Smores Kit
MaybeReturns run at only 0.1% of orders. But the products selling today already average 4.7★, so Smores Kit is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £178K/yr241K searches / yr
- 90-day growth
- +84.6%search demand this quarter
- Competition
- 63%top-5 click share · 15 brands · 23 sellers
Flapen Score
Smores Kit against its category
The dotted line is the Grocery average. Past it, Smores Kit is stronger. Inside it, weaker.
Market
The Smores Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smores Kit 241K times last year and spent an estimated £178K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +84.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.
- Searches, last 12 months
- 241K
- Growth, 90 days vs prior 90
- +84.6%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £178Ka year
- Peak month
- December8.1× the quietest month
- Top search term
- smores kit60K searches a year
02 · Price
A sale here is worth £10.57.
Listings sell for £10.57 on average, from £0.97 to £27.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £10.57 that is £11K to £13K a year per listing.
- Average price
- £10.57under the $15 to $100 sweet spot
- Price range
- £0.97–£27.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #212 within Baking Supplies. It carries 394 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 56%
- Out of stock, average day
- 9.4%
- Average rank
- #212in Baking Supplies
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 394per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Smores Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
EPIC SNAX CO American Style Giant Pink & White Toastin Marshmallows Extra Large Fluffy & Gluten Free Ideal For Smores 300 g (Pack of 1)
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 822
- Age
- 3y ago

EPIC SNAX CO American Style Giant Pink & White Toastin Marshmallows - Fluffy Sweet & Gluten Free Perfect For Roasting 500 g (Pack of 1)
- Price
- £3.40
- Rating
- 4.7/5
- Reviews
- 822
- Age
- 3y ago

Smores Marshmallow Toasting Kit Chocolate Smores Box for Birthday Xmas Eve - 3rd Edition - All You Need To Make Luxury American SMores
- Price
- £23.35
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 8mo ago

American-Style Toastin Mallows Soft Fluffy Marshmallows Perfect for Roasting (Almond)
- Price
- £12.53
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 2y ago

Epicc Snax Co. American Style Giant Toastin Marshmallows | 500g (Pack of 2) | Perfect for Barbeque Bonfire Roast and Halloween | Gluten Free | Delicious Pillowy Hunks
- Price
- £9.00
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago
Trending
90-day click momentum
Giga Barbecue Marshmallows 750g with 10 Bamboo Skewers Fluffy Toasting Marshmallows for BBQ Campfire & Smores Large Sharing Bag for Parties Roasting & Baking Treats for Family & Outdoor Fun
- Price
- £6.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

2 in 1 Smores Maker & Fondue Set Tabletop Indoor Smores Kit Marshmallow Roaster with Temp Control 4 Detachable Trays & 4 Roasting Forks and 1 Heated Bowl Movie Night Supplies (Black)
- Price
- £27.77
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Marshmallow SMores Ultimate Hamper - Includes American Chocolate Giant Marshmallows Nabisco Graham Crackers & More - All You Need To Make Luxury American SMores - Hamper Exclusive to Burmonts
- Price
- £9.94
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

EPIC SNAX CO American Style Giant Pink & White Toastin Marshmallows Extra Large Fluffy & Gluten Free Ideal For Smores 300 g (Pack of 1)
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 822
- Age
- 3y ago

Epicc Snax Co. American Style Giant Toastin Marshmallows | 500g (Pack of 2) | Perfect for Barbeque Bonfire Roast and Halloween | Gluten Free | Delicious Pillowy Hunks
- Price
- £9.00
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago
Newest
by launch date
Giga Barbecue Marshmallows 750g with 10 Bamboo Skewers Fluffy Toasting Marshmallows for BBQ Campfire & Smores Large Sharing Bag for Parties Roasting & Baking Treats for Family & Outdoor Fun
- Price
- £6.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

2 in 1 Smores Maker & Fondue Set Tabletop Indoor Smores Kit Marshmallow Roaster with Temp Control 4 Detachable Trays & 4 Roasting Forks and 1 Heated Bowl Movie Night Supplies (Black)
- Price
- £27.77
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Marshmallow SMores Ultimate Hamper - Includes American Chocolate Giant Marshmallows Nabisco Graham Crackers & More - All You Need To Make Luxury American SMores - Hamper Exclusive to Burmonts
- Price
- £9.94
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Smores Marshmallow Toasting Kit Chocolate Smores Box for Birthday Xmas Eve - 3rd Edition - All You Need To Make Luxury American SMores
- Price
- £23.35
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 8mo ago

American Chocolate Smores Marshmallow Toasting Kit - The Authentic American Smores Experience
- Price
- £23.13
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
23
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
22%
- EPIC SNAX CO47%
- Annie's Sweets and Treats10%
- Blue Nile Foods6%
- Saras Flavours of Asia6%
- Jystock Limited5%
- PVL Trade4%
Demand
Smores Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.1×
Search terms
Top Smores Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smores kit60K/yr
- giant marshmallows34K/yr
- smores21K/yr
- large marshmallows15K/yr
- giant marshmallows for toasting11K/yr
- marshmallows for toasting8K/yr
- marshmallow toasting kit33K/yr
- marshmallow toaster14K/yr
- toasting marshmallows9K/yr
- large marshmallows for toasting6K/yr
Reviews and returns
What reviews say buyers love and hate about Smores Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tad expensive
While the price is a little on the expensive side
Seems like a steep price
They were huge
They actually had no business being that big
Big marshmallows
Not the greatest
i pay less in the shops for the same quality
Flavourless, no taste at all
Get dry up and taste awful
Flavourless
Love
Fabulous taste
It tasted lovely
Love these in hot chocolate taste lovely
Great size
Great large
Harbour chameleons size is very good
Top quality marshmallows
When you need good quality and large mashrmallows, these are the best
Good quality
Were slightly cheaper than the supermarket too
Good value for money
Good value
Perfect texture and flavour not too sticky you cant eat them
lovely texture
quality and texture
Return
0.1% Return rate 46% Fixable by listing
They were huge
They actually had no business being that big
Big marshmallows
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smores Kit questions
Answered from the same tracked data.









