snacks
Launch itA $3.5M/yr market growing +1.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Market size
Incredible£3.5M£3.5M/yr · 10.4M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,534.98avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£2.35avg listing price — sweet spot $15–$100
Price range
Bad£1.03–£15.08cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, snacks is a £3.5M/yr Amazon United Kingdom market (10.4M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jul. Verdict: Launch it — 57/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
snacks market data
- Units sold / yr
- 1.0M–1.0M
- avg 25,000–30,000/product
- Revenue / yr
- £2.4M–£2.4M
- units × avg price
- Conversion rate
- 14.5%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 10%
- Out of stock
- 0.3%
- Avg brand age
- 52 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
103
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
43%
Top 20: 80%
Open market
14%
- Walkers64%
- McCoys5%
- JACOB'S5%
- Kinder5%
- Pom Bear3%
- Oreo3%
- Open — no brand owns it (11 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.6×
Top snacks search terms
- crisps4.0M/yr
- snacks2.0M/yr
- crisps multipack990K/yr
- walkers crisps470K/yr
- healthy snacks470K/yr
- crisp293K/yr
- walkers221K/yr
- kinder343K/yr
- multipack crisps179K/yr
- wotsits189K/yr
Top snacks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Walkers Classic Variety Multipack Crisps Box 20x25 g
Walkers£3.234.6★7,730 rev
Walkers Wotsits Really Cheesy Multipack Snacks Crisps 12x16.5g
Walkers£2.644.7★3,543 rev
Walkers Quavers Cheese Multipack Snacks Crisps 12x16g
Walkers£2.764.7★3,622 rev
Walkers Meaty Variety Multipack Crisps Box 20x25g Red
Walkers£3.274.7★4,855 rev
JACOBS Mini Cheddars Original Crisp Multipack Baked with Real Cheese 12 x 23 g Bags Per Pack (Pack of 1)
JACOB'S£2.444.7★787 rev
Newest
by launch date
Kandy Collection Sold by - Giant Crisps Multipack Snack Box - Pack of 66 x 25g Assorted Classic Walkers Crisps Bulk Buy. Multipack Crisps Potato Snacks
Kandy Collection£15.0883 rev
Kinder Bueno Classic Chocolate Snack 6 bars
Kinder£1.77451 rev
Walkers Favourites Mix Multipack Snacks Crisps 18 Pack
Walkers£4.17131 rev
Chipsticks Salt & Vinegar Multipack Crisps 6 x 17g
Smiths£1.11581 rev
Cheetos Puffs Sweet and Spicy Flamin Hot Multipack Crisps 6x13g
Cheetos£1.04640 rev
Trending
90-day click momentum
OREO Mini Vanilla Sandwich Biscuits Snack Packs 114 g (Mulitpack of 6 x 19 g)
Oreo£1.194.7★
Kandy Collection Sold by - Giant Crisps Multipack Snack Box - Pack of 66 x 25g Assorted Classic Walkers Crisps Bulk Buy. Multipack Crisps Potato Snacks
Kandy Collection£15.084.8★
Walkers Favourites Mix Multipack Snacks Crisps 18 Pack
Walkers£4.174.5★
Walkers Ready Salted Multipack Crisps 6 x 25 g
Walkers£2.094.7★
Walkers Wotsits Really Cheesy Multipack Snacks Crisps 12x16.5g
Walkers£2.644.7★
What buyers say about snacks
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely crunchy the best”
“Great taste”
“Good value for money”
“rich flavour balance”
“Excellent Quality”
“They arrived fresh”
“does what it says”
“a perfect taste of salt”
“Size perfect”
“Easy and convenient”
What buyers complain about
“Poor quality crisps were open”
“Funny taste”
“Not Fresh”
“wasted money”
“they could be plain for all the flavour they have to them”
“bigger”
“Far too salty they need to reduce the amount of salt by half”
“Sorry both packs were poor quality examples”
“Stale and hard”
“some dried out not impressed do not reccomend”
Top return reasons
Common questions
- Is snacks profitable to sell on Amazon United Kingdom?
- The niche generates £3.5M/yr across 41 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Launch it (57/100).
- How competitive is the snacks niche?
- 17 brands and 103 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in snacks?
- Top complaints mined from reviews: Crispiness, Taste-Overall, Stale/Rotten/Spoiled. The return rate is 0.0%.
- When does demand for snacks peak?
- Demand peaks in Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the snacks niche?
- Listings span £1.03–£15.08; the average listing price is £2.35 (sweet spot $15–$100). The average incumbent carries 1,535 reviews — the moat a new listing must climb.