sold by amazon only products
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.39avg listing price — sweet spot $15–$100
Price range
Good£4.54–£30.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,214.35avg incumbent reviews — the moat a new listing must climb
Market size
Okay£190K£190K/yr · 158K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sold by amazon only products is a £190K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sold by amazon only products market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £201K–£268K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #376
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 65%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
134
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Persil82%
- Daz9%
- Ariel3%
- KING BAJ2%
- Katsy Style2%
- Generic1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top sold by amazon only products search terms
- persil bio89K/yr
- daz washing liquid35K/yr
- persil bio liquid15K/yr
- persil bio washing liquid13K/yr
- daz liquid5K/yr
Top sold by amazon only products products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Persil Bio Laundry Washing Liquid Detergent 1st time removal of tough stains outstanding stain removal in quick & cold washes 53 washes (1.431 L)
Persil£5.614.7★5,248 rev
Persil Ultimate Active Clean Liquid Detergent our best odour-fighting for outstanding stain removal and 14 days of freshness 46 washes (1.242 L)
Persil£5.974.7★487 rev
Persil Bio 3 in 1 Washing Capsules 1st time removal of tough stains outstanding stain removal in quick & cold washes 48 washes
Persil£7.554.7★11,382 rev
Persil Bio Laundry Washing Liquid Detergent 1st time removal of tough stains outstanding stain removal in quick & cold washes 35 washes (945 ml)
Persil£4.544.6★383 rev
Persil XXXL Washing Liquid Detergent Outstanding Stain Removal Quick and Cold Wash Tough on Stains Gentle Next to Sensitive Skin 95 Washes 2.565 Litre (Pack of 2 Bio)
Persil£20.664.6★465 rev
Newest
by launch date
Persil Bio Laundry Washing Liquid Detergent 1st time removal of tough stains outstanding stain removal in quick & cold washes 35 washes (945 ml)
Persil£5.5537 rev
Persil XXXL Washing Liquid Detergent Outstanding Stain Removal Quick and Cold Wash Tough on Stains Gentle Next to Sensitive Skin 95 Washes 3 Pack 2.565 Litre (Pack of 3 Bio)
Persil£30.17465 rev
Ariel Washing Liquid Laundry Detergent Clothes Washing Liquid 101 Washes Stain Remover for Clothes & Odour Removal in 1 Use Brrrilliant Even in Cold & Short
Ariel£11.091,178 rev
TDC Daz Liquid Pink Explosion Withes and Colours 75 Washes
Generic£18.835 rev
Daz Liquid Laundry Detergent 74W - Whites & Colours Pack of 2 - Powerful cleaning fresh scent treats stains effectively
Katsy Style£27.9411 rev
Trending
90-day click momentum
MegaBargain Persill Bio Liquid Detergent Tough Stain Removal 95 Washes (2.565 L)
KING BAJ£17.095.0★
Persil XXXL Washing Liquid Detergent Outstanding Stain Removal Quick and Cold Wash Tough on Stains Gentle Next to Sensitive Skin 95 Washes 3 Pack 2.565 Litre (Pack of 3 Bio)
Persil£30.174.6★
Ariel Washing Liquid Laundry Detergent Clothes Washing Liquid 101 Washes Stain Remover for Clothes & Odour Removal in 1 Use Brrrilliant Even in Cold & Short
Ariel£11.094.8★
Persil Bio Laundry Washing Liquid Detergent 1st time removal of tough stains outstanding stain removal in quick & cold washes 35 washes (945 ml)
Persil£5.554.4★
Persil Ultimate Active Clean Liquid Detergent our best odour-fighting for outstanding stain removal and 14 days of freshness 46 washes (1.242 L)
Persil£5.974.7★
What buyers say about sold by amazon only products
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Long lasting fragrance”
“this cleans the best”
“It is one of those products that feels reliable”
“Washes beautifully”
“Entirely fit for purpose”
“As advertised”
“Very good product cleans the clothes very well”
“it hadnt been leaking as the top was secure”
“easy to use”
What buyers complain about
“Comes out smelling of”
“Overpriced”
“Bottle leaked”
“Doesn't wash well”
“Honestly thought the bottle would be bigger”
“gets so dirty”
“No dosing ball”
“theyre pretty tough”
“Rubbish”
“Im allergic to all detergents except Daz”
Top return reasons
Common questions
- Is sold by amazon only products profitable to sell on Amazon United Kingdom?
- The niche generates £190K/yr across 17 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the sold by amazon only products niche?
- 6 brands and 134 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in sold by amazon only products?
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.1%.
- When does demand for sold by amazon only products peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the sold by amazon only products niche?
- Listings span £4.54–£30.17; the average listing price is £13.39 (sweet spot $15–$100). The average incumbent carries 1,214 reviews — the moat a new listing must climb.