Smol Laundry Capsules
FailThe top 5 brands take 97% of clicks, so Smol Laundry Capsules is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £34K/yr63K searches / yr
- 90-day growth
- +24.2%search demand this quarter
- Competition
- 60%top-5 click share · 8 brands · 80 sellers
Flapen Score
Smol Laundry Capsules against its category
The dotted line is the Grocery average. Past it, Smol Laundry Capsules is stronger. Inside it, weaker.
Market
The Smol Laundry Capsules market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smol Laundry Capsules 63K times last year and spent an estimated £34K. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- +24.2%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £34Ka year
- Top search term
- smol laundry capsules20K searches a year
02 · Price
A sale here is worth £10.16.
Listings sell for £10.16 on average, from £3.08 to £21.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.16 that is £1K to £3K a year per listing.
- Average price
- £10.16under the $15 to $100 sweet spot
- Price range
- £3.08–£21.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Laundry. It carries 1,248 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #67in Laundry
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,248per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Smol Laundry Capsules products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ecover Concentrated Bio Laundry Detergent Laundry Washing Liquid Honeysuckle & Jasmine 2x Pack of 40 Washes 2x 1.43L
- Price
- £14.91
- Rating
- 4.7/5
- Reviews
- 351
- Age
- 4y ago

Ecover Concentrated Bio Laundry Detergent Refill Laundry Washing Liquid Honeysuckle & Jasmine 142 Washes 5L
- Price
- £21.60
- Rating
- 4.8/5
- Reviews
- 846
- Age
- 5y ago

Ecover Concentrated Colour Laundry Detergent Laundry Washing Liquid Fresh Apple Blossom & Freesia Scent 1 x 40 Washes 1 x 1.43L
- Price
- £5.76
- Rating
- 4.8/5
- Reviews
- 322
- Age
- 2y ago

Ecover Concentrated Bio Laundry Detergent Laundry Washing Liquid Fresh Honeysuckle & Jasmine Scent 1x 40 Washes 1x 1.43L
- Price
- £7.27
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 2y ago

Ecover Bio Washing Capsules - Laundry Capsules/Tablets - Laundry Detergent with Clean and Fresh Lilac & Rescued Rose Scent 1x Pack of 34 Capsules/Tablets
- Price
- £6.76
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 2y ago
Trending
90-day click momentum
Ecover Bio Laundry Detergent Powder Laundry Washing Detergent Fresh Lavender and Eucalyptus Scent 1 x 19 Washes 1 x 0.95kg
- Price
- £5.58
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 5mo ago

Ecover Delicate Laundry Detergent Refill Laundry Washing Liquid Fresh Waterlily & Honeydew Scent 1 x 111 Washes 1 x 5L
- Price
- £13.58
- Rating
- 4.7/5
- Reviews
- 1,180
- Age
- 18y ago

Ecover Concentrated Bio Laundry Detergent Laundry Washing Liquid Honeysuckle & Jasmine 2x Pack of 40 Washes 2x 1.43L
- Price
- £14.91
- Rating
- 4.7/5
- Reviews
- 351
- Age
- 4y ago

Ecover Concentrated Non-Bio Laundry Detergent Refill Laundry Washing Liquid Lavender and Sandalwood 142 Washes 5L
- Price
- £20.23
- Rating
- 4.8/5
- Reviews
- 1,253
- Age
- 13y ago

Ecover Delicate Bio Laundry Detergent Refill Black and Dark Laundry Washing Liquid Fresh Lime & Lotus 111 Washes 5L
- Price
- £14.06
- Rating
- 4.4/5
- Reviews
- 558
- Age
- 3y ago
Newest
by launch date
Ecover Bio Laundry Detergent Powder Laundry Washing Detergent Fresh Lavender and Eucalyptus Scent 1 x 19 Washes 1 x 0.95kg
- Price
- £5.58
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 5mo ago

OceanSaver Eco Laundry Detergent Sheets | Bio | Eco-Friendly Biodegradable & Freshly Scented | Zero-Waste & Removes Tough Stains | Vegan Plastic & Cruelty-Free | Plant Based Formula (30 Washes)
- Price
- £3.15
- Rating
- 4.4/5
- Reviews
- 313
- Age
- 1y ago

by Amazon Non-Bio Laundry Capsules 3-in-1 24 Washes
- Price
- £3.08
- Rating
- 4.5/5
- Reviews
- 1,247
- Age
- 1y ago

Dip Eco-Friendly Laundry Sheets Detergent | Plant Based Plastic Free & Zero Waste | Perfect for Sensitive Skin | Fresh Linen | 60 Loads
- Price
- £20.75
- Rating
- 4.0/5
- Reviews
- 217
- Age
- 2y ago

Ecover Bio Washing Capsules - Laundry Capsules/Tablets - Laundry Detergent with Clean and Fresh Lilac & Rescued Rose Scent 1x Pack of 34 Capsules/Tablets
- Price
- £6.76
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
80
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
2%
- Ecover87%
- Good Clean Stuff.5%
- by Amazon2%
- Ecoegg2%
- The Lab Co.1%
- Miniml1%
- Open — no brand owns it (2 brands, 2%)
Search terms
Top Smol Laundry Capsules search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smol laundry capsules20K/yr
- ecover bio laundry liquid15K/yr
- ecover bio8K/yr
- smol laundry8K/yr
- laundry detergent eco capsules6K/yr
- ecover laundry liquid bio5K/yr
Reviews and returns
What reviews say buyers love and hate about Smol Laundry Capsules
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad smell
Unpleasant scent
The smell was so strong
Dont wash well at all
Doesn't clean that well
Still not fully cleaned
Waste of money
too expensive
Not worth it
Caused irritation
Made us itchy
Skin irritation
Too watery
Was more watery that'll 1st time I bought in shop
the liquid is very watery
Love
smells fresh
Fragrance is gorgeous
Like the fragrance
Great Value
Good value for money
Excellent price
Good wash
Washed well
Effective washes
Really lovely only use a small cap full for full load its really good quality
Good quality and environmentally friendly
Amazing quality
Cleans well
It cleans really well
cleans up well
Return
0.1% Return rate 4% Fixable by listing
Bad smell
Unpleasant scent
The smell was so strong
Waste of money
too expensive
Not worth it
Misleading
Mis described - the pack contains 120 not 240 sheets
wont be buying again due to the misleading selling
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smol Laundry Capsules questions
Answered from the same tracked data.









