How competitive is the Smoothie niche on Amazon United Kingdom?

7 brands and 47 sellers compete in Smoothie on Amazon United Kingdom. The top 5 Smoothie products take 37% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Smoothie?

Smoothie buyers on Amazon United Kingdom complain most about Durability, Quality-Overall, Mixing/Blending, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Smoothie niche?

Smoothie sells for £4.11 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.65–£31.19. The average incumbent carries 608 reviews — the moat a new listing must climb.

Smoothie

Smoothie shows searches that convert (22.8% search→purchase), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Smoothie profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Smoothie is a £367K/yr Amazon United Kingdom market (393K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 53/100.

Smoothie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.8% over the last 90 days and 22.8% of searches end in a purchase.

£367K

revenue / yr

Units sold / yr100K

Search volume / yr-9.8%393K

Conversion rate22.8%

Avg price£4.11

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers7 · 47

Top-5 product click share37%

Open market1%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 45 products

Top Smoothie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

innocent Kids Smoothies Strawberries Raspberries & Apples 10 x 150ml

Price: £5.74
Rating: 4.7/5
Reviews: 289
Age: 6y ago

Morrisons Strawberry Banana & Blackcurrant Smoothies 4 x 150ml

Price: £1.95
Rating: 4.7/5
Reviews: 290
Age: 3y ago

Innocent Strawberries Bananas and Apples Smoothie 750 ml

Price: £2.36
Rating: 4.7/5
Reviews: 386
Age: 14y ago

Morrisons Tropical Smoothies 4 x 150ml

Price: £1.96
Rating: 4.6/5
Reviews: 257
Age: 3y ago

Innocent Mangoes Passion Fruits & Apples Smoothie 750ml

Price: £2.26
Rating: 4.6/5
Reviews: 471
Age: 10y ago

Newest

by launch date

Cherry Beetroot Apple & Spinach smoothie 750ml

Price: £2.31
Rating: 4.3/5
Reviews: 52
Age: 10mo ago

innocent Cucumber Lemon Apple & Spinach Smoothie 750ml

Price: £2.36
Rating: 4.4/5
Reviews: 43
Age: 10mo ago

Morrisons Strawberry Banana & Blackcurrant Smoothies 4 x 150ml

Price: £1.95
Rating: 4.7/5
Reviews: 290
Age: 3y ago

Morrisons Tropical Smoothies 4 x 150ml

Price: £1.96
Rating: 4.6/5
Reviews: 257
Age: 3y ago

Mockingbird Raw Greens Smoothie 750ml

Price: £3.29
Rating: 4.7/5
Reviews: 99
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

37%

Top 20: 78%

Open market

INNOCENT69%
Morrisons23%
Mockingbird3%
Naked3%
PRESSUICE1%
Breville1%
Open — no brand owns it (1 brand, 0%)

Smoothie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume393KCVR22.8%Products45Brands7Top 5 Brands99%OOS Rate3.1%Rating4.6★Reviews608Avg BSR#100

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Smoothie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

smoothie137K/yr -11.6%19.3% conv.
smoothies101K/yr -9.4%20.0% conv.
innocent smoothie46K/yr -2.5%20.3% conv.
innocent56K/yr -17.0%15.0% conv.
innocent juice23K/yr +13.8%16.9% conv.
kids smoothies21K/yr -25.1%7.2% conv.
innocent smoothies8K/yr -0.7%7.2% conv.

What reviews say buyers love and hate about Smoothie

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews

Mixing/Blending18%

“Blends fine”

Taste-Overall13%

“Amazing taste”

Quality-Overall12%

“Excellent quality”

Value For Money9%

“Excellent value for money”

Ease Of Use8%

“Easy to use”

What buyers complain about

70% of reviews

Durability38%

“Breaks easily”

Quality-Overall10%

“Low quality”

Mixing/Blending5%

“Doesnt blend anything properly”

Value For Money3%

“Cons: A tad on the expensive side”

Charging3%

“Barely holds charge”

Smoothie return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

24%

2Durability

12%

3Mixing/Blending

4Size-Overall

5Charging

Common Smoothie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Smoothie 53/100 on Amazon United Kingdom — Worth a look. The niche generates £367K/yr across 45 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -9.8% over the last 90 days.