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Smores Kit

Maybe

An estimated 0.1% of orders come back. But the products selling today already average 4.7★, so Smores Kit is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£178K/yr241K searches / yr
90-day growth
+84.6%search demand this quarter
Competition
63%top-5 click share · 15 brands · 23 sellers

Flapen Score

Smores Kit against its category

The dotted line is the Grocery average. Past it, Smores Kit is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smores Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smores Kit 241K times last year and spent an estimated £178K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +84.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
+84.6%
Conversion, latest week
7.0%
Market size, estimated
£178Ka year
Peak month
December8.1× the quietest month
Top search term
smores kit60K searches a year

02 · Price

A sale here is worth £10.57.

Listings sell for £10.57 on average, from £0.97 to £27.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £10.57 that is £11K to £13K a year per listing.

Average price
£10.57under the $15 to $100 sweet spot
Price range
£0.97–£27.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #212 within Baking Supplies. It carries 394 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
56%
Out of stock, average day
9.4%
Average rank
#212in Baking Supplies
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
394per listing
Listings tracked
18

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Smores Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£53K£71K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

23

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

22%

  • EPIC SNAX CO47%
  • Annie's Sweets and Treats10%
  • Blue Nile Foods6%
  • Saras Flavours of Asia6%
  • Jystock Limited5%
  • PVL Trade4%

Demand

Smores Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Smores Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • smores kit60K/yr
  • giant marshmallows34K/yr
  • smores21K/yr
  • large marshmallows15K/yr
  • giant marshmallows for toasting11K/yr
  • marshmallows for toasting8K/yr
  • marshmallow toasting kit33K/yr
  • marshmallow toaster14K/yr
  • toasting marshmallows9K/yr
  • large marshmallows for toasting6K/yr

Reviews and returns

What reviews say buyers love and hate about Smores Kit

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Value For Money”
0.1%of orders come back
“Tad expensive”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Smores Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data