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Sodium Carbonate

Fail

Shoppers spend only $51K a year here, so Sodium Carbonate is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£51K/yr52K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
66%top-5 click share · 9 brands · 41 sellers

Flapen Score

Sodium Carbonate against its category

The dotted line is the Grocery average. Past it, Sodium Carbonate is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sodium Carbonate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sodium Carbonate 52K times last year and spent an estimated £51K. The top 5 brands take 83% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
9.7%
Market size, estimated
£51Ka year
Top search term
sodium carbonate31K searches a year

02 · Price

A sale here is worth £10.01.

Listings sell for £10.01 on average, from £3.30 to £30.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.01 that is £3K to £5K a year per listing.

Average price
£10.01under the $15 to $100 sweet spot
Price range
£3.30–£30.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #373 within Household Cleaners. It carries 4,121 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
53%
Out of stock, average day
3.5%
Average rank
#373in Household Cleaners
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,121per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Sodium Carbonate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

41

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

  • Intralabs32%
  • BlueBay Aquatics28%
  • DP8%
  • DIRECTCHEMS8%
  • EMBO7%
  • A American Food Mart6%
  • Open — no brand owns it (3 brands, 11%)

Demand

Sodium Carbonate search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Sodium Carbonate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sodium carbonate31K/yr
  • sodium carbonate washing soda14K/yr
  • soda ash8K/yr

Reviews and returns

What reviews say buyers love and hate about Sodium Carbonate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use13%−0.04

No use

Solubility13%−0.03

it doesnt dissolve

Quality-Overall13%−0.04

Absolute rip off

Dispensing Mechanism13%−0.03

It clogs in the dispenser drawer abd I see no difference to our clothes

Advertised Vs Actual Product13%−0.02

Reading the product information it says baking soda and nothing else

Love

Ease Of Cleaning23%+2.02

Great cleaning product

Cleans well

the cleaning results were quite impressive

Value For Money17%+0.65

Best value

Decent price

Good value

Quality-Overall16%−0.04

Excellent product

Wonderful quality Soda

No complaints at all

Washability9%+0.67

Great in laundry

On arrival gave my washing machine a good clean on a hot wash

Works great in laundry

Ease Of Use6%−0.04

Easy to use, effective, and far more versatile than I expected

Good for lots of uses

Very Useful

Return

0.1% Return rate 0% Fixable by listing

Stain Resistance40%▁▁█▁▁▁

the sheet came out with a mysterious stain across it

Compatibility-Overall20%▁▁█▁▁▁
Functionality-Overall20%▁▁▁▁▁█
Minerals20%▁▁█▁▁▁

FAQ

Common Sodium Carbonate questions

Answered from the same tracked data.