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Smoothie

Maybe

Buyers convert on 22.8% of searches. But the top 5 brands take 99% of clicks, so Smoothie is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£367K/yr393K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
37%top-5 click share · 7 brands · 47 sellers

Flapen Score

Smoothie against its category

The dotted line is the Grocery average. Past it, Smoothie is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoothie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smoothie 393K times last year and spent an estimated £367K. The top 5 brands take 99% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 22.8% of those searches ended in a purchase.

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £367K a year.

Searches, last 12 months
393K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
22.8%
Market size, estimated
£367Ka year
Peak month
February1.4× the quietest month
Top search term
smoothie137K searches a year

02 · Price

A sale here is worth £4.11.

Listings sell for £4.11 on average, from £1.65 to £31.19. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £4.11 that is £6K to £8K a year per listing.

Average price
£4.11under the $15 to $100 sweet spot
Price range
£1.65–£31.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£8K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #100 within Baby Foods. It carries 608 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#100in Baby Foods
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
608per listing
Listings tracked
45

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Smoothie products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

47

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 78%

Open market

0%

  • INNOCENT69%
  • Morrisons23%
  • Mockingbird3%
  • Naked3%
  • PRESSUICE1%
  • Breville1%
  • Open — no brand owns it (1 brand, 0%)

Demand

Smoothie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Smoothie search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • smoothie137K/yr
  • smoothies101K/yr
  • innocent smoothie46K/yr
  • innocent56K/yr
  • innocent juice23K/yr
  • kids smoothies21K/yr
  • innocent smoothies8K/yr

Reviews and returns

What reviews say buyers love and hate about Smoothie

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Mixing/Blending”
38%of negative reviews mention “Durability”
0.6%of orders come back
“Breaks easily”
A buyer, on “Durability”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Smoothie questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data