Is smoked paprika profitable to sell on Amazon United Kingdom?

The niche generates £167K/yr across 29 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Skip it (49/100).

How competitive is the smoked paprika niche?

16 brands and 82 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in smoked paprika?

Top complaints mined from reviews: Taste-Overall, Spiciness, Smell. The return rate is 0.0%.

When does demand for smoked paprika peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the smoked paprika niche?

Listings span £1.19–£23.19; the average listing price is £6.95 (sweet spot $15–$100). The average incumbent carries 480 reviews — the moat a new listing must climb.

smoked paprika

Skip it

Pricing outside the sweet spot ($6.95 avg) — this niche doesn't clear our bar today.

Conversion

Incredible19.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great479.86

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Price range

Okay£1.19–£23.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£167K

£167K/yr · 122K searches

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.95

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, smoked paprika is a £167K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

smoked paprika market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: £139K–£174K; units × avg price
Conversion rate: 19.7%
Avg BSR: #32
Page quality: 0%
Prime: 97%
Sponsored: 52%
Out of stock: 1.7%
Avg brand age: 82 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

17%

Old India27%
La Chinata19%
Morrisons16%
The Worldwide Mint9%
Schwartz9%
Silk Route Spice Company3%
Open — no brand owns it (10 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top smoked paprika search terms

smoked paprika96K/yr -8.8%17.7% conv.
smoked paprika powder13K/yr -9.0%11.4% conv.
la chinata smoked paprika4K/yr +13.6%17.5% conv.
pimenton4K/yr -2.4%11.3% conv.
la chinata4K/yr -27.4%8.2% conv.

All search terms

Top smoked paprika products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Old India Smoked Paprika 250 g

Old India£4.014.7★521 rev

Smoked Paprika Sweet and HOT 2x70g tins D.O.P. - La Chinata Pimenton- The Very Best

La Chinata£7.684.8★913 rev

The Worldwide Mint£5.014.6★128 rev

Morrisons Smoked Paprika 40g

Morrisons£1.194.6★198 rev

Old India Paprika Smoked Heat Treated 1kg

Old India£8.644.6★228 rev

Newest

by launch date

Morrisons Smoked Paprika 95g

Morrisons£1.9259 rev

1y ago

LalolaGourmet - Smoked Paprika Powder - Sweet & Hot -Set 2 x 70g Tins with Dispensing Lid - Premiun Quality from La Vera D.P.O. -Authentic Spanish Taste

LalolaGourmet£8.6285 rev

2y ago

Morrisons Smoked Paprika 40g

Morrisons£1.19198 rev

2y ago

The Worldwide Mint£5.01128 rev

3y ago

Paprika Smoked 250g (BWFO)

Buy Whole Foods Online£3.5547 rev

3y ago

What buyers say about smoked paprika

What buyers praise and complain about, mined from review topics.

What buyers love

Spiciness18%

“Authentic and tasty spice”

Quality-Overall16%

“Excellent quality spices in easy to acces tins that help preserve the contents”

Taste-Overall14%

“Quality spice, good taste and adds to the dish”

Flavor14%

“It has the authentic taste of Spanish pimenton, and delivers depth of flavour to sauces, rubs and marinades”

Value For Money12%

“Excellent value”

Smell8%

“aroma is brilliant”

Sweetness4%

“Great to have both sweet”

Size-Overall3%

“Good size”

Freshness2%

“Very fresh”

Color2%

“Colour looks good”

What buyers complain about

Taste-Overall22%

“It simply doesnt taste right”

Spiciness17%

“as it doesnt smell at all spicy”

Smell15%

“smell of tomatoes”

Flavor15%

“Not impressed - very little flavour”

Size-Overall11%

“The lid was not fitted correctly”

Quality-Overall6%

“Not the same quality as before”

Value For Money4%

“Wasted money”

Top return reasons

Size-Overall100%

Common questions

Is smoked paprika profitable to sell on Amazon United Kingdom?: The niche generates £167K/yr across 29 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Skip it (49/100).
How competitive is the smoked paprika niche?: 16 brands and 82 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in smoked paprika?: Top complaints mined from reviews: Taste-Overall, Spiciness, Smell. The return rate is 0.0%.
When does demand for smoked paprika peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the smoked paprika niche?: Listings span £1.19–£23.19; the average listing price is £6.95 (sweet spot $15–$100). The average incumbent carries 480 reviews — the moat a new listing must climb.