Soju
FailThe top 5 brands take 99% of clicks, so Soju is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £75K/yr130K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 63%top-5 click share · 6 brands · 8 sellers
Flapen Score
Soju against its category
The dotted line is the Grocery average. Past it, Soju is stronger. Inside it, weaker.
Market
The Soju market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Soju 130K times last year and spent an estimated £75K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £75Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- soju83K searches a year
02 · Price
A sale here is worth £26.66.
Listings sell for £26.66 on average, from £6.20 to £73.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £26.66 that is £3K to £7K a year per listing.
- Average price
- £26.66inside the $15 to $100 sweet spot
- Price range
- £6.20–£73.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #485 within Beer, Wine & Spirits. It carries 78 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 77%
- Out of stock, average day
- 0.9%
- Average rank
- #485in Beer, Wine & Spirits
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 78per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Soju products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Jinro Chamisul Korean Soju - All Flavours Bundle Set (Fruity Flavours Set) 350ml
- Price
- £46.77
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 3y ago

Lotte Chum Churum Soju 12-18% Alc./Vol 360ml - Pack of 6 (Random Flavours + 2 Soju Glasses)
- Price
- £49.53
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 3y ago

Jinro Chamisul Soju - All Flavours Bundle Set (The Ultimate 8 Fruity Flavour Set) Mixed Fruit Flavour Korean Spirit Drink For Parties BBQ Picnic & Match Nights
- Price
- £60.74
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 3y ago

Jinro Chamisul Peach Soju 350ml Twin Pack + Soju Glass | Korean Peach Flavour Soju Drink | Smooth & Refreshing Korean Spirit For Parties BBQ & Picnic | 13% Alc./Vol
- Price
- £21.44
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 3y ago

Hite Jinro Plum Flavour Soju 350ml
- Price
- £6.20
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2y ago
Trending
90-day click momentum
Jinro Chamisul Soju - Melon Flavour 350ml 13% Alc./Vol Gift Set 2x Korean Soju Bottles with Shot Glass & Gift Box | Limited Edition Melon Flavour
- Price
- £22.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Jinro Chamisul Soju 350ml Authentic Korean Soju (Peach)
- Price
- £12.50
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 3y ago

Jinro Chamisul Soju - All Flavours Bundle Set (The Ultimate 8 Fruity Flavour Set) Mixed Fruit Flavour Korean Spirit Drink For Parties BBQ Picnic & Match Nights
- Price
- £60.74
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 3y ago

-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV
- Price
- £9.20
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 9mo ago

HAKUTSURU - UMESHU GENSHU 300ML
- Price
- £10.20
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 3y ago
Newest
by launch date
Jinro Chamisul Soju - Melon Flavour 350ml 13% Alc./Vol Gift Set 2x Korean Soju Bottles with Shot Glass & Gift Box | Limited Edition Melon Flavour
- Price
- £22.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV
- Price
- £9.20
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 9mo ago
![Jinro Chamisul Soju Lemon Flavour 350ml (Pack of 2) with Soju Glass | Korean Flavoured Soju Gift Set | 13% Alc./Vol [NEW FLAVOUR]](https://m.media-amazon.com/images/I/41nefIuMtJL.jpg)
Jinro Chamisul Soju Lemon Flavour 350ml (Pack of 2) with Soju Glass | Korean Flavoured Soju Gift Set | 13% Alc./Vol [NEW FLAVOUR]
- Price
- £22.47
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

10-Pack Variety Korean Soju Set Assorted Flavours from Top Brands Premium Korean Spirits Collection
- Price
- £73.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Hite Jinro Plum Flavour Soju 350ml
- Price
- £6.20
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
8
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
63%
Top 20: 98%
Open market
0%
- Starry Mart67%
- Let's Go Market15%
- JINRO14%
- Leegangju3%
- Sushi Sushi1%
- -196℃ 瞬間凍結1%
Demand
Soju search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Soju search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soju83K/yr
- soju korean drink35K/yr
- jinro soju7K/yr
- jinro5K/yr
Reviews and returns
What reviews say buyers love and hate about Soju
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Different taste from what I expected
it tastes absolutely grim
Missing lemon flavour
arrived quickly and undamaged, was missing the lemon flavour and doubled up on the original flavour
Total waste of money
Love
with less alcoholic flavouring
Fantastic drink
Best vodka drink
Absolutely delicious
Very Asian taste
Love the drink
Better in a mix
Nice gift set
After reading the reviews I went with the grape flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soju questions
Answered from the same tracked data.









