Smoothie
MaybeBuyers convert on 22.8% of searches. But the top 5 brands take 99% of clicks, so Smoothie is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £367K/yr393K searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 37%top-5 click share · 7 brands · 47 sellers
Flapen Score
Smoothie against its category
The dotted line is the Grocery average. Past it, Smoothie is stronger. Inside it, weaker.
Market
The Smoothie market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smoothie 393K times last year and spent an estimated £367K. The top 5 brands take 99% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
22.8% of searches ended in a purchase last week.
Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £367K a year.
- Searches, last 12 months
- 393K
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 22.8%
- Market size, estimated
- £367Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- smoothie137K searches a year
02 · Price
A sale here is worth £4.11.
Listings sell for £4.11 on average, from £1.65 to £31.19. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £4.11 that is £6K to £8K a year per listing.
- Average price
- £4.11under the $15 to $100 sweet spot
- Price range
- £1.65–£31.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
7% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #100 within Baby Foods. It carries 608 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 7%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #100in Baby Foods
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 608per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Smoothie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
innocent Kids Smoothies Strawberries Raspberries & Apples 10 x 150ml
- Price
- £5.74
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 6y ago

Morrisons Strawberry Banana & Blackcurrant Smoothies 4 x 150ml
- Price
- £1.95
- Rating
- 4.7/5
- Reviews
- 290
- Age
- 3y ago

Innocent Strawberries Bananas and Apples Smoothie 750 ml
- Price
- £2.36
- Rating
- 4.7/5
- Reviews
- 386
- Age
- 14y ago

Morrisons Tropical Smoothies 4 x 150ml
- Price
- £1.96
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 3y ago

Innocent Mangoes Passion Fruits & Apples Smoothie 750ml
- Price
- £2.26
- Rating
- 4.6/5
- Reviews
- 471
- Age
- 10y ago
Trending
90-day click momentum
Cherry Beetroot Apple & Spinach smoothie 750ml
- Price
- £2.31
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 10mo ago

Innocent Kids Super Smoothie Strawberry Kiwi & Apple 4x150ml
- Price
- £2.56
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 5y ago

Innocent Mangoes Passion Fruits & Apples Smoothie 750ml
- Price
- £2.26
- Rating
- 4.6/5
- Reviews
- 471
- Age
- 10y ago

Innocent Strawberries Bananas and Apples Smoothie 750 ml
- Price
- £2.36
- Rating
- 4.7/5
- Reviews
- 386
- Age
- 14y ago

innocent Pineapples Bananas & Coconuts Smoothie 750ml
- Price
- £2.50
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 10y ago
Newest
by launch date
Cherry Beetroot Apple & Spinach smoothie 750ml
- Price
- £2.31
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 10mo ago

innocent Cucumber Lemon Apple & Spinach Smoothie 750ml
- Price
- £2.36
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 10mo ago

Morrisons Strawberry Banana & Blackcurrant Smoothies 4 x 150ml
- Price
- £1.95
- Rating
- 4.7/5
- Reviews
- 290
- Age
- 3y ago

Morrisons Tropical Smoothies 4 x 150ml
- Price
- £1.96
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 3y ago

Mockingbird Raw Greens Smoothie 750ml
- Price
- £3.29
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
7 falling
Sellers
47
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
37%
Top 20: 78%
Open market
0%
- INNOCENT69%
- Morrisons23%
- Mockingbird3%
- Naked3%
- PRESSUICE1%
- Breville1%
- Open — no brand owns it (1 brand, 0%)
Demand
Smoothie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Smoothie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smoothie137K/yr
- smoothies101K/yr
- innocent smoothie46K/yr
- innocent56K/yr
- innocent juice23K/yr
- kids smoothies21K/yr
- innocent smoothies8K/yr
Reviews and returns
What reviews say buyers love and hate about Smoothie
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
Broke after first use
Didnt last
Low quality
Rubbish quality
Poor quality, broke in a couple months
Doesnt blend anything properly
At times, the blades do not seem to rotate properly while blending
Simply will not blend all of a sudden
Cons: A tad on the expensive side
expensive
Pricey
Barely holds charge
doesnt hold charge
The major flaw is with charging
Love
Blends fine
Easy to blend
Great Blender
Amazing taste
smooth to the taste all I can say is YUMMY
This is the nicest smoothie ever, very tasty & refreshing
Excellent quality
Very very good 👍 Very good product 👌 for kids and adults 👌
Good product on the first used
Excellent value for money
Worth it
Good price
Easy to use
Easy to operate
easy for children to handle
Return
0.6% Return rate 9% Fixable by listing
it has not worked properly since I bought it
its just stopped working
Did not work
Breaks easily
Broke after first use
Didnt last
Doesnt blend anything properly
At times, the blades do not seem to rotate properly while blending
Simply will not blend all of a sudden
Barely holds charge
doesnt hold charge
The major flaw is with charging
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smoothie questions
Answered from the same tracked data.









