smoked salmon
Worth a lookShows searches that convert (24.0% search→purchase), but prices mostly outside the sweet spot ($2.41–$8.63) keeps it on the watch list.
Conversion
Incredible24.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.0M£1.0M/yr · 826K searches
Review moat
Great472.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.22avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£2.41–£8.63cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, smoked salmon is a £1.0M/yr Amazon United Kingdom market (826K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
smoked salmon market data
- Units sold / yr
- 200K–250K
- avg 10,000–12,500/product
- Revenue / yr
- £1.0M–£1.3M
- units × avg price
- Conversion rate
- 24.0%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 9%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
10
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
0%
- Morrisons54%
- by Amazon33%
- Big Blue6%
- Mowi3%
- Iceland2%
- Landed Seafoods2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.5×
Top smoked salmon search terms
- salmon493K/yr
- smoked salmon166K/yr
- salmon fillets105K/yr
- wild salmon12K/yr
- frozen salmon11K/yr
- fresh salmon fillets5K/yr
- fresh salmon6K/yr
- salmon fish4K/yr
- salmon smoked4K/yr
- salmon fillet3K/yr
Top smoked salmon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Salmon Fillets 220g
Morrisons£4.644.6★2,147 rev
by Amazon 2 Scottish Salmon Fillets 240g
by Amazon£4.154.6★1,853 rev
Morrisons Market St 4 Salmon Fillets 440g
Morrisons£8.354.4★31 rev
by Amazon Scottish Smoked Salmon Slices 100g
by Amazon£3.874.6★1,027 rev
Big Blue Sea Smoked Salmon 100g
Big Blue£3.174.4★144 rev
Newest
by launch date
Iceland 4 Pack Wild Pink Salmon Fillets (Frozen)
Iceland£4.2110 rev
Morrisons Market St 4 Salmon Fillets 440g
Morrisons£8.3531 rev
Morrisons Salmon Fillets 330g
Morrisons£5.1032 rev
Morrisons Steamed Salmon with Lemon & Herb 180g
Morrisons£6.2613 rev
Big Blue Sea Smoked Salmon 100g
Big Blue£3.17144 rev
Trending
90-day click momentumIceland 4 Pack Wild Pink Salmon Fillets (Frozen)
Iceland£4.213.9★
by Amazon 2 Steamed Scottish Salmon Fillets 180g
by Amazon£4.254.6★
Morrisons Market St 4 Salmon Fillets 440g
Morrisons£8.354.4★
by Amazon Scottish Smoked Salmon Slices 200g
by Amazon£6.074.4★
by Amazon 2 Sweet Chilli Roasted Salmon Fillets 180g
by Amazon£5.824.5★
What buyers say about smoked salmon
What buyers praise and complain about, mined from review topics.What buyers love
“Tastes great bi pricey”
“very perfect happy with my purchase from amazon fresh”
“The quality of this salmon is okay”
“good value for money”
“Fresh tasty Salmon”
“Good flavour”
“Good portion size for one”
“As expected”
“Lovely thicker fillets”
“Succulent”
What buyers complain about
“Low quality”
“pricey”
“this was quite fatty”
“Maybe just a bad batch”
“not mid body as sold in other shops so taste is not as nice”
“Soft, mushy, brown around the edges”
“Could be thicker for a more luxury more prime quality”
“The one we bought on line was neither delicate as the salt twisted any flavour”
“not big enough even for a child”
“has strong smell when cooked”
Common questions
- Is smoked salmon profitable to sell on Amazon United Kingdom?
- The niche generates £1.0M/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the smoked salmon niche?
- 6 brands and 10 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in smoked salmon?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Oily/Greasy. The return rate is 0.0%.
- When does demand for smoked salmon peak?
- Demand peaks in May–Jun–Jul–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the smoked salmon niche?
- Listings span £2.41–£8.63; the average listing price is £5.22 (sweet spot $15–$100). The average incumbent carries 472 reviews — the moat a new listing must climb.