smoothie
Worth a lookShows searches that convert (22.8% search→purchase), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Conversion
Incredible22.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Review moat
Good608.47avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.65–£31.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£367K£367K/yr · 393K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Avg price
Bad£4.11avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, smoothie is a £367K/yr Amazon United Kingdom market (393K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
smoothie market data
- Units sold / yr
- 80K–100K
- avg 1,500–2,000/product
- Revenue / yr
- £329K–£411K
- units × avg price
- Conversion rate
- 22.8%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 7%
- Out of stock
- 3.1%
- Avg brand age
- 55 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
47
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
37%
Top 20: 78%
Open market
0%
- INNOCENT69%
- Morrisons23%
- Mockingbird3%
- Naked3%
- PRESSUICE1%
- Breville1%
- Open — no brand owns it (1 brand, 0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top smoothie search terms
- smoothie137K/yr
- smoothies101K/yr
- innocent smoothie46K/yr
- innocent56K/yr
- innocent juice23K/yr
- kids smoothies21K/yr
- innocent smoothies8K/yr
Top smoothie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
innocent Kids Smoothies Strawberries Raspberries & Apples 10 x 150ml
INNOCENT£5.744.7★289 rev
Morrisons Strawberry Banana & Blackcurrant Smoothies 4 x 150ml
Morrisons£1.954.7★290 rev
Innocent Strawberries Bananas and Apples Smoothie 750 ml
INNOCENT£2.364.7★386 rev
Morrisons Tropical Smoothies 4 x 150ml
Morrisons£1.964.6★257 rev
Innocent Mangoes Passion Fruits & Apples Smoothie 750ml
INNOCENT£2.264.6★471 rev
Newest
by launch date
Cherry Beetroot Apple & Spinach smoothie 750ml
INNOCENT£2.3152 rev
innocent Cucumber Lemon Apple & Spinach Smoothie 750ml
INNOCENT£2.3643 rev
Morrisons Strawberry Banana & Blackcurrant Smoothies 4 x 150ml
Morrisons£1.95290 rev
Morrisons Tropical Smoothies 4 x 150ml
Morrisons£1.96257 rev
Mockingbird Raw Greens Smoothie 750ml
Mockingbird£3.2999 rev
Trending
90-day click momentumCherry Beetroot Apple & Spinach smoothie 750ml
INNOCENT£2.314.3★
Innocent Kids Super Smoothie Strawberry Kiwi & Apple 4x150ml
INNOCENT£2.564.5★
Innocent Mangoes Passion Fruits & Apples Smoothie 750ml
INNOCENT£2.264.6★
Innocent Strawberries Bananas and Apples Smoothie 750 ml
INNOCENT£2.364.7★
innocent Pineapples Bananas & Coconuts Smoothie 750ml
INNOCENT£2.504.4★
What buyers say about smoothie
What buyers praise and complain about, mined from review topics.What buyers love
“Blends fine”
“Amazing taste”
“Excellent quality”
“Excellent value for money”
“Easy to use”
“what a great blender easy to use and clean”
“Refreshing”
“Better than expected”
“Great flavour”
“Perfect size”
What buyers complain about
“Breaks easily”
“Low quality”
“Doesnt blend anything properly”
“Cons: A tad on the expensive side”
“Barely holds charge”
“Not sufficiently powerful to be usable”
“it has not worked properly since I bought it”
“Short battery life”
“Very bad design”
“My hands couldn't use it”
Top return reasons
Common questions
- Is smoothie profitable to sell on Amazon United Kingdom?
- The niche generates £367K/yr across 45 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the smoothie niche?
- 7 brands and 47 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in smoothie?
- Top complaints mined from reviews: Durability, Quality-Overall, Mixing/Blending. The return rate is 0.6%.
- When does demand for smoothie peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the smoothie niche?
- Listings span £1.65–£31.19; the average listing price is £4.11 (sweet spot $15–$100). The average incumbent carries 608 reviews — the moat a new listing must climb.