Soft Mints

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

15.5%

Market size, estimated

£156Ka year

Peak month

December1.3× the quietest month

Top search term

mentos88K searches a year

Listings sell for £6.63 on average, from £1.29 to £15.50. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £6.63 that is £5K to £7K a year per listing.

Average price

£6.63under the $15 to $100 sweet spot

Price range

£1.29–£15.50

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

£5K–£7K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #98 within Confectionery. It carries 910 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

21%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#98in Confectionery

Average rating

4.66 starsAmazon United Kingdom average 4.36 stars

Average reviews

910per listing

Listings tracked

14

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months