How competitive is the Soba Noodles niche on Amazon United Kingdom?

8 brands and 65 sellers compete in Soba Noodles on Amazon United Kingdom. The top 5 Soba Noodles products take 39% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Soba Noodles?

Soba Noodles buyers on Amazon United Kingdom complain most about Value For Money, Cooking Instructions, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Soba Noodles niche?

Soba Noodles sells for £6.68 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.22–£22.46. The average incumbent carries 228 reviews — the moat a new listing must climb.

Soba Noodles

Soba Noodles shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Soba Noodles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Soba Noodles is a £128K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 50/100.

Soba Noodles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.2% over the last 90 days and 13.1% of searches end in a purchase.

£128K

revenue / yr

Units sold / yr25K

Search volume / yr-9.2%147K

Conversion rate13.1%

Avg price£6.68

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers8 · 65

Top-5 product click share39%

Open market4%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Top Soba Noodles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NISSIN Cup Noodles Soba Wok Style Chilli Flavoured 92 g (8-Pack)

Price: £11.42
Rating: 4.8/5
Reviews: 177
Age: 4y ago

NISSIN Cup Noodles Soba Wok Style Teriyaki 90 g Pot (8-Pack)

Price: £11.01
Rating: 4.8/5
Reviews: 74
Age: 4y ago

NISSIN Soba Wok Style Classic Flavoured Instant Noodles 109 g (9-Pack)

Price: £8.79
Rating: 4.7/5
Reviews: 94
Age: 3y ago

Hime Joshu Japanese Soba Raman Noodles 720 g

Price: £6.03
Rating: 4.6/5
Reviews: 1,774
Age: 12y ago

NISSIN Soba Wok Style Yakitori Chicken Instant Noodles 89 g

Price: £1.51
Rating: 4.4/5
Reviews: 592
Age: 9y ago

Newest

by launch date

Nissin Soba Sweet & Sour 88g

Price: £1.72
Rating: 4.1/5
Reviews: 8
Age: 12mo ago

NISSIN Soba Big Yakitori Chicken Instant Noodles 113 g (6-Pack)

Price: £11.29
Rating: 4.7/5
Reviews: 23
Age: 1y ago

NISSIN Soba Big Classic Instant Wok Style Noodles 113 g (6-Pack)

Price: £11.69
Rating: 5.0/5
Reviews: 7
Age: 1y ago

NISSIN Cup Noodles Soba Wok Style Japanese Curry Flavour 90 g (8-Pack)

Price: £12.80
Rating: 4.6/5
Reviews: 10
Age: 1y ago

Emma Basic - Soba Noodles 250g | source of protein | quick cooking time | Vegan

Price: £1.58
Rating: 4.4/5
Reviews: 52
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

39%

Top 20: 89%

Open market

NISSIN76%
Hime6%
WaNaHong5%
Emma Basic5%
Nissin4%
Cup Noodles2%
Open — no brand owns it (2 brands, 2%)

Soba Noodles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume147KCVR13.1%Products29Brands8Top 5 Brands96%OOS Rate5.4%Rating4.5★Reviews228Avg BSR#247

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Soba Noodles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

soba noodles98K/yr -1.7%11.3% conv.
soba25K/yr -10.3%15.0% conv.
soba noodles multipack 2412K/yr -53.6%6.9% conv.
nissin soba noodles3K/yr +10.8%5.0% conv.
cup noodles soba3K/yr +2.4%3.8% conv.
soba noodles multipack4K/yr -61.0%4.9% conv.

What reviews say buyers love and hate about Soba Noodles

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall50%

“Very nice, a snack sometimes for tea”

Flavor13%

“Great flavour”

Value For Money9%

“excellent price”

Ease Of Use6%

“convenient they are”

Cooking Instructions5%

“The great thing about them is how they are prepared”

What buyers complain about

70% of reviews

Value For Money22%

“You can probably buy them cheaper elsewhere”

Cooking Instructions13%

“When I dont feel like cooking properly or just want something fast”

Taste-Overall10%

“So it's just a very bland taste with no discernable duck taste”

Nutritional Content10%

“Not gluten free”

Chunk/Clump/Collection10%

“Noodles all stuck together”

Common Soba Noodles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Soba Noodles 50/100 on Amazon United Kingdom — Worth a look. The niche generates £128K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -9.2% over the last 90 days.