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Smoked Paprika

Fail

Products sell for $6.95 on average, outside the sweet spot, so Smoked Paprika is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£167K/yr122K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
54%top-5 click share · 16 brands · 82 sellers

Flapen Score

Smoked Paprika against its category

The dotted line is the Grocery average. Past it, Smoked Paprika is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoked Paprika market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smoked Paprika 122K times last year and spent an estimated £167K. The top 5 brands take 80% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

19.7% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
19.7%
Market size, estimated
£167Ka year
Peak month
January1.5× the quietest month
Top search term
smoked paprika96K searches a year

02 · Price

A sale here is worth £6.95.

Listings sell for £6.95 on average, from £1.19 to £23.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £6.95 that is £3K to £5K a year per listing.

Average price
£6.95under the $15 to $100 sweet spot
Price range
£1.19–£23.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #32 within Herbs, Spices & Seasonings. It carries 480 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
97%
Out of stock, average day
1.7%
Average rank
#32in Herbs, Spices & Seasonings
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
480per listing
Listings tracked
29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Smoked Paprika products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

82

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

17%

  • Old India27%
  • La Chinata19%
  • Morrisons16%
  • The Worldwide Mint9%
  • Schwartz9%
  • Silk Route Spice Company3%
  • Open — no brand owns it (10 brands, 17%)

Demand

Smoked Paprika search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Smoked Paprika search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smoked paprika96K/yr
  • smoked paprika powder13K/yr
  • la chinata smoked paprika4K/yr
  • pimenton4K/yr
  • la chinata4K/yr

Reviews and returns

What reviews say buyers love and hate about Smoked Paprika

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%−0.03

It simply doesnt taste right

Low taste

Its really not very nice tasting

Spiciness17%+2.48

as it doesnt smell at all spicy

Not hot in any way which is good

absolutely not a smokey paprika

Smell15%−0.03

smell of tomatoes

Really odd smell to it

No smell

Flavor15%−0.03

Not impressed - very little flavour

flavour and quality impaired

Size-Overall11%−0.08

The lid was not fitted correctly

Love

Spiciness18%+2.48

Authentic and tasty spice

Great pepper

Excellent spice

Quality-Overall16%+0.56

Excellent quality spices in easy to acces tins that help preserve the contents

Great seller, great product

Good quality product

Taste-Overall14%−0.03

Quality spice, good taste and adds to the dish

Good taste

even tastes woody

Flavor14%−0.03

It has the authentic taste of Spanish pimenton, and delivers depth of flavour to sauces, rubs and marinades

Great Flavour

Great, really nice tins and great flavour

Value For Money12%+0.21

Excellent value

Great value

Good value

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%█▁▁▁▁▁

The lid was not fitted correctly

FAQ

Common Smoked Paprika questions

Answered from the same tracked data.