Is soju profitable to sell on Amazon United Kingdom?

The niche generates £75K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (43/100).

How competitive is the soju niche?

6 brands and 8 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in soju?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.2%.

When does demand for soju peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the soju niche?

Listings span £6.20–£73.09; the average listing price is £26.66 (sweet spot $15–$100). The average incumbent carries 78 reviews — the moat a new listing must climb.

soju

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Incredible78.27

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible£26.66

avg listing price — sweet spot $15–$100

Price range

Great£6.20–£73.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Market size

Bad£75K

£75K/yr · 130K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, soju is a £75K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

soju market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £80K–£107K; units × avg price
Conversion rate: 2.2%
Avg BSR: #485
Page quality: 0%
Prime: 77%
Sponsored: 82%
Out of stock: 0.9%
Avg brand age: 61 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

Starry Mart67%
Let's Go Market15%
JINRO14%
Leegangju3%
Sushi Sushi1%
-196℃ 瞬間凍結1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top soju search terms

soju83K/yr -2.7%2.1% conv.
soju korean drink35K/yr -22.8%2.0% conv.
jinro soju7K/yr +5.5%1.3% conv.
jinro5K/yr -11.5%2.8% conv.

All search terms

Top soju products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jinro Chamisul Korean Soju - All Flavours Bundle Set (Fruity Flavours Set) 350ml

Starry Mart£46.774.6★156 rev

Lotte Chum Churum Soju 12-18% Alc./Vol 360ml - Pack of 6 (Random Flavours + 2 Soju Glasses)

Starry Mart£49.534.4★84 rev

Jinro Chamisul Soju - All Flavours Bundle Set (The Ultimate 8 Fruity Flavour Set) Mixed Fruit Flavour Korean Spirit Drink For Parties BBQ Picnic & Match Nights

Starry Mart£60.744.6★156 rev

Jinro Chamisul Peach Soju 350ml Twin Pack + Soju Glass | Korean Peach Flavour Soju Drink | Smooth & Refreshing Korean Spirit For Parties BBQ & Picnic | 13% Alc./Vol

Let's Go Market£21.444.7★69 rev

Hite Jinro Plum Flavour Soju 350ml

JINRO£6.204.7★4 rev

Newest

by launch date

Jinro Chamisul Soju - Melon Flavour 350ml 13% Alc./Vol Gift Set 2x Korean Soju Bottles with Shot Glass & Gift Box | Limited Edition Melon Flavour

Starry Mart£22.620 rev

2mo ago

-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV

-196℃ 瞬間凍結£9.20136 rev

9mo ago

Jinro Chamisul Soju Lemon Flavour 350ml (Pack of 2) with Soju Glass | Korean Flavoured Soju Gift Set | 13% Alc./Vol [NEW FLAVOUR]

Starry Mart£22.472 rev

1y ago

10-Pack Variety Korean Soju Set Assorted Flavours from Top Brands Premium Korean Spirits Collection

Starry Mart£73.090 rev

1y ago

Hite Jinro Plum Flavour Soju 350ml

JINRO£6.204 rev

2y ago

What buyers say about soju

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor44%

“with less alcoholic flavouring”

Taste-Overall28%

“Absolutely delicious”

Blend/Ratio6%

“Better in a mix”

Gifting Purpose6%

“Nice gift set”

Flavor3%

“After reading the reviews I went with the grape flavour”

Advertised Vs Actual Product3%

“Exceeded Expectations”

Value For Money3%

“I feel I got my money's worth”

What buyers complain about

Taste-Overall33%

“Different taste from what I expected”

Flavor33%

“Missing lemon flavour”

Value For Money17%

“Total waste of money”

Common questions

Is soju profitable to sell on Amazon United Kingdom?: The niche generates £75K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (43/100).
How competitive is the soju niche?: 6 brands and 8 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in soju?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.2%.
When does demand for soju peak?: Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the soju niche?: Listings span £6.20–£73.09; the average listing price is £26.66 (sweet spot $15–$100). The average incumbent carries 78 reviews — the moat a new listing must climb.