Smores Kit
MaybeAn estimated 0.1% of orders come back. But the products selling today already average 4.7★, so Smores Kit is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £178K/yr241K searches / yr
- 90-day growth
- +84.6%search demand this quarter
- Competition
- 63%top-5 click share · 15 brands · 23 sellers
Flapen Score
Smores Kit against its category
The dotted line is the Grocery average. Past it, Smores Kit is stronger. Inside it, weaker.
Market
The Smores Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smores Kit 241K times last year and spent an estimated £178K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +84.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.
- Searches, last 12 months
- 241K
- Growth, 90 days vs prior 90
- +84.6%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £178Ka year
- Peak month
- December8.1× the quietest month
- Top search term
- smores kit60K searches a year
02 · Price
A sale here is worth £10.57.
Listings sell for £10.57 on average, from £0.97 to £27.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £10.57 that is £11K to £13K a year per listing.
- Average price
- £10.57under the $15 to $100 sweet spot
- Price range
- £0.97–£27.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #212 within Baking Supplies. It carries 394 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 56%
- Out of stock, average day
- 9.4%
- Average rank
- #212in Baking Supplies
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 394per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Smores Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EPIC SNAX CO American Style Giant Pink & White Toastin Marshmallows Extra Large Fluffy & Gluten Free Ideal For Smores 300 g (Pack of 1)
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 822
- Age
- 3y ago

EPIC SNAX CO American Style Giant Pink & White Toastin Marshmallows - Fluffy Sweet & Gluten Free Perfect For Roasting 500 g (Pack of 1)
- Price
- £3.40
- Rating
- 4.7/5
- Reviews
- 822
- Age
- 3y ago

Smores Marshmallow Toasting Kit Chocolate Smores Box for Birthday Xmas Eve - 3rd Edition - All You Need To Make Luxury American SMores
- Price
- £23.35
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 8mo ago

American-Style Toastin Mallows Soft Fluffy Marshmallows Perfect for Roasting (Almond)
- Price
- £12.53
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 2y ago

Epicc Snax Co. American Style Giant Toastin Marshmallows | 500g (Pack of 2) | Perfect for Barbeque Bonfire Roast and Halloween | Gluten Free | Delicious Pillowy Hunks
- Price
- £9.00
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago
Trending
estimated 90-day click momentum
Giga Barbecue Marshmallows 750g with 10 Bamboo Skewers Fluffy Toasting Marshmallows for BBQ Campfire & Smores Large Sharing Bag for Parties Roasting & Baking Treats for Family & Outdoor Fun
- Price
- £6.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

2 in 1 Smores Maker & Fondue Set Tabletop Indoor Smores Kit Marshmallow Roaster with Temp Control 4 Detachable Trays & 4 Roasting Forks and 1 Heated Bowl Movie Night Supplies (Black)
- Price
- £27.77
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Marshmallow SMores Ultimate Hamper - Includes American Chocolate Giant Marshmallows Nabisco Graham Crackers & More - All You Need To Make Luxury American SMores - Hamper Exclusive to Burmonts
- Price
- £9.94
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

EPIC SNAX CO American Style Giant Pink & White Toastin Marshmallows Extra Large Fluffy & Gluten Free Ideal For Smores 300 g (Pack of 1)
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 822
- Age
- 3y ago

Epicc Snax Co. American Style Giant Toastin Marshmallows | 500g (Pack of 2) | Perfect for Barbeque Bonfire Roast and Halloween | Gluten Free | Delicious Pillowy Hunks
- Price
- £9.00
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago
Newest
by launch date
Giga Barbecue Marshmallows 750g with 10 Bamboo Skewers Fluffy Toasting Marshmallows for BBQ Campfire & Smores Large Sharing Bag for Parties Roasting & Baking Treats for Family & Outdoor Fun
- Price
- £6.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

2 in 1 Smores Maker & Fondue Set Tabletop Indoor Smores Kit Marshmallow Roaster with Temp Control 4 Detachable Trays & 4 Roasting Forks and 1 Heated Bowl Movie Night Supplies (Black)
- Price
- £27.77
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Marshmallow SMores Ultimate Hamper - Includes American Chocolate Giant Marshmallows Nabisco Graham Crackers & More - All You Need To Make Luxury American SMores - Hamper Exclusive to Burmonts
- Price
- £9.94
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Smores Marshmallow Toasting Kit Chocolate Smores Box for Birthday Xmas Eve - 3rd Edition - All You Need To Make Luxury American SMores
- Price
- £23.35
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 8mo ago

American Chocolate Smores Marshmallow Toasting Kit - The Authentic American Smores Experience
- Price
- £23.13
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
23
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
22%
- EPIC SNAX CO47%
- Annie's Sweets and Treats10%
- Blue Nile Foods6%
- Saras Flavours of Asia6%
- Jystock Limited5%
- PVL Trade4%
Demand
Smores Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.1×
Search terms
Top Smores Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smores kit60K/yr
- giant marshmallows34K/yr
- smores21K/yr
- large marshmallows15K/yr
- giant marshmallows for toasting11K/yr
- marshmallows for toasting8K/yr
- marshmallow toasting kit33K/yr
- marshmallow toaster14K/yr
- toasting marshmallows9K/yr
- large marshmallows for toasting6K/yr
Reviews and returns
What reviews say buyers love and hate about Smores Kit
We read the reviews and the return reasons for every product selling here.
“Tad expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smores Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









