Snowballs
MaybeReturns run at only 0.3% of orders. But shoppers spend only $46K a year here, so Snowballs is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £46K/yr92K searches / yr
- 90-day growth
- -17.8%search demand this quarter
- Competition
- 56%top-5 click share · 14 brands · 26 sellers
Flapen Score
Snowballs against its category
The dotted line is the Grocery average. Past it, Snowballs is stronger. Inside it, weaker.
Market
The Snowballs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Snowballs 92K times last year and spent an estimated £46K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
4.6% of searches ended in a purchase last week.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -17.8%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £46Ka year
- Peak month
- December21.1× the quietest month
- Top search term
- snowballs39K searches a year
02 · Price
A sale here is worth £10.99.
Listings sell for £10.99 on average, from £1.10 to £49.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.99 that is £1K to £3K a year per listing.
- Average price
- £10.99under the $15 to $100 sweet spot
- Price range
- £1.10–£49.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 47.1% of listings are out of stock. The average listing ranks #131 within Bakery. It carries 125 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 65%
- Out of stock, average day
- 47.1%
- Average rank
- #131in Bakery
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 125per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Snowballs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tunnocks Snowballs 18 Pack 30g Each | Delicious Milk Chocolate Covered Marshmallows Rolled in Coconut | Classic British Treat | Perfect for Sharing Parties & Gifts Pack of (1 Box)
- Price
- £9.15
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 9mo ago

Morrisons Mini Snowballs Sponge Cake 14 each
- Price
- £2.81
- Rating
- 4.5/5
- Reviews
- 625
- Age
- 9y ago

Euvoym 20 Pieces Indoor Snowball Realistic White Plush Snow Balls Fight Game Fake Snowball for Fight Winter Games Christmas Window Decoration (5cm)
- Price
- £8.27
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 4y ago

Lees 10 Snowballs 130g
- Price
- £1.16
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 2y ago

5cm Fake Snowballs White Realistic Artificial Snowballs 40Pcs Fake Snowball for Kids Indoor Snowballs Fight Game Christmas Tree Decorations Xmas Fake Snow Balls for Children Adult Snowball Throw Games
- Price
- £8.35
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 3y ago
Trending
90-day click momentum
Aspect 300 Balls
- Price
- £16.58
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 4y ago

Tunnocks Snowballs 18 Pack 30g Each | Milk Chocolate Covered Marshmallow & Coconut Treats | Classic British Sweet | Individually Wrapped for Sharing Parties & Gifts (1 Box)
- Price
- £8.78
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 2mo ago

Tunnocks Snowballs Coconut Covered Marshmallows - (Pack of 2)
- Price
- £4.16
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago

Tunnocks Snowballs 18 Pack 30g Each | Delicious Milk Chocolate Covered Marshmallows Rolled in Coconut | Classic British Treat | Perfect for Sharing Parties & Gifts Pack of (1 Box)
- Price
- £9.15
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 9mo ago

Lees 10 Snowballs 130g
- Price
- £1.16
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 2y ago
Newest
by launch date
Tunnocks Snowballs 18 Pack 30g Each | Milk Chocolate Covered Marshmallow & Coconut Treats | Classic British Sweet | Individually Wrapped for Sharing Parties & Gifts (1 Box)
- Price
- £8.78
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 2mo ago

Tunnocks Snowballs Coconut Covered Marshmallows - (Pack of 2)
- Price
- £4.16
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago

Tunnocks Snowballs 18 Pack 30g Each | Delicious Milk Chocolate Covered Marshmallows Rolled in Coconut | Classic British Treat | Perfect for Sharing Parties & Gifts Pack of (1 Box)
- Price
- £9.15
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 9mo ago

LLUOXI 30pcs x 7cm White Plush Snowballs Realistic Artificial Snowball Fight Kit for Indoor Winter Games Soft Fake Snowballs for Christmas Tree Decoration Xmas Home Decor for Kids & Adults
- Price
- £8.31
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 10mo ago

60 Pack Snow Balls for Kids Indoor Plush Indoor Snow Ball Fight Set Soft Fake Snow Balls Artificial Snow Balls Toys Bulk for Multiplayer Winter Throwing Game Xmas Present Christmas Decorations
- Price
- £12.36
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
26
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
30%
- SHANZA DEPARTMENTAL'S24%
- Morrisons14%
- Generic9%
- Tunnock's9%
- Euvoym8%
- Lees'7%
Demand
Snowballs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 21.1×
Search terms
Top Snowballs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- snowballs39K/yr
- snowball15K/yr
- snow ball3K/yr
- snow balls13K/yr
- fake snowballs16K/yr
- indoor snowballs6K/yr
Reviews and returns
What reviews say buyers love and hate about Snowballs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Ridiculously expensive
Definitely not worth the price
Bit pricey
Very small
Smaller than they used to be
Not as big as I expected
It will break and pop
it broke after half a hour
Love
tastes just the way I remember
Great Tunnocks taste
Nice Tasting
Very fun
These are super fun
Great fun for indoor play
good value ther are what is claimed
Great product at a great price
as always great value
are of good quality
Great product
Enough in each pack very Moorish great quality
Sweet treat
Not messy to eat right amount of sweetness
A nostalgic treat, very sweet
Return
0.3% Return rate 50% Fixable by listing
Very small
Smaller than they used to be
Not as big as I expected
It will break and pop
it broke after half a hour
Ridiculously expensive
Definitely not worth the price
Bit pricey
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snowballs questions
Answered from the same tracked data.









