How competitive is the Smoked Paprika niche on Amazon United Kingdom?

16 brands and 82 sellers compete in Smoked Paprika on Amazon United Kingdom. The top 5 Smoked Paprika products take 54% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in Smoked Paprika?

Smoked Paprika buyers on Amazon United Kingdom complain most about Taste-Overall, Spiciness, Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Smoked Paprika niche?

Smoked Paprika sells for £6.95 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.19–£23.19. The average incumbent carries 480 reviews — the moat a new listing must climb.

Smoked Paprika

pricing outside the sweet spot ($6.95 avg) — Smoked Paprika doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Smoked Paprika profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Smoked Paprika is a £167K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.

Smoked Paprika: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.5% over the last 90 days and 19.7% of searches end in a purchase.

£167K

revenue / yr

Units sold / yr25K

Search volume / yr-8.5%122K

Conversion rate19.7%

Avg price£6.95

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers16 · 82

Top-5 product click share54%

Open market20%

Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 29 products

Top Smoked Paprika products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Old India Smoked Paprika 250 g

Price: £4.01
Rating: 4.7/5
Reviews: 521
Age: 12y ago

Smoked Paprika Sweet and HOT 2x70g tins D.O.P. - La Chinata Pimenton- The Very Best

Price: £7.68
Rating: 4.8/5
Reviews: 913
Age: 13y ago

Smoked Paprika (200g/7.05oz) | Paprika Smoked Powder | Premium Quality | 100% Natural | Authentic | No Additives

Price: £5.01
Rating: 4.6/5
Reviews: 128
Age: 3y ago

Morrisons Smoked Paprika 40g

Price: £1.19
Rating: 4.6/5
Reviews: 198
Age: 2y ago

Old India Paprika Smoked Heat Treated 1kg

Price: £8.64
Rating: 4.6/5
Reviews: 228
Age: 5y ago

Newest

by launch date

Morrisons Smoked Paprika 95g

Price: £1.92
Rating: 4.6/5
Reviews: 59
Age: 1y ago

LalolaGourmet - Smoked Paprika Powder - Sweet & Hot -Set 2 x 70g Tins with Dispensing Lid - Premiun Quality from La Vera D.P.O. -Authentic Spanish Taste

Price: £8.62
Rating: 4.7/5
Reviews: 85
Age: 2y ago

Morrisons Smoked Paprika 40g

Price: £1.19
Rating: 4.6/5
Reviews: 198
Age: 2y ago

Smoked Paprika (200g/7.05oz) | Paprika Smoked Powder | Premium Quality | 100% Natural | Authentic | No Additives

Price: £5.01
Rating: 4.6/5
Reviews: 128
Age: 3y ago

Paprika Smoked 250g (BWFO)

Price: £3.55
Rating: 4.6/5
Reviews: 47
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

17%

Old India27%
La Chinata19%
Morrisons16%
The Worldwide Mint9%
Schwartz9%
Silk Route Spice Company3%
Open — no brand owns it (10 brands, 17%)

Smoked Paprika demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume122KCVR19.7%Products29Brands16Top 5 Brands80%OOS Rate1.7%Rating4.7★Reviews480Avg BSR#32

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Smoked Paprika search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

smoked paprika96K/yr -8.8%17.7% conv.
smoked paprika powder13K/yr -9.0%11.4% conv.
la chinata smoked paprika4K/yr +13.6%17.5% conv.
pimenton4K/yr -2.4%11.3% conv.
la chinata4K/yr -27.4%8.2% conv.

What reviews say buyers love and hate about Smoked Paprika

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Spiciness18%

“Authentic and tasty spice”

Quality-Overall16%

“Excellent quality spices in easy to acces tins that help preserve the contents”

Taste-Overall14%

“Quality spice, good taste and adds to the dish”

Flavor14%

“It has the authentic taste of Spanish pimenton, and delivers depth of flavour to sauces, rubs and marinades”

Value For Money12%

“Excellent value”

What buyers complain about

89% of reviews

Taste-Overall22%

“It simply doesnt taste right”

Spiciness17%

“as it doesnt smell at all spicy”

Smell15%

“smell of tomatoes”

Flavor15%

“Not impressed - very little flavour”

Size-Overall11%

“The lid was not fitted correctly”

Smoked Paprika return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Smoked Paprika questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Smoked Paprika 49/100 on Amazon United Kingdom — Skip it. The niche generates £167K/yr across 29 tracked products. Search demand moved -8.5% over the last 90 days.