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Soju

Fail

The top 5 brands take 99% of clicks, so Soju is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£75K/yr130K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
63%top-5 click share · 6 brands · 8 sellers

Flapen Score

Soju against its category

The dotted line is the Grocery average. Past it, Soju is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soju market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soju 130K times last year and spent an estimated £75K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
2.2%
Market size, estimated
£75Ka year
Peak month
December2.2× the quietest month
Top search term
soju83K searches a year

02 · Price

A sale here is worth £26.66.

Listings sell for £26.66 on average, from £6.20 to £73.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £26.66 that is £3K to £7K a year per listing.

Average price
£26.66inside the $15 to $100 sweet spot
Price range
£6.20–£73.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #485 within Beer, Wine & Spirits. It carries 78 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
77%
Out of stock, average day
0.9%
Average rank
#485in Beer, Wine & Spirits
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
78per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Soju products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 rising

Sellers

8

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

0%

  • Starry Mart67%
  • Let's Go Market15%
  • JINRO14%
  • Leegangju3%
  • Sushi Sushi1%
  • -196℃ 瞬間凍結1%

Demand

Soju search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Soju search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soju83K/yr
  • soju korean drink35K/yr
  • jinro soju7K/yr
  • jinro5K/yr

Reviews and returns

What reviews say buyers love and hate about Soju

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.05

Different taste from what I expected

it tastes absolutely grim

Flavor33%−0.09

Missing lemon flavour

arrived quickly and undamaged, was missing the lemon flavour and doubled up on the original flavour

Value For Money17%−0.12

Total waste of money

Love

Alcohol Flavor44%+4.28

with less alcoholic flavouring

Fantastic drink

Best vodka drink

Taste-Overall28%−0.05

Absolutely delicious

Very Asian taste

Love the drink

Blend/Ratio6%−0.05

Better in a mix

Gifting Purpose6%+0.42

Nice gift set

Flavor3%−0.09

After reading the reviews I went with the grape flavour

FAQ

Common Soju questions

Answered from the same tracked data.