Sold By Amazon Only Products
FailThe top 5 brands take 99% of clicks, so Sold By Amazon Only Products is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £190K/yr158K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 134 sellers
Flapen Score
Sold By Amazon Only Products against its category
The dotted line is the Grocery average. Past it, Sold By Amazon Only Products is stronger. Inside it, weaker.
Market
The Sold By Amazon Only Products market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sold By Amazon Only Products 158K times last year and spent an estimated £190K. The top 5 brands take 99% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
9.0% of searches ended in a purchase last week.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £190Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- persil bio89K searches a year
02 · Price
A sale here is worth £13.39.
Listings sell for £13.39 on average, from £4.54 to £30.17. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £13.39 that is £10K to £13K a year per listing.
- Average price
- £13.39under the $15 to $100 sweet spot
- Price range
- £4.54–£30.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #376 within Laundry. It carries 1,214 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 59%
- Out of stock, average day
- 0.0%
- Average rank
- #376in Laundry
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,214per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Sold By Amazon Only Products products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Persil Bio Laundry Washing Liquid Detergent 1st time removal of tough stains outstanding stain removal in quick & cold washes 53 washes (1.431 L)
- Price
- £5.61
- Rating
- 4.7/5
- Reviews
- 5,248
- Age
- 5y ago

Persil Ultimate Active Clean Liquid Detergent our best odour-fighting for outstanding stain removal and 14 days of freshness 46 washes (1.242 L)
- Price
- £5.97
- Rating
- 4.7/5
- Reviews
- 487
- Age
- 2y ago

Persil Bio 3 in 1 Washing Capsules 1st time removal of tough stains outstanding stain removal in quick & cold washes 48 washes
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 11,382
- Age
- 2y ago

Persil Bio Laundry Washing Liquid Detergent 1st time removal of tough stains outstanding stain removal in quick & cold washes 35 washes (945 ml)
- Price
- £4.54
- Rating
- 4.6/5
- Reviews
- 383
- Age
- 2y ago

Persil XXXL Washing Liquid Detergent Outstanding Stain Removal Quick and Cold Wash Tough on Stains Gentle Next to Sensitive Skin 95 Washes 2.565 Litre (Pack of 2 Bio)
- Price
- £20.66
- Rating
- 4.6/5
- Reviews
- 465
- Age
- 2y ago
Trending
90-day click momentum
MegaBargain Persill Bio Liquid Detergent Tough Stain Removal 95 Washes (2.565 L)
- Price
- £17.09
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

Persil XXXL Washing Liquid Detergent Outstanding Stain Removal Quick and Cold Wash Tough on Stains Gentle Next to Sensitive Skin 95 Washes 3 Pack 2.565 Litre (Pack of 3 Bio)
- Price
- £30.17
- Rating
- 4.6/5
- Reviews
- 465
- Age
- 1y ago

Ariel Washing Liquid Laundry Detergent Clothes Washing Liquid 101 Washes Stain Remover for Clothes & Odour Removal in 1 Use Brrrilliant Even in Cold & Short
- Price
- £11.09
- Rating
- 4.8/5
- Reviews
- 1,178
- Age
- 1y ago

Persil Bio Laundry Washing Liquid Detergent 1st time removal of tough stains outstanding stain removal in quick & cold washes 35 washes (945 ml)
- Price
- £5.55
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago

Persil Ultimate Active Clean Liquid Detergent our best odour-fighting for outstanding stain removal and 14 days of freshness 46 washes (1.242 L)
- Price
- £5.97
- Rating
- 4.7/5
- Reviews
- 487
- Age
- 2y ago
Newest
by launch date
Persil Bio Laundry Washing Liquid Detergent 1st time removal of tough stains outstanding stain removal in quick & cold washes 35 washes (945 ml)
- Price
- £5.55
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago

Persil XXXL Washing Liquid Detergent Outstanding Stain Removal Quick and Cold Wash Tough on Stains Gentle Next to Sensitive Skin 95 Washes 3 Pack 2.565 Litre (Pack of 3 Bio)
- Price
- £30.17
- Rating
- 4.6/5
- Reviews
- 465
- Age
- 1y ago

Ariel Washing Liquid Laundry Detergent Clothes Washing Liquid 101 Washes Stain Remover for Clothes & Odour Removal in 1 Use Brrrilliant Even in Cold & Short
- Price
- £11.09
- Rating
- 4.8/5
- Reviews
- 1,178
- Age
- 1y ago

TDC Daz Liquid Pink Explosion Withes and Colours 75 Washes
- Price
- £18.83
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 1y ago

Daz Liquid Laundry Detergent 74W - Whites & Colours Pack of 2 - Powerful cleaning fresh scent treats stains effectively
- Price
- £27.94
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
134
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Persil82%
- Daz9%
- Ariel3%
- KING BAJ2%
- Katsy Style2%
- Generic1%
Demand
Sold By Amazon Only Products search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Sold By Amazon Only Products search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- persil bio89K/yr
- daz washing liquid35K/yr
- persil bio liquid15K/yr
- persil bio washing liquid13K/yr
- daz liquid5K/yr
Reviews and returns
What reviews say buyers love and hate about Sold By Amazon Only Products
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Comes out smelling of
Very cheap and chemical like smell
Nasty smell
Overpriced
These are expensive to buy so better off buying it from the shop
It might be a bit a pricey for some
Bottle leaked
Leaked
Arrived and pods had leaked all over box
Doesn't wash well
Not 30 washes cap
I wash a lot so I am not a good example of how long it can last
Honestly thought the bottle would be bigger
Small bottle
Love
Great deal
Amazing value
Great value
Long lasting fragrance
Great smell
Great fragrance
this cleans the best
cleans well
it cleans really well
It is one of those products that feels reliable
Good product good results
Excellent product
Washes beautifully
It washes very well and amazing scent
Fabulous washing capsules
Return
0.1% Return rate 13% Fixable by listing
Bottle leaked
Leaked
Arrived and pods had leaked all over box
Honestly thought the bottle would be bigger
Small bottle
Comes out smelling of
Very cheap and chemical like smell
Nasty smell
Overpriced
These are expensive to buy so better off buying it from the shop
It might be a bit a pricey for some
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sold By Amazon Only Products questions
Answered from the same tracked data.









