Soft Mints
brand-locked demand (top 5 brands take 98% of clicks) — Soft Mints doesn't clear our bar today.
Flapen Score
Is Soft Mints profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Soft Mints is a £156K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 38/100.
Soft Mints: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.2% over the last 90 days and 15.5% of searches end in a purchase.
£156K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 14 products
Top Soft Mints products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MENTOS - Soft Mints - Crisp Outer Shell and Soft Centre - Mint Flavour x 5 Rolls
- Price
- £1.44
- Rating
- 4.8/5
- Reviews
- 2,261
- Age
- 10y ago
MENTOS - Soft Chews - Crisp Outer Shell and Soft Centre - Fruit Flavour x 5 Rolls
- Price
- £1.29
- Rating
- 4.7/5
- Reviews
- 3,631
- Age
- 7y ago
MENTOS - Soft Mints - Crisp Outer Shell and Soft Centre - Mint Flavour- 40 Rolls
- Price
- £11.32
- Rating
- 4.8/5
- Reviews
- 2,261
- Age
- 15y ago
MENTOS - Soft Mints - Crisp Outer Shell and Soft Centre - Spearmint Flavour - 40 Rolls
- Price
- £12.77
- Rating
- 4.7/5
- Reviews
- 686
- Age
- 13y ago
Mentos Discovery Soft Chews Party Sweets With Natural Colours 14 Unique Flavours Suitable for Vegetarians and Vegans - 5 Rolls
- Price
- £1.51
- Rating
- 4.7/5
- Reviews
- 270
- Age
- 2y ago
Trending
90-day click momentum
Softmints Multipack Bundle | 2 Flavours Peppermint & Spearmint | 4 Rolls Each Pack | Breath Freshener Mints | Travel Pocket Size | KYNZA Gift Box
- Price
- £4.72
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 4mo ago
MENTOS - Soft Mints - Crisp Outer Shell and Soft Centre - Spearmint Flavour - 40 Rolls
- Price
- £12.77
- Rating
- 4.7/5
- Reviews
- 686
- Age
- 13y ago
MENTOS - Soft Chews - Crisp Outer Shell and Soft Centre - Fruit Flavour x 5 Rolls
- Price
- £1.29
- Rating
- 4.7/5
- Reviews
- 3,631
- Age
- 7y ago
MENTOS - Soft Mints - Crisp Outer Shell and Soft Centre - Mint Flavour x 5 Rolls
- Price
- £1.44
- Rating
- 4.8/5
- Reviews
- 2,261
- Age
- 10y ago
Trebor Softmint Spearmint Roll Std (Pack of 40)
- Price
- £15.09
- Rating
- 4.7/5
- Reviews
- 143
- Age
- 13y ago
Newest
by launch dateSoftmints Multipack Bundle | 2 Flavours Peppermint & Spearmint | 4 Rolls Each Pack | Breath Freshener Mints | Travel Pocket Size | KYNZA Gift Box
- Price
- £4.72
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 4mo ago
2 × 4 Packs (8 Rolls) Softmints Peppermint Mints Multipack Chewy Mint Sweets for Fresh Breath Pocket-Friendly Breath Fresheners
- Price
- £5.05
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 8mo ago
Trebor Softmints Spearmint Flavour Mint Sweets 4 Pack Rolls 152 g (Pack of 1)
- Price
- £1.58
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago
50 x Mentos Mint Individually Wrapped Chewy Pillow Sweets by Espresso Yourself Portion Mints Bulk Sweets Perfect for Catering Multipack Sweets Office Travel & Events
- Price
- £5.68
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago
Trebor Softmint Peppermint Roll - Pack of 20 (5 packs x 4 rolls)
- Price
- £11.92
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
62
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- MENTOS86%
- Trebor5%
- KYNZA3%
- Krishna Stores Limited3%
- Generic2%
- Espresso Yourself2%
- Open — no brand owns it (0%)
Soft Mints demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Soft Mints search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mentos88K/yr
- soft mints17K/yr
- mentos mints18K/yr
- trebor softmints10K/yr
- softmints6K/yr
- mentos sweets5K/yr
- soft mints trebor4K/yr
- trebor softmints spearmint5K/yr
What reviews say buyers love and hate about Soft Mints
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“just as chewy and tasty, a great pack to have in your coat pocket or bag when you need to freshen your breath or clear nasal passages and being chewy they last longer than most other mints”
“Classic sweets with a nice mix of chewy and crunchy”
“very good value for money”
“Great flavours”
“I use them to combat a gag reflex resulting from GERD - the chewing alleviates the need to gag”
What buyers complain about
67% of reviews“Half the price in shops”
“Very sugar heavy though”
“Not as fresh as other mentos”
“Didn't last long”
Common Soft Mints questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
