How competitive is the Soju niche on Amazon United Kingdom?

6 brands and 8 sellers compete in Soju on Amazon United Kingdom. The top 5 Soju products take 63% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Soju?

Soju buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Soju niche?

Soju sells for £26.66 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.20–£73.09. The average incumbent carries 78 reviews — the moat a new listing must climb.

Soju

brand-locked demand (top 5 brands take 99% of clicks) — Soju doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Soju profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Soju is a £75K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Soju: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.6% over the last 90 days and 2.2% of searches end in a purchase.

£75K

revenue / yr

Units sold / yr4K

Search volume / yr-7.6%130K

Conversion rate2.2%

Avg price£26.66

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 8

Top-5 product click share63%

Open market1%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Top Soju products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jinro Chamisul Korean Soju - All Flavours Bundle Set (Fruity Flavours Set) 350ml

Price: £46.77
Rating: 4.6/5
Reviews: 156
Age: 3y ago

Lotte Chum Churum Soju 12-18% Alc./Vol 360ml - Pack of 6 (Random Flavours + 2 Soju Glasses)

Price: £49.53
Rating: 4.4/5
Reviews: 84
Age: 3y ago

Jinro Chamisul Soju - All Flavours Bundle Set (The Ultimate 8 Fruity Flavour Set) Mixed Fruit Flavour Korean Spirit Drink For Parties BBQ Picnic & Match Nights

Price: £60.74
Rating: 4.6/5
Reviews: 156
Age: 3y ago

Jinro Chamisul Peach Soju 350ml Twin Pack + Soju Glass | Korean Peach Flavour Soju Drink | Smooth & Refreshing Korean Spirit For Parties BBQ & Picnic | 13% Alc./Vol

Price: £21.44
Rating: 4.7/5
Reviews: 69
Age: 3y ago

Hite Jinro Plum Flavour Soju 350ml

Price: £6.20
Rating: 4.7/5
Reviews: 4
Age: 2y ago

Newest

by launch date

Jinro Chamisul Soju - Melon Flavour 350ml 13% Alc./Vol Gift Set 2x Korean Soju Bottles with Shot Glass & Gift Box | Limited Edition Melon Flavour

Price: £22.62
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV

Price: £9.20
Rating: 4.5/5
Reviews: 136
Age: 9mo ago

Jinro Chamisul Soju Lemon Flavour 350ml (Pack of 2) with Soju Glass | Korean Flavoured Soju Gift Set | 13% Alc./Vol [NEW FLAVOUR]

Price: £22.47
Rating: 5.0/5
Reviews: 2
Age: 1y ago

10-Pack Variety Korean Soju Set Assorted Flavours from Top Brands Premium Korean Spirits Collection

Price: £73.09
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Hite Jinro Plum Flavour Soju 350ml

Price: £6.20
Rating: 4.7/5
Reviews: 4
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

Starry Mart67%
Let's Go Market15%
JINRO14%
Leegangju3%
Sushi Sushi1%
-196℃ 瞬間凍結1%

Soju demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR2.2%Products22Brands6Top 5 Brands99%OOS Rate0.9%Rating4.5★Reviews78Avg BSR#485

Peak months: Dec · busiest ÷ quietest = 2.2×

Top Soju search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

soju83K/yr -2.7%2.1% conv.
soju korean drink35K/yr -22.8%2.0% conv.
jinro soju7K/yr +5.5%1.3% conv.
jinro5K/yr -11.5%2.8% conv.

What reviews say buyers love and hate about Soju

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Alcohol Flavor44%

“with less alcoholic flavouring”

Taste-Overall28%

“Absolutely delicious”

Blend/Ratio6%

“Better in a mix”

Gifting Purpose6%

“Nice gift set”

Flavor3%

“After reading the reviews I went with the grape flavour”

What buyers complain about

83% of reviews

Taste-Overall33%

“Different taste from what I expected”

Flavor33%

“Missing lemon flavour”

Value For Money17%

“Total waste of money”

Common Soju questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Soju 43/100 on Amazon United Kingdom — Skip it. The niche generates £75K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -7.6% over the last 90 days.