Smoked Salmon
MaybeBuyers convert on 24.0% of searches. But prices span $2.41–$8.63, mostly outside the sweet spot, so Smoked Salmon is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £1.0M/yr826K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 57%top-5 click share · 6 brands · 10 sellers
Flapen Score
Smoked Salmon against its category
The dotted line is the Grocery average. Past it, Smoked Salmon is stronger. Inside it, weaker.
Market
The Smoked Salmon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smoked Salmon 826K times last year and spent an estimated £1.0M. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
24.0% of searches ended in a purchase last week.
Shoppers searched for this 826K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.
- Searches, last 12 months
- 826K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 24.0%
- Market size, estimated
- £1.0Ma year
- Peak month
- May3.5× the quietest month
- Top search term
- salmon493K searches a year
02 · Price
A sale here is worth £5.22.
Listings sell for £5.22 on average, from £2.41 to £8.63. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At £5.22 that is £52K to £65K a year per listing.
- Average price
- £5.22under the $15 to $100 sweet spot
- Price range
- £2.41–£8.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £52K–£65K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Fresh & Chilled. It carries 472 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Fresh & Chilled
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 472per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Smoked Salmon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Salmon Fillets 220g
- Price
- £4.64
- Rating
- 4.6/5
- Reviews
- 2,147
- Age
- 5y ago

by Amazon 2 Scottish Salmon Fillets 240g
- Price
- £4.15
- Rating
- 4.6/5
- Reviews
- 1,853
- Age
- 6y ago

Morrisons Market St 4 Salmon Fillets 440g
- Price
- £8.35
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 12mo ago

by Amazon Scottish Smoked Salmon Slices 100g
- Price
- £3.87
- Rating
- 4.6/5
- Reviews
- 1,027
- Age
- 6y ago

Big Blue Sea Smoked Salmon 100g
- Price
- £3.17
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago
Trending
90-day click momentum
Iceland 4 Pack Wild Pink Salmon Fillets (Frozen)
- Price
- £4.21
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 7mo ago

by Amazon 2 Steamed Scottish Salmon Fillets 180g
- Price
- £4.25
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 3y ago

Morrisons Market St 4 Salmon Fillets 440g
- Price
- £8.35
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 12mo ago

by Amazon Scottish Smoked Salmon Slices 200g
- Price
- £6.07
- Rating
- 4.4/5
- Reviews
- 174
- Age
- 3y ago

by Amazon 2 Sweet Chilli Roasted Salmon Fillets 180g
- Price
- £5.82
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 6y ago
Newest
by launch date
Iceland 4 Pack Wild Pink Salmon Fillets (Frozen)
- Price
- £4.21
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 7mo ago

Morrisons Market St 4 Salmon Fillets 440g
- Price
- £8.35
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 12mo ago

Morrisons Salmon Fillets 330g
- Price
- £5.10
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 12mo ago

Morrisons Steamed Salmon with Lemon & Herb 180g
- Price
- £6.26
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 1y ago

Big Blue Sea Smoked Salmon 100g
- Price
- £3.17
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
10
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
0%
- Morrisons54%
- by Amazon33%
- Big Blue6%
- Mowi3%
- Iceland2%
- Landed Seafoods2%
Demand
Smoked Salmon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Smoked Salmon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- salmon493K/yr
- smoked salmon166K/yr
- salmon fillets105K/yr
- wild salmon12K/yr
- frozen salmon11K/yr
- fresh salmon fillets5K/yr
- fresh salmon6K/yr
- salmon fish4K/yr
- salmon smoked4K/yr
- salmon fillet3K/yr
Reviews and returns
What reviews say buyers love and hate about Smoked Salmon
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Low quality
Bad quality, full of blood
poor quality
pricey
A bit expensive
very overpriced unfortunately
this was quite fatty
Too much skin/fat
Maybe just a bad batch
very bland, think its farmed salmon
not mid body as sold in other shops so taste is not as nice
Looks and tastes horrible with a very bad texture
not particularly tasty
Love
Tastes great bi pricey
Amazing salmon
good taste
very perfect happy with my purchase from amazon fresh
Lovely fresh fillets & very tasty
Very tasty Salmon, very fresh, husband loved these
The quality of this salmon is okay
good quality
Tastes like high quality
good value for money
Excellent price
worth it
Fresh tasty Salmon
Woody. Lovely succulent salmon very tasty
Smoked Salmon is a tasty extra
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smoked Salmon questions
Answered from the same tracked data.









