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Smol Laundry Capsules

Fail

The top 5 brands take 97% of clicks, so Smol Laundry Capsules is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£34K/yr63K searches / yr
90-day growth
+24.2%search demand this quarter
Competition
60%top-5 click share · 8 brands · 80 sellers

Flapen Score

Smol Laundry Capsules against its category

The dotted line is the Grocery average. Past it, Smol Laundry Capsules is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smol Laundry Capsules market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smol Laundry Capsules 63K times last year and spent an estimated £34K. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+24.2%
Conversion, latest week
5.3%
Market size, estimated
£34Ka year
Top search term
smol laundry capsules20K searches a year

02 · Price

A sale here is worth £10.16.

Listings sell for £10.16 on average, from £3.08 to £21.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.16 that is £1K to £3K a year per listing.

Average price
£10.16under the $15 to $100 sweet spot
Price range
£3.08–£21.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Laundry. It carries 1,248 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#67in Laundry
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,248per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Smol Laundry Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

80

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

2%

  • Ecover87%
  • Good Clean Stuff.5%
  • by Amazon2%
  • Ecoegg2%
  • The Lab Co.1%
  • Miniml1%
  • Open — no brand owns it (2 brands, 2%)

Search terms

Top Smol Laundry Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smol laundry capsules20K/yr
  • ecover bio laundry liquid15K/yr
  • ecover bio8K/yr
  • smol laundry8K/yr
  • laundry detergent eco capsules6K/yr
  • ecover laundry liquid bio5K/yr

Reviews and returns

What reviews say buyers love and hate about Smol Laundry Capsules

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell20%−0.08

Bad smell

Unpleasant scent

The smell was so strong

Ease Of Cleaning7%

Dont wash well at all

Doesn't clean that well

Still not fully cleaned

Value For Money7%+1.50

Waste of money

too expensive

Not worth it

Allergies6%−0.04

Caused irritation

Made us itchy

Skin irritation

Dilute/Watery4%−0.08

Too watery

Was more watery that'll 1st time I bought in shop

the liquid is very watery

Love

Smell23%−0.08

smells fresh

Fragrance is gorgeous

Like the fragrance

Value For Money13%+1.50

Great Value

Good value for money

Excellent price

Washability9%+0.34

Good wash

Washed well

Effective washes

Quality-Overall9%+0.39

Really lovely only use a small cap full for full load its really good quality

Good quality and environmentally friendly

Amazing quality

Ease Of Cleaning7%

Cleans well

It cleans really well

cleans up well

Return

0.1% Return rate 4% Fixable by listing

Smell30%▅▆▆▇▅█

Bad smell

Unpleasant scent

The smell was so strong

Leak-Proof22%█▇▅▇▄▅
Vegan/Organic6%▃▄▆█▇▂
Value For Money5%▃▄▃█▁▅

Waste of money

too expensive

Not worth it

Advertised Vs Actual Product4%▁▄▆▃█▅

Misleading

Mis described - the pack contains 120 not 240 sheets

wont be buying again due to the misleading selling

FAQ

Common Smol Laundry Capsules questions

Answered from the same tracked data.