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Smoked Paprika

Fail

Products sell for $6.95 on average, outside the sweet spot, so Smoked Paprika is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£167K/yr122K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
54%top-5 click share · 16 brands · 82 sellers

Flapen Score

Smoked Paprika against its category

The dotted line is the Grocery average. Past it, Smoked Paprika is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoked Paprika market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smoked Paprika 122K times last year and spent an estimated £167K. The top 5 brands take 80% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 19.7% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
19.7%
Market size, estimated
£167Ka year
Peak month
January1.5× the quietest month
Top search term
smoked paprika96K searches a year

02 · Price

A sale here is worth £6.95.

Listings sell for £6.95 on average, from £1.19 to £23.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £6.95 that is £3K to £5K a year per listing.

Average price
£6.95under the $15 to $100 sweet spot
Price range
£1.19–£23.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #32 within Herbs, Spices & Seasonings. It carries 480 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
97%
Out of stock, average day
1.7%
Average rank
#32in Herbs, Spices & Seasonings
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
480per listing
Listings tracked
29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Smoked Paprika products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

82

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 92%

Open market

17%

  • Old India27%
  • La Chinata19%
  • Morrisons16%
  • The Worldwide Mint9%
  • Schwartz9%
  • Silk Route Spice Company3%
  • Open — no brand owns it (10 brands, 17%)

Demand

Smoked Paprika search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Smoked Paprika search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • smoked paprika96K/yr
  • smoked paprika powder13K/yr
  • la chinata smoked paprika4K/yr
  • pimenton4K/yr
  • la chinata4K/yr

Reviews and returns

What reviews say buyers love and hate about Smoked Paprika

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Spiciness”
22%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“It simply doesnt taste right”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Smoked Paprika questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data