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Soda Water

Maybe

Returns run at only 0.0% of orders. But prices span $0.72–$17.56, mostly outside the sweet spot, so Soda Water is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£348K/yr207K searches / yr
90-day growth
+75.5%search demand this quarter
Competition
71%top-5 click share · 10 brands · 36 sellers

Flapen Score

Soda Water against its category

The dotted line is the Grocery average. Past it, Soda Water is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soda Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soda Water 207K times last year and spent an estimated £348K. The top 5 brands take 88% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

18.4% of searches ended in a purchase last week.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.4% of those searches ended in a purchase. Searches in the last 90 days moved +75.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £348K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
+75.5%
Conversion, latest week
18.4%
Market size, estimated
£348Ka year
Peak month
July2.0× the quietest month
Top search term
soda water162K searches a year

02 · Price

A sale here is worth £9.11.

Listings sell for £9.11 on average, from £0.72 to £17.56. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £9.11 that is £27K to £36K a year per listing.

Average price
£9.11under the $15 to $100 sweet spot
Price range
£0.72–£17.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£27K–£36K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,066 within Fizzy Drinks. It carries 277 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
73%
Out of stock, average day
0.8%
Average rank
#1,066in Fizzy Drinks
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
277per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Soda Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£35K£70K£104K£139K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

36

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

9%

  • Morrisons32%
  • by Amazon19%
  • Schweppes14%
  • Folkington's13%
  • Britvic11%
  • The Artisan Drinks Company3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Soda Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Soda Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soda water162K/yr
  • soda water cans17K/yr
  • soda water bottles8K/yr
  • club soda8K/yr
  • schweppes soda water5K/yr
  • fever tree soda water4K/yr
  • soda water 1l3K/yr

Reviews and returns

What reviews say buyers love and hate about Soda Water

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%−0.16

really strange taste

Chemical taste

didnt taste great

Quality-Overall14%−0.07

the quality of the bottles is appalling

not as good as my usual brand

Poor quality

Value For Money14%+2.15

Terrible for price

This is quite expensive

Heavy price

Advertised Vs Actual Product8%−0.03

Not as described

which is not the same thing

Product isnt as advertised

Dilute/Watery5%−0.03

watery as other brands

Water no fizz

Water

Love

Value For Money37%+2.15

Excellent value

Good Value

worth it

Taste-Overall20%−0.16

Clean taste

Fresh Tasting

Great taste

Quality-Overall7%−0.07

feels good value for a brand with such consistent quality

Good quality

Good quality water perfect for on the go

Freshness7%+0.31

It is incredibly refreshing

Fresh Tasting

Refreshing drink

Size-Overall6%+0.71

Small and neat cans

Good small size

Love these handy size bottles

FAQ

Common Soda Water questions

Answered from the same tracked data.