How competitive is the Smoked Salmon niche on Amazon United Kingdom?

6 brands and 10 sellers compete in Smoked Salmon on Amazon United Kingdom. The top 5 Smoked Salmon products take 57% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Smoked Salmon?

Smoked Salmon buyers on Amazon United Kingdom complain most about Quality-Overall, Value For Money, Oily/Greasy, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Smoked Salmon niche?

Smoked Salmon sells for £5.22 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.41–£8.63. The average incumbent carries 472 reviews — the moat a new listing must climb.

Smoked Salmon

Smoked Salmon shows searches that convert (24.0% search→purchase), but prices mostly outside the sweet spot ($2.41–$8.63) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Smoked Salmon profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Smoked Salmon is a £1.0M/yr Amazon United Kingdom market (826K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 52/100.

Smoked Salmon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.7% over the last 90 days and 24.0% of searches end in a purchase.

£1.0M

revenue / yr

Units sold / yr250K

Search volume / yr-1.7%826K

Conversion rate24.0%

Avg price£5.22

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 10

Top-5 product click share57%

Open market2%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Top Smoked Salmon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Salmon Fillets 220g

Price: £4.64
Rating: 4.6/5
Reviews: 2,147
Age: 5y ago

by Amazon 2 Scottish Salmon Fillets 240g

Price: £4.15
Rating: 4.6/5
Reviews: 1,853
Age: 6y ago

Morrisons Market St 4 Salmon Fillets 440g

Price: £8.35
Rating: 4.4/5
Reviews: 31
Age: 12mo ago

by Amazon Scottish Smoked Salmon Slices 100g

Price: £3.87
Rating: 4.6/5
Reviews: 1,027
Age: 6y ago

Big Blue Sea Smoked Salmon 100g

Price: £3.17
Rating: 4.4/5
Reviews: 144
Age: 1y ago

Newest

by launch date

Iceland 4 Pack Wild Pink Salmon Fillets (Frozen)

Price: £4.21
Rating: 3.9/5
Reviews: 10
Age: 7mo ago

Morrisons Market St 4 Salmon Fillets 440g

Price: £8.35
Rating: 4.4/5
Reviews: 31
Age: 12mo ago

Morrisons Salmon Fillets 330g

Price: £5.10
Rating: 4.1/5
Reviews: 32
Age: 12mo ago

Morrisons Steamed Salmon with Lemon & Herb 180g

Price: £6.26
Rating: 4.7/5
Reviews: 13
Age: 1y ago

Big Blue Sea Smoked Salmon 100g

Price: £3.17
Rating: 4.4/5
Reviews: 144
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

Morrisons54%
by Amazon33%
Big Blue6%
Mowi3%
Iceland2%
Landed Seafoods2%

Smoked Salmon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume826KCVR24.0%Products23Brands6Top 5 Brands98%OOS Rate0.0%Rating4.5★Reviews472Avg BSR#8

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.5×

Top Smoked Salmon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

salmon493K/yr -1.5%19.7% conv.
smoked salmon166K/yr -5.2%25.4% conv.
salmon fillets105K/yr +2.7%26.4% conv.
wild salmon12K/yr -7.6%4.3% conv.
frozen salmon11K/yr +0.8%5.2% conv.
fresh salmon fillets5K/yr +126.7%11.0% conv.
fresh salmon6K/yr -11.2%9.9% conv.
salmon fish4K/yr -5.1%5.4% conv.
salmon smoked4K/yr -9.6%22.2% conv.
salmon fillet3K/yr +0.4%20.0% conv.

What reviews say buyers love and hate about Smoked Salmon

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Taste-Overall45%

“Tastes great bi pricey”

Freshness8%

“very perfect happy with my purchase from amazon fresh”

Quality-Overall7%

“The quality of this salmon is okay”

Value For Money6%

“good value for money”

Spiciness6%

“Fresh tasty Salmon”

What buyers complain about

78% of reviews

Quality-Overall18%

“Low quality”

Value For Money13%

“pricey”

Oily/Greasy9%

“this was quite fatty”

Stale/Rotten/Spoiled7%

“Maybe just a bad batch”

Taste-Overall7%

“not mid body as sold in other shops so taste is not as nice”

Common Smoked Salmon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Smoked Salmon 52/100 on Amazon United Kingdom — Worth a look. The niche generates £1.0M/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -1.7% over the last 90 days.