Snacks
MaybeAn estimated 0.0% of orders come back. But prices span $1.03–$15.08, mostly outside the sweet spot, so Snacks is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £3.5M/yr10.4M searches / yr
- 90-day growth
- +1.0%search demand this quarter
- Competition
- 43%top-5 click share · 17 brands · 103 sellers
Flapen Score
Snacks against its category
The dotted line is the Grocery average. Past it, Snacks is stronger. Inside it, weaker.
Market
The Snacks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Snacks 10.4M times last year and spent an estimated £3.5M. The top 5 brands take 83% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 14.5% of those searches ended in a purchase.
Shoppers searched for this 10.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.5M a year.
- Searches, last 12 months
- 10.4M
- Growth, 90 days vs prior 90
- +1.0%
- Conversion, latest week
- 14.5%
- Market size, estimated
- £3.5Ma year
- Peak month
- July2.6× the quietest month
- Top search term
- crisps4.0M searches a year
02 · Price
A sale here is worth £2.35.
Listings sell for £2.35 on average, from £1.03 to £15.08. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At £2.35 that is £59K to £71K a year per listing.
- Average price
- £2.35under the $15 to $100 sweet spot
- Price range
- £1.03–£15.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- £59K–£71K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #137 within Snack Foods. It carries 1,535 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #137in Snack Foods
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,535per listing
- Listings tracked
- 41
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Snacks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Walkers Classic Variety Multipack Crisps Box 20x25 g
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 7,730
- Age
- 3y ago

Walkers Wotsits Really Cheesy Multipack Snacks Crisps 12x16.5g
- Price
- £2.64
- Rating
- 4.7/5
- Reviews
- 3,543
- Age
- 10y ago

Walkers Quavers Cheese Multipack Snacks Crisps 12x16g
- Price
- £2.76
- Rating
- 4.7/5
- Reviews
- 3,622
- Age
- 18y ago

Walkers Meaty Variety Multipack Crisps Box 20x25g Red
- Price
- £3.27
- Rating
- 4.7/5
- Reviews
- 4,855
- Age
- 3y ago

JACOBS Mini Cheddars Original Crisp Multipack Baked with Real Cheese 12 x 23 g Bags Per Pack (Pack of 1)
- Price
- £2.44
- Rating
- 4.7/5
- Reviews
- 787
- Age
- 3y ago
Trending
estimated 90-day click momentum
OREO Mini Vanilla Sandwich Biscuits Snack Packs 114 g (Mulitpack of 6 x 19 g)
- Price
- £1.19
- Rating
- 4.7/5
- Reviews
- 761
- Age
- 5y ago

Kandy Collection Sold by - Giant Crisps Multipack Snack Box - Pack of 66 x 25g Assorted Classic Walkers Crisps Bulk Buy. Multipack Crisps Potato Snacks
- Price
- £15.08
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 1y ago

Walkers Favourites Mix Multipack Snacks Crisps 18 Pack
- Price
- £4.17
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 1y ago

Walkers Ready Salted Multipack Crisps 6 x 25 g
- Price
- £2.09
- Rating
- 4.7/5
- Reviews
- 3,543
- Age
- 11y ago

Walkers Wotsits Really Cheesy Multipack Snacks Crisps 12x16.5g
- Price
- £2.64
- Rating
- 4.7/5
- Reviews
- 3,543
- Age
- 10y ago
Newest
by launch date
Kandy Collection Sold by - Giant Crisps Multipack Snack Box - Pack of 66 x 25g Assorted Classic Walkers Crisps Bulk Buy. Multipack Crisps Potato Snacks
- Price
- £15.08
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 1y ago

Kinder Bueno Classic Chocolate Snack 6 bars
- Price
- £1.77
- Rating
- 4.7/5
- Reviews
- 451
- Age
- 1y ago

Walkers Favourites Mix Multipack Snacks Crisps 18 Pack
- Price
- £4.17
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 1y ago

Chipsticks Salt & Vinegar Multipack Crisps 6 x 17g
- Price
- £1.11
- Rating
- 4.7/5
- Reviews
- 581
- Age
- 2y ago

Cheetos Puffs Sweet and Spicy Flamin Hot Multipack Crisps 6x13g
- Price
- £1.04
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
103
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 80%
Open market
14%
- Walkers64%
- McCoys5%
- JACOB'S5%
- Kinder5%
- Pom Bear3%
- Oreo3%
- Open — no brand owns it (11 brands, 14%)
Demand
Snacks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.6×
Search terms
Top Snacks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- crisps4.0M/yr
- snacks2.0M/yr
- crisps multipack990K/yr
- walkers crisps470K/yr
- healthy snacks470K/yr
- crisp293K/yr
- walkers221K/yr
- kinder343K/yr
- multipack crisps179K/yr
- wotsits189K/yr
Reviews and returns
What reviews say buyers love and hate about Snacks
We read the reviews and the return reasons for every product selling here.
“Poor quality crisps were open”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snacks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









