Sold By Amazon Only Products
brand-locked demand (top 5 brands take 99% of clicks) — Sold By Amazon Only Products doesn't clear our bar today.
Flapen Score
Is Sold By Amazon Only Products profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sold By Amazon Only Products is a £190K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 45/100.
Sold By Amazon Only Products: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.9% over the last 90 days and 9.0% of searches end in a purchase.
£190K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 17 products
Top Sold By Amazon Only Products products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Persil Bio Laundry Washing Liquid Detergent 1st time removal of tough stains outstanding stain removal in quick & cold washes 53 washes (1.431 L)
- Price
- £5.61
- Rating
- 4.7/5
- Reviews
- 5,248
- Age
- 5y ago
Persil Ultimate Active Clean Liquid Detergent our best odour-fighting for outstanding stain removal and 14 days of freshness 46 washes (1.242 L)
- Price
- £5.97
- Rating
- 4.7/5
- Reviews
- 487
- Age
- 2y ago
Persil Bio 3 in 1 Washing Capsules 1st time removal of tough stains outstanding stain removal in quick & cold washes 48 washes
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 11,382
- Age
- 2y ago
Persil Bio Laundry Washing Liquid Detergent 1st time removal of tough stains outstanding stain removal in quick & cold washes 35 washes (945 ml)
- Price
- £4.54
- Rating
- 4.6/5
- Reviews
- 383
- Age
- 2y ago
Persil XXXL Washing Liquid Detergent Outstanding Stain Removal Quick and Cold Wash Tough on Stains Gentle Next to Sensitive Skin 95 Washes 2.565 Litre (Pack of 2 Bio)
- Price
- £20.66
- Rating
- 4.6/5
- Reviews
- 465
- Age
- 2y ago
Trending
90-day click momentum
MegaBargain Persill Bio Liquid Detergent Tough Stain Removal 95 Washes (2.565 L)
- Price
- £17.09
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago
Persil XXXL Washing Liquid Detergent Outstanding Stain Removal Quick and Cold Wash Tough on Stains Gentle Next to Sensitive Skin 95 Washes 3 Pack 2.565 Litre (Pack of 3 Bio)
- Price
- £30.17
- Rating
- 4.6/5
- Reviews
- 465
- Age
- 1y ago
Ariel Washing Liquid Laundry Detergent Clothes Washing Liquid 101 Washes Stain Remover for Clothes & Odour Removal in 1 Use Brrrilliant Even in Cold & Short
- Price
- £11.09
- Rating
- 4.8/5
- Reviews
- 1,178
- Age
- 1y ago
Persil Bio Laundry Washing Liquid Detergent 1st time removal of tough stains outstanding stain removal in quick & cold washes 35 washes (945 ml)
- Price
- £5.55
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago
Persil Ultimate Active Clean Liquid Detergent our best odour-fighting for outstanding stain removal and 14 days of freshness 46 washes (1.242 L)
- Price
- £5.97
- Rating
- 4.7/5
- Reviews
- 487
- Age
- 2y ago
Newest
by launch datePersil Bio Laundry Washing Liquid Detergent 1st time removal of tough stains outstanding stain removal in quick & cold washes 35 washes (945 ml)
- Price
- £5.55
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago
Persil XXXL Washing Liquid Detergent Outstanding Stain Removal Quick and Cold Wash Tough on Stains Gentle Next to Sensitive Skin 95 Washes 3 Pack 2.565 Litre (Pack of 3 Bio)
- Price
- £30.17
- Rating
- 4.6/5
- Reviews
- 465
- Age
- 1y ago
Ariel Washing Liquid Laundry Detergent Clothes Washing Liquid 101 Washes Stain Remover for Clothes & Odour Removal in 1 Use Brrrilliant Even in Cold & Short
- Price
- £11.09
- Rating
- 4.8/5
- Reviews
- 1,178
- Age
- 1y ago
TDC Daz Liquid Pink Explosion Withes and Colours 75 Washes
- Price
- £18.83
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 1y ago
Daz Liquid Laundry Detergent 74W - Whites & Colours Pack of 2 - Powerful cleaning fresh scent treats stains effectively
- Price
- £27.94
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 rising
Sellers
134
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Persil82%
- Daz9%
- Ariel3%
- KING BAJ2%
- Katsy Style2%
- Generic1%
Sold By Amazon Only Products demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Sold By Amazon Only Products search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- persil bio89K/yr
- daz washing liquid35K/yr
- persil bio liquid15K/yr
- persil bio washing liquid13K/yr
- daz liquid5K/yr
What reviews say buyers love and hate about Sold By Amazon Only Products
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Great deal”
“Long lasting fragrance”
“this cleans the best”
“It is one of those products that feels reliable”
“Washes beautifully”
What buyers complain about
61% of reviews“Comes out smelling of”
“Overpriced”
“Bottle leaked”
“Doesn't wash well”
“Honestly thought the bottle would be bigger”
Sold By Amazon Only Products return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sold By Amazon Only Products questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
