54 to £30.17. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £13.39 that is £10K to £13K a year per listing.

Average price
£13.39under the $15 to $100 sweet spot
Price range
£4.54–£30.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #376 within Laundry. It carries 1,214 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
59%
Out of stock, average day
0.0%
Average rank
#376in Laundry
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,214per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Sold By Amazon Only Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£57K£76K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

134

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Persil82%
  • Daz9%
  • Ariel3%
  • KING BAJ2%
  • Katsy Style2%
  • Generic1%

Demand

Sold By Amazon Only Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Sold By Amazon Only Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • persil bio89K/yr
  • daz washing liquid35K/yr
  • persil bio liquid15K/yr
  • persil bio washing liquid13K/yr
  • daz liquid5K/yr

Reviews and returns

What reviews say buyers love and hate about Sold By Amazon Only Products

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell18%+0.64

Comes out smelling of

Very cheap and chemical like smell

Nasty smell

Value For Money11%+1.91

Overpriced

These are expensive to buy so better off buying it from the shop

It might be a bit a pricey for some

Leak-Proof8%

Bottle leaked

Leaked

Arrived and pods had leaked all over box

Washability7%−0.05

Doesn't wash well

Not 30 washes cap

I wash a lot so I am not a good example of how long it can last

Size-Overall3%+0.31

Honestly thought the bottle would be bigger

Small bottle

Love

Value For Money28%+1.91

Great deal

Amazing value

Great value

Smell26%+0.64

Long lasting fragrance

Great smell

Great fragrance

Ease Of Cleaning9%+0.44

this cleans the best

cleans well

it cleans really well

Quality-Overall8%+0.29

It is one of those products that feels reliable

Good product good results

Excellent product

Washability4%−0.05

Washes beautifully

It washes very well and amazing scent

Fabulous washing capsules

Return

0.1% Return rate 13% Fixable by listing

Leak-Proof53%▆██▇▆█

Bottle leaked

Leaked

Arrived and pods had leaked all over box

Size-Overall9%▃▁▄▃█▂

Honestly thought the bottle would be bigger

Small bottle

Smell7%█▄▂█▅▆

Comes out smelling of

Very cheap and chemical like smell

Nasty smell

Value For Money7%█▃▂▃▃▂

Overpriced

These are expensive to buy so better off buying it from the shop

It might be a bit a pricey for some

Vegan/Organic3%▁█▂▃▁▅

FAQ

Common Sold By Amazon Only Products questions

Answered from the same tracked data.