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Smoked Salmon

Maybe

Buyers convert on 24.0% of searches. But prices span $2.41–$8.63, mostly outside the sweet spot, so Smoked Salmon is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£1.0M/yr826K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
57%top-5 click share · 6 brands · 10 sellers

Flapen Score

Smoked Salmon against its category

The dotted line is the Grocery average. Past it, Smoked Salmon is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoked Salmon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smoked Salmon 826K times last year and spent an estimated £1.0M. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

24.0% of searches ended in a purchase last week.

Shoppers searched for this 826K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months
826K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
24.0%
Market size, estimated
£1.0Ma year
Peak month
May3.5× the quietest month
Top search term
salmon493K searches a year

02 · Price

A sale here is worth £5.22.

Listings sell for £5.22 on average, from £2.41 to £8.63. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At £5.22 that is £52K to £65K a year per listing.

Average price
£5.22under the $15 to $100 sweet spot
Price range
£2.41–£8.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
£52K–£65K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Fresh & Chilled. It carries 472 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Fresh & Chilled
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
472per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Smoked Salmon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£104K£207K£311K£414K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

0%

  • Morrisons54%
  • by Amazon33%
  • Big Blue6%
  • Mowi3%
  • Iceland2%
  • Landed Seafoods2%

Demand

Smoked Salmon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Smoked Salmon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salmon493K/yr
  • smoked salmon166K/yr
  • salmon fillets105K/yr
  • wild salmon12K/yr
  • frozen salmon11K/yr
  • fresh salmon fillets5K/yr
  • fresh salmon6K/yr
  • salmon fish4K/yr
  • salmon smoked4K/yr
  • salmon fillet3K/yr

Reviews and returns

What reviews say buyers love and hate about Smoked Salmon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.09

Low quality

Bad quality, full of blood

poor quality

Value For Money13%+0.42

pricey

A bit expensive

very overpriced unfortunately

Oily/Greasy9%−0.06

this was quite fatty

Too much skin/fat

Stale/Rotten/Spoiled7%−0.05

Maybe just a bad batch

very bland, think its farmed salmon

Taste-Overall7%+2.67

not mid body as sold in other shops so taste is not as nice

Looks and tastes horrible with a very bad texture

not particularly tasty

Love

Taste-Overall45%+2.67

Tastes great bi pricey

Amazing salmon

good taste

Freshness8%+0.71

very perfect happy with my purchase from amazon fresh

Lovely fresh fillets & very tasty

Very tasty Salmon, very fresh, husband loved these

Quality-Overall7%−0.09

The quality of this salmon is okay

good quality

Tastes like high quality

Value For Money6%+0.42

good value for money

Excellent price

worth it

Spiciness6%+0.16

Fresh tasty Salmon

Woody. Lovely succulent salmon very tasty

Smoked Salmon is a tasty extra

FAQ

Common Smoked Salmon questions

Answered from the same tracked data.