Smoothie
MaybeBuyers convert on 22.8% of searches. But the top 5 brands take 99% of clicks, so Smoothie is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £367K/yr393K searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 37%top-5 click share · 7 brands · 47 sellers
Flapen Score
Smoothie against its category
The dotted line is the Grocery average. Past it, Smoothie is stronger. Inside it, weaker.
Market
The Smoothie market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smoothie 393K times last year and spent an estimated £367K. The top 5 brands take 99% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 22.8% of those searches ended in a purchase.
Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £367K a year.
- Searches, last 12 months
- 393K
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 22.8%
- Market size, estimated
- £367Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- smoothie137K searches a year
02 · Price
A sale here is worth £4.11.
Listings sell for £4.11 on average, from £1.65 to £31.19. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £4.11 that is £6K to £8K a year per listing.
- Average price
- £4.11under the $15 to $100 sweet spot
- Price range
- £1.65–£31.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
7% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #100 within Baby Foods. It carries 608 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 7%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #100in Baby Foods
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 608per listing
- Listings tracked
- 45
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Smoothie products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
innocent Kids Smoothies Strawberries Raspberries & Apples 10 x 150ml
- Price
- £5.74
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 6y ago

Morrisons Strawberry Banana & Blackcurrant Smoothies 4 x 150ml
- Price
- £1.95
- Rating
- 4.7/5
- Reviews
- 290
- Age
- 3y ago

Innocent Strawberries Bananas and Apples Smoothie 750 ml
- Price
- £2.36
- Rating
- 4.7/5
- Reviews
- 386
- Age
- 14y ago

Morrisons Tropical Smoothies 4 x 150ml
- Price
- £1.96
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 3y ago

Innocent Mangoes Passion Fruits & Apples Smoothie 750ml
- Price
- £2.26
- Rating
- 4.6/5
- Reviews
- 471
- Age
- 10y ago
Trending
estimated 90-day click momentum
Cherry Beetroot Apple & Spinach smoothie 750ml
- Price
- £2.31
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 10mo ago

Innocent Kids Super Smoothie Strawberry Kiwi & Apple 4x150ml
- Price
- £2.56
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 5y ago

Innocent Mangoes Passion Fruits & Apples Smoothie 750ml
- Price
- £2.26
- Rating
- 4.6/5
- Reviews
- 471
- Age
- 10y ago

Innocent Strawberries Bananas and Apples Smoothie 750 ml
- Price
- £2.36
- Rating
- 4.7/5
- Reviews
- 386
- Age
- 14y ago

innocent Pineapples Bananas & Coconuts Smoothie 750ml
- Price
- £2.50
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 10y ago
Newest
by launch date
Cherry Beetroot Apple & Spinach smoothie 750ml
- Price
- £2.31
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 10mo ago

innocent Cucumber Lemon Apple & Spinach Smoothie 750ml
- Price
- £2.36
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 10mo ago

Morrisons Strawberry Banana & Blackcurrant Smoothies 4 x 150ml
- Price
- £1.95
- Rating
- 4.7/5
- Reviews
- 290
- Age
- 3y ago

Morrisons Tropical Smoothies 4 x 150ml
- Price
- £1.96
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 3y ago

Mockingbird Raw Greens Smoothie 750ml
- Price
- £3.29
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
7 falling
Sellers
47
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 78%
Open market
0%
- INNOCENT69%
- Morrisons23%
- Mockingbird3%
- Naked3%
- PRESSUICE1%
- Breville1%
- Open — no brand owns it (1 brand, 0%)
Demand
Smoothie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Smoothie search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smoothie137K/yr
- smoothies101K/yr
- innocent smoothie46K/yr
- innocent56K/yr
- innocent juice23K/yr
- kids smoothies21K/yr
- innocent smoothies8K/yr
Reviews and returns
What reviews say buyers love and hate about Smoothie
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smoothie questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









