Is smores kit profitable to sell on Amazon United Kingdom?

The niche generates £178K/yr across 18 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +84.6%. Flapen's verdict: Worth a look (57/100).

How competitive is the smores kit niche?

15 brands and 23 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in smores kit?

Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.1%.

When does demand for smores kit peak?

Demand peaks in Nov–Dec; the busiest month runs 8.1× the quietest.

What does it cost to enter the smores kit niche?

Listings span £0.97–£27.77; the average listing price is £10.57 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.

smores kit

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Great+84.6%

90-day search growth — must beat 0% to launch

Review moat

Great393.94

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Price range

Okay£0.97–£27.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.57

avg listing price — sweet spot $15–$100

Market size

Okay£178K

£178K/yr · 241K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United Kingdom niche tracking, smores kit is a £178K/yr Amazon United Kingdom market (241K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

smores kit market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: £211K–£264K; units × avg price
Conversion rate: 7.0%
Avg BSR: #212
Page quality: 0%
Prime: 56%
Sponsored: 56%
Out of stock: 9.4%
Avg brand age: 41 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

22%

EPIC SNAX CO47%
Annie's Sweets and Treats10%
Blue Nile Foods6%
Saras Flavours of Asia6%
Jystock Limited5%
PVL Trade4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +84.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Open Trend

Top smores kit search terms

smores kit60K/yr +85.7%2.4% conv.
giant marshmallows34K/yr +100.8%12.0% conv.
smores21K/yr +63.5%2.1% conv.
large marshmallows15K/yr +45.4%11.6% conv.
giant marshmallows for toasting11K/yr +178.8%15.7% conv.
marshmallows for toasting8K/yr +258.8%12.8% conv.
marshmallow toasting kit33K/yr +9.7%1.7% conv.
marshmallow toaster14K/yr +89.0%1.2% conv.
toasting marshmallows9K/yr +126.6%9.3% conv.
large marshmallows for toasting6K/yr +154.3%16.6% conv.

All search terms

Top smores kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EPIC SNAX CO American Style Giant Pink & White Toastin Marshmallows Extra Large Fluffy & Gluten Free Ideal For Smores 300 g (Pack of 1)

EPIC SNAX CO£1.814.7★822 rev

EPIC SNAX CO American Style Giant Pink & White Toastin Marshmallows - Fluffy Sweet & Gluten Free Perfect For Roasting 500 g (Pack of 1)

EPIC SNAX CO£3.404.7★822 rev

Smores Marshmallow Toasting Kit Chocolate Smores Box for Birthday Xmas Eve - 3rd Edition - All You Need To Make Luxury American SMores

Annie's Sweets and Treats£23.355.0★16 rev

American-Style Toastin Mallows Soft Fluffy Marshmallows Perfect for Roasting (Almond)

Blue Nile Foods£12.534.6★38 rev

Epicc Snax Co. American Style Giant Toastin Marshmallows | 500g (Pack of 2) | Perfect for Barbeque Bonfire Roast and Halloween | Gluten Free | Delicious Pillowy Hunks

Saras Flavours of Asia£9.004.4★24 rev

Newest

by launch date

Giga Barbecue Marshmallows 750g with 10 Bamboo Skewers Fluffy Toasting Marshmallows for BBQ Campfire & Smores Large Sharing Bag for Parties Roasting & Baking Treats for Family & Outdoor Fun

Funtasy Gifts£6.701 rev

3mo ago

2 in 1 Smores Maker & Fondue Set Tabletop Indoor Smores Kit Marshmallow Roaster with Temp Control 4 Detachable Trays & 4 Roasting Forks and 1 Heated Bowl Movie Night Supplies (Black)

BOLLFO£27.776 rev

4mo ago

Marshmallow SMores Ultimate Hamper - Includes American Chocolate Giant Marshmallows Nabisco Graham Crackers & More - All You Need To Make Luxury American SMores - Hamper Exclusive to Burmonts

Burmont's Speciality Gifts£9.943 rev

5mo ago

Smores Marshmallow Toasting Kit Chocolate Smores Box for Birthday Xmas Eve - 3rd Edition - All You Need To Make Luxury American SMores

Annie's Sweets and Treats£23.3516 rev

8mo ago

American Chocolate Smores Marshmallow Toasting Kit - The Authentic American Smores Experience

Annie's Sweets and Treats£23.1310 rev

11mo ago

What buyers say about smores kit

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“Fabulous taste”

Size-Overall12%

“Great size”

Quality-Overall11%

“Top quality marshmallows”

Value For Money7%

“Were slightly cheaper than the supermarket too”

Texture/Consistency-Overall4%

“Perfect texture and flavour not too sticky you cant eat them”

Flavor4%

“Tasty, very tasty”

Soft Feel3%

“Nice soft and smooth with a favourable juicy taste”

Cooking Instructions2%

“Perfect for toasting”

Baking2%

“Perfect for my tray bake topping”

Gifting Purpose2%

“This was great gift to my american friend that has found it difficult to find Graham crackers at a reasonable price”

What buyers complain about

Value For Money18%

“Tad expensive”

Size-Overall12%

“They were huge”

Quality-Overall10%

“Not the greatest”

Taste-Overall8%

“Flavourless, no taste at all”

Flavor4%

“Flavourless”

Artificial Sweeteners4%

“Feel really synthetic though”

Storage Temperature4%

“Only wish they would put them in resealable bags to keep them fresh”

Moist/Dry4%

“Get dry up and taste awful”

Ease Of Use2%

“rip you off when it's too easy to make your own”

Top return reasons

Size-Overall38%

Durability15%

Handle Quality8%

Leak-Proof8%

Measurement/Reading Accuracy8%

Strength8%

Advertised Vs Actual Product8%

Quality-Overall8%

Common questions

Is smores kit profitable to sell on Amazon United Kingdom?: The niche generates £178K/yr across 18 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +84.6%. Flapen's verdict: Worth a look (57/100).
How competitive is the smores kit niche?: 15 brands and 23 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in smores kit?: Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.1%.
When does demand for smores kit peak?: Demand peaks in Nov–Dec; the busiest month runs 8.1× the quietest.
What does it cost to enter the smores kit niche?: Listings span £0.97–£27.77; the average listing price is £10.57 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.