Snacks
MaybeReturns run at only 0.0% of orders. But prices span $1.03–$15.08, mostly outside the sweet spot, so Snacks is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £3.5M/yr10.4M searches / yr
- 90-day growth
- +1.0%search demand this quarter
- Competition
- 43%top-5 click share · 17 brands · 103 sellers
Flapen Score
Snacks against its category
The dotted line is the Grocery average. Past it, Snacks is stronger. Inside it, weaker.
Market
The Snacks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Snacks 10.4M times last year and spent an estimated £3.5M. The top 5 brands take 83% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
14.5% of searches ended in a purchase last week.
Shoppers searched for this 10.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.5M a year.
- Searches, last 12 months
- 10.4M
- Growth, 90 days vs prior 90
- +1.0%
- Conversion, latest week
- 14.5%
- Market size, estimated
- £3.5Ma year
- Peak month
- July2.6× the quietest month
- Top search term
- crisps4.0M searches a year
02 · Price
A sale here is worth £2.35.
Listings sell for £2.35 on average, from £1.03 to £15.08. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At £2.35 that is £59K to £71K a year per listing.
- Average price
- £2.35under the $15 to $100 sweet spot
- Price range
- £1.03–£15.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- £59K–£71K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #137 within Snack Foods. It carries 1,535 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #137in Snack Foods
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,535per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Snacks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Walkers Classic Variety Multipack Crisps Box 20x25 g
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 7,730
- Age
- 3y ago
Walkers Wotsits Really Cheesy Multipack Snacks Crisps 12x16.5g
- Price
- £2.64
- Rating
- 4.7/5
- Reviews
- 3,543
- Age
- 10y ago
Walkers Quavers Cheese Multipack Snacks Crisps 12x16g
- Price
- £2.76
- Rating
- 4.7/5
- Reviews
- 3,622
- Age
- 18y ago
Walkers Meaty Variety Multipack Crisps Box 20x25g Red
- Price
- £3.27
- Rating
- 4.7/5
- Reviews
- 4,855
- Age
- 3y ago
JACOBS Mini Cheddars Original Crisp Multipack Baked with Real Cheese 12 x 23 g Bags Per Pack (Pack of 1)
- Price
- £2.44
- Rating
- 4.7/5
- Reviews
- 787
- Age
- 3y ago
Trending
90-day click momentum
OREO Mini Vanilla Sandwich Biscuits Snack Packs 114 g (Mulitpack of 6 x 19 g)
- Price
- £1.19
- Rating
- 4.7/5
- Reviews
- 761
- Age
- 5y ago
Kandy Collection Sold by - Giant Crisps Multipack Snack Box - Pack of 66 x 25g Assorted Classic Walkers Crisps Bulk Buy. Multipack Crisps Potato Snacks
- Price
- £15.08
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 1y ago
Walkers Favourites Mix Multipack Snacks Crisps 18 Pack
- Price
- £4.17
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 1y ago
Walkers Ready Salted Multipack Crisps 6 x 25 g
- Price
- £2.09
- Rating
- 4.7/5
- Reviews
- 3,543
- Age
- 11y ago
Walkers Wotsits Really Cheesy Multipack Snacks Crisps 12x16.5g
- Price
- £2.64
- Rating
- 4.7/5
- Reviews
- 3,543
- Age
- 10y ago
Newest
by launch dateKandy Collection Sold by - Giant Crisps Multipack Snack Box - Pack of 66 x 25g Assorted Classic Walkers Crisps Bulk Buy. Multipack Crisps Potato Snacks
- Price
- £15.08
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 1y ago
Kinder Bueno Classic Chocolate Snack 6 bars
- Price
- £1.77
- Rating
- 4.7/5
- Reviews
- 451
- Age
- 1y ago
Walkers Favourites Mix Multipack Snacks Crisps 18 Pack
- Price
- £4.17
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 1y ago
Chipsticks Salt & Vinegar Multipack Crisps 6 x 17g
- Price
- £1.11
- Rating
- 4.7/5
- Reviews
- 581
- Age
- 2y ago
Cheetos Puffs Sweet and Spicy Flamin Hot Multipack Crisps 6x13g
- Price
- £1.04
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
103
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
43%
Top 20: 80%
Open market
14%
- Walkers64%
- McCoys5%
- JACOB'S5%
- Kinder5%
- Pom Bear3%
- Oreo3%
- Open — no brand owns it (11 brands, 14%)
Demand
Snacks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.6×
Search terms
Top Snacks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crisps4.0M/yr
- snacks2.0M/yr
- crisps multipack990K/yr
- walkers crisps470K/yr
- healthy snacks470K/yr
- crisp293K/yr
- walkers221K/yr
- kinder343K/yr
- multipack crisps179K/yr
- wotsits189K/yr
Reviews and returns
What reviews say buyers love and hate about Snacks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality crisps were open
Barely any crisps per packet
Crisp tasted off
Funny taste
Lack of taste
Taste stale
Not Fresh
Stale
Taste stale
wasted money
Cheap
Price is a lot higher than I normally pay for
they could be plain for all the flavour they have to them
No flavour
they taste disgusting all flavours
Love
Lovely crunchy the best
Crunch is lovely
Tasty Crisps
Great taste
Delicious as usual
My favourite chocolate, so delicious
Good value for money
Excellent value for money
Great buy
rich flavour balance
The flavour is consistent throughout
Great flavor
Excellent Quality
Good value and quality arrived quickly
Great value for satisfying quality
Return
0.0% Return rate 0% Fixable by listing
Poor quality crisps were open
Barely any crisps per packet
Crisp tasted off
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snacks questions
Answered from the same tracked data.