Smol Laundry Capsules
FailThe top 5 brands take 97% of clicks, so Smol Laundry Capsules is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £34K/yr63K searches / yr
- 90-day growth
- +24.2%search demand this quarter
- Competition
- 60%top-5 click share · 8 brands · 80 sellers
Flapen Score
Smol Laundry Capsules against its category
The dotted line is the Grocery average. Past it, Smol Laundry Capsules is stronger. Inside it, weaker.
Market
The Smol Laundry Capsules market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smol Laundry Capsules 63K times last year and spent an estimated £34K. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- +24.2%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £34Ka year
- Top search term
- smol laundry capsules20K searches a year
02 · Price
A sale here is worth £10.16.
Listings sell for £10.16 on average, from £3.08 to £21.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.16 that is £1K to £3K a year per listing.
- Average price
- £10.16under the $15 to $100 sweet spot
- Price range
- £3.08–£21.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Laundry. It carries 1,248 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #67in Laundry
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,248per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Smol Laundry Capsules products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ecover Concentrated Bio Laundry Detergent Laundry Washing Liquid Honeysuckle & Jasmine 2x Pack of 40 Washes 2x 1.43L
- Price
- £14.91
- Rating
- 4.7/5
- Reviews
- 351
- Age
- 4y ago

Ecover Concentrated Bio Laundry Detergent Refill Laundry Washing Liquid Honeysuckle & Jasmine 142 Washes 5L
- Price
- £21.60
- Rating
- 4.8/5
- Reviews
- 846
- Age
- 5y ago

Ecover Concentrated Colour Laundry Detergent Laundry Washing Liquid Fresh Apple Blossom & Freesia Scent 1 x 40 Washes 1 x 1.43L
- Price
- £5.76
- Rating
- 4.8/5
- Reviews
- 322
- Age
- 2y ago

Ecover Concentrated Bio Laundry Detergent Laundry Washing Liquid Fresh Honeysuckle & Jasmine Scent 1x 40 Washes 1x 1.43L
- Price
- £7.27
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 2y ago

Ecover Bio Washing Capsules - Laundry Capsules/Tablets - Laundry Detergent with Clean and Fresh Lilac & Rescued Rose Scent 1x Pack of 34 Capsules/Tablets
- Price
- £6.76
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 2y ago
Trending
estimated 90-day click momentum
Ecover Bio Laundry Detergent Powder Laundry Washing Detergent Fresh Lavender and Eucalyptus Scent 1 x 19 Washes 1 x 0.95kg
- Price
- £5.58
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 5mo ago

Ecover Delicate Laundry Detergent Refill Laundry Washing Liquid Fresh Waterlily & Honeydew Scent 1 x 111 Washes 1 x 5L
- Price
- £13.58
- Rating
- 4.7/5
- Reviews
- 1,180
- Age
- 18y ago

Ecover Concentrated Bio Laundry Detergent Laundry Washing Liquid Honeysuckle & Jasmine 2x Pack of 40 Washes 2x 1.43L
- Price
- £14.91
- Rating
- 4.7/5
- Reviews
- 351
- Age
- 4y ago

Ecover Concentrated Non-Bio Laundry Detergent Refill Laundry Washing Liquid Lavender and Sandalwood 142 Washes 5L
- Price
- £20.23
- Rating
- 4.8/5
- Reviews
- 1,253
- Age
- 13y ago

Ecover Delicate Bio Laundry Detergent Refill Black and Dark Laundry Washing Liquid Fresh Lime & Lotus 111 Washes 5L
- Price
- £14.06
- Rating
- 4.4/5
- Reviews
- 558
- Age
- 3y ago
Newest
by launch date
Ecover Bio Laundry Detergent Powder Laundry Washing Detergent Fresh Lavender and Eucalyptus Scent 1 x 19 Washes 1 x 0.95kg
- Price
- £5.58
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 5mo ago

OceanSaver Eco Laundry Detergent Sheets | Bio | Eco-Friendly Biodegradable & Freshly Scented | Zero-Waste & Removes Tough Stains | Vegan Plastic & Cruelty-Free | Plant Based Formula (30 Washes)
- Price
- £3.15
- Rating
- 4.4/5
- Reviews
- 313
- Age
- 1y ago

by Amazon Non-Bio Laundry Capsules 3-in-1 24 Washes
- Price
- £3.08
- Rating
- 4.5/5
- Reviews
- 1,247
- Age
- 1y ago

Dip Eco-Friendly Laundry Sheets Detergent | Plant Based Plastic Free & Zero Waste | Perfect for Sensitive Skin | Fresh Linen | 60 Loads
- Price
- £20.75
- Rating
- 4.0/5
- Reviews
- 217
- Age
- 2y ago

Ecover Bio Washing Capsules - Laundry Capsules/Tablets - Laundry Detergent with Clean and Fresh Lilac & Rescued Rose Scent 1x Pack of 34 Capsules/Tablets
- Price
- £6.76
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
80
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 98%
Open market
2%
- Ecover87%
- Good Clean Stuff.5%
- by Amazon2%
- Ecoegg2%
- The Lab Co.1%
- Miniml1%
- Open — no brand owns it (2 brands, 2%)
Search terms
Top Smol Laundry Capsules search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smol laundry capsules20K/yr
- ecover bio laundry liquid15K/yr
- ecover bio8K/yr
- smol laundry8K/yr
- laundry detergent eco capsules6K/yr
- ecover laundry liquid bio5K/yr
Reviews and returns
What reviews say buyers love and hate about Smol Laundry Capsules
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smol Laundry Capsules questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









