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Soba Noodles

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 96% of clicks, so Soba Noodles is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£128K/yr147K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
39%top-5 click share · 8 brands · 65 sellers

Flapen Score

Soba Noodles against its category

The dotted line is the Grocery average. Past it, Soba Noodles is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soba Noodles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soba Noodles 147K times last year and spent an estimated £128K. The top 5 brands take 96% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
13.1%
Market size, estimated
£128Ka year
Peak month
January1.4× the quietest month
Top search term
soba noodles98K searches a year

02 · Price

A sale here is worth £6.68.

Listings sell for £6.68 on average, from £1.22 to £22.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £6.68 that is £3K to £5K a year per listing.

Average price
£6.68under the $15 to $100 sweet spot
Price range
£1.22–£22.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #247 within Instant Meals & Sides. It carries 228 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
93%
Out of stock, average day
5.4%
Average rank
#247in Instant Meals & Sides
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
228per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Soba Noodles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

65

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

39%

Top 20: 89%

Open market

2%

  • NISSIN76%
  • Hime6%
  • WaNaHong5%
  • Emma Basic5%
  • Nissin4%
  • Cup Noodles2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Soba Noodles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Soba Noodles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soba noodles98K/yr
  • soba25K/yr
  • soba noodles multipack 2412K/yr
  • nissin soba noodles3K/yr
  • cup noodles soba3K/yr
  • soba noodles multipack4K/yr

Reviews and returns

What reviews say buyers love and hate about Soba Noodles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.06

You can probably buy them cheaper elsewhere

a bit pricey for what you get

very pricey in local shops with hardly no variety

Cooking Instructions13%+0.93

When I dont feel like cooking properly or just want something fast

to leave it for three minutes and put the sauce on after and mix it and then put the vegetables in after particularly I dont like the vegetables in so I dont put them in

Taste-Overall10%−0.03

So it's just a very bland taste with no discernable duck taste

Nutritional Content10%−0.17

Not gluten free

Chunk/Clump/Collection10%−0.15

Noodles all stuck together

All the noodles were stuck together

Love

Taste-Overall50%−0.03

Very nice, a snack sometimes for tea

Nice, quick to make and a tasty snack

Fantastic Taste

Flavor13%+1.53

Great flavour

Best flavor noddles around Great Price also

flavour is strong

Value For Money9%−0.06

excellent price

Often a lot cheaper than buying in stores

Great Value

Ease Of Use6%+0.54

convenient they are

Really easy to make

Easy to prepare

Cooking Instructions5%+0.93

The great thing about them is how they are prepared

They cook up really quickly

so easy to cook I like to add veggies

FAQ

Common Soba Noodles questions

Answered from the same tracked data.