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Snacks

Maybe

An estimated 0.0% of orders come back. But prices span $1.03–$15.08, mostly outside the sweet spot, so Snacks is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£3.5M/yr10.4M searches / yr
90-day growth
+1.0%search demand this quarter
Competition
43%top-5 click share · 17 brands · 103 sellers

Flapen Score

Snacks against its category

The dotted line is the Grocery average. Past it, Snacks is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snacks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Snacks 10.4M times last year and spent an estimated £3.5M. The top 5 brands take 83% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 10.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.5M a year.

Searches, last 12 months
10.4M
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
14.5%
Market size, estimated
£3.5Ma year
Peak month
July2.6× the quietest month
Top search term
crisps4.0M searches a year

02 · Price

A sale here is worth £2.35.

Listings sell for £2.35 on average, from £1.03 to £15.08. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At £2.35 that is £59K to £71K a year per listing.

Average price
£2.35under the $15 to $100 sweet spot
Price range
£1.03–£15.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
25,000–30,000
Revenue per listing a year
£59K–£71K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #137 within Snack Foods. It carries 1,535 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#137in Snack Foods
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,535per listing
Listings tracked
41

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Snacks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£141K£283K£424K£566K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

103

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 80%

Open market

14%

  • Walkers64%
  • McCoys5%
  • JACOB'S5%
  • Kinder5%
  • Pom Bear3%
  • Oreo3%
  • Open — no brand owns it (11 brands, 14%)

Demand

Snacks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.6×

Search terms

Top Snacks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • crisps4.0M/yr
  • snacks2.0M/yr
  • crisps multipack990K/yr
  • walkers crisps470K/yr
  • healthy snacks470K/yr
  • crisp293K/yr
  • walkers221K/yr
  • kinder343K/yr
  • multipack crisps179K/yr
  • wotsits189K/yr

Reviews and returns

What reviews say buyers love and hate about Snacks

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Crispiness”
11%of negative reviews mention “Crispiness”
<0.1%of orders come back, a rate Amazon rounds to zero
“Poor quality crisps were open”
A buyer, on “Crispiness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Snacks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data