Snowman Christmas Decorations
FailThe top 5 brands take 100% of clicks, so Snowman Christmas Decorations is a Fail.
- Flapen Score
- 28 / 100Ranks 2,938 of 2,976 Grocery niches · −18 vs the category median of 4628
- Market size
- £48K/yr346K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 83%top-5 click share · 4 brands · 22 sellers
Flapen Score
Snowman Christmas Decorations against its category
The dotted line is the Grocery average. Past it, Snowman Christmas Decorations is stronger. Inside it, weaker.
Market
The Snowman Christmas Decorations market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Snowman Christmas Decorations 346K times last year and spent an estimated £48K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 346K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £48Ka year
- Peak month
- December30.2× the quietest month
- Top search term
- the snowman180K searches a year
02 · Price
A sale here is worth £11.97.
Listings sell for £11.97 on average, from £7.67 to £22.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.97 that is £0 to £1K a year per listing.
- Average price
- £11.97under the $15 to $100 sweet spot
- Price range
- £7.67–£22.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.5% of listings are out of stock. The average listing ranks #1,329 within Hot Chocolate & Malted Drinks. It carries 350 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 35.5%
- Average rank
- #1,329in Hot Chocolate & Malted Drinks
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 350per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Snowman Christmas Decorations products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rainbow Designs Christmas Snowman Toy - Super Soft Musical Plush with Green Hat & Scarf plays Were Walking in the Air 19d x 14.5w x 20.5h
- Price
- £15.02
- Rating
- 4.2/5
- Reviews
- 82
- Age
- 3y ago
Rainbow Designs Snowman Bean Toy for Newborn 15cm (White)
- Price
- £7.67
- Rating
- 4.6/5
- Reviews
- 635
- Age
- 14y ago
The Snowman Hot Chocolate 250g Tin Drinking Chocolate with Original Illustrations
- Price
- £8.85
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 9mo ago
tonies audio characters - THE SNOWMAN AND THE SNOWDOG Audio Book for Kids - tonie Figurine and Toy for TONIEBOX Audioplayer Device - 3 Years Old English Language
- Price
- £11.74
- Rating
- 4.6/5
- Reviews
- 552
- Age
- 7y ago
The Snowman Indoor Light String with 10 Ice White LEDs
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 11y ago
Trending
90-day click momentumThe Snowman Hot Chocolate 250g Tin Drinking Chocolate with Original Illustrations
- Price
- £8.85
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 9mo ago
tonies audio characters - THE SNOWMAN AND THE SNOWDOG Audio Book for Kids - tonie Figurine and Toy for TONIEBOX Audioplayer Device - 3 Years Old English Language
- Price
- £11.74
- Rating
- 4.6/5
- Reviews
- 552
- Age
- 7y ago
The Snowman and The Snowdog Bean Toy By Rainbow Designs
- Price
- £10.39
- Rating
- 4.7/5
- Reviews
- 748
- Age
- 12y ago
Rainbow Designs Christmas Snowman Toy - Super Soft Musical Plush with Green Hat & Scarf plays Were Walking in the Air 19d x 14.5w x 20.5h
- Price
- £15.02
- Rating
- 4.2/5
- Reviews
- 82
- Age
- 3y ago
Rainbow Designs Snowman Bean Toy for Newborn 15cm (White)
- Price
- £7.67
- Rating
- 4.6/5
- Reviews
- 635
- Age
- 14y ago
Newest
by launch dateThe Snowman Hot Chocolate 250g Tin Drinking Chocolate with Original Illustrations
- Price
- £8.85
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 9mo ago
Rainbow Designs Christmas Snowman Toy - Super Soft Musical Plush with Green Hat & Scarf plays Were Walking in the Air 19d x 14.5w x 20.5h
- Price
- £15.02
- Rating
- 4.2/5
- Reviews
- 82
- Age
- 3y ago
tonies audio characters - THE SNOWMAN AND THE SNOWDOG Audio Book for Kids - tonie Figurine and Toy for TONIEBOX Audioplayer Device - 3 Years Old English Language
- Price
- £11.74
- Rating
- 4.6/5
- Reviews
- 552
- Age
- 7y ago
The Snowman 31cm Acrylic Snowdog Figure 24 LEDs
- Price
- £22.12
- Rating
- 4.5/5
- Reviews
- 227
- Age
- 7y ago
The Snowman Indoor Light String with 10 Ice White LEDs
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Rainbow Designs53%
- Snowtime18%
- New English Teas15%
- tonies13%
- Open — no brand owns it (0%)
Demand
Snowman Christmas Decorations search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 30.2×
Search terms
Top Snowman Christmas Decorations search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- the snowman180K/yr
- snowman61K/yr
- snowman christmas decorations28K/yr
- christmas snowman11K/yr
- light up snowman18K/yr
- snowman ornaments18K/yr
- snow man4K/yr
- snowman decoration6K/yr
- outdoor snowman14K/yr
- snowman outdoor decorations5K/yr
Reviews and returns
What reviews say buyers love and hate about Snowman Christmas Decorations
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small
Very small not wet hat I paid
He is smaller than l expected
Needed to change batteries after about two weeks
Its battery powered only
Returned, poor quality
Love
Good quality
Lovely quality
Good quality, worth the money
100% Satisfied, Great Christmas gift, every kid should have one
Fantastic decoration, accompanies my snowman brilliantly
So so soft and cute
still soft and sweet
Not bad size
Just right size to go in my hammock
Return
1.5% Return rate 67% Fixable by listing
Small
Very small not wet hat I paid
He is smaller than l expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snowman Christmas Decorations questions
Answered from the same tracked data.