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Smores Kit

Maybe

Returns run at only 0.1% of orders. But the products selling today already average 4.7★, so Smores Kit is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£178K/yr241K searches / yr
90-day growth
+84.6%search demand this quarter
Competition
63%top-5 click share · 15 brands · 23 sellers

Flapen Score

Smores Kit against its category

The dotted line is the Grocery average. Past it, Smores Kit is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smores Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smores Kit 241K times last year and spent an estimated £178K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +84.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
+84.6%
Conversion, latest week
7.0%
Market size, estimated
£178Ka year
Peak month
December8.1× the quietest month
Top search term
smores kit60K searches a year

02 · Price

A sale here is worth £10.57.

Listings sell for £10.57 on average, from £0.97 to £27.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £10.57 that is £11K to £13K a year per listing.

Average price
£10.57under the $15 to $100 sweet spot
Price range
£0.97–£27.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #212 within Baking Supplies. It carries 394 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
56%
Out of stock, average day
9.4%
Average rank
#212in Baking Supplies
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
394per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Smores Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£53K£71K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

23

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

22%

  • EPIC SNAX CO47%
  • Annie's Sweets and Treats10%
  • Blue Nile Foods6%
  • Saras Flavours of Asia6%
  • Jystock Limited5%
  • PVL Trade4%

Demand

Smores Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Smores Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smores kit60K/yr
  • giant marshmallows34K/yr
  • smores21K/yr
  • large marshmallows15K/yr
  • giant marshmallows for toasting11K/yr
  • marshmallows for toasting8K/yr
  • marshmallow toasting kit33K/yr
  • marshmallow toaster14K/yr
  • toasting marshmallows9K/yr
  • large marshmallows for toasting6K/yr

Reviews and returns

What reviews say buyers love and hate about Smores Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%+0.67

Tad expensive

While the price is a little on the expensive side

Seems like a steep price

Size-Overall12%+1.02

They were huge

They actually had no business being that big

Big marshmallows

Quality-Overall10%−0.11

Not the greatest

i pay less in the shops for the same quality

Taste-Overall8%+1.21

Flavourless, no taste at all

Get dry up and taste awful

Flavor4%−0.02

Flavourless

Love

Taste-Overall33%+1.21

Fabulous taste

It tasted lovely

Love these in hot chocolate taste lovely

Size-Overall12%+1.02

Great size

Great large

Harbour chameleons size is very good

Quality-Overall11%−0.11

Top quality marshmallows

When you need good quality and large mashrmallows, these are the best

Good quality

Value For Money7%+0.67

Were slightly cheaper than the supermarket too

Good value for money

Good value

Texture/Consistency-Overall4%+0.37

Perfect texture and flavour not too sticky you cant eat them

lovely texture

quality and texture

Return

0.1% Return rate 46% Fixable by listing

Size-Overall38%█▄▁▁▃▁

They were huge

They actually had no business being that big

Big marshmallows

Durability15%▁▁▁▁█▁
Handle Quality8%▁█▁▁▁▁
Leak-Proof8%▁█▁▁▁▁
Measurement/Reading Accuracy8%▁█▁▁▁▁

FAQ

Common Smores Kit questions

Answered from the same tracked data.