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Snacks and Drinks

Fail

The top 5 brands take 100% of clicks, so Snacks and Drinks is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£543K/yr847K searches / yr
90-day growth
+24.8%search demand this quarter
Competition
78%top-5 click share · 2 brands · 109 sellers

Flapen Score

Snacks and Drinks against its category

The dotted line is the Grocery average. Past it, Snacks and Drinks is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snacks and Drinks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Snacks and Drinks 847K times last year and spent an estimated £543K. All 2 brands take every click. Demand peaks in Feb–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 847K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £543K a year.

Searches, last 12 months
847K
Growth, 90 days vs prior 90
+24.8%
Conversion, latest week
12.2%
Market size, estimated
£543Ka year
Peak month
December2.4× the quietest month
Top search term
pepsi586K searches a year

02 · Price

A sale here is worth £5.25.

Listings sell for £5.25 on average, from £1.42 to £18.15. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £5.25 that is £42K to £53K a year per listing.

Average price
£5.25under the $15 to $100 sweet spot
Price range
£1.42–£18.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
£42K–£53K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Fizzy Drinks. It carries 4,802 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Fizzy Drinks
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,802per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£54K£109K£163K£217K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

109

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Pepsi99%
  • Coca-Cola1%

Demand

Snacks and Drinks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Snacks and Drinks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pepsi586K/yr
  • pepsi cans28K/yr
  • pepsi 2415K/yr
  • pepsi cans 24pk22K/yr
  • coke bottles22K/yr
  • pepsi 24 pack17K/yr
  • coca cola bottles15K/yr
  • pepsi max bottles15K/yr
  • pepsi max 2l29K/yr
  • coke glass bottles16K/yr

Reviews and returns

What reviews say buyers love and hate about Snacks and Drinks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall47%−0.15

Awful taste

Tastes weird

Tastes fake

Sweetness7%−0.01

Too sweet

Too sweet and tastes a bit odd

not as nice as coke there's a lot less sugar than coke

Value For Money6%+4.15

Cheap for a reason

things are so expensive now

Not what I requested and over priced

Flavor5%

The flavour feels incredibly artificial

Flavour is wrong

I wasn't keen on the flavour

Ease Of Use3%−0.01

cant be opened

unable to open the pull top

some with the ring pull unable to be opened

Love

Value For Money44%+4.15

very affordable

Great deal

Competitive price

Taste-Overall22%−0.15

Amazing taste for

Tastes as good as ever

Amazing taste

Quality-Overall7%0.00

Excellent product

No issues with the product

A case of your standard good quality

Flavor4%

Absolutely love the flavour of this drink

Interesting flavour,

Nice flavor

Caffeine Content4%+0.27

Caffeine free

Refreshing drink with no caffeine

Cokes no caffeine

FAQ

Common Snacks and Drinks questions

Answered from the same tracked data.