soft mints
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Review moat
Good910.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay£156K£156K/yr · 151K searches
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£6.63avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.29–£15.50cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, soft mints is a £156K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
soft mints market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £133K–£166K
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 21%
- Out of stock
- 1.9%
- Avg brand age
- 52 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
62
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- MENTOS86%
- Trebor5%
- KYNZA3%
- Krishna Stores Limited3%
- Generic2%
- Espresso Yourself2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top soft mints search terms
- mentos88K/yr
- soft mints17K/yr
- mentos mints18K/yr
- trebor softmints10K/yr
- softmints6K/yr
- mentos sweets5K/yr
- soft mints trebor4K/yr
- trebor softmints spearmint5K/yr
Top soft mints products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MENTOS - Soft Mints - Crisp Outer Shell and Soft Centre - Mint Flavour x 5 Rolls
MENTOS£1.444.8★2,261 rev
MENTOS - Soft Chews - Crisp Outer Shell and Soft Centre - Fruit Flavour x 5 Rolls
MENTOS£1.294.7★3,631 rev
MENTOS - Soft Mints - Crisp Outer Shell and Soft Centre - Mint Flavour- 40 Rolls
MENTOS£11.324.8★2,261 rev
MENTOS - Soft Mints - Crisp Outer Shell and Soft Centre - Spearmint Flavour - 40 Rolls
MENTOS£12.774.7★686 rev
Mentos Discovery Soft Chews Party Sweets With Natural Colours 14 Unique Flavours Suitable for Vegetarians and Vegans - 5 Rolls
MENTOS£1.514.7★270 rev
Newest
by launch date
Softmints Multipack Bundle | 2 Flavours Peppermint & Spearmint | 4 Rolls Each Pack | Breath Freshener Mints | Travel Pocket Size | KYNZA Gift Box
KYNZA£4.7211 rev
2 × 4 Packs (8 Rolls) Softmints Peppermint Mints Multipack Chewy Mint Sweets for Fresh Breath Pocket-Friendly Breath Fresheners
Generic£5.0516 rev
Trebor Softmints Spearmint Flavour Mint Sweets 4 Pack Rolls 152 g (Pack of 1)
Trebor£1.5849 rev
50 x Mentos Mint Individually Wrapped Chewy Pillow Sweets by Espresso Yourself Portion Mints Bulk Sweets Perfect for Catering Multipack Sweets Office Travel & Events
Espresso Yourself£5.6862 rev
Trebor Softmint Peppermint Roll - Pack of 20 (5 packs x 4 rolls)
Krishna Stores Limited£11.92102 rev
Trending
90-day click momentumSoftmints Multipack Bundle | 2 Flavours Peppermint & Spearmint | 4 Rolls Each Pack | Breath Freshener Mints | Travel Pocket Size | KYNZA Gift Box
KYNZA£4.724.6★
MENTOS - Soft Mints - Crisp Outer Shell and Soft Centre - Spearmint Flavour - 40 Rolls
MENTOS£12.774.7★
MENTOS - Soft Chews - Crisp Outer Shell and Soft Centre - Fruit Flavour x 5 Rolls
MENTOS£1.294.7★
MENTOS - Soft Mints - Crisp Outer Shell and Soft Centre - Mint Flavour x 5 Rolls
MENTOS£1.444.8★
Trebor Softmint Spearmint Roll Std (Pack of 40)
Trebor£15.094.7★
What buyers say about soft mints
What buyers praise and complain about, mined from review topics.What buyers love
“just as chewy and tasty, a great pack to have in your coat pocket or bag when you need to freshen your breath or clear nasal passages and being chewy they last longer than most other mints”
“Classic sweets with a nice mix of chewy and crunchy”
“very good value for money”
“Great flavours”
“I use them to combat a gag reflex resulting from GERD - the chewing alleviates the need to gag”
“Mentos Soft Mints”
“As You'd Expect”
“Good quality at sensible price”
“Nice breath”
“the are so much easier to buy on amazon”
What buyers complain about
“Half the price in shops”
“Very sugar heavy though”
“Not as fresh as other mentos”
“Didn't last long”
Common questions
- Is soft mints profitable to sell on Amazon United Kingdom?
- The niche generates £156K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the soft mints niche?
- 6 brands and 62 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in soft mints?
- Top complaints mined from reviews: Value For Money, Sweetness, Stale/Rotten/Spoiled. The return rate is 0.0%.
- When does demand for soft mints peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the soft mints niche?
- Listings span £1.29–£15.50; the average listing price is £6.63 (sweet spot $15–$100). The average incumbent carries 910 reviews — the moat a new listing must climb.